How to Run an Inbound Marketing Campaign
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- Ashlie Paul
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1 How to Run an Inbound Marketing Campaign Discover the core elements to create a new framework for inbound marketing campaigns that solves common marketing problems.
2 Message from Founder Kevin Payne I'm an Inbound Marketing Consultant that works with Saas startups & ecommerce founders to help them to exponentially scale their marketing efforts. By building inbound marketing strategies around 90 days sprints (using The Lean Startup methodology) I can analyze your key performance indicators (KPI's) and make continuous improvements. Most of all you will gain more inbound leads and a boost in your conversion rates. If you like what you hear so far then you're at the right place. I'm just like you. If you want someone that's real and transparent to share the lessons their learning then I'm your guy. I haven't written for these large publications (hopefully one day) but I have been in the trenches. I practice what I preach! Kevin Payne
3 Inbound Marke-ng Campaign Checklist Ready to hit the GO bu1on on your campaign? Before you dive in, make sure you ve do1ed all your I s and crossed all your T s. Here s a checklist to make sure you ve covered all your bases. TASK DUE IN PROGRESS DONE Iden-fy your campaign audience. Who are we talking to here? Understand your buyer persona before launching into a campaign, so you can target them correctly. Set your goals + benchmarks. Having SMART goals can help you be sure that you ll have tangible results to share with the world (or your boss) at the end of your campaign. Create your offer(s) + landing pages. Don t forget to opnmize your landing page for SEO, have a clear value proposinon and call to acnon (usually a form for the user to complete). Plan + build your automa-on + nurturing flows. Your campaign doesn t end when leads convert on your landing page. Plan and build your follow up campaigns to nurture leads down your funnel.
4 TASK DUE IN PROGRESS DONE Write a blog post. Your campaign is awesome don t hide it from the world. Use your blog post as an opportunity to introduce readers to the valuable content they ll find in your offer. Share it on social media. Promote your blog post and offer through social media to drive traffic into the top of your funnel. Add in long tail keywords. Make sure your campaign is SEO friendly that way, interested prospects will find your campaign long awer you stop acnvely promonng it. Consider paid search and other channels. Other channels can be a part of your inbound campaign, too just be sure that you are measuring the effecnveness of these channels. Track your URLs. Where is your traffic coming from, and how are visitors finding you? Tracking URLs can help. Report on Your Results. Hard work shouldn t go unmeasured. You set goals at the very beginning; now it s Nme to celebrate your success. Organize and show off your numbers at the end of the campaign.
5 Ready to Get Started? To start building an Inbound GamePlan for your business, set up your personal consultation today. We d love to learn more about your business and share all the details about how you can get up and running fast!
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