SEIZING THE POWER OF VIRTUAL REALITY WITH REWIND. Your guide to the ins and outs of our business and how we can help you succeed.

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1 SEIZING THE POWER OF VIRTUAL REALITY WITH REWIND. Your guide to the ins and outs of our business and how we can help you succeed. REWIND is a leading immersive solutions company with a proven track record in building scalable immersive tools and software. REWIND helps brands and businesses seize the power of VR, AR, and MR to disrupt traditional practices, improve processes and redefine creativity. Working at the forefront of innovation, REWIND can be trusted to future-proof businesses with immersive software, backed by the power of the HP VR Ready portfolio. 1.

2 Q: WHAT IS REWIND? REWIND is an immersive software company, specializing in innovative content creation. The company works across virtual reality (VR), augmented reality (AR) and mixed reality (MR). Q: WHAT DOES REWIND DO? REWIND uses new technologies to deliver immersive (VR/AR/MR) software solutions for the world s largest companies, agencies, and brands. The company s solutions, which are designed to start working at scale today, set REWIND apart from the competition. Q: DESCRIBE THE REWIND TEAM The team is formed of creative technologists, engineers, product designers, directors, and entrepreneurs - a collective of skilled immersive tech builders with a passion for innovating and problem-solving. REWIND has been solely VR/AR/MR focused for the last six years. In this time, the company has won multiple awards and has been nominated for an Emmy. Q: WHAT IS THE PARTNERSHIP BETWEEN REWIND AND HP? REWIND has been selected globally by HP as a VR solution partner to ensure HP clients receive worldclass support and solutions for their VR software needs. Through the partnership, REWIND and HP provide an end-to-end immersive offering for business, pairing high performance VR ready hardware with best-in-class software. Together, HP and REWIND deliver core value to customers on a global scale and are leaders in the commercial VR market. Customers buy hardware and software based on the core business functionality both provide. Neither works without the other. More importantly, native software designed specifically for use on top-tier hardware performs best. REWIND is tasked with ensuring that the HP sales team have cutting-edge information to become VR experts for their clients. As part of this, REWIND staff are available to help consult and to help sell VR hardware and VR software into clients. HP Sales have committed to qualifying clients interest in VR and bring REWIND the most eligible accounts in strategic categories. REWIND s VR team is available to talk VR and take client meetings - simply them at HP@REWIND.co (note.co, not.com) to start winning deals..

3 Q: WHAT IS VR? Virtual reality (VR) also known as real-time VR and True VR creates a computer-generated reality that looks and feels real. This simulated environment is experienced through a high-powered headmounted display (HMD). Instead of viewing a TV or computer screen in front of them, users are immersed and have the ability to move around the environment and interact with it. In these experiences, presence the real magic of VR is at its most powerful. The perception of being physically present in a non-physical world is an incredible sensation with huge potential to accelerate the speed and efficiency of most businesses. Q: WHAT INDUSTRIES BENEFIT MOST FROM WORKING WITH REWIND? REWIND works across a number of different verticals to create immersive solutions: Product design Automotive Unicorn/Startups Entertainment/marketing Q: DESCRIBE THE REWIND ADVANTAGE. Pioneering: The ever-curious team at REWIND thrive on solving hard problems with immersive technology. Knowledgeable: Early adopters and passionate tech builders with a proven track record. Quality: Always crafting with care to deliver work that exceeds expectations. Nimble: Everything is done in-house and the team is faster than bigger VFX companies and advertising agencies working in this space. Experience: REWIND has shipped more successful VR projects than most other VR companies. Q: HOW DOES REWIND WORK WITH CLIENTS? There are three ways to work with REWIND: 1. If you are new to immersive and interested in exploring, the first stage in working together is a consultation. This would involve REWIND educating your teams on the immersive landscape virtual reality, augmented reality (AR), and mixed reality (MR) - and how it can be applied to your business.. If you know that VR is the right medium for the business, then REWIND will work with you to identify KPIs and build a proof of concept solution. This would be tested in live environments that demonstrate real value to your organization.. Usually, following a successful prototype phase, a platform would be developed fully functioning VR tools at scale for your business. If your company already sees the value in scalable VR software, one of REWIND s existing software products can be tailored to meet your needs across your entire business..

4 Q: WHO USES VR? Virtual reality has been around for a long time. It has been used commercially by large aerospace and automotive organizations in CAVEs and powerwalls for over 0 years. Now, as VR is becoming more accessible and reliable, it is being rapidly adopted across a whole range of industries, from architecture to tourism. Here are just some of the industries implementing VR: Automotive Healthcare Marketing Aerospace Education Retail Tourism Architecture Finance Entertainment Q: WHY WILL VR IMPROVE MY BUSINESS? In the current climate of constant technological advancement and economic uncertainty, organizations need to find new ways to drive efficiency. VR is working it is already revolutionizing workflows and saving businesses money by improving processes. VR opens the door for companies to create informative and compelling experiences. That could mean better marketing for your product or service, faster and cheaper training for employees, or improved communication and collaboration from your product development team. Virtual reality is not a fad: it is transforming the face of enterprise. In order to remain competitive and engage new and existing audiences, businesses should start thinking about how VR can be implemented into their wider strategies. Q: WHEN SHOULD I IMPLEMENT VR? Virtual reality should be used because it s the best tool for the job. Before adopting a VR strategy, you need to define the objective and audience for the content. As with any type of media or business plan, you must evaluate how the content fits into your company s goals. What do you want the user to get out of it? What does the company want to get out of it? The key to a successful experience is catering to your target audience and leveraging VR s unique capabilities. The immersive nature of VR means it s a powerful tool to give access to otherwise prohibitive situations and places, to reduce risk with training, or to showcase a product before it s even launched. Q: WHAT IS THE TYPICAL TIMESCALE FOR A VR PROJECT? The timescale is all down to the complexity of the project. REWIND has turned around interactive VR experiences in under 10 weeks, but has also worked on projects for over six months. Q: WHAT IS THE TYPICAL COST FOR A VR APPLICATION? REWIND creates bespoke solutions; there are no off-the-shelf responses. Costs vary depending on the nature of the project. Once a brief is received, the team can quickly scope out the work involved and turn a ballpark quote around. As a guide, platform development usually starts around $50,000..

5 GET STARTED TODAY WITH END-TO-END VR SOLUTIONS FROM HP & REWIND HP.COM/GO/VR FOR MORE INFORMATION ON REWIND VISIT REWIND.CO CALL + (0) HP Development Company, L.P. The information herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors contained herein. The REWIND logo is a trademark and/or registered trademark of REWIND in U.S, and/or other countries. AA7-5155ENW, April 019

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