Growing and promoting Handmade [Cape]

Transcription

1 Growing and promoting Handmade [Cape]

2 IN THIS PRESENTATION WE WILL LOOK AT:- What is Craft? Craft as an Economic Activity HOW THE CCDI OPERATES CCDI Creativity, Design & Innovation Centre PLUS FabLab Enterprise Development Market Access GIFT Warehouse 2010 Programme Product of Place Rural Outreach

3 CRAFT what is it? CURIOS ARTEFACTS MASS PRODUCED ITEMS JOB CREATION INITIATIVES

4 CRAFT what is it? The designers who make reference to local materials and skills in their products. INTERNATIONAL STYLED PRODUCTS

5 CRAFT what is it? ART DESIGN There are some highly skilled artists who hand build original, high quality objects. ONCE OFF PIECES/LIMITED EDITIONS

6 CRAFT what is it? Recognise that there is a variety of producers producing products for various markets. These products range from high end expensive products to lower end mass produced goods This includes a variety of materials, styles, techniques, products etc

7 CRAFT AS AN ECONOMIC ACTIVITY Craft should not be seen as a quick fix for economic upliftment! Producing & selling craft products is complex & specialised! BUT NOT IMPOSSIBLE!

8 FIRST THINGS FIRST SKILLS AUDIT looking at capabilities APPROPRIATE TRAINING RELATED TO: Product that is market related Hand skills of producers Training capabilities in the area Availability of raw materials Available market access especially MARKETING! CHECK CRAFT AS AN ECONIMIC ACTIVITY Is the Craft producer a Worker? or Creator? Not all producers are Entrepreneurs TRAINING SHOULD: Facilitate Development Product & Business Develop capabilities using building blocks

9 PRODUCT CCDI advocates QUALITY CCDI is trying to position the sector as Higher value Lower volume This brings greater value to producer. Challenge THIS REQUIRES A HIGHER LEVEL OF : CRAFT AS AN ECONIMIC ACTIVITY TECHNICAL SKILLS INNOVATION SKILLS TRAINING IMPROVED BUISNESS SKILLS MARKETING SKILLS

10 SUGGESTION: CRAFT AS AN ECONIMIC ACTIVITY Support existing enterprises in the Karoo using resources that exist! Training Institutions Training facilitators Organisations/Enterprises Access to Funding and Enterprise support from existing support structures. Upskill and capacitate!

11 THE CAPE CRAFT & DESIGN INSTITUTE This Section 21 Company was started in The CCDI has set the standard of best practice in growing individual craft businesses and promoting craft as an economic sector in the Western Cape. CCDI MISSION STATEMENT best practice Institute developing people to build profitable enterprises with marketable products for global markets in an enabled environment

12 THE CAPE CRAFT & DESIGN INSTITUTE Works ONLY with existing enterprises Works with Craft Producers who are in production with product. Mandated to work in the Western Cape THE CCDI MAINTAINS 3 DATABASES:- craft producers craft retail outlets raw materials Registration on these databases is FREE Once registered participation in a wide range of activities is accessable.

13 THROUGH THE DATABASE CCDI PROMOTES AND USES INFORMATION TO:- Inform buyers and information seekers of: products /retail outlets /raw material suppliers contact details of craft producers. Bulksms used to Inform all registered users of all activities related to CCDI Monthly Newsletter relevant and interesting sector information dissemination!

14 JUST TO MAKE IT CLEAR... THE CCDI DOES NOT DO THE FOLLOWING:- Trade Provide Finance Establish enterprises Manufacture products Product development Technical medium-based training It is not and does not have the solution to every problem in the craft sector THE CCDI DOES NOT COMPETE WITH ANY PLAYERS IN THE VALUE CHAIN.

15 The CCDI aims to link all the players in the craft value chain, and to facilitate contact between the various parties. THE CCDI USES 3 PROGRAMMES TO DO THIS Creativity, Design and Innovation Enterprise Development Market Access Look at the CCDI WEBSITE FOR INFO Download the NEWSLETTER!

16 CREATIVITY, DESIGN AND INNOVATION CENTRE PLUS FabLab Craft producers constantly need to refine existing product and keep abreast of market demands and consumer trends. This program is designed to enhance both creativity and products through workshops. The schedule of Workshops can be accessed through CCDI. The Centre also houses the AMTS FabLab * which gives open access to design manufacturing technology. * The Cape Town FabLab is a joint initiative between the CCDI and AMTS (Advanced Manufacturing Technology Strategy) of the CSIR. and

17 ENTERPRISE DEVELOPMENT AND TRAINING PROGRAMME Are craft producers making a profit or charging the correct prices? Do craft producers know and practice the principles of a healthy business? CCDI s helps these craft producers through training programmes that it runs. The CCDI also links these enterprises with existing organisations in their area that are working with business support.

18 WINTER SCHOOL Held over 3-weeks in June/July LEARNERSHIPS/SKILLS PROGRAMME Accredited NQF 5 Learnership through MAPPPSETA Accredited NQF 4 Skills Program through MAPPPSETA MENTORSHIP/BUSINESS SUPPORT Access to business coaching and mentoring for a specified basis Pilot being run at present to REFERRAL SYSTEM Links you to other specialist organisations who offer training, financing and mentorship. VARIOUS WORKSHOPS Dealing with a variety of topics relevant to craft producers and entrepreneur needs Media, Advertising, Publishing, Printing and Packaging SETA

19 MARKET ACCESS Does the craft producer know which specific segment of the market they are making their product for Gifts and novelties Craft-art Corporate gifts Outdoor Christmas market Home Ware Décor Fashion accessories Jewellery etc EXPORTING? The CCDI has expertise to assist the producer to participate in the challenging export market. This is facilitated through National and International Retail buyer linkages. National and international trade shows.

20 EVENTS CONSIST OF :- TRADE SHOWS SARCDA International JHB SARCDA Cape SAHC - Decorex Jhb Decorex - Cape SARCDA - Christmas CONSUMER SHOWS Design Indaba Cape Homemakers Baby Expo FESTIVALS Jazz Festival Whale Festival Outdoor Expo Khayelitsha Festival

21 2010 PRODUCT CCDI has a 2010 Officer who works on linkages within the craft sector CCDI is running information workshops in the regions on GUIDELINES FOR PRODUCT for FIFA 2010 WORLD CUP Product Calls Product of Place Products that relate to teams Products within FIFA GUIDLINES

22 FOCUS ON:PRODUCT OF PLACE CCDI is advocating that craft producers produce products that speak to the place! What is unique about the KAROO? Where is the memorabilia that speaks to each region?

23 RURAL AREA OUTREACH Assists craft producers in the 5 regions outside the Cape Metropole with access to all CCDI programmes and services Which include:- Eden Overberg West Coast Winelands Karoo

24 RURAL OUTREACH CO-ORDINATOR Craig Carbutt Mobile: