WELCOME TO MODERE! WE RE GLAD YOU RE NOW PART OF THE MODERE FAMILY.

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2 WELCOME TO MODERE! WE RE GLAD YOU RE NOW PART OF THE MODERE FAMILY. We re a social retail brand that is built for everyday entrepreneurs. We re committed to the success of our social marketers and a vibrant opportunity. Use this document to guide your first steps and goals as a social marketer. If you ll follow these, you ll find this is not only doable but fun and rewarding as well. GETTING STARTED A) Enroll as a Social Marketer B) Join the Social Marketer Loyalty Program C) Follow the Three Steps on the 90-Day Path to Escape So what are you waiting for? As a trusted member of the Modere team, you re ready to enjoy our world-class products and work your way to a modern life styled by Modere. 1

3 E SC APE Get your own Escape! 2

4 EXP ERI ENCE Which experience will you choose?

5 JOIN THE SOCIAL MARKETER LOYALTY PROGRAM WHY JOIN? Worry-free Delivery Qualify to get your Essentials Collection Free Earn Free Shipping on orders over $100 Auto-qualify for all Modere Bonuses Save Money on your Monthly Essentials Order Free Shipping on the Social Marketer Collection at enrollment Other Exclusive, member-only promotions The Women s Essentials Collection The Men s Essentials Collection $99.99 / 75 Laundry Pods, Lavender w/vanilla 32ct Dishwasher Pods, Red Pear w/magnolia 32ct Mouth Rinse 380ml Toothpaste 125ml Men s Hair Styling Cream 100ml Men s Shave Cream 125ml Shower Gel 280ml Men s Shampoo 350ml Laundry Pods, Lavender w/vanilla 32ct Dishwasher Pods, Red Pear w/magnolia 32ct Mouth Rinse 380ml Toothpaste 125ml Shampoo Dry/Color Treated Hair 280ml Conditionor Dry/Color Treated Hair 280ml Shower Gel 280ml Cleanser Combination Skin 125ml $99.99 / 75: The Nutrition Essentials Collection $99.99 / 75 The Complete Essentials Collection $ / 100 Laundry Pods, Lavender w/vanilla 32ct Dishwasher Pods, Red Pear w/magnolia 32ct Mouth Rinse 380ml Toothpaste 125ml Shampoo Dry/Color Treated Hair 280ml Conditioner Dry/Color Treated Hair 125ml 2 Shower Gel 280ml Cleanser Combination Skin 125ml Men s Hair Styling Cream 100ml Men s Shave Cream 125ml Men s Shampoo 350ml -Mineral Supplement 500ml -Omega 3 60ct -Antioxidant 60ct -Adult -Multivitamin 90ct -Probiotic 60ct HOW IT WORKS*: Join the Loyalty Program by adding one of the Essentials Collections to your monthly Smartship within 7 days of enrollment. Each month you will receive the Essentials Collection of your choice at a discounted price. When you get 3 new customers to try and purchase the Beauty Box, or have 150 new customer points in a month, you will receive $99.99 off your next Essentials Collection SmartShip. Your membership will automatically meet the Revenue Sharing Pool and Modere Career Path qualifications (if you re not a member you must have 150 Activity points). 4

6 FIRST THINGS FIRST To get off on the right foot as a Modere team member, we recommend you take the following steps: Join Modere as a Social Marketer Enroll on your sponsor s personal webpage. Join Social Marketer Loyalty Program: It s free to join the Social Marketer Loyalty Program. You re automatically a member when you purchase the Social Marketer Collection and have your Essentials Collection SmartShip setup at enrollment. The offer to join the loyalty program is only available at the time of sign up. If you choose not to become a member of the Loyalty Program within 7 days of enrolling, you may not get another chance to receive all of the great benefits including being automatically qualified to earn all the possible commission and bonuses as a Social Marketer. More details on page 4. Download the Social Marketer App: Get access to videos, business reports, newsletters and much more by downloading the Social Marketer App. Login at shiftingretail.com on your mobile device and find the Social Marketer App in the Social Marketer Tools section in the back office. Decide what you want What is your end game? What gets you excited? What is your goal? Write it down. Make a commitment Make a decision to show up for one year at least. Show up means going to and participating in Modere events, virutal meetups, and conference calls. Showing up willl put you ahead of the game and on a solid path to success. Create a list of 150+ prospects Create a list of people who want to shop or promote the brand. See page 10. Find Your Welcome Your welcome will help you login to the back office, download the Shifting Retail app, set up your personalized website, get your social invite links, and give you the latest on upcoming events. 5

7 FIRST THINGS FIRST CONTINUED Connect with Us: Getting on the Modere calls and webinars each week will keep you on top of what s going on with Modere. You ll get the latest in company and product info, training, promotions, and much more. Be sure to link to our facebook and twitter sites for up-to-the-minute information and updates. Modere Team Calls are held on Mondays and Thursdays at 7 pm, MST, and Saturdays at 9 am, MST. To access the calls, please dial and use the passcode #. Commit now to join the calls each week. facebook.com/shiftingretail facebook.com/modereus twitter.com/shiftingretail twitter.com/modereus Register for the Next Event: Every successful Modere consultant would agree that Modere events deliver the insight, training, support and motivation to continue on your path to success. Commit now to attend the next event and every future event! You can register for events by logging in to the back office and clicking on events at the top of the page. Win a trip to the next Modere escape. Get on the Path to Escape and help others to do the same to win your personal Modere Escape. See details on pages

8 MODERE PATH TO ESCAPE The Path to Escape is 3 step fast-track to Escape for new social marketers. Learn the steps, earn yours, and then teach your team. STEP 1: GET ON THE PATH Step 1 is to get On the Path. You do this by earning 2 shares in the Revenue Sharing Pool within your first 4 weeks. How do you earn shares? Once you have at least 8 customers with at least $500 in combined orders, you earn your first customer share. To earn your second share build a team by signing up 3 Social Marketers who purchase the Social Marketer Collection. You ll earn over $600 during this period. 2 SHARES IN 4 WEEKS = P YOU RE ON THE PATH AND YOU VE EARNED AT LEAST $600 CUSTOMER SHARE SOCIAL MARKETER SHARE Customer becomes part of your personal customer pod. Be sure your first 3 Social Marketers are placed direct to you. Customer Social Marketer 7

9 STEP 2: EARN A MODERE EXPERIENCE Step 2 is to Win your Modere Experience by earning another share and helping your 3 team members Get on the Path. Once those 3 achieve Step 1 (Get On the Path) within your second qualifying month, you ll win a Modere Experience everything from VIP concert tickets to professional house cleaning to a GoPro SkyDive! ON THE PATH YOU WIN EXPERIENCE PATH PATH PATH SPA HOME TECHNOLOGY FOOD & BEV ENTERTAINMENT FASHION FITNESS 8

10 STEP 3: WIN THE MODERE ESCAPE Now you re close to enjoying the the Escape of a lifetime as you continue to build your team and encourage the promotion of the Modere Brand. It s simple earn another share and help 3 team members win their Modere Experiences by your third quantifying month. Then you re off to some of the world s most luxurious destinations. ESCAPE YOU WIN ESCAPE EXPERIENCE 9

11 FINDING CUSTOMERS AND SOCIAL MARKETERS MAKE A LIST Now that you understand the path, it s time to start promoting the Modere brand to others. The best way to start is by identifying those in your circle of influence and to start sharing Modere with them. Use the Memory Jogger below and the List Template on page 11 to help you decide who you will talk to about Discovering Modere as a customer with the Beauty Box and who you will expose the opportunity to Promote Modere as a social marketer. MEMORY JOGGER The members of your own family: Father and Mother Father-In-Law/Mother-In- Law Grandparents Children Brothers & Sisters Aunts & Uncles Nieces & Nephews Cousins List you already have: Current address book/ online contact manager addresses list Cell phone contacts Holidays cards list Wedding invite list Child s birthday invitee list Business cards list Social media: - Facebook - LinkedIn - Plaxo - Twitter - Skype -Other Your closest friends and those whom you associate regularly: Friends & Neighbors People you work with Church members Hobby buddies: - Camping friends - Dancing class associates - Drawing class - Fantasy Football league friends - Fishing buddies - Hunting friends - Karate class buddies - Singing class - Sculpting - Woodworking friends - Workout friends People with whom you play: - Bowling - Football - Golf - Racquetball - Tennis - Volleyball - Any other game Those you do business with: Auto mechanic Accountant Banker Babysitter/Child care provider Car dealer Dentist (your kids too) Doctor (your kids too) Dry cleaner Grocer/Gas station attendant Hair stylist/barber Housekeeper Insurance agent Lawyer Merchants Pharmacist Real Estate Agent Travel Agent Who are my? Architect Associations members Bus driver Butcher/Baker Computer Tech Children s friends parents Chiropractor Club members Delivery person FedEx/UPS Driver Fireman Florist Jeweler Leasing Agent Mailman Minister/Pastor & their wife Pet Groomer Photographer Police Property Manager Sports Team members (your kids too & their parents) Tailor Veterinarian Waitresses/Waiter (my favorite) Water Supplier Those you have been associatedwith in the past: Former Coach Former Co-workers Former Roommates Former Teacher People in your Home Town Previous Neighbors Military Cohorts Retired Co-workers Schoolmates Was Your Boss Who Sold me my Air conditioner Boat Business cards Camper Car/Truck Computer Cell phone Dishwasher/Laundry machine Equipment/Supplies Fishing license Furniture Glasses/Contacts House Hunting license Refrigerator Tires and Auto parts TV/Stereo Vacuum cleaner Wedding items I know individuals who: Are Actively looking for part-time job Are Ambitious Are Enthusiastic Are Entrepreneurial 10

12 Are Caring People Are Champions Are Fun & Friendly Are Fund -Raisers Are Goal Oriented Are Natural Leaders Are Organized Are Positive Thinking Are Self-Motivated Are Single Mom/Dad Are Team Players Are Your Children s Friends Parents May be interested in your product or service? Don t like their Job Has Been in Network Marketing Has Character & Integrity Has Children in College Has Computer & Internet skills Has Dangerous Job Has Desire & Drive Has a Great Smile Has to Pay down their Credit Card Debt Has Public Speaking skills Just Got Married Just Graduated Just Had a Baby Just Quit their Job or is Out of Work Love a Challenge Love to Learn New Things Want to Help their Spouse Retire Early Want to Make More Money Want More Time with their Families Want to Work for Themselves Who Attends Self Improvement Seminars Who Bought New Home/Car Who Enjoys being around High Energy people Who Needs a New Car/Home Who Reads Self- Development Books/ Books on Success Who You Like the Most Who You ve met while on Vacation Who You ve met on the Plane Who Your Friends Know Who Wants Freedom Who Wants to Go on Vacation Who Works Too Hard Who Works at Night/Weekends I know Someone Who Is Accountant Actor Advertiser Architect Airline Attendant Alarm Systems Agent Army Officer Acupuncturist Baker Banking Professional Barber Builder Computer Engineer Cook Dancer/Dance Teacher Dentist Dermatologist Designer Driver Bus/Cab/Truck Environmental Scientist Farmer Film Industry Professional Fireman Fitness Instructor Florist Government worker Graphic Artist Gymnast Hairdresser Handyperson Health Practitioner Hiker Hospital staff Investor Jeweler Karate Master/Classmate Kickboxing Master/ Classmate Kitchen Renovator Lawyer Leasing Manager Lab Technician Loan Officer Lifeguard Makeup Artist Manager Manicurist Massage Therapist Mechanic Medical Professional Midwife Navy Officer Nonprofit Organization Associate Nurse Nutritionist Office Manager Optometrist Orthodontist Property Manager Public Relations Professional Psychiatrist Psychologist Rental Office agent Recruiter Rehabilitation Specialist Reporter Repairman Restaurant Owner/ Manager Salesman Scientist Shoe repair people Satellite Provider Swimmer Sport Team classmates Tailor Tanning Salon worker Teacher Telecommunications worker Tennis Instructor Therapist SEGMENT YOUR LIST After writing down the names of your likely contacts, the next step is to write SM next to those who you think would be good at Promoting, or becoming a Social Marketer. Here are some guidelines to help you decide who fits that description: Those want to make additional income. Those who love to be around others. Those who are very social and love talking to people. Those who may have a large following on social media. Those who seem to have done well in other businesses Those who are ambitious. Those who are looking to improve their life situation. Then write C next to those names that are left. These will be your future customers. 11

13 FINALIZE YOUR LIST Transfer the top 10 names of those with C next to their name to the Customer Tracking Sheet on page 12 and the top 10 of those with the SM next to their name to the Social Marketer Tracking Sheet on page 13. Finally, use the process and scripts in the Social Marketer section on page 13 to share with those on your list who have the SM next to their name. Use the Discover Modere Section on page 16 to share the beauty box with your potential customers. LIST OF NAMES C/SM NAME 12

14 LIST OF NAMES C/SM NAME 13

15 LIST OF NAMES C/SM NAME 14

16 CUSTOMER TRACKING SHEET How do i know Comments about Next NAME Phone/ this person Date them, tools, etc. Exposure Result 15

17 SOCIAL MARKETER TRACKING SHEET How do i know Comments about Next NAME Phone/ this person Date them, tools, etc. Exposure Result 16

18 INVITING SOCIAL MARKETERS: TIPS & SAMPLE SCRIPTS Methodology: Your goal when inviting people to look at Social Retail is to invite them to get education and information from the proper 3rd party tools. Your goal is not to convince or sell but use 3rd party tools to inform and educate. The more informed and educated people are on any subject the more empowered they are to make a good decision. Think of these tips as guide rails. The most important thing you can do when inviting someone to look at Social Retail is have the conviction, confidence, enthusiasm, passion, authenticity and sincerity in what you say. 93% of communication is non-verbal. It is important to remember you are the one with the gift. People are looking for what you have. You do not need to bug, beg, or chase people. You can have them become informed and educated on how Social Retail can be a part of their lives in a professional manner that both you and they feel great about. Here are a few reminders: This is an invitation not a presentation. You are a professional inviter, not a professional explainer. You are the messenger not the message. 17

19 USE YOUR RELATIONSHIPS TO CONNECT PEOPLE TO THE MESSAGE Simply put, use your trust to connect your prospect to the expert and let the expert build the respect. TRUST EXPERT RESPECT Trust: When all things are equal people buy from people who they like and trust. Use the trust you have with your prospect to connect them with an expert. Expert: Your experts are the 3rd party tools. The 3rd party tools can be everything from a person in Modere you work with, to a video presentation, a catalog, a webinar, a virtual meet up, etc. Use the tools as your expert instead of trying to be an expert to your own people. Respect: The expert s job is to build the respect into what you are doing. The expert s job is to inform and educate your prospect. THE SCRIPT AND STEPS FOR INVITING SOCIAL MARKETERS (MULTIPLE EXPOSURE PROCESS) Methodology: Studies show that most people need at least 5 exposures to a new concept or product before they buy. Your goal is to lead people down a multiple exposure process in a short period of time. A simple acronym to help you remember it is BAM FAM, Book A Meeting From A Meeting. When your prospect reviews a 3rd party tool you will want to set up the next tool for them to review so that they can make an informed and educated decision. 1. KEEP IT SHORT Your invitation is not a presentation and should only last 45 to 90 seconds. Example: Hey John, is this a good time? I only have a minute. 2. CONNECT INVITE TO PROSPECTS REASONS John, yesterday when we were talking, you mentioned that (you wish you could quit one of your jobs and have more time with your family). I am just curious, are you open to a potential solution? I might have one.. We have talked about doing something together I have found something that I think has a ton of potential. Are you open to a conversation? 18

20 3. SETUP THE INVITATION Pick one of these options to setup the invitation. TIP: Use terms like; venture or project instead of business. (ex: I am launching a new venture or I am working on a new project Have you ever heard of Modere? It is a new online retail brand that I am helping to (promote, launch, market) and I want you to take a look at it. I found something you really need to see. Are you still looking for a job or a different job, I found a way for us both to start a great business without most the risk. I ve found something exciting and you re one of the very first people I ve called. When I thought of people that I d really enjoy working with I thought of you. Would you be open to hearing what I m doing? 3. GIVE A SINCERE COMPLIMENT Give a sincere compliment by saying: I thought about you because.. you are well connected. you are entrepreneurial. you re one of the most connected people I know and I ve always admired that about you. you ve always been supportive of me and I appreciate that so much. you have an amazing mind for business and can see things other people don t see. 4. RELIEVE THE PRESSURE Pick an example from the: It may or may not be for you, but This may be a fit and it may not, but This may resonate with you and it may not, but You may have an interest or you may not, but If you have an interest that is great if not that is fine, but Then say: but If you see what I see I think we could make a lot of money together. If you see what I see I think we could have a lot of fun together. If you see what I see I think we could help a lot of people with this. 19

21 5. USE IF I...WOULD YOU...? If I send you over a link that explained everything will you click on it and watch it? If I dropped off a catalog at your house would you look at it? If I invite you to an event will you come with me? 6. SET UP YOUR FOLLOW UP Set a specific time for follow-up and schedule next exposure: How soon would you have a chance to watch it? 7. SET YOUR NEXT APPOINTMENT I know when you hear this you will have some great questions and I want to get you some answers while they are fresh in your mind. I know we are both busy so out of respect for your schedule how about we set a time to talk after you have watched it? Would today or tomorrow be best to talk? 8. CONFIRM YOUR APPOINTMENT Great. Really look forward to getting your feedback. I will call you tomorrow at (scheduled time). You will for sure have had a chance to watch it by then right? 9. SEND A LINK TO SHIFTINGRETAIL.COM/SOCIALRETAIL Go to your personal shiftingretail.com page. Copy and paste the URL link and send it to your friend via text, , or Facebook message. EXAMPLE: Hey John. Here is the link I told you I would send. FOLLOW UP TIPS AND SCRIPTS Call the person at the time you had set in steps 6-8 and say: Hey (name), is this still a good time for a moment? Looking forward to hearing your feedback (on whatever tool they just reviewed). Share with me your thoughts? (Listen as they talk. Listen to there positive and even not positive.) Then say, Thank you for sharing that with me. It sounds like you may have a couple more questions. The best next step would be (choose the next exposure). Share with them the next exposure, catalog, Beauty Box video, compensation plan video, compensation plan pdf, Story of Social video, modere.com, shiftingretail.com, etc. 20

22 If it goes to voic , either leave a voic or send a text and say, Hey, was calling you at (your set time) like I said I would. Sorry we missed each other. Let me know a good time to talk. I know you are busy so if I don t hear from you I will call you again. Look forward to catching up. Getting Started Questions: When your follow up leads to positive comments about Modere and Social reatail you can use this script to lead the conversation to enrollment: Just so I can best help you give me a feel for where you are at on a scale of 1 to 10 with 10 being that you are so excited you cant see straight and are ready to go and 1 being that you basically have zero interest? Let them answer and if they answer 5 or higher than say, Cool, thanks for letting me know where you are at. What do we need to do to get you from (whatever number they said) to 10? YOUR PERSONAL SHIFTING RETAIL WEBSITE (PWP) Follow the steps below to setup or find your personal web page (PWP) address. You will use this website as not only as an expousre to Social Retail, but also to enroll future team members. After you setup your shiftingretail.com sit note the JOIN link in the upper-right hand corner of the page. STEP 1: STEP 2: Log in at Shiftingretail.com. Click MY ACCOUNT under the human sillhouette icon in the upper-right hand corner of the page. STEP 3: If your personal web page is setup you can see the address in the PERSONAL PROFILE section on the left-hand side of the page. If not please set up your site by following the instructions in the EDIT MY PWP section on the righ-hand side of the page. Your site will be: customname.shiftingretail.com 21

23 MANAGING QUESTIONS AND CONCERNS Welcome all objections! View them as a request for more information, and an opportunity to continue the conversation and help people move forward. If there are concerns and issues, you want to know about them so you can help your potential new Social Marketer or customer navigate through them. Never become defensive or adversarial. Always maintain rapport and camaraderie (you are on the same team). Objections are an opportunity to show your confidence, mentorship, and to build belief. Ask clarifying questions. Seek to understand. What is it? It is an online retail brand called Modere. I can t wait for you to check it out. Well remember yesterday how you were saying that you want (more time with the kids/less stress/to quit one of your jobs) that s what it is about. Just tell me about it. If I believed I could do it justice, I would. But I can t. I want you to see it how I saw it, so you get the full picture. I am going to send you a link to a video that explains it perfectly, OK? I can t wait for you to check it out. I am too busy. I know how busy you are. If I didn t think this had incredible value, I wouldn t be bringing it to you. I can t wait for you to check it out. Is this a pyramid? No. Pyramids are illegal. This is an online retail brand, and the cool part is that we get paid to promote it. I can t wait for you to check it out. Is this MLM? This is social retail. It is like nothing you have ever seen before! It is the perfect marriage between direct sales, and online retail. I can t wait for you to check it out. I don t have enough time. This is designed for busy people to do in their part time. With careful planning, you can find pockets of time throughout your day for focused, strategic actions and create significant income. Tell stories about people who work full time, have families, etc. and are making great money as SM s with Modere. Do you hear the irony in what you are saying? If you don t do something different, nothing will change. By being a Social Marketer for Modere, and finding these pockets of time throughout your day, you can create passive income and ultimately have time freedom. 22

24 Because we work as a team, we can cover more bases. You don t have to do it all yourself. I don t have the money. Establish the value of the Social Marketer collection in and of itself. These are products they are using every day anyway. Nearly $500 in products for $399. We can help you get a return on this initial investment very quickly. The Social Marketer Collection positions you to qualify for weekly revenue sharing bonuses. This is how we help people make great income quickly. Tell stories about people who struggled to get the start up cash, and made their initial investment back very quickly. Do you hear the irony in what you are saying? If you don t do something different, nothing will change. By being a Social Marketer for Modere, you can create an abundant passive income. Establish the value of mentorship. Mentorship is a huge part of wealth creation. Because we work as a team, you literally have access to millionaire mentors. That is extremely valuable to you! I can t sell. Great! In fact, that s perfect! Very few of our Social Marketers are professional salespeople. Because this is a lifestyle brand, you can share it easily and authentically by simply sharing your experience/ story. With the online tools that the company provides, it is a piece of cake to promote the brand. Anyone can send a link and invite people to take a look. If you find yourself in a situation where someone is particularly combative, and you don t want to engage or debate. Wow. I don t know about all that, all I know is. (Anything you say here will stop the negativity). Examples: I am making a ton of money. I love the products, they are making a big difference in my life. I love what I am doing. I am having fun and helping a lot of people. If these products are so safe and natural, why do they have such long chemical names? At Modere we provide full transparency on all of our labels. We use the INCI naming standard, which means International Nomenclature of Cosmetic Ingredients. By using INCI, we specifically define the compound we are using to the most minute detail. For example, if Vitamin C is listed on a label, the consumer has no idea what type of Vitamin C it is- ascorbic acid, alascorbic acid? On our label we list tetrahexyldecyl ascorbate, which gives consumers the exact type of ingredients and its benefits in the formula. We believe in full disclosure and transparency at Modere, hence the long and highly specific INCI labeling. 23

25 4 LEGITIMATE BUSINESS REASONS WHY ANYONE SHOULD LISTEN TO WHAT YOU SAY How to navigate when it doesn t all go according to plan. 1. Knowledge is never a disadvantage. 2. All good business is referral business. Even if you are not interested you may know someone who is and I would appreciate the referral. 3. Always makes sense for good people to meet. 4. Life timing: If your life timing ever changes I want to be the first person. As you are inviting someone to review a 3rd party tool they say, I am not interested. You then say, You may not be interested and that is totally fine. My goal is just to get you the information so that you can make an educated decision. I am sure you would agree that knowledge is never a disadvantage and even if this is not the right fit for you I believe that all good business is referral business. This is a business I am committed to so even if it is not the right fit for you you may know someone who this is the right fit for and I would appreciate the referral. As you are inviting someone to review a 3rd party tool they say, right now is not the right time for me to do something new. Or they say, I am too busy. You say, I totally understand. I know busy you are. When you review this information you may have an interest and you may not and either way is completely fine. My goal is to get you the information you need to make an educated decision. I know how important life timing is. Even if right now is not the right time for you to do something I would love for you to review some quick information so that you at least know what I am up to. And, if your situation were to change at some point I want to be the first phone call you make. 24

26 INVITING CUSTOMERS TO DISCOVER MODERE Share the Beauty Box We ve created Discover Modere as a super-simple way to promote our brand with others. In this straightforward program, you ll refer potential customers to try out our Beauty Box for free. You ll earn commissions on products purchased by your customer a minimum of $150 per share! Additionally, your customers can earn big money as they refer others to use Modere products. PROVEN SCRIPTS & STRATEGIES FOR SHARING THE BEAUTY BOX Opening (by text, , Facebook or other written form): [Subject Line]: quick question Hey Susan! [Insert a couple of chatty sentences] Quick question...i am working on launching what I think is a REALLY cool new concept. It isn t public yet, but we are looking for some people that might want to demo it and give us their feedback. I m working with a company that has created a fun way for people to try a few of their non-toxic, premium hair and skin products. They send them to you at no cost. You demo them. Purchase them if you love them or send them back (for free) if you don t...super fun & easy! 25

27 This program is not public yet. Our goal is to create an incredible customer experience, so we are looking for people s feedback on the website, the products and the program itself...it helps us make it even better! So anyway, I thought you might enjoy trying it and giving us your feedback! Let me know if you are open to it! :) [include a picture of the Beauty Box if you wish] Methodology: This is not supposed to be an explanation of how the program works. This is a probe to see who might have some interest or be open to it. If you go into too much detail, it sounds like an ad, not a personal message. We will get them the details later but there is no point if the above message isn t appealing to them. Also, never ask people if they are interested. Always ask if they are open to it. IF you don t hear back after a day or two, send another message that simply says: Just checking...did you get my message from a few days ago? IF they still don t respond, you might try a different medium. For example, if your first message was sent on Facebook, you might try this time and say something like this: Hey Susan! I sent this message to you on Facebook but I m not sure how often you check that, so I thought I d send it via [Copy and paste your first message here] IF they STILL don t respond back, just move on. You don t want to come off as pushy or bug people. As soon as they respond something positive like Sure, sounds good! Great! I really appreciate it! Your feedback will be really helpful to us. It ll just take a minute for me to get the info I need to get you in the program. When can I call you and what number should I call you on? Signing them up! (Over the phone): Tip: Before you call, text to see if they have a quick second to chat. Texts are a good way to find out if people are available. If you call when people respond, you can save yourself a ton of time otherwise spent on voic s and phone tag. Methodology: People are a lot more likely to sign up over the phone with you than online. If your next step is a phone call instead of sending them a link, you will save yourself a TON of time that you would otherwise spend on follow-up. Additionally, you ll make the whole thing much easier on your prospect by getting to yes or no quickly without you having to follow up over and over. [Before you call, have your Beauty Box page pulled up and ready to sign them up. Your page is located at the following link: but be sure to insert YOUR code where is says XXXXXX] You can find this link by logging in to the back office and clicking on My Account in the upper-right. 26

28 Hey Susan! [Chat for a minute and catch up as needed] Well, like I said, I really appreciate you trying out our products and our program. We are looking for people s feedback on the whole process...the website, the ordering process, the products (of course), and any other feedback you may have. I think the products are awesome. The [insert your favorite product] is my favorite because [insert your reason]. So, I think you ll really like them, however, if you don t, that is great feedback for us as well! So, like I said, we will be sending you 5 of our non-toxic, hair and skin products. If you love them and decide you want to keep them, we give you 40% off as a thank you for trying the program. Otherwise, just slip them back in the box they came in and the company pays for the return shipping, so its really easy! Plus, there is a free gift and samples that you get to keep either way! Okay, so I just need to get some basic info from you...what is your address? Okay, so we just need to enter some basic info. Help your customer through the Beauty Box checkout process. POSSIBLE OBJECTIONS: What exactly comes in the box? [Be sure to review this video on the key selling points of the Beauty Box so you can confidently answer this question: There are 4 really high-end skin products and one really awesome hair product. All of the products are nontoxic and there is literature included that tells you exactly what the products are and how to use them. We re looking for feedback on the products, the literature and the whole program, so we would love your feedback if you are open to trying it! I already use X product and I m very happy with it. Awesome! Yeah, I hear those products are really good. Actually, we are really looking for some people that really like that brand and might be open to doing a brand comparison with that brand and give us their honest thoughts on how we compare. Do you think you d be open to that? I m worried about trying new products because I have really sensitive skin. Awesome! Actually, our products are non-toxic and designed for people with really sensitive skin, so, we are looking for a few people with SUPER sensitive skin to try out the products and give us their feedback. It sounds like your feedback would be really valuable if you are open to it! I m really busy and not looking for another business or something to promote. 27

29 Of course! Sorry if it sounded like I was asking you to look at a business. Actually, we are just looking for people to demo a few products and give us their feedback from a customer perspective. Would you be open to that? 7-days isn t long enough to try the products. Yeah, for many hair and skin products, you would be exactly right and most companies don t give you ANY days to try their products for free...that s one reason we think this is really unique. However, we specifically chose these products for this program because most people see the benefits with just a couple of uses. But, again, we re are looking for feedback so we d love to hear if you thought the trial was too short after you have a chance to try the products! Sound good? I don t have a credit card. Really?? Do you ever buy anything online with a pre-paid card or or a bank card, because that will work just fine. SIGNING THEM UP! (Not over the phone) WARNING: This is going to take a LOT more time. It seems like it will take less, but it won t. You are going to have to diligently follow-up with people every 2 or 3 days until they order...which could be weeks. People are going to procrastinate, ignore your messages, and you might feel like you are pestering them with your diligent follow-up! FOLLOW UP #1 I really appreciate you trying out our products and our new program. We are looking for your feedback on the whole process...the website, the ordering process, the products (of course), and any other feedback you may have. This in not public yet, so you are one of the 1st to get to try it out...i apologize if you find a glitch! Like I said, we will be sending you 5 of our non-toxic, premium hair and skin products to demo for free. If you love them, you can choose to keep them at almost 50% off. If you choose not to keep them, we pay for you to send them back. Either way, you get to keep the free gift and samples included in the box! (Be careful...you might really like them a lot!) :) The system will ask you for your credit card up-front but you WILL NOT be charged unless you decide that you really love the products and want to keep them all. Again, either way, you get to keep the free gift and samples in the box...it s really cool. Here is the link to register: [insert your link here. See above for your link] It will only take 10-seconds. Please message me back as soon as you are done so I can make sure it showed up okay on my end. Thanks!! 28

30 FOLLOW UP #2 Hey Susan! Just wanted to check to see if you had a chance to register. Let me know if you have so I can find you in the system and confirm your order. If you haven t, it ll just take 10-seconds. Here is the link again: [Insert your link here] Much appreciated!! FOLLOW UP #3 [Try sending via something else like Facebook, text message, , etc..] Hey Susan! I know you re super busy so I thought it might be easier if I sent you the registration link this way. Here it is when you have 10-seconds: [Insert your link here] Thanks again! Excited to get your feedback on everything! Follow up #4 Hey Susan! So sorry...i feel like I m bugging you. I want to follow up because I know you re busy, but I don t want you to feel like I m pestering you! :) If you have 10-seconds when you see this, just knock it out. Here is the link again: [Insert your link here] Also, no worries if you don t want to for any reason. I d love to have you try the program and get your feedback so we can improve it, but no pressure! Just let me know if you don t want to so I can mark you off my list. FOLLOW UP #5, #6, #7 AND #8 You get the point... You re going to have to keep coming up with friendly ways to touch base with this person until the finally sign up or tell you they aren t interested. FINAL NOTE Verbiage matters. The words in this document have been carefully chosen to improve your chances of getting the desired outcome...a new customer! You want to make it yours, especially on the phone, so that you sound natural when communicating with people that know you. However, don t stray too far from the recommended verbiage! Follow the script...it works! If you are running into any challenges, contact a Team Leader and ask for help or advice! 29

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