Sponsorship ON WISCONSIN PUBLIC RADIO. Good for your community and your bottom line. wpr.org

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1 Sponsorship ON WISCONSIN PUBLIC RADIO Good for your community and your bottom line.

2 WISCONSIN PUBLIC RADIO At A Glance WPR is one of the oldest and largest public radio organizations in the country. NETWORKS Ideas Network - WPR established the Ideas Network more than 20 years ago, pioneering community engagement through regional, statewide and national call-in shows that focus on everything from current events to science, technology and pop culture. NPR News & Classical Music Network - WPR s trusted and informative news programs include: NPR s Morning Edition, All Things Considered and Marketplace, plus state and local news breaks every weekday. Classical music soothes the soul during daytime, evening and overnight hours. A small investment in sponsorship produced great results for our event! Laurel Hauser, Development Director, Door County Land Trust HD2 Classical Network - Classical music 24/7 on HD Radio or online. WPR.ORG, TTBOOK.ORG, NOTMUCH.COM - Some of the most used websites in public broadcasting, WPR-operated sites receive more than 1 Million** page views per month with more than 354,000** average unique users per month. Live and archive streams (which have pre-roll audio) are accessed more than one million** times each month. More than 65,000** listeners have downloaded the WPR Mobile App. PIONEERS WPR s long history of innovation began in 1914 and endures today. From the first documented transmission of human speech to online streaming, WPR has continued to develop new programming and technologies. LOCAL PRESENCE Regional offices with locally hosted programs, studios, reporters, marketing and business sponsorship staff build connections and strengthen communities in Milwaukee, Madison, Green Bay, Wausau, La Crosse, Eau Claire and Superior. COVERAGE WPR broadcasts three networks across most of Wisconsin. 34 radio stations transmit 56 analog and digital channels that reach more than 425,000* listeners every week. The website streams all three networks live, reaching about 30,000** people each week. NATIONAL PRESENCE WPR syndicates three weekly programs nationwide: Michael Feldman s Whad Ya Know?, To the Best of Our Knowledge and Zorba Paster On Your Health. These shows are carried on 290, 176, and 86 stations respectively and heard by about 1.5 million listeners every week. * ARBITRON FALL 2014 **WPR.ORG DATA 2015

3 NPR News & Classical 88.5 WSSU Superior Bayfield WHWA Washburn Douglas 89.9 WHSA Brule Ashland Iron Vilas Burnett Washburn Sawyer Florence Polk Barron St. Croix 90.7 WVSS Menomonie Dunn Pierce Pepin Rusk Chippewa 89.7 WUEC Eau Claire Eau Claire Trempealeau La Crosse 88.9 WLSU La Crosse Jackson Vernon Crawford Taylor Clark Monroe Price Richland Juneau Grant Iowa 89.1 WSSW Lafayette Platteville Lincoln Adams Oneida Green Marathon WHRM Wausau Portage Wood 90.9 Sauk Marquette Langlade Waushara Columbia 88.7 Waupaca Dane WERN Madison Green Lake Forest Menominee Shawano Winnebago Fond du Lac Dodge WGTD Elkhorn Rock Oconto Walworth WGTD Lake Geneva Marinette Brown Calumet Manitowoc Kenosha WGTD Kenosha Door Kewaunee Outagamie 89.3 WPNE Green Bay Washington Waukesha Sheboygan Racine Ozaukee Milwaukee WHND Sister Bay Ideas Network 91.3 KUWS Superior Douglas Bayfield 90.9 WUWS Ashland St. Croix Burnett Polk 88.7 WRFW River FallsPierce Washburn Barron Chippewa 88.3 WHWC Menomonie/ Dunn Eau Claire Pepin Buffalo Rusk Eau Claire Ashland 90.3 Clark Iron Sawyer WHBM Park Falls Taylor Price Lincoln Vilas 89.9 WHSF Oneida Rhinelander/ Eagle River Marathon 91.9 WLBL Wausau AM 930 Langlade Portage WLBL Auburndale/Stevens Point Wood Waupaca Forest Menominee Shawano Florence Oconto Marinette Door Brown Kewaunee 88.1 Outagamie WHID Green Bay 91.9 WHDI Sister Bay In central Wisconsin, the Ideas Network can also be heard on HD Radio 90.9 WHRM-3, Wausau. In Central Wisconsin, the Ideas Network can also be heard on HD Radio 90.9 WHRM-3, Wausau. Trempealeau 90.3 La Crosse WHLA La Crosse Jackson Vernon Crawford 91.3 Monroe Grant WHHI Highland Richland Iowa Lafayette Adams WHAA Adams Marquette Juneau Sauk 89.1 Columbia Dane WHA Madison 90.9 WHA Madison Green Waushara AM 970 Green Rock Lake WHA Madison Winnebago WRST Oshkosh Calumet Fond du Lac Dodge Jefferson 90.3 Walworth Washington Manitowoc Sheboygan 91.7 WSHS Sheboygan Ozaukee 90.7 WHAD Waukesha Delafield/ Milwaukee Milwaukee Racine Kenosha WPR is a service of the Wisconsin Educational Communications Board and University of Wisconsin-Extension A-M WPR is a service of the Wisconsin Educational Communications Board and University of Wisconsin-Extension WEPS Elgin

4 PROGRAM SCHEDULE NPR NEWS & CLASSICAL NETWORK Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at. TIME MONDAY FRIDAY SATURDAY SUNDAY TIME 4 AM World Update from the BBC 4 AM Classical Music Classical Music 5 AM Morning Edition 5 AM Marketplace Morning Report (5:50 6 am) 6 AM Morning Edition 6 AM To the Best of Our Knowledge To the Best of Our Knowledge Marketplace Morning Report (6:50 7 am) 7 AM Morning Edition 7 AM Marketplace Morning Report (7:50 8 am) Weekend Edition Sunday 8 AM Morning Edition 8 AM Weekend Edition Saturday Marketplace Morning Report (8:50 9 am) 9 AM 9 AM To the Best of Our Knowledge Morning Classics 10 AM with Stephanie Elkins 10 AM Classics by Request with Ruthanne Bessman 11 AM Morning Classics with Norman Gilliland 12 PM The Midday with Norman Gilliland 1 PM 2 PM 3 PM 4 PM 5 PM Afternoon Classics with Lori Skelton All Things Considered The Odyssey Series (10:00 10:05 am) The Met. Opera (Dec. - May) sometimes starts at 11:30am (times vary) Saturday Classics The Metropolitan Opera (December - May) All Things Considered Sunday Brunch with Anders Yocom Wisconsin Classical Sunday Afternoon Classics including the Milwaukee Symphony Orchestra (Jul. Sept.) All Things Considered 6 PM A Prairie Home Companion with Garrison Keillor Simply Folk 6 PM Marketplace 7 PM 8 PM 9 PM Fresh Air Exploring Music Classical Music Higher Ground with Jonathan Overby From the Top (Monday - Thursday) 10 PM 10 PM 11 PM BBC Newshour Jazz Night in America (Fridays 9pm - 10pm) Jazz Network Jazz Network 12 AM Classical Music 12 AM (Fridays 10pm - 1am) 11 AM 12 PM 1 PM 2 PM 3 PM 4 PM 5 PM 7 PM 8 PM 9 PM 11 PM 1 AM 1 AM 2 AM Classical Music Classical Music 2 AM 3 AM 3 AM

5 PROGRAM SCHEDULE IDEAS NETWORK Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at. TIME MONDAY FRIDAY SATURDAY SUNDAY TIME 6 AM The People s Pharmacy On the Media 6 AM 7 AM Garden Talk The Joy Cardin Show with The Larry Meiller Show 8 AM Zorba Paster On Your Health 9 AM 10 AM On Point with Tom Ashbrook Wait Wait...Don t Tell Me! Ask Me Another Only A Game Says You! A Way With Words America s Test Kitchen Radio 7 AM 8 AM 9 AM 10 AM 11 AM 12 PM 1 PM 2 PM The Larry Meiller Show Chapter A Day The Kathleen Dunn Show (Monday-Thursday) Science Friday (Friday) Says You! On Your Money Zorba Paster On Your Health The People s Pharmacy The Best of Car Talk Wait Wait...Don t Tell Me! To the Best of Our Knowledge This American Life 11 AM 12 PM 1 PM 2 PM 3 PM Travel with Rick Steves Radiolab 3 PM 4 PM 4 PM Central Time with Podcast Playlist University of the Air Rob Ferrett 5 PM & Veronica Rueckert 5 PM A Prairie Home Companion 6 PM with Garrison Keillor Simply Folk 6 PM with Stephanie Elkins 7 PM Reveal (Monday) Latino USA (Tuesday) Snap Judgement (Wednesday) The Moth (Thursday) Political Junkie (Friday) 8 PM As It Happens Tent Show Radio Big Top Chautauqua 7 PM 8 PM 9 PM q (Monday-Thusday) Dinner Party Download (Friday) Old Time Radio Drama with Norman Gilliland Old Time Radio Drama with Norman Gilliland 9 PM 10 PM To the Best of Our Knowledge) (Monday-Thursday) Snap Judgment (Friday) 10 PM 11 PM Chapter A Day 11 PM 12 AM 12 AM 1 AM 1 AM 2 AM 2 AM BBC World Service BBC World Service BBC World Service 3 AM 3 AM 4 AM 4 AM 5 AM 5 AM

Reach even more of WPR s great audience at Some of the most used websites in public broadcasting, sites receive more than 750,000 page views per month with more than 200,000 unique visitors per month.

6 WISCONSIN PUBLIC RADIO Digital Sponsorships How to reach WPR s online audiences THE POWER OF ONLINE SPONSORSHIP WPR.ORG NOTMUCH.COM TTBOOK.ORG 83% ONLINE ONLY The perfect complement to your on-air campaign. Reach even more of WPR s great audience at Some of the most used websites in public broadcasting, sites receive more than 750,000 page views per month with more than 200,000 unique visitors per month. Live and archive streams (which have pre-roll audio) are accessed more than one million times each month. More than 45,000 listeners have downloaded the WPR Mobile App. EXPAND YOUR REACH WITH ONLINE SPONSORSHIP 83% of the weekly online public radio audience have not listened to public radio on-air in the last seven days. Source: Arbitron, Google Analytics, Nielsen nd quarter 17% ONLINE & ON-AIR PRE-ROLL AUDIO Monthly Rate: $200* Monthly Impressions: 20,000 TILE Weekly Rate: $125** Weekly Impressions: 10,000 *20% discount when purchased in combination with on-air campaign ** $100 when purchased in combination with on-air campaign

WISCONSIN PUBLIC RADIO Sample Language The following examples will help you prepare your message for broadcast. If you have questions, please contact us any time.

7 WISCONSIN PUBLIC RADIO Sample Language The following examples will help you prepare your message for broadcast. If you have questions, please contact us any time. KIMBERLY-CLARK CORPORATION Support for WPR comes from Kimberly-Clark Corporation, home of Kleenex, Huggies and Kotex brands, dedicated to sustaining the world and strengthening our communities. Information about Kimberly-Clark is on the web at Kimberly-dash-Clark-dot-com. SARDINE Support for WPR comes from Sardine of Madison, located downtown on the shores of Lake Monona, offering gourmet creations with bistro-style dining. Open for dinner and brunch on the weekend. Details and menu at Sardine-Madison-dot-com. I feel a little burst of pride every time I hear Support for Wisconsin Public Radio comes from Rutabaga, the Paddlesport Shop. - Darren Bush, Owner Rutabaga, Madison THE PABST THEATER Support for WPR comes from The Pabst Theater, hosting Capitol Steps, composed of current and former congressional staffers performing up-to-the minute political humor and popular songs. Saturday, September 24th at 7. Tickets and info at Pabst-Theater-dot-org. CHILSON SUBARU Support for WPR comes from Chilson Subaru in Eau Claire, a family owned dealership offering fuel efficient all-wheel drive vehicles, including the Legacy, with 36 M-P-G, updated interior and safety features. More at Chilson-Subaru-dot-com. NORTH WIND RENEWABLE ENERGY Support for WPR comes from North Wind Energy, Stevens Point. Partnering with Focus on Energy to provide clean renewable energy for Wisconsin residents. Specializing in VELUX residential solar hot water systems. More at north-wind-r-e-dot-com EAU CLAIRE CHAMBER ORCHESTRA Support also comes from the Eau Claire Chamber Orchestra. Pianist Christopher Atzinger of the St. Olaf College music faculty performs overtures by Strauss, Mozart and others at Grace Lutheran Church, 7:30 on November 20th. Eau-Claire-Chamber-Orchestra-dot-org. WASHINGTON ISLAND FERRY LINE Support for WPR comes from Washington Island Ferry Line. Featuring car and passenger ferries built by local Wisconsin shipyards, operating daily over Death s Door waters. Ferry and island information at

8 WISCONSIN PUBLIC RADIO Broadcast Guidelines What you need to know to make the most of your sponsorship announcements. 1. Announcement copy should be similar in content and construction to the quality, professionalism and excellence that are signature elements of public radio programming. Copy must be written as concisely as possible. 2. Announcement copy is regulated by the Federal Communications Commission, and is intended to identify, rather than promote, your business or organization to the audience. In order to comply with FCC regulations, Wisconsin Public Radio has established clarifying guidelines and retains final editorial authority over all announcement copy. 3. It is the policy of Wisconsin Public Radio that all business supporters follow the same guidelines, regardless of profit or non profit status. Supporters of national programs produced by WPR may have different restrictions with relation to length and preamble. 4. Each announcement is limited to 15 seconds in length. This includes the preamble. Copy should be able to be read comfortably, out loud, in 13.5 seconds. A good guideline for this is 35 words. A. The announcement MUST contain one of the following preambles: Statewide Contributors to Wisconsin Public Radio include Supporters of Wisconsin Public Radio include Support for Wisconsin Public Radio comes from Support for WPR comes from Regional Support also comes from B. The announcement MUST contain the name of the business sponsor after the preamble;» Support for WPR comes from Bobs Bicycles... C. Announcement copy MAY contain: Location(s) of the business(es): On Main Street; downtown La Crosse; 204 South 15th Street; in Madison and Baraboo. A value-neutral description of major product(s) and/or service(s), no more than three: Acme Woodworking, offering renovation services, cabinet making and refinishing. Phone number or website. Use of telephone number and website address together is discouraged. It is preferable to use one or the other: Tickets available at On the web at Northland Theatre dot org. An established company slogan (usually allowable). D. Announcement copy may be changed periodically/ seasonally and/or more than one script may be rotated through the schedule, as appropriate or necessary. E. Announcement copy may NOT contain: Any mention of price: No interest rate, pricing information, discount, savings, or value of any kind may be included. Call to Action: Examples of prohibited words or phrases are: call, come by, be sure or learn more at in relation to a product or service. Qualitative or comparative language: No descriptive or comparative language of a product or service is allowed. A Business Support announcement may not explain that something is perfect, less filling or is the largest, smallest or the most anything. Third-party qualifications are not allowed: board-certified doctor, licensed and insured carpet cleaner. First-person references ( I, our, my, we ) are prohibited. Second-person references, such as you, your, you re are discouraged. Endorsements. Embedded background music or sound effects.

Sponsorship ON WISCONSIN PUBLIC RADIO. Good for your community and your bottom line. wpr.org

Sponsorship ON WISCONSIN PUBLIC RADIO Good for your community and your bottom line. WISCONSIN PUBLIC RADIO At A Glance WPR is one of the oldest and largest public radio organizations in the country. NETWORKS