Bachelor s Degree in Audiovisual Communication. 3 rd YEAR Sound Narrative ECTS credits: 6 Semester: 1. Teaching Objectives

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1 3 rd YEAR 5649 Sound Narrative Recognize, understand and appraise the concepts and elements that constitute radio broadcasting. Develop creative skills and ingenuity in wording, style, narratives and rhetoric within the broadcasting media. Knowledge of different models of script writing with attention to the various genres of the media Audiovisual Narrative 1 - Acquire the basic concepts of the historical development of audiovisual narration 2 - Learn to identify the distinctive traces of audiovisual narration. 3 - Learn to identify the essential traces of the various kinds of audiovisual narration. 4 - Improve the capacity to analyse, summarise, reason and relate, and to work and learn independently 5 - Develop skills that are critical in the study of audiovisual texts, and being able to relate them with each other and with other discourses. 6 - Be able to search, organize and use bibliographic resources from in different media, while applying the acquired knowledge to academic needs The History of Filmmaking -Stimulate the critical, analytical and reflective skills of the student in relation to the audiovisual reality. -The student will acquire basic and general knowledge of the current panorama of the media, its history and social functions. -Knowledge of the evolution and progress of film-making procedures, from its origins to the present day. -Knowledge and analysis of various relevant schools and authors, throughout the history of cinema. 3 rd Year 1/5

2 -Knowledge and analysis of the origin and function of the various narrative genres. -Boosting the critical skills of the student with knowledge of the different phases experienced by the language of cinema up to the present Persuasiveness in Advertising At the end of this course the student should KNOW the foundations of persuasion as a communication technique, UNDERSTAND the different mechanisms that different broadcasters use in their discourse to persuade their target audience, DIFFERENTIATE between persuasive and manipulative messages, PREPARE persuasive rhetorical discourse within the scope of mass media advertising and APPLY the knowledge that is learnt to the analysis of communicational messages, more specifically advertising The Semiotics of Communication Semiotics is a discipline the principal aim of which is not to study the sign considered as such in earlier days but the systems of signs: the sign is an object of science, but not of investigation (Y. M. Lotman). Reality is constructed with signs that are always inter-related: a sign is not a sign by itself, but in relation to other signs with which it shares similarities and differences. If grouped together, these constructions are referred to as texts, which can be oral, written, visual, audiovisual, etc., and which constitute a space of meaning in each culture. All these texts define the way of seeing reality of a specific culture: this module therefore analyses the characteristics of image construction and how narrations areconstructed Drama and Culture Productions in Radio Broadcast This module is designed to enable students to approach the production of radio programmes of a fictional genre and of cultural programmes with sufficient theoretical and practical knowledge in each of the projects that they undertake. 3 rd Year 2/5

3 The student will gain knowledge and practical experience with those tools that are the most consolidated in the working world and, if not possible, using others that are as close as possible. The student will also be encouraged to employ critical, analytical and reflective skills, in relation to these kinds of radio programs Theory and Technique of Photography - Analyse the material and equipment used in creating photographic images. - Understand and interpret the foundation of the technology with which these types of images are produced. - Develop the technical skills needed to prepare all kinds of materials (for the press, science, publicity, plastic arts, Websites, etc.) using the acquired knowledge. - Know the usage of the codes, the narrative and iconic language conventions applied when preparing photographs OPTIONAL COURSES: Major: Communication 5659 Propaganda and Image in History 1 Stimulation of the critical, analytical and reflective skills of the student in relation to propaganda and image in history. 2 - The student will acquire basic and general knowledge on the creation of public opinion and its evolution in history. 3 The student will acquire exhaustive knowledge on the processes of creating and spreading propaganda and of the images of various historical periods. 4 Acquisition of clear and coherent skills of expression in Spanish, for the purpose of professional communication Communication Deontology Understand the content of ethics as a philosophical discipline. 3 rd Year 3/5

4 Know the deontological criteria of audiovisual communication in its different manifestations Diagnose and resolve ethical problems in case studies Promote responsible ethics in professional activities Author s Rights and Audiovisual Media Stimulation of the critical, analytical and reflective skills Acquisition of knowledge on the legal framework of audiovisual communication in relation to Public Administrations and Authorities Acquisition of general knowledge on intellectual property, and in particular in relation to authors, actors and film producers Myth Creation in a Mass Society The objectives of this module are to: Familiarize the student with the concept of the myth, its historical evolution and its diverse interpretations in mass society. The student will have command of an appropriate and updated conceptual language in the scope of communication. The subject will introduce the student to how science and humanities have contributed to the study of the contemporary phenomena of communication. The subject analyses the legend concept, focusing on its evolution and interpretation throughout history; the student will study the role of the hero/heroine and of rituals in various social manifestations. At the end of the course, the student will be able to interpret and explain the presence of the myth in the mass media: comic, cinema, television and advertisement; to appraise the role played by the hero/heroine in the myth and to analyse its (re)interpretation in contemporary media Independent Filmmakers -Stimulate the critical, analytical and reflective skills of the student in relation to the reality of film-making. -The student will acquire basic and general knowledge of the current media panorama, its history and its social functions. -The student will gain exhaustive knowledge of techniques and processes of audiovisual creation and distribution in its various phases, as well as the 3 rd Year 4/5

5 relationship between authors, institutions, firms, media, mediums and recipients of audiovisual communication. -Knowledge and critical analysis of the concept of the cinematographic author and the relation of the artistic work of the author with other relevant members of a film crew. -Knowledge and analysis of the work of cinematographic authors and their relation with the historic time and geographic space in which it unfolds Comic Considered for many years a means of expression exclusively intended for the infant and juvenile public, comic strips and their various names (comics, cartoons, graphic novels) have, for some decades now, been asserting a distinct adult identity. This module attempts to impart the peculiarities of a specific language that differentiates the comic from other narrative media (cinema, novels, etc.) and it covers the most significant works and authors, from its origin to date. Our main goal is for the students to be able to discover fundamental works (given the information they are provided) in this medium of expression, recognizing the graphic and narrative peculiarities of the most relevant comic stories. Major: New Technologies 5663 Animation Techniques 1 - Know the fields of application of Computer Animation in the various branches of. 2 Learn and master the basic concepts of modelling and animation both conceptually and practically through the use of 3D Modelling Software and Animation Blender. 3 - Know and gain a solid foundation in advanced 3D modelling and animation techniques, both conceptually and practically, through the use of 3D Modelling Software and Animation Blender. 4 The student is provided with the personal tools needed to develop an individual 3D Animation project, or, in exceptional case scenarios, a much larger group project. 3 rd Year 5/5