Digi tal Arts. & Experience Design. One Year Course. iedmadrid.com visual.iedmadrid.com. Didactic Programme 2017

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1 La Escuela de la Nueva Comunicación Digi tal Arts - & Experience Design One Year Course Didactic Programme 2017 iedmadrid.com visual.iedmadrid.com At the IED Madrid we protect the environment by using paper from sustainable forests

2 Do you know the IED Madrid? The IED Madrid is a Centre for Higher Our 50 years training experience has led Education in Design, part of the IED Group, to a unique and innovative academic model, an international network which emerged in which trains design professionals who are Italy in 1966 and now has 11 schools in three capable of adapting to a society in constant countries: Italy, Spain and Brazil. transformation. With ample training options in the areas of fashion, product, and interior design and visual communication and three spaces in the city centre, we are the largest campus to specialize in design in Madrid. Why study at a Centre for Higher Education in Design? Our differentiating factor is that we are an Our faculty is made up of renowned art school specializing in design training and professionals and qualified technicians who not a generalist university where all kinds of follow the specific methodology that defines disciplines are combined. our DNA. This contact, as well as providing a unique creative experience, offers Training at the IED Madrid involves coexisting the chance to network and build a future with all the branches of design: product, professional career. interior, photography, fashion, graphic, style, videogame, illustration, etc., which Additionally, our school has many years offers a privileged space and helps students experience taking part in national and become cross-disciplinary designers with an international competitions and design international vision. festivals, a key tool in the motivation and approximation to professional work, providing We have a photography studio and an analogue solidity and identity to the portfolios of studio, as well as a Fab Lab research our students, who will be the designers of the workshop, which is part of the Fab Labs future. network of the MIT Fab Foundation, a space for real and small-scale production using cutting-edge digital tools and equipment applied to design, to complement the training, and which is open to students and professionals at the IED, as well as functioning as a coworking area. What is the Digital Arts and Experience Design One Year Course? The markets of design and audiovisual production are flooded with terms such as #interaction, #mapping, #wearables, #internet_of_ things, #bending, #UX, #AR, #VR, etc. The emergence of the internet, the social networks boom and the development of new digital techniques have opened up a new world of possibilities for artists and audiovisual designers which a few years ago was unimaginable. New creators repurpose their studios to turn them into labs in which to combine traditional and innovative content, as well as using new research, development and prototyping tools. Video, sound, image and space design are combined to achieve a wider and hybridised result, with the capacity to transform the role of viewers, turning them into active participants. At a time like the present it is key to provide students not only with knowledge and skills, but also with resources to obtain information in new communities, and with the ability to position their products and services online, as well as presenting them in an optimum way to clients. It is also key to understand the economic and business implications of the commercial development of an experience. The Digital Arts and Experience Design One Year Course, directed by Kike Ramírez, aims to provide a didactic response to these changes and become a pioneering and innovative community in the design, art and technology sector. Over one academic year, using an intensive online and attendancebased format, we will respond to the new R+D+I order in the cultural and technological sector, positioning students between audiovisual technique and artistic creativity, the engines of new technologies, innovation and entrepreneurship.

3 Type of course: One Year Course Access requirements Objetives Language: English Area: IED Visual Credits: 60 IED credits Next course: January 2017 Duration: 1 year Schedule: Afternoon and evening. -Face-to-face unit (January-June): Monday through Thursday from 18:00 to 22:00 (*) -Online unit (July-October): continuous schedule -Personal final project: October 2017 Attendance: Compulsory Qualification obtained: Diploma in Digital Arts and Experience Designs Course coordinator: Kike Ramírez Admission process: Portfolio and motivation letter. English level B2 recommended. Places: The average class size is 15 students. Limited places. We recommend registering for the course at least one month before it begins VR practice with Oculus Rift > Baccalaureate degree. The Selectividad exam is not necessary. > Intermediate-high level of English. > Interview with the course director > CV and motivation letter. > To understand how design and technology can be combined to create richer experiences that maximize the impact on viewers, going so far as to make them active participants. > To place the student at the crossroads between audio-visual technique and artistic creativity, the engines of the new technologies, innovation and entrepreneurship. > To grasp the concept of a digital culture and understand its evolution in recent years. To be able to frame the experiences within the current environment, and to provide them with their own meaning going beyond technique and aesthetics. > To master the new tools of design, prototyping and development of digital and/ or interactive content. > To generate sound, image and 3D-modelling Once finished, a diploma will be given to the content according to the specific needs of students certifying satisfactory completion each case, always optimizing their creative and technical quality. (*)There might be an occasional lesson on a Friday. Partner Students working in class > To have a first taste of several of the most innovative techniques in recent years, such as the IoT (Internet of Things), augmented/ virtual reality via Oculus Rift, etc. L.E.V. International Festival for Audiovisual Creation with a Decade of History, held each year at the Centro La Laboral in Gijón. > To understand the basics of UX (User Experience) and applying them to the design of experiences and interfaces. > To acquire the knowledge necessary to develop a business plan and take into Registered students will receive a free Starter Kit made up of: account the different economic, technical, geographical and social aspects which may affect each project. Arduino + Kit Lilypad ProtoSnap + Tarjeta de sonido Focusrite Scarlett 2i2 > To get to know the communication strategies required to meet a customer s needs and optimally defend the proposal. > To understand concepts regarding strategic vision and branding for product positioning on both the online and bricks and mortar Project Presentation markets.

4 Sound art workshop with Escoitar Didactic Areas and Subjects Module 1: Digital Culture Experience and training: new interaction landscapes Module 2: Image Image in the post-internet era Video and postproduction workshop Mapping workshop Fab Lab IED Madrid Software and Coding Image: Photoshop, Illustrator, After Effects, Premier Sound: MaxMSP, Ableton Live, Adobe Module 7: Digital Arts and Experience Design Project Enterprise Project Final Personal Project Research using cutting-edge equipment in a Audition, Reaper real and small-scale production space with Space: Mad Mapper, Cinema 4D, Unity digital techniques applied to design. The Interaction: Arduino, Processing, Jitter Fab Lab IED Madrid is integrated in the Module 3: Sound Digital audio editing and production The aural experience official Fab Labs network promoted by the Fab foundation and MIT, and as such offers the required equipment to tackle almost any work, from the different manufacturing systems (addition, subtraction and abrasion). Hardware and Hacking Image: projectors and screens, audiovisual sensors Sound: acoustic monitors, microphones, drivers and surfaces Space: HMDs Module 6: Communication and Management Interaction: arduino, sensors, wearabless Digital Projects Communication Project Management Module 4: Space Virtual architectures and digital scenarios Augmented architectures and digital scenarios Module 5: Interaction Experience and usability Wearables Micro-projects: sound, image, space Workshop with Little Beats

5 Coordinator Kike Ramírez Ivan Ferrer-Orozco Nacho Martín Marta Verde vjspain.com / otucinema.com noesbarco.blogspot.com.es mi5vr.com martaverde.net Kike Ramirez is a visual artist and developer of interactive experiences. He graduated in Telecommunications Engineering, and specializes in the development of generative graphics, software / hardware interactive development, and mobile communications. In OTU CINEMA he is responsible for the Interaction area and International Communication. His recent work includes the development of a mapping spectacle for the Spanish Basketball World Cup 2014 and the visuals for the program La Voz (Telecinco). Iván is a sound artist, composer and cultural entrepreneur. He has been the artist in residence at numerous institutions in various countries and his work has been internationally recognized. He is the artistic director and producer of InterAcciona, Creation Platform with New Media, and arts consultant at Acelerador de Artistas; he is also responsible for production and new media at the Neopercusión group. Nacho was trained in architecture at ETSAM and was an International Doctor Cum Laude in He is Unit Master of the Architectural Association in London, Associate Professor of architectural projects in UAH and teacher at the IED Madrid. He founded Mi5VR -Virtual & Real Architecture-. His work has been recognised, exhibited and published internationally. Marta Verde is a visual artist and creative programmer based in Madrid. She has a degree in Fine Arts, specializing in media arts and digital technologies applied to the stage. She develops visuals, and generative and interactive graphics, personalized electronic devices, wearables and interactive installations for musicians and theatre and dance companies, artists, designers, institutions, advertising and lighting studios. She is always looking for the fusion between technology and creativity. Additionally, Marta is an interaction teacher in institutions such as the Fundación Telefónica and the IED Faculty Madrid, where she also consults for the R&D department. Pablo Jarauta Ira Lombardia Fernando Gómez Pilu Caballero martaverde.net iralombardia.com mi5vr.com Pablo is a Doctor of Philosophy from the Universidad de Murcia. He has worked in fields such as the history of cartography, travel literature, the history of ideas and socialcultural contexts of design. He has taught at Duke University and the University of Extremadura. Since 2008, he has been teaching at the IED Madrid. Ira is an artist, teacher and researcher. Currently, she is working on her doctoral thesis at the Image, Technology and Design Department at the UCM under the heading: Trans-Photography and Post-Photography Trends: a reinterpretation of photographic theory in the post-internet era. She has also participated in numerous national and international exhibitions with multidisciplinary proposals covering photography, video, sound, installation, hypertext and Architect trained at the ETS Architecture of the Alcala de Henares university and developer of multi-platform video games. He focuses on the research and production of virtual reality applications focused on retail, branding and wellness at the MI5VR studio. This multidisciplinary artist graduated in Audio-Visual Communication, specializing in Creative Hardware and Working with Arduino and max/msp Jitter at Harvestworks in NYC, specializing in Digital Technologies for the Stage. She is also a lighting technician. She works on developing visuals and interaction devices for artists, designers, musicians, brands and institutions. editorial design and has received grants and awards related to post-media images.

6 Conectable III. demonstration of VR results using Oculus Rift Students AV instalation in Visual Fest Professional opportunities Students working in class Our students are trained with a multidisciplinary approach that enables them to carry out their work in many different areas of digital and interactive design. This allows them to work on professional development in different areas such as: > Development of software and hardware for audio-visual experiences. > Production of audio, video and 3D content > Design Performance > Game Design > Concept art and museums > Consulting and teaching MadMapper practice in class

7 Calendar and Methodology The One-Year Course in Digital Arts and Experience Design consists of 60 IED credits* structured as follows: Face to Face Online An attendance-based module (360 hours or 45 IED credits*) whose purpose is to develop at our facilities, with outstanding professionals, the keys to the educational program combining study, research and Sound Image Space production projects. Digital Culture A distance-learning module (15 IED credits*), which can be accessed through the IED Madrid Campus e-learning platform, including the carrying out of courses that complement the attendance-based module and preparation of the final project. Business and Communication Interaction FAB LAB IED * The IED credit is the internal system of quantification and teaching validation of the IED Madrid. Each credit reflects the workload from online classes, seminars, study sessions and conducting evaluation tests. For the attendance based modules each credit is the equivalent to 8 hours of teaching. For online modules it s the equivalent to a workload of between 16 and 20 hours. Subjects Micro - Enterprise Final Personal Project Final projects Project Exhibition January June October

8 Become a student at the IED Madrid > Request more info. Visit or call > Request an interview and visit our school from Monday to Friday between 9.00 and h. The coordinators and academic guidance staff will help you choose the programme most suited to your interests and professional profile. > Begin the admission process. Find out about access requirements and the necessary paperwork depending on each course. > Register and design your future with us. Become a designer at the IED Madrid. Legal text available to students at: iedmadrid.com/informacion/informacion-general/

9 IED Madrid Courses Official Undergraduate Degrees Graphic Design Fashion Design Interior Design Product Design European Double-Qualification Programmes Graphic Design + Comunicazione Pubblicitaria Fashion Design + Fashion Stylist and Communication Interior Design Product Design IED Diplomas Communication, Style Design and Fashion Image Computational Arts, Communication and Management Higher Level Training Cycles 3D Animation, Games and Interactive Environments Illustration Pattern-Making and Fashion Photography Web App Development One Year Courses Art and Design Illustration and Graphic Novel Projects Photography and Graphic Design Projects Total Design Bilingüe One Year Courses Digital Arts and Experience Design Fashion Communication Interior Design IED Madrid Calle Flor Alta 8, Madrid IED Master Madrid Calle Larra 14, Madrid Fab Lab IED Madrid Avenida Pedro Díez 3, Madrid T info@madrid.ied.es Skype: info.iedmadrid facebook.com/iedmadrid facebook.com/iedvisual twitter.com/iedmadrid twitter.com/iedvisualmadrid instagram.com/iedvisualmadrid IED Network: Milán, Roma, Cagliari, Turín, Madrid, Barcelona, São Paulo, Venecia, Florencia, Como, Río de Janeiro iedmadrid.com visual.iedmadrid.com At the IED Madrid we protect the environment by using paper from sustainable forests