PETER FROSCH Vice President Strategic Partnerships, GREATER MSP

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1 PETER FROSCH Vice President Strategic Partnerships, GREATER MSP.

2 I M NOT HERE TO SELLYOU ANYTHING I M HERE TO GIVEYOU SOMETHING

3 YOUR WORK MATTERS TO THE FUTURE OF THE MINNEAPOLS- SAINT PAUL REGION.

4 PROSPER: MOMENTUM IS BUILDING

5 GREATER MSP HISTORY, VISION AND MISSION VISION The Greater MSP Region is recognized as a globally leading economy where business and people prosper. MISSION Accelerate job growth and capital investment in the Greater MSP region. JOB RETENTION, EXPANSION, & ATTRACTION REGIONAL ECONOMIC DEVELOPMENT STRATEGY MARKETING, BRANDING, & PROMOTION PROSPER: MOMENTUM IS BUILDING

6 GREATER MSP BOARD OF DIRECTORS CHAIR Richard Davis US Bancorp VICE CHAIR Ken Powell General Mills Doug Baker Ecolab Ben Fowke Xcel Energy Chris Policinski Land O Lakes Mary Brainerd HealthPartners Russ Nelson NTH, Inc. John Stauch Pentair Commissioner Victoria Reinhardt Ramsey County Commissioner Kathleen Gaylord Dakota County Tim Welsh McKinsey & Co. Adam Duininck Met Council Jay Lund Anderson Corp. VICE CHAIR Scott Anderson Patterson Dental SECRETARY Kate Wolford McKnight Foundation TREASURER Ginny Hubbard Morris Hubbard Broadcasting CEO Michael Langley GREATER MSP David Mortenson Mortenson Construction Carl Casale CHS Mayor Elizabeth Kautz City of Burnsville Rick King Thomson Reuters Marianne Short United Health Group Jeff Freyer Comcast Todd Hall Cargill Laura Oberst Wells Fargo Commissioner Fran Miron Washington County Gary Hendrickson Valspar Mayor Chris Coleman City of Saint Paul Commissioner Jan Callison Hennepin County Mayor Betsy Hodges City of Minneapolis Tim Baer Target David Saggau Great River Energy Commissioner Jon Ulrich Scott County Commissioner Rhonda Sivarajah Anoka County Andy Bessette Traveler s Co s. Gary Cunningham Meda Albert J. Colianni Pohlad Co s. Eric Kaler University of MN Tim McGough McGough Const. Ravi Norman Thor Construction Chris O Connell Medtronic Steven Rosenstone MnSCU John Taft RBC Wealth Mgmt. Kendrick Adkins Mayo Todd Senger BMO Harris Carol Surface Medtronic PROSPER: MOMENTUM IS BUILDING

7 Mille Lacs THE GREATER MSP REGION Sherburne Wright Isanti Anoka Chisago Washington 16-COUNTY MSA $228 BILLION IN GMP Hennepin St. Croix Sibley Carver Le Sueur Scott Dakota Pierce Ramsey 48 th LARGEST GLOBAL ECONOMY MORE THAN 3.4 MILLION PEOPLE PROSPER: MOMENTUM IS BUILDING

8 REGIONAL SECTORS OF STRENGTH FINANCIAL SERVICES FINANCIAL ADVISORY BANKING INSURANCE ADVANCED MANUFACTURING & TECHNOLOGY R&D CENTERS SOFTWARE/ IT ADVANCED MANUFACTURING ENERGY/RENEWABLES HEALTH & LIFE SCIENCES BIO TECH HEALTHCARE PROVIDERS HEALTHCARE PAYERS AND IT MEDICAL DEVICES HEADQUARTERS & BUSINESS SERVICES CORPORATE HEADQUARTERS CREATIVE SERVICES PROFESSIONAL SERVICES DATA CENTERS FOOD & WATER SOLUTIONS FOOD PROCESSORS FOOD PRODUCTION AGRIBUSINESS NUTRITION WATER FILTRATION WATER PURIFICATION PROSPER: MOMENTUM IS BUILDING

9 REGIONAL STRATEGY TELL OUR STORY PRIORITIZE TALENT BUILD GLOBAL SECTORS PROSPER: MOMENTUM IS BUILDING

10 in execution phase July 2016 TELL OUR STORY PRIORITIZE TALENT 200+ partner organizations BUILD GLOBAL SECTORS Water Technology Summit

11 THE ISSUE

12 Labor force growth Economic growth Racial achievement gaps External competition 100,000 worker shortage 12

13 THE WRITING ON THE WALL It will become more and more difficult to hire workers in the next couple of decades as the US labor market gets tighter and competition over talent intensifies. In such an environment, following best practices is not. a good enough solution because most companies do not have a strategy in place to deal with a broad labor shortage across the economy. Business executives will have to be more creative and revert to more extreme solutions... THE CONFERENCE BOARD Not Enough Workers, July 2014

14 TWO PATHS COMPETITION COLLABORATION 100,000 MSP Worker Shortage 2020.

15 THE MSP RESPONSE

16 TALENT TASK FORCE Doug Baker, CEO, Ecolab Bert Colianni, CEO, Pohlad Companies Michael Langley, CEO, GREATER MSP Jen Ford Reedy, President, Bush Foundation Myles Shaver, Professor, Carlson School of Business Julie Sullivan, President, University of St. Thomas Jamie Millard, Curator, Pollen+OTA Adam Maikkula, Curator, Minneapolis Global Shapers Margaret Murphy, President 1to1, Olson Jay Gabler, Digital Editor, The Current/Classical MPR David Zelaya, Multicultural Center, University of Minnesota Jennifer Kelly, Campus Recruiter, Ecolab Shelly Fossen, Group Manager Talent Acquisition, Target Orinthia Montague, Interim VP for Student Affairs, Normandale Community College

17 BIG TAKEAWAY It s not enough to sell our companies to prospective employees anymore We need to sell the city too. 17

18 VALUE PROP MSP is one of the few places in the country where you can find a range of career opportunities for you and your partner and enjoy a world-class quality of life that you can afford.

19 the CENTER COHORT Because they move COMMUNITY Professionals of Color Because our employers are struggling to find professionals of color and they are the future workforce OCCUPATION Tech, Engineers, Financial managers Because unemployment in MSP is 0-3% 4

20 THE PARTNERS Corporate & Community illustrative 8

21 KEY GROUPS Support Recruiters Retain Professionals of color Attract Tech Welcome Newcomers

22 YEAR 1 GOALS illustrative 10,000 NEWCOMERS WELCOMED 500 RECRUITERS USING MAKE. IT. MSP. 2,000+ 1st VOICES CAPTURED IN KEY TALENT SEGMENTS ever REGIONAL TALENT INTELLIGENCE REPORT

23 MAKEITMSP.org RECRUITER TOOLKIT Photos Videos Facts News Tours Playlist Slides Welcome Letter

24 1 Welcome Letter

25 2 Photos

26 3 Videos

27 4 PRESS Tours CONFERENCE + MEDIA COVERAGE

28 5 PRESS CONFERENCE + Employer MEDIA COVERAGE e-update

29 JOIN US! PRESS CONFERENCE + MEDIA COVERAGE

30 BIG NEWS

31 THANK YOU

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