SOCIAL MEDIA PROSPECTING & RECRUITING GUIDE

Transcription

1 SOCIAL MEDIA PROSPECTING Scripts WITH John and Nadya Melton

2 POP QUIZ! Okay, okay, that was a bit of a trick question because if you re anything like us, you picked option E None of the above. Being on the go, meeting people face-to-face, and constantly hustling 24/7 can be exciting at first. But soon, it starts to take over your entire life. You get tired and frustrated, and start thinking, There has to be a better way! Hey, John and Nadya here! Tell us, what do you love MOST about Network Marketing? A.0Chasing people around all day, every day. B.0Being on the road non-stop. C.0The belly-to-belly hustle. D.0Constant conferences and living room meetings. E.0None of the above. We wanted to share our story with you because being the ambitious and committed marketer that you are we figured you re probably going through a similar journey to our own. About 16 years ago we both started in network marketing. And what can we say about it? It was love at first sight! Making great money and helping people at the same time? It was AMAZING! Who could ask for more! Are we right? And the best part? We found each other! Yep, we met in this industry in our early 20 s like a modern fairytale. So when we say our lives were transformed by the magic of networking marketing, we mean it! Now, that s not to say it was all easy peasy. NOT. AT. ALL. In fact, the first few years, even though we were incredibly frugal, we spent way more money than we made! No matter what we did, we just couldn t make it work. Finally, we left the industry But just as with other great love affairs, we couldn t stay away for long. And this time it was working! We spent 7 years with one company and made it to the second highest level there! We were earning six-figures and building a gigantic team. On paper, our lives looked PERFECT! 01 MyLifestyleAcademy.com All Rights Reserved 2018

3 Except for one thing... WE WERE WORKING. ALL. THE. TIME. Quality family time? Nope. It felt like we never saw our children. Date nights? Are you kidding? We felt guilty if we took even one night off to spend some quality time with each other. Vacations? Forget about them. We were always in a meeting, or hosting a training, or doing something else that never let us get away. We had ZERO personal life and grew increasingly frustrated. What s the point of making money, if you don t have time to enjoy the fruits of your labor? There had to be a better way! And we were right! We were seeing all these online marketers who seemed to be making SO MUCH MONEY without working NEARLY as hard as we were. So we knew we had to learn their secrets! What we discovered was MOST strategies that worked for traditional businesses, didn't work for network marketers because they weren't duplicatable. THIS is why we were working so hard; we weren't maximizing our efforts! We doubled down our efforts and worked to climb that VERY steep learning curve. We spent $250,000+ on our business education and countless hours researching, testing, and perfecting! Luckily, all that investment paid off! The result? We increased our income to seven (that s right seven!) figures, generated more leads than we could handle, and in the last couple of years, we've recruited more people using Facebook, than we ever did in 10 years building offline! How amazing is that? But the most rewarding part? We're finally able to work 90% from home and spend time with our children, family, and friends whenever we want. We also get to go on holidays and travel the world! #BOOM! We re finally living our dream! And now, we want to help you do the SAME! 02 MyLifestyleAcademy.com All Rights Reserved 2018

4 WELCOME TO THE SOCIAL MEDIA PROSPECTING AND RECRUITING GUIDE! In this guide, we're going to share with you our insider secrets to the basics of Facebook prospecting and how you, too, can grow your business while spending quality time with friends and loved ones! Are you ready to CRUSH it? Let s get started! Marketing vs. Prospecting: Understanding the Difference Marketing is an excellent way to get people to reach out to you, but it's passive. You re just making people aware of you and your brand. Prospecting, on the other hand, is an active money-making activity that has to be part of your DMO. Both are important, but if you're spending more time marketing than prospecting, that might be a reason why your inbox is empty. Disclaimer: Don t stop prospecting until your inbox is flooded with leads! How to Build a Massive Business the Modern Way We love to keep things simple. So here s a list of all the necessary steps you ll need to take in order to grow your business through Facebook. 1 - Prospect/Attract the lead. 2 - Connect with the lead, build trust, and turn him/her into an active prospect. 3 - Invite your prospect to see the opportunity by having them join your Facebook group. (Use the ATM strategy!) 4 - Follow up & close (This step only works if you've built that relationship FIRST!) 5 - Plug your new teammate into your company s system! YAY! 03 MyLifestyleAcademy.com All Rights Reserved 2018

5 Branding Yourself vs. Branding Your Company: The BIG Decision A few years ago, we made an executive decision to start branding and marketing ourselves, rather than our company. And that has been, by far, the BEST business decision we ve ever made! We met so many amazing people, and generated tens of thousands of leads, all because of this one single choice. Do you have to do the same to be successful in network marketing? Of course not! But in our experience, branding yourself and having a consistent online presence gives you an extra edge over the rest of your competition. Even if you do many face-to-face meetings, people are still going to go home and look YOU up. So how do you make this shift? Here are our simple steps. Step #1: Focus on ONE social media platform. We hate to break it to you, but you re not a robot. You can t keep up EVERY social account out there and expect to see results. Instead, start by focusing on ONE primary platform, and turn that into your very own online home. Develop it. Make sure that it's warm, inviting, and fun! Turn it into a place where people will want to hang out with you because if they don't know you, they won't do business with you. HOT TIP: Think of your Facebook profile as a warm market generator. Your goal on Facebook is to project, connect, and build those long-term business relationships. When you get this dialed in, your marketing efforts will turn into leads. Once you have those leads, you can begin prospecting. Easy peasy! Step #2: Upload your BEST photo. Would you ever greet someone for the first time with a grumpy face? Of course not! One of the first things people see on your profile is your picture. So make sure it s a good one. They want to know who they re interacting with, so the happier you look, the better for your brand it will be! A smile goes a long way! 04 MyLifestyleAcademy.com All Rights Reserved 2018

6 Step #3: Brand your cover photo to you. Imagine walking into a networking event and shouting out what you do before introducing yourself to people. Sounds crazy, right? The same is valid for social media. Brand your cover photo to YOU, not your business. HOT TIP: If people can figure out what network marketing business you re building within a couple of minutes of being on your profile you re doing it wrong! Step #4: Provoke curiosity with your About section. Fill out your About Section in such a way that piques people's natural curiosity. Don't name your network marketing company because you'll close the loop before people reach out to you. (Nobody wants that to happen!) You should always close the loop yourself by talking to your prospects! If you don t, they ll just Google your business, and make their decision based on the opinion of someone they don t know. We want prospects to make up their mind based on YOU! Step #5: Run Your Newsfeed like a TV channel. Would you watch a TV network if they showed the same program day after day? We didn t think so. Broadcast daily on various topics. Provide people with valuable content, and occasionally promote your product or business. How often should you do this? Keep on reading! 05 MyLifestyleAcademy.com All Rights Reserved 2018

7 The Best Marketing is Education It's very simple people follow strength and authority. Show them that you have both by teaching! Educate them on topics you might think are relevant to them and see how your leads multiply! Educate, Entertain and Empower! Create generic content 80% of the time, and in the remaining 20% think of creative ways to casually promote what you sell. And what s even more crucial is that you don t mention the name of your company, product or service. Why? If you tell them the name of your product or business, they can just go and find it on Google, come to their own conclusions without ever talking to you. We say, let s generate leads for you, not Google. So what is the best way to teach others online? You guessed it videos! They re the fastest way to reach as many people as possible, they re 800% more effective than written text, and they create a deeper connection. It s a win-win-win! HOT TIP: How do you ensure that people listen to what you have to say? Take charge of your success habits and be consistent! To lead, inspire, and empower others, you need to feel empowered yourself! Invest in your personal development and stay ahead of the curve. Do that every single day to build up your credibility. You ll be amazed how quickly your following grows! 06 MyLifestyleAcademy.com All Rights Reserved 2018

8 The DO s and DON Ts of Facebook Marketing We know many marketers who have shied away from marketing on Facebook because they didn t want to bug their friends and family. So to avoid joining the NFL (No Friends Left) Club, here is a list of things you should and shouldn t do on Facebook. DO... 00Create Relationships 00Generate leads by educating your audience 00Connect with contacts from the past 00Attract people based on the content you re marketing 00Stay positive DON T... 00Mass market your product, business or service 00Waste time and energy on people who aren t ambitious 00Bash your competitors 00Bombard people with content that isn t relevant to them (don t be an infomercial!) 00Be negative 15/7 Weekly Posting Formula The core of Attraction Marketing is creating and posting valuable content that sparks the interest of your prospects. In its nature, it s passive, so be sure to apply the Prospecting Formula daily! Now, let s get on with the Weekly Posting Formula. What do the numbers 15/7 mean? Here is how it works: 00Commit to posting at least 15 times throughout the week (1-3 times a day). 00Create 10 posts that are fun, personal, lifestyle or provide generic value. 00Dedicate 4 posts to showcasing nonchalant promotion of your biz or product. 00Wow everyone with 1 power post: direct promotion of your product or business (without saying the name of your business or product)! Pretty simple, huh? 07 MyLifestyleAcademy.com All Rights Reserved 2018

9 5-5-3 Daily Prospecting Formula Prospecting is an income-producing activity that you should do every single day. In a nutshell, you identify and connect with people who have the potential to become your customers and your recruits. Set aside 30 minutes to 1 hour a day to do just that. (You probably spend more time scrolling on Facebook for fun!) Here is how it works: 00Friend up 5 new people/day. 00Pique the interest of 5 people/day. 00Have 3 people/day go through the presentation or try your product. Now that doesn't sound that scary, does it? And it produces impressive results! Attracting Your Ideal Facebook Audience #1: Use Facebook Live Video Even if you don t feel confident or experienced enough to go live, we suggest going for it anyway! You have nothing to lose and SO much to gain. Live video is THE most effective way to build trust, relationships and recruit prospects. And we promise you, the more videos you do, the better you will become! Visibility + Credibility = Profitability Now, that s the kind of math we dig! Whether you want to entertain, educate or empower your audience, go live as often as possible! Going Live will help you stand out from the crowd because most people just refuse to do it. So be unique, have fun, and create real-time engagement and interaction with your people! 08 MyLifestyleAcademy.com All Rights Reserved 2018

10 #2: Have Daily Interaction Interaction = connection! We engage and communicate with people on a daily basis, and the results speak for themselves! So go ahead, and lead by example! If you want more likes, comments, and shares, give even more likes, comments, and shares! Remind people of yourself by showing up in their notifications because you liked and commented on status updates. Another effective way to interact with people is by wishing them a "Happy birthday." Do that every day. And if you want to take the conversation further, lead into it by asking them what they're up to or how their family s doing. Just be authentic and start real conversations. There s no fake-it-till-you-make-it with this technique. #3: Use Facebook Messenger Private messages are another great way to connect with people. They feel more personal, like getting a letter in the mail! Check out who is online right at this very moment, and drop them a line. Better yet use the Audio Recorder and send them a voice message. It s faster and way more effective! We always check our messages and respond to as many as possible. If you find yourself too overwhelmed by the sheer volume, try to prioritize. We answer messages in the following order: 00Team leaders. 00Business partners. 00Potential leads. 00Conversational messages. This priority list makes communicating a sinch! 09 MyLifestyleAcademy.com All Rights Reserved 2018

11 #4: Understand the Benefits of Facebook Groups We love Facebook Groups! They are so effective, even when they're not directly connected to your line of work. Join a Group that attracts other people with ambition. Interact with them, build relationships, and create a network of like-minded people inside this very same Group. After that, it will be so much easier to attract those people to your business! TOUGH LOVE ALERT: Nothing Great Will Happen For You Until You... 00Start thinking of yourself as a professional conversation starter, not a salesperson. 00Release the commission breath be real with people and build relationships FIRST. 00Decide that you re in it for the long-run (and the residual income that comes with it)! 00Start believing in your product and your opportunity 100%. Because, if you have 1% doubt, you are out! 00Execute your income-generating activities daily and over a long enough period. Consistency is KING. 00Get excited and show it! Your prospects can only get as pumped as YOU let them! 10 MyLifestyleAcademy.com All Rights Reserved 2018

12 Scripts! The anxiety you feel before talking to prospects is NATURAL. It happens to everyone. (Yes, even us!) You worry about what you re going to say or about what they might think. Sometimes, even a casual chit-chat can feel overwhelming. We ve been there, and we re here to tell you that a) there s no way around it, because you re in the People Business and developing a relationship with your customers is a must, and b) it gets better. Asking the right questions is a big help. The main reason why people buy your product isn't the product itself; it's YOU! If they see you as an authority, if they see that you love what you do and if they see you believe in what you sell, they will take the next natural step buying from YOU! Lead with the relationship, ask the right questions, and build rapport! And don t worry we re not going to let you wander in the dark. We got your back. In the pages below, we ll share with you our tried-and-true, practical scripts! Use them when you talk to your prospects and how well they work! Is that anxiety already melting away? Yep, we thought so! 11 MyLifestyleAcademy.com All Rights Reserved 2018

13 Part I: How to F.O.R.M Relationships Like a PRO When you set out to build a long-lasting relationship with your prospects, the biggest secret is to understand what s important to them. How will you know that? ASK! People are narcissistic by nature (guilty as charged) they like talking about themselves, and they like being asked questions where they get to talk even more about themselves. So use that! The more you get your prospect talking, the more they will trust you, and the more they will be willing to buy from you. Remember, questions give you power and authority you re steering the conversation, and you re in charge. Think of your prospects as good friends. How would you talk to your best friend about your product or business? Use that same tone and message with your customers, and they ll stop seeing this as a sales pitch. Be on the lookout for their hot buttons and the me, too bridges. The more you can relate, the more you ll be unstoppable! Some of the most effective questions we like to ask are divided into 4 categories. We call it the F.O.R.M. method. Here is how it looks like: F family 00Where are you from? 00How big is your family? 00How many kids do you have? How old are they? 00How long have you been married? O occupation Family Occupation 00What s your background? 00What do you like about what you do? 00How long have you been doing it? 00How did you get started in your business? Recreation Message 12 MyLifestyleAcademy.com All Rights Reserved 2018

14 R recreation 00What do you do for fun? 00Do you get to do it a lot? 00What s your favorite place to go? 00What s your favorite sport? M message Identify their personality type and their "hot buttons," so you can then effectively "deliver the message." Once you know that, start by saying: 00I couldn t help but notice that 00This may or may not be a way for you Disclaimer: Use as many open questions as possible! The Wh questions work best! why, who, what, where + bonus: how. These questions will keep your prospects talking and will help you build rapport faster! HOT TIP: To make your questions extra efficient, check out their profile to see what they ve been up to, and drop them some likes and comments. Then, after all the questions, and all of the rapport you ve built, it s time to invite them to take a look at your product or your business. How do you do that? Well, let us show you! 13 MyLifestyleAcademy.com All Rights Reserved 2018

15 Part II: Inviting Prospects Remember what your initial goal is to create curiosity and build value in the product community. So don t send your prospects any links or try to sell the benefits of the product with the initial message. It just won t work. Create curiosity, add them to the private XYZ Facebook community, and tag them in the pinned post. This is also known as the ATM method. ATM stands for Add, Tag, Message, and it works like a charm! Here s how it looks like in practice: 1. Customer ATM Script (Weight-Loss) Hey, [name]! How are you doing? Catch up a little bit find out what they ve been up to and how they re doing. I wanted to run a quick idea by you. I just joined a Facebook community that s focused on health, fitness & weight loss that I'm finding beneficial. This is a positive group that already has over 100,000 members. I thought some of my friends might enjoy it, too. Since joining, I have a ton of energy, and I'm down 16 lbs so far on these products (Or share a testimonial of a friend: I m excited to start using some of the products. My friend is already down 5 inches). Let me know if you d like to check it out and I'll add you! If not, no worries. Either way, love seeing you on here. When your friend responds back with: What are the products?, What is the community? or Sure, add me! Simply add them to the Facebook Group. Tag them in the pinned post and send them the following private message: I have connected you as my guest in the XYZ Facebook Community! Here you can learn more, get any questions answered, and see the results people are experiencing. If you like what you see, I am happy to enter your order for you. Let me know Also, if you are interested in earning income by sharing your results, let me know, and I can get you that information as well. Don t try and answer each of their questions. Simply tag them in posts in which they can find the information they re looking for. 14 MyLifestyleAcademy.com All Rights Reserved 2018

16 2. Customer ATM Script (Anti-Aging) Hey, [name]! How are things? Catch up a little bit find out what they ve been up to and how they re doing. Want to hear something amazing? Wait for them to respond. I found a new (anti-aging) product that reduces wrinkles from the inside out, lifts sagging skin, reduces cellulite and a lot more. It's a new revolutionary anti-aging product for the whole body (insert your testimonial here if you have one or use someone else s testimonial). You re going to be blown away! How about I add you to a group so you can take a look at it for yourself? When your friend responds back with: What are the products?, What is the community? or Sure, add me! simply add them to the Facebook Group. Tag them in the pinned post and send them the following private message: I have connected you as my guest in the XYZ Facebook Community. Here you can learn more, get any questions answered and see the results people are having. If you like what you see, I am happy to enter your order for you. Let me know Also, if you are interested in earning income by sharing your results, let me know, and I can get you that information as well. Don t try and answer each of their questions. Simply tag them in posts in which they can find the information they re looking for. Add - Tag - Message 15 MyLifestyleAcademy.com All Rights Reserved 2018

17 3. Business ATM Script Hey, [name]! How are things? Catch up a little bit find out what they ve been up to and how they re doing. I found a way to make money using Facebook. OMG, you have to see this... I can add you to a private Facebook community with over 20,000 members that you must check out. It's blowing up right now, and I'm already experiencing success (share your results and your reason WHY). When your friend responds back with, What s the business?, What is the Facebook Group about? or Sure, add me! simply add them to the Facebook community. Tag them in the pinned post and send them the following private message: I have connected you as my guest in the XYZ Facebook Community. I tagged you in a couple of videos that explain more about the compensation plan, the system to build your entire business from Facebook and the results people are having. I m also gonna add you to 1 (or 2 more) Facebook Groups where you can learn more about the incredible products we offer. Don t get into the Q & A before they ve watched the videos. After all of this is done, you ll want to get out of the way. The best thing you can do (especially if you re just starting out) is to set up a 3-way Facebook chat between your prospect and your upline. Let him/her answer all the questions they may have. It s much easier to close afterward. Add - Tag - Message 16 MyLifestyleAcademy.com All Rights Reserved 2018

18 Part III: How to Set Up a 3-way Facebook Chat The first thing you need to do is message your prospect before you set up the chat: Hey, [prospect's name]. I'm glad you liked what you saw! I'm working with some pretty incredible people. I want to introduce you to a couple of them so that you can hear their story and they can answer some of your questions since I'm pretty new... hang on. I will set up a group chat =) Set up the chat and message the group with your prospect and upline/s: Hey, Samantha (your upline name)! This is Mary (your prospect s name). She is a great friend of mine. Right now she is [running a daycare business] and is looking to potentially start a business leveraging Facebook. Hey, Mary! Meet Samantha (your upline name). She's got a lot of knowledge about XYZ business and is the perfect person to answer your questions. She's built a multi-million dollar organization here in XYZ company. She is married with a few kids, and she's super down to earth. And this is how the magic happens! 17 MyLifestyleAcademy.com All Rights Reserved 2018

19 Congratulations! You made it to the end of this guide. We realize that your head might be buzzing with SO MUCH information right now, but that s good! It means that you re learning and growing. We invite you to go through the whole guide again and personalize the parts and scripts you find most relevant. We know we packed a lot in just a few short pages! Now, if this guide made you excited to learn more and fully master the art of recruiting and prospecting on Facebook, then we invite you to check out our {ATM BUSINESS ACADEMY}! ATM Business Academy is our in-depth, step-by-step training where we share the revolutionary system ATM (Add Tag Message). ATM utilizes modern, Facebook group strategies so you can prospect like a pro, build a massive amount of trust, and finally reach the financial freedom you've always wanted. PLUS, every strategy we teach is easily duplicatable so you can train your team with ease and help others accomplish their income dreams! Are you ready to build a massive bank account with ease? Click Here to learn more and sign up! ATM System is the way! 12 new customers in 3 days using this strategy! Holly George I just did my month end review and my team added 121 new members this month! We grew 45% in just one month. #ATMforLIFE!!! This method is simple and easy to duplicate! Thanks so much John Melton and Nadya Melton for helping me get my biz to the next level! Mandi Moon I just wanted to thank John and Nadya for putting together a System that actually works. I was able to enroll 5 new customers and 2 new affiliates this month. This is a huge milestone for me. I ve been ATMing my face off (in Johns voice), plus I also made the Leader board for the month on my team which has NEVER happened in any company before. I will be teaching my whole Team THE Melton WAY! Natalie Jones

20 Hello! We re Nadya and John Melton! First off, CONGRATS! By working through this guide, you are showing HUGE initiative towards accomplishing your dreams. We are so excited to share our secrets and help entrepreneurs, and network marketers -- like YOU -- build your home business empire. Without these Facebook prospecting strategies, we never could have become 7-figure earners, built a following of over 100,000, recruited over 1,500 people, and reached the top position in our company. Nope. Not possible. We d still be stuck working 80+ hours a week (each!), driving all over town, and never having time for our kids! Thankfully we discovered this killer system that s allowed us to live the life of our dreams and --most importantly-- help thousands of other ambitious entrepreneurs do the same. Our mission is to teach you how to build a business that YOU control (not the other way around)! We want to help you connect with your audience, prospect with ease, build a huge team, and create the lifestyle of your dreams. Learn our simple, step-by-step strategies, and start implementing them in your business right away. FREE with John and Nadya Masterclass Social Media Rules have changed! Again! Join us for a FREE Masterclass and get in the loop of what s working on Social Media NOW! Here s what we ll be covering: The New Rules of Facebook Marketing ( 'cause FB is running out of newsfeed space) How to Generate 3-5 Leads (At Least) for You and Your Home Business Every Day What, Where and How Often You Should Be Posting to Maximize Your Reach Social Media Mistakes that You're Making that is Repelling Prospects and How to Fix it TODAY! Online Prospecting Strategies We Use to Create Millions of Dollars in Revenue Every Month (without any home parties or 3-way calls) Important: Our FREE Masterclass offers limited space. That s why it s crucial for you to let us know you want to participate as soon as possible! CLAIM YOUR SPOT RIGHT NOW It s time to take your business to the next level and become the exception!