Department of Apparel, Events, & Hospitality Management AMD 278: Fashion Illustration. Sec. 1: MWF 1:10-3 Sec. 2: MWF 3:10-5

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1 Department of Apparel, Events, & Hospitality Management AMD 278: Fashion Illustration Instructors: Sec. 1: MWF 1:10-3 Sec. 2: MWF 3:10-5 Michael Mamp Ling Zhang Office: 28 Mackay Office: 28 Mackay Undergrad TA: Mackenzie McArthur Undergrad TA: Elizabeth Moerer Office hours: by appointment only Class Location: 313 MacKay Course Description: Cr. 3. F.S. Prereq: 131, 245 or concurrent enrollment. Permission of instructor Development of drawing skills, including line, shape, perspective and value. Introduction to drawing the fashion figure and apparel using a variety of media. Fashion presentation and introduction to portfolio development. Course Objectives: After successfully completing the course students will have Developed basic drawing skills required for design communication in fashion careers. Illustrated the female fashion figure with effective hands, feet, hair and faces. Experimented and practiced with a variety of media used in fashion illustration including marker, pencil, and pastel. Practiced concepts of composition and presentation layout. Rendered a variety of fabrics and textile prints. Gained proficiency with technical/flat drawing of garments. Demonstrated how male and child fashion figures are different from illustrating the female fashion figure and will have practiced male and/or child fashion figures. Practiced drawing and sketching from live models. Developed portfolio and presentation techniques. AESHM Department Outcomes Assessment Based upon CHS Learning Outcomes, all graduates from the AESHM department should be able to demonstrate the General Department Learning Outcomes: 1) Communication, 2) Self-assessment/selfreflection, 3) Critical Thinking, and 4) Ethics, Diversity and Social Responsibility. Details about the CHS learning outcomes can be found at:

2 2 This course will contribute to your ability to: 1. Communicate effectively with others in one-on-one, small group, and large group situations; Demonstrate effective and professional oral and written communication and documentation and use of current information technologies when communicating with individuals, groups, and the public; Prepare and deliver effective presentations (orally and in writing) of technical information for a target population. 2. Demonstrate critiquing techniques to facilitate necessary changes and/or modifications to your work or those of your peers in comparison to professional standards. 3. Evaluate information based on creative processes and logical reasoning to make decisions and solve problems. 4. Demonstrate leadership within small and large groups and encourage socially responsible decision-making for consumers and business. Texts Required: Abling, B. (2012). Fashion Sketchbook 6 th Edition. New York: Fairchild Books. Kiper, A. (2011). Fashion Illustration Inspiration and Technique. Cincinnati: David & Charles. *both texts are available via the Iowa State University Bookstore* Recommended Text: Abling, B. (2006). Marker Rendering: For Fashion, Accessories, and Home Fashions. New York: Fairchild Books. *available online via amazon.com Examples of student work from Spring Semester 2013

3 3 Course Policies Attendance & Critiques Attendance in class is critical as important material is presented and activities occur which cannot be replicated outside the classroom. Each student is granted five unexcused absences without penalty of a lowered grade; however, for each additional unexcused absence, the penalty will be a loss of 100 points or the lowering of an earned grade by one full grade point. For example: If a student accumulates 885 points but has 6 unexcused absences, the student's grade is lowered by 100 points which results in a final grade of 785 points. The instructor's definition of an excused absence is an absence that is documented by a physician s note, participation in a university sponsored event, or death of immediate family member. Every attempt must be made to notify the instructor of your absence prior to the scheduled class time (minimum 6 hours prior). The instructor's definition of an unexcused absence is an absence for any other reason not defined above and without approval of the instructor. Tardiness of ten minutes or more for class will count as an unexcused absence for the day. Academic Dishonesty The class will follow Iowa State University s policy on academic dishonesty. Anyone suspected of academic dishonesty will be reported to the Dean of Students Office. Disability Accommodation Iowa State University complies with the Americans with Disabilities Act and Sect 504 of the Rehabilitation Act. If you have a disability and anticipate needing accommodations in this course, please contact (instructor name) to set up a meeting within the first two weeks of the semester or as soon as you become aware of your need. Before meeting with (instructor name), you will need to obtain a SAAR form with recommendations for accommodations from the Disability Resources Office, located in Room 1076 on the main floor of the Student Services Building. Their telephone number is or disabilityresources@iastate.edu. Retroactive requests for accommodations will not be honored. Dead Week This class follows the Iowa State University Dead Week policy as noted in section of the Faculty Handbook Harassment and Discrimination Iowa State University strives to maintain our campus as a place of work and study for faculty, staff, and students that is free of all forms of prohibited discrimination and harassment based upon race, ethnicity, sex (including sexual assault), pregnancy, color, religion, national origin, physical or mental disability, age, marital status, sexual orientation, gender identity, genetic information, or status as a U.S. veteran. Any student who has concerns about such behavior should contact his/her instructor, Student Assistance at or dso-sas@iastate.edu, or the Office of Equal Opportunity and Compliance at

4 4 Religious Accommodation If an academic or work requirement conflicts with your religious practices and/or observances, you may request reasonable accommodations. Your request must be in writing, and your instructor or supervisor will review the request. You or your instructor may also seek assistance from the Dean of Students Office or the Office of Equal Opportunity and Compliance. Contact Information If you are experiencing, or have experienced, a problem with any of the above issues, academicissues@iastate.edu. Late Work Projects, presentations and assignments are due at the time stated in the syllabus, communicated in class or via BB. With an appropriate excuse (written excuse from family physician, health center, faculty or University activity) arrangements will be made if the instructor (s) is notified within 6 hours of the scheduled due time. Critiques The critique process is fundamental to your learning in this course, and mimics industry scenarios. Students must be present for each critique. Various approaches (small group evaluation, peer evaluation, instructor evaluation etc.) will be taken to encourage participation and the use of a critical eye when evaluating your work and the work of others. The intention of the critique is to provide you feedback and to spark new ideas of how to improve the quality of your work. Students must be present for all critiques. In addition, you are expected to participate in critiques. There will be weekly minicritiques as well as larger critiques for projects when they are due. The instructor may deduct points from your assignment/project grade if you do not actively participate in these critiques. There are multiple critique check-ins for each project. There are specific requirements for prelim and final critiques explained in detail on each rubric. Failure to meet these requirements will seriously affect your grade. Please note that final critiques for projects are critical. Students that are more than 15 minutes late for a final critique will be considered absent for the day and the project will not be accepted for grading. If there are extenuating circumstances that prohibit attendance at the critique the instructor (s) must be notified within 6 hours of the scheduled critique time. Blackboard The university Blackboard system will be utilized for recording grades and communicating information. Supplemental videos and demonstrations are posted to Blackboard to reinforce your learning; you are REQUIRED to view these videos. Viewing is tracked and points may be deducted from the semester attendance points for not regularly viewing these videos.

5 5 Overview of Assignments & Projects Drawing Assignments (200 points)there are a total of 20 drawing assignments in the course. These are graded and each is worth a total of 10 points or 20% of your total grade. Drawing assignments are critical to your learning and reinforce technique. These assignments are regularly critiqued as well. Requirements for each assignment are provided in studio. It is the student s responsibility to make sure they understand and record the requirements for each assignment. These assignments are not graded on completion but rather on demonstration of technique in comparison to your peers. Project 1 Female Fashion Croquis (100 points): Each student will perfect 10 female fashion croquis. Special attention will be paid to proportion, style, line quality, gesture, hands, feet, hairstyles and faces. These croquis will then be used over and over again on subsequent projects. Project 2 Technical Drawing Line Development (100 points): Students will complete flat drawings on an 8 head croquis. The final project for this lesson will incorporate the creation of original collections. Mood board required. Project 3 Design for Industry (100 points): Working under the direction of Cliff Boone, Creative Director of Adrianna Papell eveningwear company, students will design 6 complete looks that are appropriate to the current focus of the brand as defined by Mr. Boone. The project will include technical drawings, rendered croquis, mood board, and color palette. Mr. Boone will provide select feedback. For more info regarding the brand see Project 4 Menswear or Children's (100 points): Students will illustrate 3 looks and can choose to develop either a men s or children's collection. Technical flats will also be completed for each of your garments. Mood board required. Color forecasting required. Final Project (200 points): Students will design a collection of their choosing. Format requirements will be provided. A project proposal will be due to the instructor that cites demographic information of your target customer. Technical flats will also be completed for each of your garments. Mood board required. Portfolio (75 points): Students will present final revised work from the semester in a portfolio. This is an ongoing project throughout the semester and the student should revise work based on instructor and class feedback for inclusion in the final portfolio. In conjunction with the portfolio the student will complete a personal logo to reflect their design sensibilities. Sketchbook (2 50 points each = 100 points): To continue to develop drawing skills students will complete a sketchbook throughout the semester. Specific requirements will be provided and there are two check in dates for the sketchbook. Students will receive credit for thoughtful completion. Extra Credit Random opportunities will be provided for extra credit to all students at the discretion of the instructor. Extra credit opportunities are not guaranteed.

6 6 Assignment/Project List/Point Distribution/Grading Scale I. Drawing Assignments: Possible Points 20 (drawing exercises/fashion plates) 10 pts each 200 **these will be critiqued and graded** II. Projects: 1. Female Fashion Croquis Development Technical Drawing/Line Development Design for Industry Menswear or Children's Final Project 200 III. Portfolio: 1. Final Portfolio w/logo 100 IV. Sketchbook (graded on completion with two check dates throughout the semester) Sketchbook Check #1 Requirements: figure poses-pencil 10 **completed from on-line website** faces with hair (10 in pencil/10 rendered) sets of hands-pencil sets of feet-pencil 10 Total Points 50 points Sketchbook Check #2 Requirements: technical drawings Fabric rendering Prints rendered on a tech flat Inspiration Imagery/Ideas throughout 5 5. Color Card from Marker Set 5 Total Points 50 points

7 7 Grading Scale Total Possible Points: 1,000 Your final grade will be based on the following grade scale. Grades will not be curved. Letter Grade Percent Points A % A % B % B 83-87% B % C % C 73-77% C % D % D 63-67% D % F Below 60% Below 600

8 This class requires a significant investment in supplies that you will continue to use throughout your career as a designer. Please be sure to have these available as soon as possible. Course fees are utilized to provide certain supplies in studio. SUPPLY LIST: 9x12 sketchbook pad of newsprint (large) pad of marker paper (must be 11x14) tracing paper (11x14 pad) Drawing pencils: 8B, 7B, 6B, 5B, 4B, 3B, 2B, B, HB, F, H, 2H kneaded eraser blenders (2) Markers: It is suggested that you purchase Copic markers. You will need a 72 piece set along with a range of warm & cool greys and blenders. Copic markers can be purchased via this website: In addition, you can supplement your color range with prismacolor markers that are available at the University Bookstore. Colored pencil set: minimum 48 preferably 72 French curves: assortment Geometric shape template pencil sharpener non-retractable exacto knife and replacement blades scotch tape best test rubber cement (in the orange can) architect s scale rubber cement pick up clear plastic ruler assorted fashion magazines/fashion resources begin to build a box or file Boards, papers and other media as required for each project. 8

9 9 Course Schedule CLASS TOPICS Assignments/Projects Week 1 Aug Introduction to course: review of syllabus, materials, texts, and course calendar Exploring Basic Materials: Graphite, Introduction to Fashion Illustration reference video. Due Drawing Fundamentals, Demo: Graphite 8/30 Skill Assessment Week 2 Drawing Fundamentals Analyze 6 poses and Sep. 2-6 Introduction: Female Fashion Croquis redraw as a fashion Croquis Development: Analyze a pose figure. Due 9/9 Week 3 Sep Practicing Proportions Balance and Movement Legs, Hands, Feet, Arms..forshortening Review Project 1: Female Fashion Croquis Croquis Development: Gesture Drawing Abling Text Feet Due 9/13 Abling Text Hands and Arm Foreshortening Due 9/13 Abling Text: Legs p /16 Translate 6 gesture sketches into the 10- head figure. Due 9/20 Week 4 Sep Figure movement and crunch, Croquis Development: paper-doll method Continued Hands and Feet Continued development of proportion and poses Demo: Faces and Hair Week 5 Sep Introduction to Technical Drawing Garment Details Demo: Tech Flats (on croquis and to scale) Faces and Hair -Abling Text (103). Due 9/23 Facial Features and Head Positioning- Abling text (85, 94, 95). Due 9/23 Kiper Text Due 9/23 4 poses completed via paper-doll method. Due 9/27 Capsule Collection completed on 8 head croquis, 8 garments. Due 10/4. (pencil & tech pen)

10 10 Week 6 Sep. 30- Oct. 4 Week 7 Oct Week 8 Oct Review of Project 2: Technical Drawing/Line Development Introduction to Markers and rendering with marker and colored pencil, Demo: skirt rendering and croquis rendering Color Fabrication Demo: Fabric rendering Rendering flesh, faces, hair in marker Mood Boards Work on Project 2 in class. Continue rendering demonstrations and critique. Demo: Pastel rendering/watercolor Layout and Composition 2 Rendered Croquis of one original design in 2 different color-ways. Due 10/4 Skirt Rendering (from DVD). Due 10/7 Female Fashion Croquis Prelim. Critique 10/9 Capucci inspired designs in 3 color schemes. Due 10/16. Female Fashion Croquis Due 10/11 McQueen inspired original designs utilizing fabric swatches provided. Due 10/25 Pastel or Watercolor rendering exercise (1 original design). Due 10/18. Scaled poses. Due 10/21. Week 9 Oct Work on Project II in class Introduction to Project III Portfolio Techniques Composition/Materials/layout Intro Male and Child Fashion Figure Composition layout exercises. Due 10/23 Project II Prelim Critique 10/25 Male Croquis, Kiper text p. 74. Due 10/28 Children s Croquis Kiper Text (84&85). Due 10/30 Week 10 Oct. 28- Nov. 1 Work on Project II in class Project II Due 11/1 Sketchbook Check #1 Due 11/4 Week 11 Nov. 4-8 Work on Project III in class. Menswear review-tech flats Project III Prelim critique due 11/8

11 11 Week 12 Nov Week 13 Nov Work on Project III in class. Introduction to Project IV: Menswear or Children's wear Portfolio requirements review Introduction to FINAL PROJECT Project III Due 11/15. Project IV Prelim critique due 11/22 Work on Project IV in class. Week 14 Nov Thanksgiving Break-no class Week 15 Dec. 2-6 Week 16 Dec Finals Dec Work on Project IV & Final Project in class. Final Project Proposal Due via Blackboard 12/2. Project IV Due 12/4 Work on Final Project in class. Prelim Critique Final Project Due 12/13 Sketchbook Check #2 Due 12/13 Finals week no class, final projects due! Final Project/Portfolio due during scheduled Final Exam Times: Section 1-Mon. Dec pm Section 2-Thurs. Dec 19 2:15-4:15