Essentials of International Investment Promotion

Transcription

1 Agenda! Day One Europe! Tuesday 5 August Economic and Business Development Consultancy! Schedule Essentials of International Investment Promotion Training! 08:30-08:45 Registration, Tea & Coffee, Networking 08:30-08:45 Registration, Tea & Coffee, Networking 08:30-08:45 Registration, Tea & Coffee, Networking 08:30-08:45 Registration, Tea & Coffee, Networking 08:30-08:45 Registration, Tea & Coffee, Networking! Complete Investment Promotion Programme..the most inclusive and up-to-date personal development programme available today in investment promotion November 2015 London 0!

2 Welcome to the CIPP 2015! On behalf of GDP Global and our guest experts we sincerely hope that you will enjoy and get full value from this programme. Investment promotion is a complex and challenging job. We will challenge you as an individual and as a team player as we go from the macro to the micro levels of economic promotion. At GDP Global, we hope to provide you with tools, models, processes, and ideas and to unlock complex parts and demystify the more intricate areas of investment promotion and the business of FDI. This information pack contains useful information and the full agenda. The electronic versions of these materials are available on Dropbox. We aim to make each course as interactive as possible so please do answer/ask questions and raise issues for discussion during and after presentations! Please also take the time to complete the programme evaluation questionnaire which is located in the handbook. Your responses will be treated in strictest confidence and will enable us to maintain our high standards in training and capacity building. Thank you and Enjoy the Programme! John Hanna Managing Director Christina Knutsson Director 2

3 DAY ONE: The Big Picture of Investment Promotion (08:45-17:00) Key Learning Points: We present and consider the latest developments of the global economy and corporate investment trends. We look at how trade and investment promotion agencies work. We develop the knowhow to introduce and position your region at the very early stages of engagement with investors. Day 1 Tuesday 10 th November - The Big Picture of Investment Promotion 08:45-09:00 Registration 09:00-09:15 00 Welcome to CIPP 2015 Programme 09:15-09:45 01 The Ideal Trade & Investment Promotion Agency 09:45-10:30 02 The Global Economy and Foreign Direct Investment in Context 10:30-11:00 Coffee/Tea Break and Networking 11:00-11:30 03 Programme Challenge #1 Questions to Investors 11:30-12:30 04 Both Sides of the Fence The Investment Offer vs The Corporate View. Keynote Address: Andrew Fraser, CMG, International Senior Advisor 12:30-13:30 Lunch & Networking 13:30-14:15 05 Corporate Investment Decision-Making What Drives Investors Decisions 14:15-14:45 03 Feedback on #1 Questions to Investors 14:45-15:30 06 Programme Challenge #2 Assessing Investment Enquiries 15:00-15:30 Coffee/Tea Break and Networking 15:30-15:45 Feedback on #2 Assessing Investment Enquiries 15:45-16:30 07 Best Practices in Investor Enquiry Management 16:30 30 Review of Day One and Personal Action Plans 17:00 Close of Day One and Consulting Clinics 19:00 GDP Academy Dinner Function. Dress Code: Smart Casual Included in Programme Fee 3

4 DAY TWO: Advanced Investment Promotion (08:45-17:00) Key Learning Points: We take a broad and experiential look at successful investment promotion strategies. We experience how IPAs provide winning investor facilitation? We look at the key areas for engagement with investors: preparing investor value propositions, managing effective site visits business expansions. Day 2 Wednesday 11 November - Advanced Investment Promotion 08:45-09:00 Welcome to Day Two, Review of Day One 09:00 09:45 08 Strategies to Match Global and Local Economic Conditions 09:45-10:30 09 Sector Value Propositions IPA Best Practices 10:30-11:30 10 Programme Challenge #3 Investor Value Propositions 10:30-11:00 Coffee/Tea Break and Networking 11:30-12:30 11 Media and Public Relations in Investment Promotion Keynote Address: Christopher Clark, FTI Consulting 12:30-13:30 Lunch & Networking 13:30-14:15 10 Programme Challenge #4 Investor Site Visits 14:15-15:00 12 Investor Development - Business Retention and Expansion 15:00-15:30 Coffee/Tea Break and Networking 15:30-16:00 12 Investor Development Case Studies 16:00-16:45 13 Feedback on Programme Challenge #3 and #4 Best Practices in Investor Value Propositions, Investor Site Visits 16:45 30 Review of Day Two and Personal Action Plans 17:00 Close of Day Two and Consulting Clinics. Free Evening 4

5 DAY THREE: Place Marketing and Lead Generation (08:45-17:00) Key Learning Points: We look at effective place marketing and lead generation approaches; Place branding and reputation management; Lead generation through events and direct marketing; Market and company research, building and working your networks; Making and implementing effective investment promotion plans; Key account management; KPIs and measuring results. Day 3 Thursday 12 November - Place Marketing and Lead Generation 08:45-09:00 Welcome to Day Three, Review of Day Two 09:00-09:45 14 Essential Promotional Tools to Generate Investment Leads: Events and Lead Generation Campaigns. Investment Promotion Planning Guide 09:45-10:30 15 Experiences of Place Promotion in North America Guest Presenter: Daniel Silverman, ROI Research on Investment 10:30-11:15 16 Coffee/Tea Break: Programme Challenge #5 Sharpening your individual Promotion Skills 11:15-12:00 16 Feedback on Programme Challenge #5 12:00-12:30 17 Investment Promotion Planning 12:30-13:30 Lunch & Networking 13:30-14:30 18 Trade Promotion Essentials 14:30-15:00 19 Investment Promotion Networking 15:00-15:30 Tea Break and Networking 15:30-16:15 20 Trends in Marketing and Communications for Investment Promotion 16:15 Close of Day Three and Consulting Clinics 16:15-17:00 21 Optional Workshop Session Key Account Management, Key Performance Indicators, and More 19:00 GDP Academy Dinner Function. Dress: Casual Included in Programme Fee 5

6 DAY FOUR: Website and E-Marketing (08:45-16:00) Key Learning Points: On the final digital day we look at the importance of good website design and management; How to review your agency's e-marketing status; How to use e-marketing to create awareness and generate leads; How to harness social networking for generating business opportunities. Day 4 Friday 13 November - Website and E-Marketing 08:45-09:00 Welcome to Day Four, Review of Day Three 09:00-10:00 22 Website and E-marketing The Essentials 10:00-10:30 23 e-newsletters to e-intelligence 10:30-11:00 Coffee/Tea Break and Networking 11:00-11:45 24 Search Engine Optimisation for Investment Promotion 11:45-12:30 25 Social Networking in Investment Promotion 12:30-13:30 Lunch & Networking 13:30-15:00 26 Expert Digital Marketing Presentation Keynote Address: Alex Burley, Tullo, Marshall, Warren TMW 15:00-15:15 Coffee/Tea Break 15:15-16:00 30 Review of Day Four and Personal Action Plans 16:00 Close of CIPP May 2015 Programme 6

7 John Hanna, Director, GDP Global A UK national, John has over 20 years experience in economic development at strategy and senior operational level. He specialises in economic development, investment promotion and inward investment strategies: defining and analysing target markets, clarifying and refining core objectives and operational plans. John leads the company s competence for monitoring and evaluation of strategy and performance. John provides training, coaching and facilitation in all of the above. John holds a BSc (Hons) from the University of London, a Diploma in Export Marketing from the University of Buckingham, and an MBA International Strategy from Cardiff Business #GDPTraining Christina Knutsson, Director, GDP Global A Swedish national, Christina has 18 years direct experience in economic and investment promotion. She works with and on behalf of leading European and South American investment promotion agencies. She provides expert economic strategy consultancy. Christina leads GDP s client inputs for FDI start--up strategies and strategy reviews, especially applied to combined trade and investment promotion organisations. She covers all areas of training. Christina also provides mentoring to several investment promotion agency clients in Europe, Latin America and South Africa. Christina is a Graduate in Market Economics from Berghs School of Communication, Stockholm, and is fluent in several European #GDPTraining Alex Burley, Managing Partner, TMW With a track record of 14 years at Tullo Marshall Warren TMW, Alex leads his company in the development and delivery of digital marketing and loyalty programmes across Europe and the Middle East. Client experience includes British Airways, Nissan Motors, Diageo, Emirates and Jumeirah International. Alex s country marketing experience includes the development of digital strategy and websites for Dubai Holding in the UAE and the Saudi Arabian General Investment Authority and National Industrial Clusters Development Programme in the Kingdom of Saudi Arabia. Alex holds a BSc. Management Science from the European Business Management School, University of Wales, Swansea and University of Alberta, Canada. 7

8 Christopher Clark, Managing Director, FTI Consulting Christopher Clark has more than 20 years agency experience in corporate and b2b communications, with an emphasis on protecting and building the reputation of global organisations and brands. He advises a variety of international organisations, both private and public sector, in such matters as CEO counsel, strategic communications planning, programme management & implementation. He has particular experience in industrial sector; destination marketing & inward investment and travel/aerospace sector. Christopher has advised international companies and organisations including ABN AMRO; Bombardier; Cable & Wireless; Delta Air Lines; DSG plc; FedEx; Hilton; Invest Victoria; McLaren Group; Northern Rock; One North East; Scottish Development International; South African Tourism; Tata Group, Dubai Commerce & Tourism; Turkish Tourism; Welsh Assembly Government. Andrew Fraser International Senior Advisor Andrew Fraser has been Senior Adviser to Mitsubishi Corporation (Europe, Middle East and Africa) since October He also sits on the Advisory Board of Financial Dynamics International, and has advised the UNDP and a number of Governments with regard to Economic Development and Foreign Direct Investment (FDI). For the six years (July 1994 September 2000) Andrew served as Chief Executive of Invest UK, during which time the stock of UK inward investment more than doubled. Prior to joining Invest UK, Andrew enjoyed an extensive career in international advertising as Executive Vice President and Director of Business Development for Saatchi and Saatchi Worldwide, and latterly as CEO for Europe for Dentsu Company. Dan Silverman Vice President, ROI Research on Investment Dan is a noted industry figure in site selection and investment attraction, with more than 12 years direct experience in investment promotion. He and his team actively support IPAs to present their locations to secure FDI. Dan is an active member with organizations such as the International Economic Development Council, the Economic Development Association of Canada and CoreNet, to name a few. He also is an active member of the Industrial Asset Management Council, and holds position on numerous IAMC committees including co-chairing the Canadian Committee under the umbrella of the International Committee. Dan is a graduate of Montréal s Concordia University, the University of Oklahoma s Economic Development Institute and is a Certified Economic Developer Certificate (CEcD). 8