Lon LaFlamme Strategic Marketing Expert

Transcription

1 Lon LaFlamme Strategic Marketing Expert THE BRAND COACHES Partner Senior business/marketing strategist. Directly oversees all aspects of marketing for international, national and Northwest clients Present KJL COMMUNICATIONS Strategic Marketing / Promotion Partner Senior business/marketing strategist. Directly oversees all aspects of marketing for international, national and Northwest clients. July Present AUTHOR Published novelist: Actively involved in self-promotion via television, radio and non-traditional media interviews for four of seven current novels (available at amazon.com, barnesandnoble.com, and local bookstores). New York-based agent representation. Screenwriter: Two screenplays. Los Angeles-based agent representation. July Present

2 BRIGHAM YOUNG UNIVERSITY, Provo, UT Marketing Professor Served as a strategic planning and an integrated marketing professor at the nation s largest private university. For two consecutive years led seniors to first and second place awards in national advertising competition. June May 2000 PUBLICIS (formerly EvansGroup), Salt Lake City, UT President / Chief Executive Officer - Corp. Public Relations Transferred from Seattle to corporate headquarters to lead newly created public relations division. Oversaw all public relations activities throughout the entire ten-office system. Drove fee and commission income to $6 million. Improved profits from a marginal loss in 1992 to a conservatively projected net profit of nearly $1 million in Laid the foundation for accelerating growth of revenues and profits for 1995 and beyond. Built a solid client base that included Weyerhaeuser, Asiana Airlines, Wholesome and Hearty Foods, American Soybean Association, Northwest Ford Dealers Association, Utah 2002 Winter Olympics, Hanford Health Information Network, Seattle Solid Waste Utility, and many others. Won an unprecedented four dozen national and regional public relations awards. Started a public affairs function. Hired a highly regarded public affairs expert to direct this important segment. Took control of public relations of Salt Lake City, Utah s successful 2002 Winter Olympic bid in June Led major new business victories in the San Francisco office Jan July 1995 President / Chief Executive Officer Improved revenue from $52 million in 1991 to $83 million in Led agency to become Seattle s largest. Largest net profit contributor to the corporation s office systems, Directly supervised agency s largest clients: Starbucks, Bank of America, Lowe s (Eagle Hardware), Ben Bridge Jeweler, Alaska Seafood Marketing Institute, American Soybean Association. Played a key role in the Seattle office s being recognized by Washington CEO Magazine as one

3 of the ten best places to work in the Puget Sound region. Selected by Media Inc. Magazine in 1993 as Seattle s Marketing Communications Person of the Year. June Jan Chief Operating Officer Earned first place trophy (among 78 competitors) from the AAAI, an independent national advertising agency association, for the Seattle office s financial performance in Built a team that included a nationally recognized creative director and an award-winning interactive media producer. Identified and capitalized on opportunities to use the information highway to provide benefits to clients. Directly supervised agency s largest clients (note list in President/CEO activity description). Acquired a Seattle-based public relations firm specializing in environmental affairs. Established agency s presence in this exploding market and added large utility, air pollution control and environmental engineering firms to the client base. Created RepForce, a retail/foodservice sales and merchandising division. Eight full-time food sales/marketing professionals in U.S. Highly profitable within one year. Opened RepForce offices in Mexico and South America. Jan June 1992 President Led major new business victories for Seattle office, including: Starbucks, Alaska Seafood Marketing Institute, American Soybean Association, Seafirst (Bank of America), Space Needle, Ben Bridge Jewelers. International consumer products marketing. Assigned client s role to retain and oversee major advertising agencies promoting Alaska salmon in England, France and Japan. Contributed in developing client strategic planning procedural manual for account supervisors/ managers throughout the ten-office system. Created a three-hour seminar instructing system-wide account service people in The Art of Self Presentation. Jan Dec. 1989

4 Led major new business presentations. Executive Vice President Oversaw daily management and growth of Evans Food Group (national foodservice and consumer food public relations divisions). Directly supervised agency s largest food commodity accounts. April Dec PUBLICIS (formerly EvansGroup), Salt Lake City, UT Copywriter / Assistant Account Executive / Account Executive / Account Supervisor / Vice President A driving ambition to succeed at an early age accelerated advancement within the corporation. Reaching maximum promotion opportunities at the corporate office by the age of 32, accepted a management role in Seattle, the corporation s largest office. June March 1981 OGDEN STANDARD EXAMINER, Logan, UT Daily newspaper reporter Police and government beat reporter, plus human interest features. June June 1973 ASSOCIATED PRESS, Logan, UT Stringer Regional human interest features. Nov June 1972 EDUCATION 1993 Northwestern University, Kellogg Graduate School of Management Integrated Marketing Program Evanston, IL 1991 American Association of Advertising Agencies CEO Training Program Napa, CA

5 June 1989 American Management Association Leadership Development Program (extensive four-week course) New York, NY / Vancouver, BC June 1972 Utah State University Bachelor of Arts - Journalism Logan, UT COMMUNITY / PROFESSIONAL ASSOCIATION LEADERSHIP ROLES Young Presidents Organization, Northwest Chapter, Young Presidents Organization, Northwest Chapter, area conference marketing chair, American Association of Advertising Agencies, chairman of Washington State Council Public Relations Society of America, Senior Counselor Junior Achievement of Washington, Executive Committee United Way of Washington, Advertising Industry Chair