A Sales Guide for Virginia Lottery Retailers. July 2018 NEW SCRATCHERS AVAILABLE JULY 3

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1 A Sales Guide for Virginia Lottery Retailers July 2018 NEW SCRATCHERS AVAILABLE JULY 3

2 SUMMER MUSIC EVERY TUESDAY IN JULY WE LL BE GIVING AWAY 2 PRIZE PACKS! JULY WEEKLY PRIZE DRAWINGS: Each prize pack consists of 2 VIP tickets for the Richmond Jazz Festival, August including lodging and transportation. Draw Date: 7/3/18 (2 Prizes) Draw Date: 7/10/18 (2 Prizes) Your players can enter online or by mail for an extra Chance to win. If they enter online, the number of entries is based on the price of their Scratcher. Draw Date: 7/17/18 (2 Prizes) Draw Date: 7/24/18 (2 Prizes) If they enter by mail, each Scratcher, no matter the price, will receive one entry into the drawing. Draw Date: 7/31/18 (2 Prizes) REMINDER: Let your players know that if they re not PRIZE VALUE: $3,500 interested in this month s prizes, they can hold onto their Scratchers and enter them in another month. Visit valottery.com for more entry details. G A M E S S P OT L I G HT $ X GAMES Revamped prize structure which increases the number of multiplier wins on each new x-series game All new x-series games will receive extra Chances to increase the game's value All new x-series games will be placed in a new game launch to help stimulate increased sales $ INSTANT JACKPOT $300,000 top prize builds excitement 4" x 8" size sets the game apart to increase sales Popular cash theme has big appeal for your players Full of prizes for your players to win

3 SCRATCH-TASTIC TUESDAYS ON FACEBOOK: Tell your players to check out our Facebook page every Scratch-tastic Tuesday for a chance to win a prize pack! AVAILABLE JULY 3, 2018 PLEASE ACTIVATE AND PUT OUT FOR SALE BY JULY 5 FIND THE 9S #1914 $2 Game UPC: X THE MONEY #1894 $5 Game UPC: INSTANT JACKPOT #1911 $5 Game UPC: WIN EITHER $50 OR $100 #1912 $10 Game UPC: we re game playresponsibly Virginia Problem Gambling Helpline: Must be 18 or older to play. Odds of winning top prize in each game: Find the 9's: 1 in 1,224,000, 10X The Money: 1 in 1,049,143, Instant Jackpot: 1 in 1,863,000, Win Either $50 or $100: 1 in Virginia Lottery. valottery.com

4 RETAILER SUCCESS Pictured are the owners of Shreeji Food Market on Belt Blvd. in Richmond. Deepak (left) and Satish (right) go above and beyond to keep their Lottery customers happy by always having the Scratchers they want available. Sales Representative Anne Marie Aull has worked with Deepak and Satish to create an amazing Lottery experience for Shreeji Food Market s customers by displaying their games in the correct price flow, upselling, cashing and much more. Within the past year they have increased their Scratcher sales by 98% and their online sales by 25%. They re always ready to do whatever it takes to keep their customers happy. Never an empty bin here! LOOK WHO WON! Radford University student Sukanya Patterson was about to head home for spring break when she stopped at the 7-Eleven next to campus. While she was there, she bought five Weekly Grand tickets from the Virginia Lottery. Later, when she scratched her tickets, she discovered that one was a top prize winner, worth $1,000 per week for ten years. I didn t scream. I just froze, she said. Ms. Patterson lives in Newport News. She s a freshman at Radford University studying interior design. She had the choice of taking the full prize over ten years or a one-time cash option of $469,820. She chose the cash option and said she intends to use her winnings to pay for her education. The odds of winning the top prize in Weekly Grand are 1 in 4,222,800. The odds of winning any prize in this game are 1 in 4.6 and range from $2 to $10,000. Sukanya is the first person to claim the top prize, which means three more remain unclaimed. When it comes to education, the Virginia Lottery is game. Ms. Patterson s hometown of Newport News received more than $26.7 million in Lottery funds for K-12 education last fiscal year. She bought the winning ticket in Radford City, which received nearly $700,000 in Lottery funds for K-12 education last fiscal year.

5 VIRGINIA LOTTERY AT YOUR FINGERTIPS DOWNLOAD THE APP JULY 16TH! FEATURES: TICKET CHECKER: use your phone's camera to see if your ticket is a winner! DIGITAL PLAYSLIP: scan your phone at retail to play your favorite draw games! WINNING NUMBERS: see all the latest winning numbers! RETAILER LOCATOR: use GPS or search to find the nearest Virginia Lottery retailers! HOW TO PLAY: easy to read instructions on all Virginia Lottery games! we re game Demo app pictured. Games or content subject to change Virginia Lottery. valottery.com