Asia s Fashion Jewellery & Accessories Fair March Visitor Survey Report

Transcription

1 Asia s Fashion Jewellery & Accessories Fair March 2015 Visitor Survey Report 1

2 Survey Summary Total number of visitors: 5402 Invited online survey: 3689 Completed online survey: 108 Overall online response rate: 2.93% 2

3 Nature of Business(es) 2015: No. of People Answered: 107 No. of People skipped: 1 3

4 1. Are you visiting this exhibition for the first time? No of People Answered: 106 No of People Skipped: 2 No of People Answer: 98 No of People Skipped: 0 Worth further study who are the new visitors in 2015 in term of nationality and business nature. 4

5 2. Have you upgraded your visitor badge to Trade Buyer ID? No. of People Answered: 92 No. of People Skipped: 16 No. of People Answered: 189 No. of People Skipped: 0 Encourage to see the increase in use of TBID as it implied those applicants are loyal and serious buyers. 5

6 2.1 Have you upgraded your visitor badge to Trade Buyer ID? 2015: No. of People Answered: 74 No. of People Skipped: 34 6

7 3. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair March? (10 = Extremely satisfied ; 0 = Extremely dissatisfied) * 35% 30% 31% 2015 Average score: % 20% 15% 10% 5% 0% 22.3% 20.4% 20% 18% 14.6% 9.7% 13.6% 10% 8% 9% 3.9% 6.8% 2.9% 2.9% 1.9% 3% 2% 1% 1.0% 0% Average score*: No. of People Answered: 103 No. of People Skipped: : No. of People Answered: 189 No. of People Skipped: 0 67% of respondents rated 7 and above and it reflected the majority is still satisfied with the fair average score has been adjusted from 10 point scale to 11 point scale original score is

8 4. How likely would you be to visit Asia s Fashion Jewellery & Accessories Fair March again in the future? (10=Extremely likely; 0 = Not at all likely) 2015: No. of People Answered: 103 No. of People Skipped: 5 This question is new in 2015 Positive to have 71% respondents rated 7 and above. 8

9 5. How likely are you recommend Asia s Fashion Jewellery & Accessories Fair March to a friend or colleague? (10 = Extremely likely, 0= Not at all likely) 35% 30% 31% 2015 Average score: % 2014 Average score*: % 15% 20% 20% 18% 18% 16% 18% % 5% 0% 10% 8% 9% 10% 6% 4% 3% 2% 2% 2% 1% 1% 0% % 2015: No. of People Answered: 103 No. of People Skipped: : No. of People Answered: 189 No. of People Skipped: 0 Still positive to have 72% respondents ranked 7 and above average score has been adjusted from 10 point scale to 11 point scale original score is 7.2 9

10 5. How likely are you recommend Asia s Fashion Jewellery & Accessories Fair March to a friend or colleague? (10 = Extremely likely, 0= Not at all likely) 44.3% 55.7% Repeated Visitor (56) First time Visitor (47) NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0-6) The NPS of first-time visitors is 24.9% while repeated visitors is 1.7%. First-time visitors generally had good impression on 3FJ and the repeated visitors are becoming more passive. Visitor Category NPS Total respondent 10% First-time visitor 24.9% Repeated visitor 1.7% 10

11 6. How did you learn about this exhibition? 2014: No. of People Answered: 62 No. of People Skipped: : No. of People Answered: 103 No. of People Skipped: 5 Visitor ticks more than one answer, so the total percentage is larger than 100% Online media, search engine and invitation from exhibitor were included under Others Other exhibitions include UBM s jewellery fairs, HKTDC s Hong Kong International Jewellery Show and Bijorhca Paris The increase in Organiser s indicated we can spend more resources on this area in next edition. 11

12 6.1 How did you learn about this exhibition? 2015: No. of People Answered: 32 No. of People Skipped: 76 12

13 7. To what extent do you think your objectives for visiting this exhibition have been achieved? * 2015: No. of People Answered: 99 No. of People Skipped: 9 * We cannot compare with 2014 survey because the 3FJ14 scale was not classified in numerical values * 2014 question is on slide 18 13

14 7.1 To what extent do you think your objectives for visiting this exhibition have been achieved? (Responses combining rating 5 and 4) 14

15 In 2014 To what extent do you think your objectives for visiting this exhibition have been achieved? 2014: No. of People Answered: 189 No. of People Skipped: 0

16 8. To what extent are you satisfied with the fair in the following aspects? * 2015: No. of People Answered: 96 No. of People Skipped: 12 * We cannot compare with 2014 survey because the 3FJ14 scale was not classified in numerical values * Service from organiser is newly added in 2015 * 2014 question is on slide 21 16

17 8.1 To what extent are you satisfied with the fair in the following aspects? (Responses combining Rating 5 and Rating 4) It indicated that buyers are not so satisfied with the exhibit price and exhibit range. It is in support to the finding in

18 In 2014 To what extent are you satisfied with the exhibitors on the following? 2014: No. of People Answered: 189 No. of People Skipped: 0 18

19 9. How important are the following to you in your planning to visit this exhibition? 2015: No. of People Answered: 95 No. of People Skipped: 13 We cannot compare with 2014 survey because the 3FJ14 scale was not classified in numerical values 2014 question is on slide 24 19

20 9.1 How important are the following to you in your planning to visit this exhibition? (Responses combining rating 5 and 4) Interesting to learn the importance of Invitation from the organiser to the buyer. Need clarify if it is perceived as hotel or flight sponsorship. 20

21 In 2014 How important are the following to you in your planning to visit the exhibition? 2014: No. of People Answered: 189 No. of People skipped: 0 21

22 10. Please tick the Fashion Jewellery exhibitions that you rate most important for your company? 2014: No. of People Answered: 189 No. of People Skipped: : No. of People Answered: 95 No. of People Skipped: 13 * 6FJ and Indian Handicrafts & Gifts Fair (Oct) were not included in 3FJ15 Survey * Indian Handicrafts & Gifts Fair (Feb) is added in 3FJ15 Survey 22