17 Maximum Conversion Rate Tips

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1 17 Maximum Conversion Rate Tips Discover how to increase your sales copy conversions by making minimum changes that deliver maximum impact! Special Report by Brian Terry Brought to you by: Visit: BigSellingConversions.com And Make Your Site Sell! Page 1

2 NOTICE: You have the right to resell or give away this report! Please print this book for easy reading. LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. Disclaimer: Every effort has been made to accurately represent our product and it's potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual s success depends on his or her background, dedication, desire and motivation. As with any business endeavour, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money. Visit: BigSellingConversions.com And Make Your Site Sell! Page 2

3 $30.00 Off Coupon Save $30.00 on Brian Terry s Make My Website Sell! Conversion Boosting Design Tricks by using this discount coupon code: TripleSales Regularly: $77.00 Discount: -$30 Your Price: $47 Limited time only: Click here now! Visit: BigSellingConversions.com And Make Your Site Sell! Page 3

4 About The Author Brian Terry Brian Terry has been marketing online since 2000 and is the founder and CEO of Reactor Publishing providing people with the tools knowledge and resources to help them turn their bright ideas in to big selling websites. He is also the founder of 2 successful design companies specializing in direct response marketing and design. Brian Terry is a master of creating websites that not only look great but also convert into massive sales. Over the past 5 years online he has worked for and partnered with many well known and highly regarded direct response marketers including Terry Dean, Ewen Chia, Tellman Knudson, Matt Gill, John Delavera and Jimmy D. Brown to name just a few. You can get more free business building and marketing information from Brian at any of his excellent websites You can contact Brian here: Visit: BigSellingConversions.com And Make Your Site Sell! Page 4

5 Tip 1: Use audio or video on your website. As simple as it sounds (no pun intended!) adding audio or video to your website can increase conversions. Be sure to post any videos you create on YouTube and Google Video. When you do this add an intro and exits screen containing your website url. Tip 2: Use on page personalization. So when someone arrives at your website from an or an optin form there name appear on the page wherever you specify. This has been proven to increase conversion... But don't overdo this one just place the persons name no more than 3 times on a page as a rule of thumb. Website personalization is done via a very simple.php script you just copy and paste into your website. Here's where you can get the script... Visit: BigSellingConversions.com And Make Your Site Sell! Page 5

6 Tip 3: Use follow-up. It might sound obvious but if you're just starting out online and want to boost the sales on your website follow-up is the way to go. Here's how it works Send your website visitors to an optin page and offer them a free incentive in return for their name and address. Use a professional autoresponder service to send your new subscribers a series of sequential messages once every 3 days or so. In these messages remind then of your offer and mix this in with the valuable content promised on your optin page. 2. Once they have subscribed automatically redirect them to your sales page. 3. In the background your autoresponder then send them their first . Then every few days your autoresponder does this automatically for you. Can you see the power in this? Ideally you need to contact your subscribers with reminders of your offer at least 20 times or more. But don't forget to mix this in with useful content to give your subscribers a reason for remaining subscribed. Visit: BigSellingConversions.com And Make Your Site Sell! Page 6

7 Here's an example of a hugely successful optin page: Subscribe to this site then watch what happens! It works like gangbusters. Tip 4: Include your contact details on every page of your website. This helps to gain the trust of your website visitors because you can be easily reached. The best way of doing this is setting up a support desk and linking to this from the pages of your website. A support desk not only looks more professional it also makes it easier for you to manage the questions you'll get from people visiting your site. Here's the support desk software I use... Visit: BigSellingConversions.com And Make Your Site Sell! Page 7

8 Tip 5: Don't just sell from your website make your website visitors an "offer". An offer needs to be something that gives people a good reason to act now and not later. This could be: You have a limited number of your product in stock The price goes up in 24 hours Your discount coupon code is only good until Friday Or how about your website visitor has 7 minutes to take action before the special offer vanishes for good? Get the idea? add a limit to whatever you're offering and you'll see your sales sour! Visit: BigSellingConversions.com And Make Your Site Sell! Page 8

9 Tip 6: Add "reassurance" logos to your website. It's been proven by many online marketers that displaying recognized "trusted and verify by" logos can increase your conversions. Whilst they're not cheap to sign up for they do work and can help you increase your website sales. Here are the websites where you can become accredited and a trusted website In many cases when your website visitors see these logos they feel more comfortable in dealing with you. Tip 7: Keep links to external pages on your sales site to a bare minimum and if you do have to link to other websites make sure they open in a new window. Visit: BigSellingConversions.com And Make Your Site Sell! Page 9

10 What you're aiming for is to keep as many people on your website for the most amount of time. Why give them reasons to leave with links to other websites? Tip 8: Use high quality website graphics by hiring a professional website designer. It's that first impression that really counts! If your website looks like a pigs ear what impression will this leave about the quality of the product or service you're selling? You can find lots of professional website designers here: It's a false economy to cut corners on the presentation of your website. Make your site look great and you can even get away with average sales copy, it's that important. Visit: BigSellingConversions.com And Make Your Site Sell! Page 10

11 Tip 9: Test and track everything like your life depends on it! The fact is it's only those people who test, test and test some more who make the real fortunes online. What you need to be doing through your testing is to find out what works and what doesn't. When you find something that's working try and make it work better for you through what's called "split-testing". Thankfully Google provide all the testing and tracking tools you're ever likely to need. Here you go... Google Analytics: This tells you what your website visitors are doing... Google Website Optimizer: This tells you what your website visitors respond better to through split testing one element of your website against another... Let your customer tell you what they like! Visit: BigSellingConversions.com And Make Your Site Sell! Page 11

12 Tip 10: Use rock-solid ecommerce tools to manage your payment processing and your affiliate program. The fact is if you don't get your ordering system set up right it doesn't matter how well optimized your website is for sales. Part of improving conversions is to reduce what's called shoppingcart abandonment. The thing is even though you might have persuaded 277 to order your product what if they arrive at the order page and can't place their order because the system doesn't allow them to order for one reason or another? Then out of all those people who did manage to place their order... What next, how are you looking after them? How are you staying in touch with them? Are you making them a one time special offer for your backend product? There's one system we use and it's the same one I recommend you use too because it takes care of everything for you... Check this out... Visit: BigSellingConversions.com And Make Your Site Sell! Page 12

13 Tip 11: On your sales letter give people the option to order via a text link or a graphical button. Whenever I create a sales letter I aim to give people the choice of ordering through a link or a button. This is done because some people respond better to text links than graphical buttons. It doesn't take any extra time or effort to set up so why not make it as easy as possible for people to place an order with you. Tip 12: Include photos of the product you're selling on your website. If you're selling a digital product just use a 3D cover image to represent you product as if it was physical. It's been proven time and time again when you show people a picture of what they're getting they respond better. People look at pictures first before reading a single word. Visit: BigSellingConversions.com And Make Your Site Sell! Page 13

14 Here's a website that'll show you your websites "hot spots"... in other words which parts of your web page people look at the most... Tip 13: Use involvement devices on your website. When you get your website visitors involved and interacting with your website your conversions can be significantly. This could be just asking your visitors a series of short questions by asking them to check a box on your website or maybe even type in their answers into a series of box. If you phrase your questions right you can make your visitors feel that your website is exactly what they've been looking for. Try it out and let me know how you get on. Visit: BigSellingConversions.com And Make Your Site Sell! Page 14

15 Tip 14: Be bold in your split-testing. What do I mean? Test the things that have the biggest impact on your sales conversions, for example: 1. The headline for your sales letter 2. Your sales letter intro text 3. The graphics you've used Testing small things like the color of your sales letter sub-headings won't give you the biggest sales conversion improvements so be bold in your split-testing. Tip 15: If you're using any kind of advertising for your website create unique pages where people responding to the ad are sent to. So for example if you're selling something in XYZ newsletter send them to a special web page that says something like... XYZ newsletter readers discover how... Visit: BigSellingConversions.com And Make Your Site Sell! Page 15

16 Tie in your offers closely to your ad campaigns and it's possible to see massive increases in conversions. People like to feel that they're arriving at a website that's going to deliver on the promise of the ad... The more customized you can make the target web page and your visitors overall experience the better the response you ll get. Above all Keep your messages consistent all the way from your advertising campaigns through to your e-commerce systems. Tip 16: Use a single column layout for your website. What you want to be able to do is to control how people view your website and keep them moving in one direction... moving towards the order buttons and order links at the bottom of the page. The thing to remember is everything on your website must serve one single purpose... to get people to place an order with you. If it doesn't do anything to help this purpose leave it off your site (no matter how "nice" it might look to you). It's all about converting the most number of visitors into customers. Visit: BigSellingConversions.com And Make Your Site Sell! Page 16

17 Tip 17: Use Socratic method... Survey your website visitors AND customers to find out how you can better serve them. The best way of doing this is to send people to a simple survey page once you have their address. The people on your list are like gold for you because when you can find out what they want all you do is give it to them. You can use this information to improve your product, improve your sales process and even your customer support. Here are a couple of websites to help get you started with your surveys Visit: BigSellingConversions.com And Make Your Site Sell! Page 17

18 Final thoughts in closing It s only through consistent and continuous improvements to your website that you ultimately win and find yourself with a website that generates lots and lots of sales. But more importantly that this is taking action, without it no progress can be made so when you ve finished reading my words plan out on a piece of paper a course of action. Which changes are you going to make to your website first? How will you measure those changes to know exactly how effective they are? Both important questions to ask. Whilst making changes to the copy you ve used on your website is a great way to If you ve enjoyed reading through and putting into practice the things you ve learned in this short report I d love to hear from you. To this end I ve set up a special blog where you can post your comments and pick up even more ideas about how to triple your website sales. Hopefully we ll speak again soon. Here s to tripling your website sales! BrianTerry Founder & CEO, ReactorPublishing.com P.S. Don t forget to check out the recommended resources I ve found for you on the very next page Visit: BigSellingConversions.com And Make Your Site Sell! Page 18

19 Links that boost conversions Create powerful sales letters easily Finally... an easier way to crank out hot sales letters for your product without spending weeks or months learning to be a copywriter or wading through tons of courses... Click here to create your sales letters following a proven formula Website conversion boosting software Only when you know the numbers behind your website can you plan out a strategy of improvement. Thankfully Google give you all the tools you need to do this for free with their Analytics package, visit the link below for more information Click here for Google Analytics Create interactive sales letters New interactive sales letter interacts with each website visitor and instantly customizes your sales letter to... solve each visitor's immediate problem... showcase a specific benefit to the visitor... overcome a visitor's objection... increase conversions Click here and boost your conversions with interactive websites Does your website pass this test? In the next 5 minutes you ll discover how to turn your website into a non-stop lean mean order taking machine! Click here to see if your website passes the sales conversion test "So You Want a Website That Sells?" If you could read just one article about how to turn your website into an unstoppable selling machine, this is it. I dare you to read this entire article and not change the way you sell on the Web because you are about to learn the most often overlooked truth about how to create a profitable website Click here if you dare! Visit: BigSellingConversions.com And Make Your Site Sell! Page 19

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