CORPORATE IDENTITY BOOK

Transcription

1 CORPORATE IDENTITY BOOK

2 Our official colours CMYK colours 65% BLACK Pantone scale COOL GRAY 10 C Ral colour 7011 RGB colours R: 87 G: 83 B: 83 CMYK colours 80% M 100% Y Pantone scale 1665 C Ral value 2009 RGB colours R: 236 G: 60 B: 18 CMYK colours 30 % nero Pantone colour COOL GRAY 4 C RGB colours R: 156 G: 154 B: 154 2

3 The trademark From a visual point of view the trademark is the most important means of communication. It has two main functions: ensure instant recognition of the company s products and service and graphically represent the company s prestige and tradition. Its effectiveness through time depends on a constant correct use of visual communications in the whole company. The block surrounding and containing the trademark is made up of squares. The side of a square acts as basic unit of measurement (A). The wording Metal Work has never to be composed using other fonts or styles, nor combinations of capital and small letters. 3

4 The positive / negative trademark 0% black 10% black 20% black 30% black 40% black 50% black 60% black 70% black 80% black 90% black 100% black The positive version is used to reproduce the trademark on white or very pale backgrounds. The negative version is used when the trademark is reproduced on a black or dark background. In order to perceive Metal Work trademark correctly, it should not be used on a 50% - 60% black background. 4

5 Correct use of the trademark Metal Work trademark must be used correctly and needs to be easily identifiable. The logo has not to be altered in any way (no additions, etc.). 1A 1A 1A 1A Below a few examples of wrong uses of Metal Work trademark. 5

6 Trademark / wording combination Here are some combinations of wording using Metal Work trademark by following the proportion rules. 2A 2A 2A 2A Diaphanes These are a useful backup for communication at the sales outlet. They have a suitable size in order to be used on showcases, windows and doors. Diaphanes reproduce the company trademark on a special material, which reflects light from internal or external light sources. 6

7 Illuminated signs and totem It is also essential for signs to be properly illuminated all time long and kept on during the darkness hours when most exposed to public view. Metal box with white-opal plexiglass panel. 3A Engraved letters with applied PVC 3A White backlit front panel 3A A Sign with box letters in painted polished metal, backlit Box letters spaced from the wall Neon lighting placed on the back of the boxes

8 Typical telephone directory entries Standard yellow pages Metal Work SpA - Via Segni, 5/7/9 Concesio - Italia Tel.: Fax: metalwork@metalwork.it - Telephone directories and Yellow Page are means of high-frequency contact, so if these letters are in the formats usually used, the image can be coordinated with the company s worldwide communications. Visiting card A A 2 A 2 A Mario Rossi direttore commerciale Metal Work SpA Via Segni, Concesio (Brescia) Italy Tel.: 030/ Fax: 030/ metalwork@metalwork.it C.F. e P.IVA Headed paper and envelope A4 format (210 mm X 297 mm) Standard format (230 mm X 110 mm) Metal Work SpA - Società a socio unico Via Segni, Concesio (Brescia) Italy Tel Fax metalwork@metalwork.it - Cap. Soc i.v. - P.IVA Cod. IVA IT C.F. e Reg. Imp. Brescia R.E.A. N N.Mecc. BS Metal Work SpA Via Segni, Concesio (Brescia) Italy 8

9 Typographical characters The characters to use for each type of Metal Work messages are the following: Futura BT BOOK abcdefghijlmnopqrstuvwxyz ABCDEFGHIJLMNOPQRSTUVWXYZ &?! $(.,;:) Futura BT MEDIUM abcdefghijlmnopqrstuvwxyz ABCDEFGHIJLMNOPQRSTUVWXYZ &?! $(.,;:) Futura BT BOLD abcdefghijlmnopqrstuvwxyz ABCDEFGHIJLMNOPQRSTUVWXYZ &?! $(.,;:) Futura LT BT abcdefghijlmnopqrstuvwxyz ABCDEFGHIJLMNOPQRSTUVWXYZ &?! $(.,;:) Other uses The use of trademark on road signs, advertising material, magazines is naturally bound to spaces, sizes and materials different from time to time. For any kind of request, please contact Metal Work Marketing Department, 9

10 Metal Work S.p.A. Via Segni, Concesio (Brescia) Italy Tel.: 030 / Fax: 030 / metalwork@metalwork.it 10/ Marketing&Comunicazione Metal Work