NEW SCRATCHERS AVAILABLE AUGUST 7

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1 A Sales Guide for Virginia Lottery Retailers AUGUST 2018 NEW SCRATCHERS AVAILABLE AUGUST 7 PLEASE ACTIVATE AND PUT OUT FOR SALE BY AUGUST 9

2 FOOTBALL FEVER Every Tuesday in August we ll be giving away VIP game packages for the Washington Redskins vs. Dallas Cowboys game! Each VIP game package consists of 2 suite tickets as well as lodging and spending money. Your players can enter online or by mail for an extra Chance to win. If they enter online, the number of entries is based on the price of their Scratcher. If they enter by mail, each Scratcher, no matter the price, will receive one entry into the drawing. REMINDER: Let your players know that if they re not interested in this month s prizes, they can hold onto their Scratchers and enter them in another month. AUGUST WEEKLY PRIZE DRAWINGS: Draw Date: 8/7/18 (3 Winners) Draw Date: 8/14/18 (4 Winners) Draw Date: 8/21/18 (3 Winners) PRIZE VALUE: $3,500 Draw Date: 8/28/18 (4 Winners) Visit valottery.com for more entry details. G A M E S S P OT L I G HT BONUS CASH FAMILY OF GAMES $55,555 Bonus Cash and $255,555 Bonus Cash Unique bonus box that gives players an additional WINNING NUMBER opportunity! More Chances to Win! Higher than average top prizes at every price point! Players have more chances to win! Catch your Player's attention! The Cash themed family of games is perfect for a separate display!

3 NEW WAY TO CASH! AN EASIER AND MORE SECURE WAY TO VALIDATE SCRATCH TICKETS. Shorter barcode on ticket back (will now be called the Inventory Barcode ) No more pin code under the latex I 2 of 5 validation not permitted on Flex nor Game Machine PDF417 validation is the only scannable option If PDF417 is not used, clerk must enter full game/pack/ ticket/validation number manually $3 Bingo Multiplier Hybrid (w/ $3 Bingo 7s Print 'n Play) $5 Win a Spin (w/ a digital reveal) TICKET FRONT THE FOLLOWING SEPTEMBER SCRATCHERS WILL HIT THE MARKET WITH NEW FEATURES: I 2 OF 5 TRANSITIONS FROM THIS: TO THIS: TICKET BACK

4 AVAILABLE AUGUST 7, 2018 PLEASE ACTIVATE AND PUT OUT FOR SALE BY AUGUST 9 SCRATCH-TASTIC TUESDAYS ON FACEBOOK Tell your players to check out our Facebook page every Scratch-tastic Tuesday for a chance to win a prize pack! $5,555 BONUS CASH #1896 $1 Game UPC: $55,555 BONUS CASH #1897 $2 Game UPC: we re game playresponsibly Virginia Problem Gambling Helpline: Must be 18 or older to play. $255,555 BONUS CASH #1898 $5 Game UPC: $30,000 CASH PARTY #1888 $20 Game UPC: X THE MONEY #1895 $30 Game UPC: Odds of winning top prize in each game: $5,555 Bonus Cash: 1 in 1,162,800; $55,555 Bonus Cash: 1 in 1,101,600; $255,555 Bonus Cash: 1 in 1,040,400; $30,000 Cash Party: 1 in 16,320; 100X The Money: 1 in 2,611, Virginia Lottery. valottery.com

5 RETAILER SUCCESS For the December launch, Sales Representative Anne Benton worked with manager Bob Harvey to put up a holiday display that stayed up to showcase new and top selling games. As a result, this store has increased in sales 43% on scratch since last quarter and 41% YOY. Now this E&C was ready to turn up the heat with the April launch of the family of games in the display. Bob says that the display not only calls attention to the new games but gives him a chance to talk about the other games for sale in his store, which results in more sales of the instant games. E&C 601, New Church, Virginia Retailer # LOOK WHO WON! When Linda Evans told her sister that she d won $5 million playing Mega Millions, her sister thought she was joking. She was waiting for the punchline, and it never did come! she said. She matched the first five numbers in the December 13 Mega Millions drawing. Normally, that wins $1 million, but Ms. Evans spent an extra dollar for the Megaplier when she bought the ticket. The Megaplier number in that drawing was 5X, increasing her prize to $5 million. She bought the ticket at Murphy USA, 474 Mount Cross Road in Danville. On December 22, she returned to the store to receive her check from the Virginia Lottery. The store received a $50,000 bonus from the Lottery for selling the winning ticket. The winning numbers were , and the Mega Ball number was 14. She picked three of her numbers and allowed the computer to randomly fill in the other three. NEW PRINT 'N PLAY BINGO 7S FAMILY OF GAMES LAUNCHING AUGUST 5 If she had matched all six numbers, she would have won a jackpot estimated at $51 million. I don t plan to do anything drastic, she said. I still plan to live a simple life.

6 VIRGINIA LOTTERY AT YOUR FINGERTIPS GET THE VIRGINIA LOTTERY APP NOW! FEATURES: LOOK WHO WON! TICKET CHECKER: use your phone's camera to see if your ticket is a winner! DIGITAL PLAYSLIP: scan your phone at retail to play your favorite draw games! WINNING NUMBERS: see all the latest winning numbers! RETAILER LOCATOR: use GPS or search to find the nearest Virginia Lottery retailers! HOW TO PLAY: easy to read instructions on all Virginia Lottery games! *Link will be available July 16th For download on andriod device visit valottery.com/app* Demo app pictured. Games or content subject to change Virginia Lottery. valottery.com

7 1ST DAY DOUBLE RETAILER INCENTIVE PROGRAM THE EARLIER YOU PUT THE NEW GAMES OUT FOR You must activate at least one pack from the August launch in order to be eligible for the September launch. If you SALE, THE MORE COMMISSION YOU CAN EARN! activate at least 1 pack of all the new games (10) launched in August and September within the 1st day of sales, you could earn double commission totaling $ Retailers that activate at least one pack of each of the new games within the 1st day of sales will earn an additional 5% commission. Retailers that activate at least one pack of each of the new games within the 1st 2 days of sales will earn an additional 2% commission. To earn any additional commission you must activate and put out for sale at least one pack of every new game launched during the months of August and September within the 1st 3 days of sales. Retailers that activate at least one pack of each of the new games within the 1st 3 days of sales will earn an additional 1% commission. Retailers that activate at least one pack but do not put out for sale will be ineligible to receive additional commission.