Pacific Trade International, Inc.

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Catherine Hill
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1 Pacific Trade International, Inc.

Dear friends, When we began Chesapeake Bay Candle, I knew my passion for fashion and people and providing design solutions to the needs and

Realizing the products I wished for in my own home could not be found in stores, helped defi ne the fresh and contemporary feel of our

Now, after years of experience in the home fragrance industry, I have learned that one of the most rewarding things about our candle creations

memories the memories that defi ne our lives.

2 Dear friends, When we began Chesapeake Bay Candle, I knew my passion for fashion and people and providing design solutions to the needs and desires they may have not yet realized would defi ne my future work and new company. Realizing the products I wished for in my own home could not be found in stores, helped defi ne the fresh and contemporary feel of our developing brand. Now, after years of experience in the home fragrance industry, I have learned that one of the most rewarding things about our candle creations is not the stylish designs and unique, nature-inspired fragrances Chesapeake Bay Candle is known for, but the connections our products provide in the lives of consumers. Involved in celebrations and events worth remembering, our candles and home décor help enhance the occasions that create the most joyous memories the memories that defi ne our lives. Naturally, we felt inspired by this heartwarming aspect and adapted our company s mission statement accordingly: Enhancing life s every occasion and creating beautiful memories with a passionate global team. As our customers continue to experience our products during the most exciting moments of life, we are continually inspired and renewed by their happiness and take great pride-- that through our candles-- we have contributed to such times of joy. And, we live by our core values to ensure those opportunities continue. Mei Xu Creator & President 1

THE POWER OF FRAGRANCE AND DESIGN The Power of Fragrance & Design Corporate Trends Early on, Pacific Trade International found its niche personality.

Creating Objects of Desire With a keen understanding that design has the power to turn products Our combined efforts in consumer and market research and trend

our expertise in consumer trends, identified through into objects of desire, our packaging is fresh a unique global research process.

Global trend research including domestic consumer attitudes and reflects trends in fragrance, and international trade show and store visits, as color, design,

Our product design and development method focuses Our combined efforts in consumer and market foremost on a deep understanding of the magnificent power of

3 THE POWER OF FRAGRANCE AND DESIGN The Power of Fragrance & Design Corporate Trends Early on, Pacific Trade International found its niche personality. Unique alliances Mood Board Fragrance Board in the marketplace as a consumer-inspired company with the best fragrance vendors focused on fragrance and driven by design. The ability to provide fully integrated services in consumer research, comparative market research, and product design and development has played a critical role in our success. Known as a design and fragrance leader within the industry, today we are trusted by brand partners for in the U.S. and Europe allow us to bring sophisticated, multinote scents to the market at affordable pricing. Creating Objects of Desire With a keen understanding that design has the power to turn products Our combined efforts in consumer and market research and trend forecasting result in a consumer-inspired, trend-forward, highly saleable product portfolio designed to capture the hearts and minds of today s savvy consumer. our expertise in consumer trends, identified through into objects of desire, our packaging is fresh a unique global research process. Anchoring each of and natural in look and feel, reflecting our brand our collections is a macro trend, which responds to heritage. Global trend research including domestic consumer attitudes and reflects trends in fragrance, and international trade show and store visits, as color, design, and texture relevant to our industry. well as analyzing the latest trends in fashion, the Fragrance First arts, and pop culture add a modern twist. Our product design and development method focuses Our combined efforts in consumer and market foremost on a deep understanding of the magnificent power of scent; a strategic process we call our research and trend forecasting result in a consumerinspired, trend-forward, highly saleable product Final Product Fragrance First philosophy. With each collection portfolio designed to capture the hearts and minds initiated by aromatics, every Chesapeake Bay Candle of today s savvy consumer. line offers a well-balanced fragrance assortment providing a captivating scent for every taste and High Fashion Inspiration 2 3

entertaining, our Boxed High Fragrance Candle pillar candles are an excellent choice for any occasion whether you are looking to create a

Available in a broad spectrum of colors, shapes, sizes, finishes and fragrances, the possibilities of Chesapeake Bay Candle pillar

Jar Candles Ceramic Jar Candle Gift Sets Created as a gifting solution for every occasion and event, gift sets are a part of most

Offered in several unique Alternative Home Fragrance As home fragrance is becoming an essential part of interior lifestyle, Chesapeake Bay

style options, a gift set allows its for environments that may not be compatible with fragrance, jar candles are always a hit.

Including reed diffusers, room sprays, candles which need to hold their shape, jar candles Chesapeake Bay Candle fragrances.

our gift sets often include more, our alternative home fragrance menu is full of formulas used in jar candles can be enriched with a items

Available in a variety of stylish fragrance items depending on the specific category vessels, from clear and tinted glass to matte and and

4 PRODUCT PORTFOLIO Product Portfolio Known as the home fragrance brand synonymous with stylish design and unique, nature-inspired fragrances, Chesapeake Bay Candle collections offer the following product categories: Pillar Candles When it comes to decorating and entertaining, our Boxed High Fragrance Candle pillar candles are an excellent choice for any occasion whether you are looking to create a chic centerpiece for an elegant dinner party or exquisite ambiance for an outdoor gathering with friends. Available in a broad spectrum of colors, shapes, sizes, finishes and fragrances, the possibilities of Chesapeake Bay Candle pillar combinations are endless. Jar Candles Ceramic Jar Candle Gift Sets Created as a gifting solution for every occasion and event, gift sets are a part of most Chesapeake Bay Candle collections. Offered in several unique Alternative Home Fragrance As home fragrance is becoming an essential part of interior lifestyle, Chesapeake Bay Candle collections also include flame-free home fragrance alternatives Easy to use, and a perfect option for decorating with fragrance and style options, a gift set allows its for environments that may not be compatible with fragrance, jar candles are always a hit. Unlike pillar recipient to sample anywhere from two to five candles. Including reed diffusers, room sprays, candles which need to hold their shape, jar candles Chesapeake Bay Candle fragrances. Packaged in scented oils, potpourri sets, scented stones, and can rely on the support of a vessel, meaning the wax captivating gift boxes, our gift sets often include more, our alternative home fragrance menu is full of formulas used in jar candles can be enriched with a items such as candles, holders, accessories or home safe alternatives to candles that are just as inviting. higher fragrance load. Available in a variety of stylish fragrance items depending on the specific category vessels, from clear and tinted glass to matte and and price point. glossed ceramic, jar candles are a fundamental part of any Chesapeake Bay Candle collection. Boxed High Fragrance Candles Inspired by luxury candles available exclusively at high-end boutiques, Chesapeake Bay Candle s boxed high fragrance candles are an affordable indulgence. Designed to offer a rejuvenating escape Reed Diffuser Set at home, every boxed high fragrance candle makes an awe-inspiring gift that is sure to be well-received and cherished by friends and family. Assorted Pillar Candles Votive Gift Set 4 5

CUSTOM DESIGN Custom Design & Development Program With the capability to produce an extensive range of home fragrance products for various customers and price points, we also offer a special custom

5 CUSTOM DESIGN Custom Design & Development Program With the capability to produce an extensive range of home fragrance products for various customers and price points, we also offer a special custom design and development program. In fact, Pacific Trade International has a track-record of conceptualizing, designing, developing and producing best-selling, custom-made home fragrances for some of the most recognized national retailers. Partner Dedication Our promise is to make our customers needs top priority at all times. We begin every new partnership by achieving an intimate understanding of our customer s business and business goals. Next, dedicated account managers work with our in-house marketing, product design and development, sourcing, and logistics departments to provide a tailored solution for every customer s objectives. Whether you are looking for a fashion-forward lifestyle collection or a basic wax candle and home fragrance line, Pacific Trade International has the expertise, resources, and partnerships to provide solutions that will inspire your customers and accelerate business growth. Fragrance Menu We offer a well-balanced assortment of sophisticated multi-note scents and best-selling customer favorites representing all fragrance families and providing a captivating scent for every taste and personality. Wicks We only use 100% cotton, lead-free wicks. Candle Finishes A wide variety of custom-designed finishes including layered, mottled, satin and iced, amongst others, help our products shine. Candle Vessels We offer glass and ceramic vessels in a variety of different styles, from organic and modern shapes to classic and casual styles. Candle Accessories Our value-adding attachments such as ribbons, crystals and beads in a well-edited assortment of styles match our vessels and finishes. Labeling Capabilities Ranging from paper and film substrates with four color printing to special effects such as metallic printing and hot foil stamping, our labels can keep up with great designs. Packaging Capabilities We offer acetate, paper, recycled paper and shrinkwrap as packaging options for our products. Waxes Our meticulously edited assortment of paraffin, soy and vegetable blend formulas are all created and tested for optimal function. 6 7

6 GLOBAL STRATEGY Global Strategy With operational headquarters based in Rockville, Maryland and Asian headquarters in Hangzhou, China, Pacific Trade International has a total of six global locations and employs more than two thousand people worldwide. North American Headquarters Overseeing all business strategy including product design and development, sales and operations, and marketing, our Rockville headquarters works hand in hand with our Asian management in Hangzhou, China. Asian Headquarters Our Asian headquarters is a driving force behind product innovation, research and development, and also specializes in the production of home fragrance alternatives and home décor goods. Collaborating closely with the PTI Sourcing Center in Shanghai, it houses our regional Sales Office and a Design Studio, as well. Design meeting with Chesapeake Bay Candle creator Mei Xu Lab technician working on a candle formula Quality control meeting Chesapeake Bay Candle CEO David Wang 8 9

PTI DESIGN & SOURCING CENTER (Shanghai, China) Global Enterprise our

HEADQUARTERS (Rockville, MD, USA) Sourcing and Design AROMA CONSUMER

Development, Marketing, Sales, Sourcing, Operations CHESAPEAKE BAY CANDLE CO.

ASIAN CANDLE COMPANY (Haiphong, Vietnam) AROMA BAY CANDLE (Haiphong,

Warehousing. Manufacturing of Filled Vessels, Home Fragrance Alternatives.

7 PTI DESIGN & SOURCING CENTER (Shanghai, China) Global Enterprise our locations and organizational structure PACIFIC TRADE INTERNATIONAL HEADQUARTERS (Rockville, MD, USA) Sourcing and Design AROMA CONSUMER PRODUCTS (Hangzhou, China) Product Design & Development, Research & Development, Marketing, Sales, Sourcing, Operations CHESAPEAKE BAY CANDLE CO. (Glen Burnie, MD, USA) Design, Research & Development, Sourcing, Manufacturing. Manufacturing of Gift Sets, Home Fragrance Alternatives, Home Decor. ASIAN CANDLE COMPANY (Haiphong, Vietnam) AROMA BAY CANDLE (Haiphong, Vietnam) Manufacturing, Research & Development, Distribution Center, Warehousing. Manufacturing of Filled Vessels, Home Fragrance Alternatives. Manufacturing, Research & Development. Manufacturing of Filled Vessels for European Countries, Gift Sets. Manufacturing, Research & Development. Manufacturing of Pillar Candles, Tea Lights, Votives 10 11

GLOBAL PRODUCTION Global Production To fulfi ll our promise of delivering premium products and services to retailers and consumers

and around the globe, we have established vertically integrated operations and a unique network of global vendor partners.

location to specialize in the production of different product categories. Our U.S.

range of fi lled vessel goods through standardized, automated production processes.

Burnie location also houses an impressive warehouse and operates a distribution center within its 117,200 square feet of space.

Today s consumers are smart shoppers that demand instant gratification. They will not wait if a product is out of stock.

Co-Owner and President of Pacifi c Trade International, Mei Xu, discusses the increase in our speed to market and service

Candle artisan in our factory in Vietnam Quality control team at our U.S.

8 GLOBAL PRODUCTION Global Production To fulfi ll our promise of delivering premium products and services to retailers and consumers in the U.S. and around the globe, we have established vertically integrated operations and a unique network of global vendor partners. Today, we own four factories, each of which is ISO 9001 certifi ed and equipped with state-ofthe-art machinery, allowing every location to specialize in the production of different product categories. Our U.S. Factory Based in Glen Burnie, Maryland, our fi rst domestic manufacturing facility opened in June 2011, and produces an extensive range of fi lled vessel goods through standardized, automated production processes. Equipped with a state-of-the art research and development center, as well as burn testing and fragrance evaluation labs, the Glen Burnie location also houses an impressive warehouse and operates a distribution center within its 117,200 square feet of space. Our goal is to provide our clients with what they want, when they want it. Today s consumers are smart shoppers that demand instant gratification. They will not wait if a product is out of stock. Candles are about passion, and passion cannot wait. Co-Owner and President of Pacifi c Trade International, Mei Xu, discusses the increase in our speed to market and service capabilities through the establishment of our domestic factory. Candle artisan in our factory in Vietnam Quality control team at our U.S. factory Our Factories in China and Vietnam Our fi rst factory was established in 1995 in Hangzhou, China and continues to manufacture home fragrance alternatives such as reed diffusers, room sprays and oil warmers as well as gift sets and home décor items, today. Meanwhile, our most artisanal candle products pillar candles in an impressive range of sizes and fi nishes, votives, tea lights, and gift sets are produced by our two manufacturing facilities in Haiphong, Vietnam. A broad range of the artisanal wax products manufactured at Aroma Bay Candle and Asian Candle Company are hand-made by skilled candle artisans. Candle production at our U.S. factory 12 13

SOCIAL RESPONSIBILITY Social Responsibility in association with Social responsibility is one of Pacifi c Trade International s core values and an integral component of the company s philosophy,

It was in the late 1980s-- long before Pacifi c Trade International was established-- that Mei Xu took on an internship-turned-job as a Project Coordinator at the World Bank, working to implement

Traveling to countries such as Bangladesh, Mongolia, Sweden and Britain, she not only discovered a love for travel and other cultures, but a strong passion for social work, as well.

9 SOCIAL RESPONSIBILITY Social Responsibility in association with Social responsibility is one of Pacifi c Trade International s core values and an integral component of the company s philosophy, spirit and culture. It was in the late 1980s-- long before Pacifi c Trade International was established-- that Mei Xu took on an internship-turned-job as a Project Coordinator at the World Bank, working to implement water systems for those less fortunate. Traveling to countries such as Bangladesh, Mongolia, Sweden and Britain, she not only discovered a love for travel and other cultures, but a strong passion for social work, as well. Today, we believe it is our obligation as a successful company to give back to our community and support charitable organizations. We have a history of supporting groups with which we have a special connection, including The Committee of 200, Vital Voices Global Partnership, Meridian International Center, National Gallery of Art, Children s National Medical Center, American Red Cross, American Cancer Society and Muscular Dystrophy Association. For 2010 and 2011, Chesapeake Bay Candle partnered with Susan G. Komen for the Cure, the world s largest breast cancer research movement. Through this initiative, Chesapeake Bay Candle proudly introduced a special collection of candles inspired by the thousands of women that have heroically battled breast cancer, as well as the loved ones that have held their hands throughout the fi ght. As we inspire, imagine, and hope for the cure, one dollar from every candle sold goes to Susan G. Komen for the Cure. Today, social responsibility is one of Pacific Trade International s core values and an integral component of the company s philosophy, spirit and culture. 14 The Chesapeake Bay Candle Susan G. Komen for the Cure Collection 15

OUR STORY Our Story Established by husband-and-wife team Mei Xu and David Wang, Pacific Trade International is a fully integrated global marketer of candles, home fragrance, and home décor products

10 OUR STORY Our Story Established by husband-and-wife team Mei Xu and David Wang, Pacific Trade International is a fully integrated global marketer of candles, home fragrance, and home décor products and the company behind one of the most popular candle brands in the country and around the world: Chesapeake Bay Candle. In early 1994, Mei and David both resigned from their jobs to follow their entrepreneurial spirits and establish Pacific Trade International. To get started, friends and family in China assisted them in importing a variety of products for the home. After a successful exhibition at the Charlotte Gift Fair in North Carolina, one product stood out from everything else: candles. With a long list of new customers and more than ninety thousand dollars worth of orders in hand, their products became available in about one hundred doors by the end of Finding Design Inspiration in Frankfurt A few months later at Europe s largest gift fair -- the Ambiente show in Frankfurt -- Mei noticed interior lifestyle goods in refreshing contemporary styles and modern pop colors like mango, lime green, and lavender dancing before her eyes. Remembering the dull home departments she had explored in Manhattan stores, Mei realized she had truly discovered a void in the American market. Discussing her findings back in the United States, she was introduced to Peter French, owner of French Color and Fragrance Company, who invited Mei, David, and their first partner, Richard Zhu, to come learn the basics of candle making at his offices in New Jersey. Bubbling with anticipation, the small team returned to Annapolis, Maryland and used Campbell s soup cans as molds in the basement of their home to create their first candles. A Brand is Born Leaving out the additive needed to create a seamless satin finish, Mei, David and Richard coincidentally created a mottled texture that would later become a Chesapeake Bay Candle signature look. With a striking, contemporary collection and an established network of retailers, only one thing was missing: a name for their soon-to-be successful brand. Mesmerized and inspired by the beauty of the Chesapeake Bay shoreline near their home, they decided to pay tribute and named the collection Chesapeake Bay Candle. Forging Partnerships By the spring of 1995, Mei was scheduling appointments with retailers such as Bed Bath & Beyond, Bloomingdale s and Nordstrom to show off her first line of hand-made candles. Blessed with success, it seemed no matter where the candles were presented, buyers demanded them for their stores. Over the course of the years, Chesapeake Bay Candle went on to establish partnerships with America s most renowned retailers including Target, Kohl s, Bed Bath & Beyond and Hallmark

THE HISTORY OF CHESAPEAKE BAY CANDLE Our Journey The history of Chesapeake Bay Candle Since 1994, Pacific Trade International has built the reputation of a consumer-inspired, design and fragrance

1996 - National Presence Department stores such as Bloomingdale s and Nordstrom, specialty stores like Bed, Bath & Beyond, and numerous independent retail stores now carry Chesapeake Bay Candle.

2004 - Vietnam As the result of continuous and rapid business growth, Pacific Trade International opens a second manufacturing facility, Aroma Bay Candle, based in Haiphong, Vietnam.

The Center cultivates close relationships with vendor partners throughout Asia and works to diversify the sourced goods product menu.

Designed as a special gift for foreign dignitaries, the Chesapeake Bay Candle White House Candle is included in a gift basket presented to the guests of the First Lady s farm-to-table event held on

11 THE HISTORY OF CHESAPEAKE BAY CANDLE Our Journey The history of Chesapeake Bay Candle Since 1994, Pacific Trade International has built the reputation of a consumer-inspired, design and fragrance driven company. This timeline presents the milestones throughout our company history National Presence Department stores such as Bloomingdale s and Nordstrom, specialty stores like Bed, Bath & Beyond, and numerous independent retail stores now carry Chesapeake Bay Candle Bullseye Chesapeake Bay Candle becomes available at Target. It is the beginning of a long-term strategic partnership resulting in significant business growth for both brand and retail partner Vietnam As the result of continuous and rapid business growth, Pacific Trade International opens a second manufacturing facility, Aroma Bay Candle, based in Haiphong, Vietnam Shanghai Expanding the reach of our sourcing efforts, Pacific Trade International opens a sourcing center in Shanghai. The Center cultivates close relationships with vendor partners throughout Asia and works to diversify the sourced goods product menu A Candle For The First Lady The White House invites Mei to create a candle exclusively for First Lady Michelle Obama. Designed as a special gift for foreign dignitaries, the Chesapeake Bay Candle White House Candle is included in a gift basket presented to the guests of the First Lady s farm-to-table event held on September 24, U.S. Factory Pacific Trade International opens its first U.S. production and distribution facility in Glen Burnie, Maryland -- near the Chesapeake Bay, close to our roots U.S. Factory 1994 A Brand Is Born 2000 Fast & Furious 2010 A Candle For The First Lady A Brand Is Born Husband-and-wife team Mei Xu and David Wang establish Pacific Trade International and create signature home fragrance brand, Chesapeake Bay Candle, using Campbell soup cans as candle molds. The success story begins Global Enterprise After working with external candle vendors for more than a year, Mei convinces her sister to open a manufacturing facility in Hangzhou, China -- the foundation for the company s system of vertically integrated operations Bullseye Fast & Furious Experiencing astonishing average annual growth, Inc. magazine recognizes Pacific Trade International in the years 2000 and 2001 as one of America s fastest growing privately owned companies State Of The Art Responding to tremendous growth, Pacific Trade International relocates the factory in Hangzhou, China to a new state-of-the-art facility also housing a design studio, sourcing center and showroom/sales office National Presence at Kohl s Three s Company Pacific Trade International opens its third manufacturing facility, Asian Candle Company, also based in Haiphong, Vietnam National Branding At Kohl s Kohl s introduces an impressive sixteen-foot, floor-to-ceiling branded Chesapeake Bay Candle hutch elevating their home department and increasing departmental business growth

12 Our Mission Enhancing life s every occasion and creating beautiful memories with a passionate global team. Our Core Values We are passionate. We are determined. We are innovative. We deliver quality and service. We invest in a talented team. We care about giving back to our community. We celebrate success

13 Pacific Trade International, Inc Security Lane, Suite 1100 Rockville, Maryland Ph: Fax: follow us on like us on facebook

THE PARTYLITE ADVANTAGE: WHY OUR CANDLES ARE THE BEST

THE PARTYLITE ADVANTAGE: WHY OUR CANDLES ARE THE BEST WHY OUR CANDLES ARE THE BEST Using our 100 years of expertise, we craft the best quality candles to fill your home with appealing fragrance and inviting candlelight. Safe, clean-burning and long-lasting,