Factsheet Information for exhibitors / 2019

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1 Connecting Global Competence Factsheet Information for exhibitors / 2019 Planet e: Bringing the future to the world. International Trade Fair for Electronic Components, Systems and Applications Shanghai New International Expo Centre March 20 22, 2019 electronica-china.com 2019

2 Planet e brings the future to the world. electronica China is the leading trade fair for the electronics industry in Asia. It's the industry's most important gathering and brings the future to the world, a place that stands out as best for business promotions and the latest trends in the electronics industry. Planet e: for a successful future. Comprehensive range of products and services From components to systems, applications and services: everything here revolves around the world of electronics Leading business platform: the high-quality of buyers and decision-makers in upper management who are preparing for and conducting business transactions The entire electronics universe at one place Technical forums with prominent speakers: topics covering automotive, power electronics, medical technology and connectors VISITOR NUMBERS FROM 2014 TO 2018* 8,0000 7,0000 6,0000 5,0000 4,0000 3,0000 2,0000 1,0000 INTERDISCIPLINARY EXHIBITION THEMES Semiconductors Embedded systems Displays Sensor technology Test and measurement Electronic Design (ED/EDA) Passive components Information gathering and services Eletromechanics/system peripherals (connectors, relays, switches, keyboards and casing technology) Power supplies PCBs, other circuit carriers and EMS Assemblies and subsystems Automotive Wireless Micronano systems (MEMS) Total 51,498 55,365 61,455 68,215 77,765 Visitors: 77,765 (YOY 14% increase) EXHIBITOR NUMBERS FROM 2014 TO 2018* 1, KEY INDUSTRIES Industrial electronics Computers & peripherals Automotive industry Mechanical engineering Consumer electronics Internet of Things (IoT) Communication systems Household appliance New energy Aviation & space technology Medical technology A detailed list of exhibition themes is available here: electronica-china.com Military electronics Lighting engineering Rail transit Security & protection systems Intelligent building Total , , , ,374 Exhibitors: 1,374 (YOY 1 increase) Exhibition space: 80,000 m 2 (YOY 16% increase) Pavilions: Germany, Japan, Taiwan, Korea * Figures include numbers of electronica China and productronica China.

3 Planet e. A cosmos of diverse interests VISITOR ANALYSIS (BY TYPE OF BUSINESS)* VISITOR ANALYSIS (BY JOB RESPONSIBILITY * 2 19% Application/usage of electronic components/ assemblies/subsystems EMS/OEM 31 % 18% R&D/design Manufacturing/production 14 % 12 % Electronic components Manufacturing equipments 17% 1 Business development/sales/ marketing communication Procurement 8% Electronic assemblies/subsystems 11% Corporate management 8% Agent/distributor/dealer 4% Quality control 7% Material supplier Education/scientific research 5% Scientific institution/association/university Government administration Media Journalist/editor 1% Public administration/authorities 1% Others Others VISITOR ANALYSIS (BY INDUSTRY-MULTIPLE CHOICES * 47 % Industrial electronics 7% Household appliance 26 % Automotive industry 7% Aviation & space technology 25 % Consumer electronics 6% Military electronics 18 % Communication systems 6% Lighting engineering 16 % New energy 5% Rail transit 11 % Medical technology 5% Security & protection systems 10 % Computers & peripherals 4% Intelligent building 10% Mechanical engineering 1% Others 9% Internet of Things (IoT) * Source: visitor registration analysis at electronica and productronica China 2018

4 High evaluation and satisfaction EXHIBITORS OVERALL ASSESSMENT* 91% 90% 89% 88% 81% 79% 78% 75% Character of a leading trade fair in China Completeness/breadth of product range Clarity of product range/sectionalisation Promotion of the trade show Frequency of visitors entering your stand Quality of exhibitor services provided by the trade fair forwarders Quality of visitors Quality of exhibitor services provided by the trade fair contractors EXHIBITORS BUSINESS GOALS REACHED* 87% 86% 85% 85% 83% 8 80% 77% Company, product & image presentation/ promotion Exchange of experience Studying the competition, market overview Maintaining existing business relationships Presentation of innovations Preparing future business transactions Building up new business relationships Doing business during the trade fair 99% exhibitors benefited a lot from electronica China 96% exhibitors plan to participate in the next electronica China VISITORS OVERALL ASSESSMENT* VISITORS BUSINESS GOALS REACHED* 97% Completeness and breadth of product range 97% General market orientation 98% Character of a leading trade fair 96% Maintaining existing business relationships 96% 95% 95% Clarity of the product range/segmentation Presence of market leaders Presence of international exhibitors 95% 94% 94% Studying the competition Seeking and identifying distributors/new agents/partners Preparing future business transactions 95% Promotion of the trade show 94% Looking for new products and innovations 93% 90% Quality of visitor information provided by the organizer Procedure of on site registration 93% 93% Further education/increasing professional knowledge Building up new business relationships 81% On site services (rest area, catering) 91% Doing business during the fair 98% visitors are satisfied with the electronica China 98% visitors plan to attend electronica China again * Source: exhibitor and visitor survey at electronica China 2018

5 Innovations from different segments SEMICONDUCTOR SEGMENT SWITCH & INTERCONNECTION TECHNOLOGY Renesas Electronics Hong Kong Limited Silkie Lau, Principal Expert, PR/Marcom Department, China Industrial Solution Business Division We started attending electronica China four years ago. Our European subsidiary also takes part in the electronica in Munich. So electronica is our exhibition platform to the world and it provides very good chances. We can make contact with international and local customers here. The visitor number is growing every year and we are happy about it. TE Connectivity Edward Tsaur, Director of Marketing APAC Our cooperation with electronica China goes a long way back and we have invested a lot into our exhibition here. It shows how important it is to us. electronica China is very suitable for us to promote our brand in China. It offers a wide spectrum of products and services from the upstream to downstream areas. Such features are very important to us. The results we made this year have exceeded our expectations. The visitor flow is great. I believe this year the exhibition will be more successful. TOSHIBA Electronics (China) Co., Ltd. Danny Tan, General Manager, Storage & Device Solution Marketing Division Toshiba has exhibited at electronica China for five years consecutively. I think it is very helpful to our product promotion, especially in the Chinese market. Through many years of collaboration between the organizers and exhibitors, electronica China has made significant progresses in its influence, visitor quality and number. We will come again next year and invest more into our new product promotion in China. PASSIVE COMPONENT SEGMENT Molex Taiwan Ltd. Fischer Huang, Group Marketing Manager, Global Commercial Products Division In comparison to the previous editions, this year the brands represented at electronica China has grown even more. A lot of old customers and potential ones came to the exhibition. They are from a diverse background like telecommunications, servers, automobile, industrial and medical industries. Moreover, there are a lot for new customers from other application fields. We think this year s exhibition is very successful. MICRONANO SYSTEMS & SENSOR TECHNOLOGY Pulse Electronics Jon Yu, General Manager, Wireless Consumer Business Unit We think highly of electronica China 2018, because a lot of new business opportunities and new trends can be found here and it is also a good place to present our new products and technology here. Both the visitor quality and number are quite good this year so we are sure to attend the exhibition in Next year, we hope more high-quality companies will attend and communicate with each other, because electronica China is really a good platform. Bosch (China) Investment Ltd. Jiaban Wang, Senior Field Application Engineer, Automotive Electronics Semiconductors and Sensors I think electronica China is at a leading position in terms of the visitor flow and quality. We are happy about both. And today we have met some potential customers. To both the suppliers and our customers, electronica China is a grand event. We can make more communication and get to know each other better here. We are expecting a lot from the exhibition next year and surely we will come again.

6 Accompanying innovation forums Co-located trade fairs Automotive Day Keynote Speech: Automotive new technologies and trends in new energy and intelligent networks Session 1: Electric vehicle Session 2: Intelligent & connected vehicles Session 3: Automotive electronics China International Automotive Electronics Conference Intelligent & connected vehicles Automotive electronics industry Automotive testing Security and electronics Electronic control of powertrain system for traditional automobile International Forum on Innovation and Development of Electric Vehicle Driving motor Motor control technology Power electronic converter Charging pile SBMS & System integration Wireless charging International Power Electronics Innovation Forum New device of power electronics and innovation technologies for power supplies Power supplies application and key technologies of smart grid Charging control technologies of new energy vehicles - the core of smart transportation electrification As the industry s most important gathering for innovative electronics manufacturing, productronica China takes visitors into future technologies, industry trends and rapidly growing markets. It displays cutting-edge technologies in cable processing, dispensing, EMS, materials, SMT, coil winding, ESD, clean room, test and measurement, automation and component manufacturing, etc. productronica-china.com International Embedded Systems Innovation Forum Industrial IoT and IoT Security Embedded AI technology Wearable technology and application International Medical Electronics Innovation Forum Status and trend of medical electronics Wearable device and IoT for healthcare AI in medicine International Connector Innovation Forum Development trend of connector technology (heavy-current, high-density, miniaturized, high-frequency and high-speed, etc.) Innovative development and market dynamic analysis of connectors for 5G mobile communication equipment Integrated innovation and application research of connectors in rail transit, new energy vehicles, etc. Innovative development of intelligent manufacturing in connector industry The latest development of connector basic generic technologies, such as design, materials, process, testing, etc. As Asia s largest trade show for lasers, optics and photonics, LASER World of PHOTONICS CHINA has always taken a leading role in the industry and showcased its entire spectrum in four categories: Laser Systems for Production Engineering, Lasers and Optoelectronics, Optics and Manufacturing Technology for Optics, Imaging and Optical Metrology. From fundamental research to industrial applications, LASER World of PHOTONICS CHINA dedicated itself to the development and innovation of all fields in the industry, providing you with the best platform for finding solutions in light. world-of-photonics-china.com

7 C3 Hall assignment 2019 E4 E5 E6 C1 C2 C1 C2 E6 & C1 E5& C2 E5 E5 E4 E4 E4 E4 Switch & Interconnection Technology Passive Components Distributor PCB Semiconductors & IC Power Supplies Micronano Systems & Sensor Technology Test & Measurement Automotive Day Conference & Exhibition W1 E1 E2 E3 C3 C3 C3 E3 E3 E2&C3 E2 Cable Processing & Connector Manufacturing Component Manufacturing SMT EMS Long Yang Road E1 E1 E1&C3 W1 W1 Robotics & Systems Integration Intelligent Logistics Automation & Motion Control Dispensing Materials Smart Factory Area

8 CONTACT US GLOBAL NETWORK Messe Muenchen Shanghai Co., Ltd. Add: 11th floor, PINGAN FORTUNE Tower, 1088 Yuanshen Road, Pudong New Area, Shanghai Chloe Qiu Senior Project Manager Tel: Messe München has globally active subsidiaries and foreign representatives serving 115 countries, so you can contact Planet e through any of our representatives. The current address list is available here: electronica.de/representatives Besides electronica China, Messe München organizes other leading electronics exhibitions in rapidly growing markets for electronics. This allows exhibitors to profit from the know-how of Messe München in other regions of the world. electronica.de/electronicsnetwork Messe München GmbH Add: Messegelände, Munich, Germany Project Management Germany Tingting Lu Senior Exhibition Manager Tel.: tingting.lu@messe-muenchen.de Sales Germany Oliver Bittl Sales Consultant Tel.: oliver.bittl@messe-muenchen.de Dominik Eri Sales Manager Tel.: dominik.eri@messe-muenchen.de Foreign representatives Follow us on Wechat Published by Messe Muenchen Shanghai Co., Ltd Subject to change without notice. Supplies limited. Available only as long as supplies last. Last updated: 05/18

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