WHY THIS EVENT ABOUT ESPORTS SUMMIT 2019

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2 1 WHY THIS EVENT Esports hold significant value for the Australian economy and education system. Australian organisations are already capitalising on competitive gaming s engagement of a key demographic, its growth potential for the entertainment and sports industry and its value for students and educational institutions alike. However, this value can only be realised if endemic organisations, investors, leagues and publishers are brought together to implement clear-cut growth strategy and cross-sector collaboration. Only then can esports thrive in our market and nation. ABOUT Esports Summit 2019 will give you clear guidance on how to gain value from esports. You will receive practical strategies for investment, commercialisation, running live events and establishing esports programs in your schools, universities and sporting clubs. Learn from successful investors and esports industry veterans, university and high school program leaders, traditional sports executives and hand-picked experts on how to extract the full value of esports for your organisation. Don t miss this opportunity to grow esports in Australia. EXPERT CASE STUDIES FROM:

3 2 CONFERENCE LOGISTICS VENUE NOVOTEL SYDNEY CENTRAL ADDRESS THOMAS ST, SYDNEY NSW 2000 DATES MAY 2019 START/FINISH 8:50 AM 5:20 PM AUDIENCE This event will bring together current and potential esports stakeholders. Job title categories that will attend include: Potential investors and sponsors Education leaders Esports organisations Traditional sports organisations Media and broadcast leaders GROUP PACKAGES Send 3 delegates and receive 10% off the currently advertised rate Send 4+ delegates and receive 15% off the currently advertised rate Send 7+ delegates and receive 20% off the currently advertised KEY BENEFITS OF ATTENDING Pinpoint and capitalise on your opportunities in esports Ensure your esports strategy is commercially viable Drive student engagement and recruitment with esports programs Understand how traditional sports organisations can benefit from esports Learn how to run a major esports event Network with investors, teams and league operators SPONSORSHIP PARTNERSHIP OPPORTUNITIES Be part of Esports Summit 2019 and associate your business and brand with the organisations at the cutting edge of esports in Australia. As an event partner, we will work closely with you and your business to achieve your objectives. SPONSORSHIP CONTACT: Strategic sponsorship opportunities are limited. Contact the sponsorship team on or events@konnectlearning.com.au to discuss sponsorship package options.

4 3 KEYNOTES, CASE STUDIES, AND PANELS FEATURING: DAVID HARRIS GUINEVERE CAPITAL MANAGING DIRECTOR TIM MCGREGOR TEG LIVE MANAGING DIRECTOR SCOTT RUSSELL HOYTS ESPORTS GENERAL MANAGER DOMINIC REMOND GFINITY ESPORTS CHIEF EXECUTIVE OFFICER MATT JONES OVO MOBILE CHIEF EXECUTIVE OFFICER JEREMY LOELIGER NATIONAL BASKETBALL LEAGUE CHIEF EXECUTIVE OFFICER LUKE BOULD FOOTBALL FEDERATION AUSTRALIA CHIEF COMMERCIAL OFFICER AND CHIEF MARKETING OFFICER GAVIN MACDONALD SPORT AUSTRALIA DIRECTOR STRATEGY AND INNOVATION DANNY TOWNSEND SYDNEY FC CHIEF EXECUTIVE OFFICER NIGEL SMART ADELAIDE CROWS FC CHIEF OPERATING OFFICER DANIELLE BLEAZBY AFL HEAD OF CUSTOMER EXPERIENCE SEAN CALLANAN SPORTSGEEK FOUNDER

5 4 KEYNOTES, CASE STUDIES, AND PANELS FEATURING: DARREN BIRCH AFL GM GROWTH, DIGITAL AND AUDIENCE MICHAEL TROTTER QUT ESPORTS ESPORTS COORDINATOR AND CO-FOUNDER TOBY FOGARTY NORTHERN ADELAIDE SENIOR COLLEGE ACADEMY OF GAMING & ANIMATION DARRYN WALLACE LION DIRECTOR OF MARKETING AND INNOVATION - DAIRY AND DRINKS NATHAN REAY NOVA ENTERTAINMENT GROUP EXECUTIVE - HEAD OF M&A, STRATEGY & PARTNERSHIPS RUSS PRENDERGAST LG AUSTRALIA HEAD OF BRAND CHRIS DERRICK ORDER ESPORTS CEO FRANK LI CHIEFS ESPORTS CEO WESLEY COLLIER AVANT GAMING CEO NASH HAWNT JUSTICE ESPORTS CEO EILEEN BELL EGAA LEAD DIVERSITY AND INCLUSION PANEL CHRIS SMITH BIG ESPORTS FOUNDER AND DIRECTOR

6 5 DAY ONE 14 TH MAY :30AM: REGISTRATION, MORNING COFFEE AND TEA 8:50AM: OPENING REMARKS FROM YOUR CHAIR: SEAN CALLANAN, FOUNDER, SPORTSGEEK OPPORTUNITIES AND MARKET GROWTH 9:00AM: OPENING KEYNOTE: Esports 101: Comprehending an exploding industry Not just gaming : Defining esports as a specific phenomenon The evolution and impact of esports in the global economy How Australia is travelling in the global esports revolution? Outlining the ecosystem: Who are the main stakeholders? Which publishers are involved? How are leagues, tournaments and events being run? 9:50AM: KEYNOTE: Navigating commercialisation opportunities for esports Determining which industries have the best opportunity in esports Pinpointing where your investment will have the greatest impact: Live events Teams TeamsBroadcasting/streaming What esports organisations and investors need to do to work together The crucial role of social media and influencers in esports success DAVID HARRIS GUINEVERE CAPITAL MANAGING DIRECTOR SCOTT RUSSELL HOYTS ESPORTS GENERAL MANAGER COMMERCIALISATION AND ROI 11:00AM: CASE STUDY: 10:40AM MORNING TEA BREAK Harnessing the esports spectacle through live events Navigating the most successful formats for live events Determining optimal numbers for both attendance and live streams Selecting the best game for live spectating Engaging the audience without typecasting TIM MCGREGOR TEG LIVE MANAGING DIRECTOR 11:50AM: CASE STUDY: OVO Mobile s move into esports broadcasting Who is ovo and what is our strategy as telco / OTT broadcaster? Our sports portfolio and how we are leveraging AI to drive fan engagement Why we invested in esports, results so far and what we expect in the future MATT JONES OVO MOBILE CHIEF EXECUTIVE OFFICER 12:40PM LUNCH

7 6 DAY ONE 14 TH MAY :40PM: PANEL DISCUSSION: How are brands approaching esports? Why are brands so interested in esports? What brand activations are succeeding in esports? How can brands target their consumers within esports? What metrics are available for brand investment in esports? NATHAN REAY NOVA ENTERTAINMENT GROUP EXECUTIVE: HEAD OF M&A, STRATEGY & PARTNERSHIPS 2:30PM: CASE STUDY: RUSS PRENDERGAST LG AUSTRALIA HEAD OF BRAND DARRYN WALLACE LION DIRECTOR OF MARKETING AND INNOVATION: DAIRY AND DRINKS The realities and logistics of esports commercialisation Breaking down current and future revenue models for esports investment Understanding the costs involved in esports investment and scaling appropriately Ensuring a sustainable investment by understanding esports orgs and the people who run them What can orgs and investors do to mitigate the risks of esports investment? 3:20PM AFTERNOON TEA BREAK CHRIS SMITH BIG ESPORTS FOUNDER AND DIRECTOR THE ESPORTS SCENE 3:40PM: PANEL DISCUSSION: How are brands approaching esports? What have been the biggest challenges to date? How do you manage player reputation in an anonymous environment? What are the best strategies for retaining talent? How are you managing changing expectations in player salaries? Does increased investment change your organisation, its people and its values? What does the next 5 years hold? CHRIS DERRICK ORDER ESPORTS CHIEF EXECUTIVE OFFICER FRANK LI CHIEFS ESPORTS CHIEF EXECUTIVE OFFICER NASH HAWNT JUSTICE ESPORTS CHIEF EXECUTIVE OFFICER WESLEY COLLIER AVANT GAMING CEO 4:30PM: CASE STUDY: Cultivating a robust governance framework for the industry An overview of the current governance landscape What an appropriate and accountable governance framework would look like The role of publishers in esports governance Ensuring a central esports body reaches all stakeholders GAVIN MACDONALD SPORT AUSTRALIA DIRECTOR STRATEGY AND INNOVATION 5:20PM END OF DAY ONE & NETWORKING DRINKS

8 7 DAY TWO 15 TH MAY :30AM: REGISTRATION, MORNING COFFEE AND TEA 8:50AM: OPENING REMARKS FROM YOUR CHAIR: SEAN CALLANAN, FOUNDER, SPORTSGEEK ESPORTS AND TRADITIONAL SPORTS 9:00AM: KEYNOTE: Traditional sports and esports How traditional sports organisations can bring value to esports Which organisations are best placed to expand into esports: Clubs Leagues Broadcast partners Applying a traditional sports operating model to a completely new market 9:50AM: CASE STUDY: The E-League: An ideal crossover of esports and football Capitalising on an endemic presence in the gaming landscape Working with the publisher to realise an expansion into esports Applying the principles of traditional sports management to esports 11:00PM: PANEL DISCUSSION: 10:40AM MORNING TEA BREAK JEREMY LOELIGER NATIONAL BASKETBALL LEAGUE CHIEF EXECUTIVE OFFICER LUKE BOULD FOOTBALL FEDERATION AUSTRALIA CHIEF COMMERCIAL OFFICER AND CHIEF MARKETING OFFICER How can traditional sports take advantage of esports? What have we learned so far? Are traditional sports looking at opportunities in esports? How should traditional sports change the message to engage a new audience? Is there a lack of credibility in traditional sports running competitions in unrelated games? Does traditional sports player/tournament/competition/gameday experience matter? Could esports pose a risk for brand integrity? DARREN BIRCH AFL GM GROWTH, DIGITAL AND AUDIENCE DANNY TOWNSEND SYDNEY FC CHIEF EXECUTIVE OFFICER DOMINIC REMOND GFINITY ESPORTS CHIEF EXECUTIVE OFFICER 11:50AM: CASE STUDY: Takeaways from the AFL s first esports event Lessons learned from the event Next steps beyond proof of concept: Growing attendance Boosting engagement Leveraging existing corporate partnerships to grow further investment Understanding crucial differences in game day logistics DANIELLE BLEAZBY AFL HEAD OF CUSTOMER EXPERIENCE 12:40PM LUNCH

9 8 DAY ONE 15 TH MAY 2019 ESPORTS, EDUCATION AND ENGAGEMENT 1:40PM: CASE STUDY: Cultivating grassroots esports Building a grassroots esports engagement model Why the Adelaide Crows invested in school programs Takeaways from launching the High School E-Sports League Building a sustainable growth model for grassroots esports NIGEL SMART ADELAIDE CROWS FC CHIEF OPERATING OFFICER 2:30PM: CASE STUDY: Why universities need to embrace esports Quantifying the value-add of an esports program for the university: Recruitment Retention Student engagement and performance Career pathways and industry links Running an esports team in a university environment The case for esports business programs in Australian universities MICHAEL TROTTER QUT ESPORTS ESPORTS COORDINATOR AND CO- FOUNDER 3:20PM AFTERNOON TEA BREAK 3:40PM: CASE STUDY: Leveraging the benefits of esports for schools Why esports are good for students: Teamwork, strategy, communication Participation and inclusion Forming teams and running school tournaments Forging partnerships with esports organisations to add greater value Ensuring a safe environment for students in esports TOBY FOGARTY NORTHERN ADELAIDE SENIOR COLLEGE ACADEMY OF GAMING & ANIMATION 4:30PM: CASE STUDY: Widening the demographic for esports The female representation paradox: Why don t the strong viewing numbers match up with athlete representation? Does gender stereotyping have a role? Do the publishers need to take action? Driving a safe space for athletes and casual gamers Widening the demographic to include more diverse cultures and age groups EILEEN BELL ESPORTS GAMES ASSOCIATION AUSTRALIA LEAD DIVERSITY AND INCLUSION PANEL 5:20PM END OF CONFERENCE

10 9 DAY THREE POST-CONFERENCE 16 TH MAY :30AM: REGISTRATION, MORNING TEA AND COFFEE 9.00AM 12.30AM WORKSHOP A: COMMERCIALISING ESPORTS: OPPORTUNITIES AND STRATEGIES FOR INVESTMENT The hype around esports is massive, and with hype comes opportunity. Australian organisations from various industries are already exploiting opportunities in esports, some with greater success than others. Crucial to this success is a sound and practical strategy, realistic expectations, viable partnerships and cracking the elusive youth demographic. This interactive workshop will give you the tools to do it. This workshop will cover: Overview of the esports business landscape Navigating the opportunities for investment and return Developing a relevant and effective commercialisation strategy Cracking an elusive youth demographic Realistic timelines for the generation of a return Workshop Facilitator: Craig Green, Esports Consultant, 360 DMG 12:30 LUNCH 1:30PM 5PM WORKSHOP B: STARTING A SUCCESSFUL ESPORTS PROGRAM: A STEP-BY- STEP GUIDE Esports will not grow in Australia without an expansion of leagues, tournaments and teams. Regardless of scope, form grassroots community and education initiatives to major professional competitions, all programs need to start somewhere. This workshop will show you what you need to do when setting up an esports program. The workshop will cover: The benefits of esports programs for players and communities Games, formats, tournaments and leagues Privacy, consent, and safely engaging with players on the Internet Navigating intellectual property concerns with game publishers Commercialising your esports program Social media, streaming and engagement strategies to grow your program Workshop Facilitator: Paul Taylor, STEAM Teacher, Hazel Glen College 5:00 END OF WORKSHOPS

11 10 PRICING PLEASE NOTE: PRICING DOES NOT INCLUDE GST Your Selection: Please indicate with a tick First In Rate: 22nd February Early Bird Rate: 19th April Standard Rate: Pay after 19th April Workshops only $899 $899 $899 Conference only (2 Days) $1399 $1599 $1799 Conference + Workshops (3 Days) $1799 $1999 $2199 Education, traditional sports and esports organisations are entitled to 10% off the current rate! Please use the code ESPORTS10 to claim your discount. DELEGATE ONE Name Position Phone DELEGATE THREE Name Position Phone DELEGATE TWO Name Position Phone DELEGATE FOUR Name Position Phone YOUR COMPANY DETAILS Company Name Postal Address Postcode PAYMENT DETAILS CHEQUE EFT CREDIT CARD I have enclosed a cheque for $ payable to Konnect Learning* Konnect Learning (Commonwealth Bank)* BSB: Account number: Please charge my Mastercard Visa AMEX ^ Please note AMEX attracts a 2.5% credit card fee In the amount of $ Signature Card No. Expiry / Name on card * Please quote the invoice number and company name upon payment via EFT or cheque. Payment is required prior to the event. An invoice will be ed to you. Phone with any queries. Security Code CANCELLATION POLICY The following cancellation policies apply to all Konnect Learning events. Whilst Konnect Learning is sympathetic to the inevitability of changing circumstances, Konnect Learning incurs costs for each cancelled registration. It is for this reason that the following cancellation policies are non-negotiable: If a registration is cancelled more than 21 working days before the date of a scheduled event, the fee of that registration will be refunded, minus a $300 processing fee; If a registration is cancelled between 21 and 7 working days before the date of a scheduled event, the registered participant will receive a redeemable credit note that can be used to attend another of Konnect Learning s events (subject to availability of venues); If a registration is cancelled less than 7 working days before the date of a scheduled event, Konnect Learning is unable to issue a refund or credit note due to the significant expenses already incurred by Konnect Learning. CHANGES TO EVENTS A tremendous amount of effort is spent to ensure all of Konnect Learnings events proceed as originally marketed. It is with regret that circumstances beyond Konnect Learning s control can prevent this from happening. As such, Konnect Learning reserves the right to change the speaker and/or agenda details at any time throughout the marketing lifecycle of an event. It should go without saying that Konnect Learning will diligently minimise the risks of changes to any event and will always ensure events deliver the content that is advertised. Konnect Learning will notify all participants of any changes in a timely manner leading up to an event. CUSTOMER PRIVACY Konnect Learning takes diligent action to ensure all client details are protected. Furthermore, we respect our customer s right to opt out of our various promotional activities for relevant, upcoming events. If you do not want to receive further information about our upcoming conferences, training courses and learning experiences, please tick the following box: ONCE YOU ARE REGISTERED, WHAT IS THE NEXT STEP When you have registered for an event, and that registration has been received by Konnect Learning, you will be sent a confirmation . This will include your invoice and any relevant information regarding the event you are registered for. Konnect Learning will regularly keep you updated regarding the events for which you have registered. If you require any further information, visit our website at, or call us on