PAYONEER BRAND GUIDELINES
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1 PAYONEER BRAND GUIDELINES
2 GRAPHIC LANGUAGE
3 Graphic Language / Colors RGB: 51/51/51 CMYK: 0/0/0/90 ff4800 RGB: 255/70/0 CMYK: 0/80/100/0 ffae8f RGB: 255/174/143 CMYK: 0/38/40/0 e2e4e6 RGB: 226/228/230 CMYK: 10/7/6/0 0043aa RGB: 0/67/170 CMYK: 99/83/0/0 ff008c RGB: 255/0/140 CMYK: 0/96/4/0 ffb100 RGB: 255/177/0 CMYK: 0/34/100/0 White RGB: 255/255/255 CMYK: 0/0/0/0
4 Graphic Language / Gradient ff008c ff4600 ffb100 ff008c ff4600 ff4600 ffb100 RGB: RGB: RGB: RGB: 255/0/ /70/0 255/70/0 255/177/0 CMYK: CMYK: CMYK: CMYK: 0/96/4/0 0/86/100/0 0/86/100/0 0/34/109/0
5 Graphic Language / Typography Open Sans bold Open Sans regular Open Sans Light Aa Aa Aa Titles MAXIMIZE Subtitle lorem ipsum dolor sit amet, vim ut quando YOUR EARNINGS! Text Lorem ipsum dolor sit amet, vim ut quando ocurreret disputationi, mazim oblique at mel, ut quidam menandri torquatos sea. Pri ex percipit legendos. Quodsi suscipit salutandi eam ea, sea ei vocibus urbanitas. Clita contentiones no per, labore nostro ea nam.
6 Graphic Language / Icons
7 Graphic Language / Icons
8 LOGO
9 LOGO Our logo is the face of our brand, creating trust and adding value. The dark grey or white letters and orange 'Y' symbol is our most universally recognized asset. The inverted version of the logo should be used if the background color is dark. DARK GREY PMS: 447C CMYK: RGB: HEX: ORANGE PMS: 16 5C CMYK: RGB: HEX: FF4800 The solid black and white versions should ONLY be used if necessary due to color restriction and printing capabilities. Download Logos Corporate brand guidelines August 2016 Copyright 2016 Payoneer Inc. All rights reserved. 2
10 LOGO CLEAR SPACE The Payoneer logo should be given a place of prominence. P Always maintain the required clear space around the logo. The solid white or black versions should be used only where the full color logo is not an option. P 2P 10px DO NOT use the logo as part of a sentence within a block of copy. You can, however, use the logo at the end of a short descriptor, such as Bill your clients via Payoneer. P 10px P P 10px 10px CLEAR SPACE PRINT In print materials, the preferred amount of clear space around the logo is equal to the height of the initial P (or half of the full logo height). MINIMUM CLEAR SPACE DIGITAL Maintaining a 10 pixel clear space is always preferable. 15 mm 60 px 2.5 mm 21 px MINIMUM LOGO SIZE PRINT For print use, the logo should never be reduced below the minimum size of 15 mm x 2.5 mm. MINIMUM LOGO SIZE DIGITAL Don t make the logo smaller than 60 px wide in digital executions. Corporate brand guidelines August 2016 Copyright 2016 Payoneer Inc. All rights reserved. 3
11 LOGO DOS & DON TS The Payoneer logo should not be altered. These logo standards apply to all content that is owned and controlled by Payoneer, including cobranding and partnerships. o ensure high isibili of he logo su cien con ras be een bac groun color an logo us be use Use the dark grey version of the logo on backgrounds with parameter "Lightness" (L) in LAB Color System lower than 75%, and the white version - higher than 75%. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Don t change proportions of the logo. Don t rotate the logo. DO NOT use the logo on a pattern or image that impedes legibility: Don t reconstruct the logo. Don t alter the colors of the logo. Don t place the logo over high contrast parts of an image. Don t use background with shades of the logo colors. Don t place the logo over images of people. DO NOT use these outdated versions: Don t place the logo on top of an object. on appl an effec s to the logo. Corporate brand guidelines August 2016 Copyright 2016 Payoneer Inc. All rights reserved. 4
12 Y SYMBOL The "Y" symbol is a graphic element based on the white "Y" in the logo. The Y symbol should be used where size limitations don t allow for the Payoneer logo, and/or where we need a shortcut graphic, such as on an iphone app tile, favicon or social media icon. The Y symbol should ONLY be used in executions: 1. To represent Payoneer when the full logo is already present in the experience. 2. In environments clearly controlled by Payoneer (e.g. Social Media page etc.). 3. When spacial restrictions make the full logo impossible (e.g. favicon). 4. Within the Payoneer mobile experience. Please don t use the Y symbol as a repeating background pattern. 5 mm 5 mm 25 px 25 px MINIMUM SIZE PRINT For print use, the Y symbol should never be reduced below the minimum size of 15 mm x 2.5 mm. MINIMUM SIZE DIGITAL Don t make the Y symbol smaller than 60 px wide in digital executions. Download "Y" Symbol Corporate brand guidelines August 2016 Copyright 2016 Payoneer Inc. All rights reserved. 5
13 PHOTOGRAPHY
14 Photography / Picture Editing Picture Editing: len ing p ion screen Color ff4600 paci = 0 0
15 Photography / Picture Editing Angles:
16 Photography / Photographic Language - Generic Pictures Roads Panoramic View Challenge Business
17 Photography / Images of users
18 Photography / Incorrect Don't use any other blending mode than 'screen' Don't use any other color than orange Don't use gradient on images Don't use the grid on images
19 GRID SYSTEM
20 The use of grid is part of the construction method of the triangles and not part of the design
21
22
23
24 TRIANFLES LANGUAGE
25 Triangles Language / Colors+Visibility of tints
26 Triangles Language / lines system space 01 Two lines forming from the center of the triangle (90 ) with a fractional line. - The fractional line can be used at a minimum of one triangle spacing. 02 One line forming from the center of the triangle (90 ). (can be fractical line or a complete line) 03 Lines forming outside the triangle. (can be fractical line or a complete line) 04 Lines without the triangle, according the grid. (can be fractical line or a complete line) - The fractional line can be used on both lines (or not at all).
27 Triangles Language / Gradients se he sa e color an opaci of he corner 2 colors co bina ion 2 colors co bina ion 3 colors co bina ion
28 Triangles Language / Color Usage - Overlape White 30 0 paci hir color
29 Triangles Language / White Color - Overlape Opacity White color
30 Triangles Language / Incorrect on use sha o on igress fro he gri Don t use outlines on oin he riangles on use ifferen opaci on use ifferen color fro he riangle Don t use thin line (under 1 pt) on use hic line (more then 2 pt)
31 Triangles Language / Grid + Picture How to use the grid Picture + Graphical languag
32 Triangles Language / Grid + Picture How to use the grid Picture + Graphical languag
33 Triangles Language / Grid + Picture How to use the grid Picture + Graphical languag
34 GRAPHIC ELEMENTS
35 Elements / Landing Page
36 Elements / Landing Page
37 Elements / Booth
38 Elements / Flags
39 Elements / Flyer
40 Thank you
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