report industry Play Meter STATE OF THE 2014 VITAL STATISTICS Compiled annually since 1976.

Transcription

1 Play Meter Compiled annually since Air Hockey 40 ATMs 43 Boxers 40 Countertops 42 Cranes 41 Electronic Darts 40 Foosball 40 General Business 34 Jukeboxes 39 Kiddie Rides 41 Photo Booths 38 Pinballs 39 Pool Tables 39 Redemption/Novelty 41 Rotaries 41 Shuffleboards 40 Vending-Bulk 43 Vending-Cigarette 43 Vending-Full Line 43 Video Games 38 Video Poker 42 8-Line Games VITAL STATISTICS Number of locations: Arcades: 1,620 Street: 154,000 FECs: 1,020 Total locations: 156,640 Number of operators: 2,000 Play Meter Magazine Skybird Publishing Company P.O. Box New Orleans, LA Copyright 2015 PLAY METER 33 FEBRUARY 2015

2 of our? General Business 1. Where do you operate? Arcades ONLY 2% 1% * 1% 7% Street Locations ONLY 50% 46% 43% 34% 36% FECs ONLY 6% 3% 9% 5% 3% Various Combinations 42% 50% 45% 54% 49% NOTE: Various combinations include Arcade/FEC, Arcade/FEC/Street, FEC/Street, etc. 2. Average number of locations. Arcade 1,620 1,650 1,500 2,100 2,700 Street Location 154, , , , ,000 FEC 1,020 1,950 2,000 1,800 1, If an FEC operator, what do you operate? 44% of FEC operators have miniature golf (up from 2013), 67% of FEC operators are doing go-karts, 33% of FEC operators are doing bumper cars/boats, laser tag came in at 22% (up from 2013). 4. If an FEC operator, what types of events do you host? 78% of FEC operators host birthday parties, 78% do corporate/group events, and 44% do prom nights/lock-ins (all up from 2013). 5. If an FEC operator, do you plan to add more attractions, products, or events for adults? Yes 57% 43% 6. How long has your company been in business? Average 37 yrs. 37 yrs. 36 yrs. 34 yrs. 35 yrs. 10 yrs. or less 6% 12% 12% 6% 13% 11 to 25 yrs. 31% 24% 24% 37% 29% Over 25 yrs. 63% 64% 63% 57% 57% 7. Are you optimistic that your company will be in the coin-op in the next five years? Yes 83% 94% 94% 85% 89% 8. Has the Affordable Care Act (ACA) impacted your Business? Yes 51% 43% 9. Has your business been affected by a smoking ban in your area? Yes 77% 65% 70% 69% 52% Merchandisers and redemption games will stay strong. People want to get something for their money. Video is becoming less popular and more costly, hence less ROI. PLAY METER 34 FEBRUARY 2015

3 10. Do you attend major trade shows? Yes 79% 74% 70% 61% 59% NOTE: 37% attended IAAPA and 73 % attended Amusement Expo. 11. Have routes been sold in your area in the last year? Yes 58% 59% 51% 52% 50% 12. What is the average target age of your customers in the MAJORITY of your locations? 12 yrs. & Under 4% 6% 4% 13% 9% 13 yrs.-18 yrs. 12% 8% 8% 13% 8% Over 18 39% 53% 50% 37% 38% All Ages 45% 33% 38% 37% 45% 13. Indicate YOUR share of the revenue split with locations. GAMES Under 50% 15% 10% 13% 7% 2% 50/50 Split 60% 68% 65% 66% 8% Over 50% 25% 22% 22% 27% 30% MUSIC Under 50% 20% 10% 27% 8% 17% 50/50 Split 30% 32% 34% 40% 39% Over 50% 50% 58% 39% 52% 44% BULK Under 50% 39% 22% 24% 41% 46% 50/50 Split * 14% 12% 21% 16% Over 50% 61% 64% 64% 38% 38% 14. Does your business have a Social Media presence? Yes 52% 37% 35% 30% 21% 15. Does your business have its own Web site? address? Web site-yes 63% 55% 53% 46% 34% address-yes 86% 76% 88% 79% 69% 16. Do you use a Smart Phone or Tablet in your business? Yes 77% 77% 79% 44% 33% 17. Do you use any apps or software on your Smart Phone or Tablet that help you in your daily business operation? Yes 30% 54% of our? We continue to move into music and self-contained redemption but pinball is making a comeback. PLAY METER 35 FEBRUARY 2015

4 18. Which Web sites do you visit regularly? The #1 answer was music sites, followed by associations. AMOA was the top association listed. Play Meter was the top visited publication. 19. Where do you get the majority of your news? Magazines 49% 56% 51% 96% Web sites 7% 22% 14% 35% enewsletters 37% 22% 35% 41% 20. Which social networking sites do you visit the most? Facebook 86% 76% 86% 38% Twitter * 5% 6% 7% LinkedIn 14% 19% 8% 12% (other) 21. Business activity in your area: COMPETITION Increased 30% 17% 41% 30% 21% Decreased 22% 23% 26% 24% 37% Unchanged 48% 60% 33% 46% 42% LOCAL ECONOMY Increased 22% 27% 16% 6% 7% Decreased 45% 44% 63% 80% 84% Unchanged 33% 29% 21% 14% 9% YOUR BUSINESS Increased 35% 31% 41% 22% 23% Decreased 42% 47% 47% 57% 56% Unchanged 23% 22% 12% 21% 21% of our? 22. Do you belong to associations? Yes 90% 88% 76% 67% 64% NOTE: 77% belong to AMOA, 15% belong to IAAPA, 50% belong to state associations, and 5% do not belong to any association. 23. Who handles the majority of your financing? Banks 22% 23% 21% 20% 23% Independent Loans 22% 16% 17% 10% 14% Finance myself 41% 57% 50% 63% 58% Distributor 12% 4% 4% 7% 5% Other 4% * * * * The biggest trend seems to be a blending of what once were separate industries. Operators are now expanding into bulk vending and food vending, ATMs, and other businesses to remain profitable. PLAY METER 36 FEBRUARY 2015

5 24. Are you offering your customers online tournaments? Yes 51% 39% 40% 35% 28% 25. How do you plan for your new game purchases? Dollar Amount (average $) (5% of operators) $100,000 $94,000 * $20,000 $25,000 Percent of Gross (average %) (2% of operators) 10% 20% 13% 10% 19% Buy equipment by need 93% 77% 87% 90% 81% 26. Are you using a cashless payment system in any locations? Yes 43% 33% 39% 44% 25% 27. Do you plan to diversify your business? Yes 47% 37% 67% 52% 45% Note: Top suggestions were ATMs and prize machines. 28. Do you sell machines to the home market? Yes 77% 59% 72% 64% 60% 29. Do you see video gaming coming to your state? Yes 30% 42% 38% 39% 40% 30. Do you visit distributor open houses? Yes 74% 65% 74% 77% 31. Has your state or local government introduced legislation that will affect redemption games? Yes 19% 38% 32. Would you support a legal defense fund to fight legislation that would affect redemption games? Yes 67% 23% 33. Are you aware of studies being conducted on changing the metallic content of the quarter? 85% said yes. of our? The street operator is becoming increasingly irrelevant as a source of entertainment in bars and restaurants due to technological advances and competition from other venue entertainment. Cashless payment options are a new trend that will only get bigger. PLAY METER 37 FEBRUARY 2015

6 Video Games Dedicated Video Games Average Weekly Gross $86 $70 $53 $58 $71 Average # Per Operator Total # On Location 147, , , , ,130 Total New Purchases 6,960 15,136 7,920 9,130 7,640 87% operate dedicated video games; 86% last year. 53% of those operating dedicated games bought new ones; 40% last year. Video Game Kits Average Weekly Gross $36 $41 $32 $38 $35 Average # Per Operator Total # On Location 101,120 90, ,840 88,347 60,421 Total New Purchases 9,480 6,864 10,560 9,015 9,798 79% operate video game kits; 78% last year. 32% of those operating kits bought new ones; 24% last year. Deluxe Video Game Simulators Average Weekly Gross $104 $83 $64 $96 $86 Average # Per Operator Total # On Location 13,680 10,582 13,860 29,700 20,539 Total New Purchases 760 1,628 1,980 3,300 5,405 38% operate video game simulators; 37% last year. 38% of those operating deluxe simulators bought new ones; 15% last year. 73% bought an average of 7 used video games in the past 12 months. Do you still charge 25 cents per play on ANY of your videos? OLD games-yes 63% 60% 63% 70% 63% NEW games-yes 15% 12% 12% 15% 14% What is your standard price per play on your video games? Upright videos: Deluxe videos: Kits: cents 7% 8% 3% 4% * 3% 17% 12% 18% 50 cents 54% 39% 51% 7% 17% 13% 59% 74% 62% 75 cents 12% 16% 12% 4% 15% 13% 10% 7% 12% $1 24% 35% 32% 74% 62% 57% 14% 7% 8% Over $1 3% * * 11% 6% 14% * 4% * Photo Booths Average Weekly Gross $82 $84 $85 $123 Average # Per Operator Total # On Location 3,060 3,256 4,400 4,356 Total New Purchases 1,020 1,628 1,100 1,452 51% operate photo booths; 37% last year. 47% of those operating photo booths bought new ones; 15% last year. The proliferation of games on smart phones and tablets is hurting video games, also the expansion of gaming without operator participation. of our? Social media needs to get people excited and engaged with our equipment. PLAY METER 38 FEBRUARY 2015

7 Pinball Games Average Weekly Gross $34 $38 $41 $31 $31 Average # Per Operator Total # On Location 17,280 19,272 22,308 15,004 15,433 Total New Purchases 1,440 4,818 6,864 2,728 2,806 72% operate pinball machines; 73% last year. 40% of those operating pinball games bought new ones; 28% last year. Jukeboxes Digital Downloading Jukeboxes Average Weekly Gross $171 $186 $165 $155 $155 Average # Per Operator Total # On Location 120,120 99,528 94,380 65,208 41,216 Total New Purchases 23,100 18,876 14,184 15,048 16,192 77% operate digital jukeboxes; 78% last year. 70% of those operating digital jukeboxes bought new ones; 60% last year. 44% use the karaoke feature; 65% use the photo feature; 56% use the social networking feature; 85% use the mobile apps feature. 58% operate only digital jukeboxes; 47% last year. 61% of operators see music videos as a benefit; 45% last year. CD Jukeboxes Average Weekly Gross $30 $37 $40 $61 $56 Average # Per Operator Total # On Location 3, ,179 14,872 6,900 Total New Purchases * * * 1,144 2,300 45% operate CD jukeboxes; 42% last year. * None of those operating CD jukeboxes bought new ones. Pool Tables Average Weekly Gross $61 $48 $50 $56 $55 Average # Per Operator Total # On Location 99,160 85,162 87,318 62,370 55,614 Total New Purchases 4,440 8,690 10,692 7,128 5,382 74% operate pool tables; 79% last year. 46% of those operating pool tables bought new ones; 28% last year. 56% indicated that they are using pool tables with battery-operated bill acceptors; 45% last year. 55% indicated they run tournaments on their pool tables; 42% last year. How much are you charging per play on your pool tables? Over $1 21% 16% 22% 16% 14% $1 52% 61% 50% 62% 51% 75 Cents 18% 16% 17% 31% 27% 50 Cents 9% 7% 11% 9% 8% Redemption is good now, and with modifications, it is the future. Jukeboxes with video and lots of screens will keep these music units viable for a few more years. of our? Mobile payments and video gaming will continue to erode the. PLAY METER 39 FEBRUARY 2015

8 Electronic Darts Average Weekly Gross $38 $34 $25 $32 $24 Average # Per Operator Total # On Location 70,560 49,654 54,054 35,750 16,422 Total New Purchases 10,080 18,788 15,246 11,440 3,519 72% operate electronic darts; 61% last year. 66% of those operating electronic darts bought new ones; 39% last year. 22% run leagues on all of their dart games (21% last year); 39% on some of their dart games (34% last year); and 39% on none of their dart games (48% last year). 55% indicated they use the online play features on the newer dart games; 36% last year. of our? Foosball Tables Average Weekly Gross $18 $21 $13 $15 $16 Average # Per Operator Total # On Location 9,400 10,736 9,702 5,720 5,199 Total New Purchases * 2,634 4,158 1,430 1,173 47% operate foosball tables; 61% last year. None of those operating foosball tables bought new ones; 9% last year. None indicated they run tournaments on their foosball games; 3% last year. Shuffleboards Average Weekly Gross $17 $21 $16 $26 $14 Average # Per Operator Total # On Location 2,560 2,244 2,068 1,386 1,656 Total New Purchases * 1,496 1, % operate shuffleboards; 34% last year. None of those operating shuffleboards bought new ones; 4% last year. 13% indicated they run tournaments on their shuffleboard games; 6% last year. Air Hockey Average Weekly Gross $60 $58 $45 $61 $55 Average # Per Operator Total # On Location 17,820 16,368 17,908 12,320 12,676 Total New Purchases 1,620 2,728 3,256 3,080 4,761 81% operate air hockey; 62% last year. 18% of those operating air hockey bought new ones; 11% last year. 3% indicated they run tournaments on their air hockey tables; 2% last year. Boxers Average Weekly Gross $132 $70 $110 $87 Average # Per Operator Total # On Location 11,520 7,392 7,810 6,996 Total New Purchases 1, ,124 3,498 64% operate boxers; 56% last year. 37% of those operating boxers bought new ones; 20% last year. All of the choices in new technology for games and entertainment are resulting in fewer people going out and a constant search for the newest thing. PLAY METER 40 FEBRUARY 2015

9 Redemption/Novelty Average Weekly Gross $97 $125 $76 $118 $100 Average # Per Operator Total # On Location 87,320 81,664 79,662 72, ,177 Total New Purchases 7,400 12,672 10,934 21,472 20,723 74% operate redemption/novelty equipment; 64% last year. 60% of those operating redemption bought new ones; 46% last year. Is there a prize value limit in your area? Yes 28% 36% 34% 28% 33% NOTE: Prize value limits were varied for this year s poll. 92% indicated that higher priced items would increase their revenue; 61% last year. Kiddie Rides Average Weekly Gross $23 $38 $23 $35 $40 Average # Per Operator Total # On Location 8,320 6,512 12,298 10,010 9,108 Total New Purchases 1,280 1,628 1,892 1,540 3,312 32% operate kiddie rides; 37% last year. 29% of those who operate kiddie rides bought new ones; 15% last year. Cranes Average Weekly Gross $83 $78 $77 $121 $92 Average # Per Operator Total # On Location 91,000 69,454 71,610 58,080 39,560 Total New Purchases 21,840 10,164 10,340 11,616 9,890 91% operate cranes; up from 77% last year. 66% of those operating cranes bought new ones; 44% last year. Rotaries Average Weekly Gross $30 $55 $30 $59 $67 Average # Per Operator Total # On Location 440 2,200 2,728 4,840 3,864 Total New Purchases * * * % operate rotaries; 20% last year. None of those operating rotaries bought new ones. The past year it seemed like cranes and self-redemption really took over. Video games are increasingly less relevant. of our? Merchandisers and redemption in general give customers experiences they can t duplicate at home. PLAY METER 41 FEBRUARY 2015

10 Countertops/Touch Screen Games Average Weekly Gross $31 $28 $33 $38 $43 Average # Per Operator Total # On Location 53,900 49,764 68,640 62,832 58,788 Total New Purchases 3,080 8,580 8,800 7,392 13,064 77% operate countertops; 48% last year. 19% of those operating countertops bought new ones; 26% last year. Video Poker Average Weekly Gross $100 $92 $61 $139 $81 Average # Per Operator Total # On Location 2,040 16,280 11,088 11,616 2,300 6% operate video poker; 20% last year. Is law enforcement cracking down on this type of equipment in your area? Yes 53% 50% 49% 57% 62% Have video poker machines been seized in your area? Yes 47% 49% 57% 63% 59% Do you know any operators involved in a court case involving video pokers? Yes 21% 27% 42% 52% 51% NOTE: We ve asked this question for many years, and the answers always vary because it s a difficult category of equipment to quantify; results may be very different year to year. 8-Line Games Average Weekly Gross $150 $136 $144 $94 $97 Average # Per Operator Total # On Location 7,820 15,686 20,680 13,398 19,044 17% operate 8-Line games; 23% last year. Is law enforcement cracking down on this type of equipment in your area? Yes 55% 62% 48% 58% 57% Have 8-Line games been seized by law enforcement in your area? Yes 47% 56% 54% 51% 53% Do you know operators who have been involved in a court case involving 8-Line games? Yes 28% 37% 36% 64% 48% of our? We are being squeezed out of the entertainment business by smoking bans, smart phones, more casinos, and new games offered by state lotteries. Trends are moving play from 50 cents to $1, cashless payment systems, and anti-gambling legislation on amusement devices. PLAY METER 42 FEBRUARY 2015

11 Automated Teller Machines (ATMs) Average Weekly Gross $70 $198 $280 $50 $65 Average # Per Operator Total # On Location 44,800 34,980 33,550 16,830 16,146 Total New Purchases 12,800 10,494 14,762 4,950 5,382 64% operate ATMs; 53% last year. 88% of those operating ATMs bought new ones; 31% last year. 24% indicate they will add ATMs to their route; 29% indicated interest last year. Vending-Bulk Average Weekly Gross $61 $40 $50 $32 $56 Average # Per Operator Total # On Location 17,460 15,950 22,275 72,512 76,176 51% of the bulk vending respondents indicated they operate mechanical bulk; 33% operate electronic bulk. 18% indicated that they have raised their bulk vend price-per-play in the last 12 months; 7% last year. 31% have seen traditional amusement operators adding bulk to their routes; 24% last year. 35% have added other types of equipment, with cranes at the top of their list; 21% last year. Mechanical machines averaged $59 ($23 last year), while electro-mechanical machines averaged a weekly gross of $65 ($56 last year). 18% of both mechanical and electronic machines bought new units; 6% last year. 32% charged 25 cents; 53% charged 50 cents, 5% charged 75 cents, 10% charged $1. Vending-Full Line Average Weekly Gross $45 $25 $131 $72 $63 Average # Per Operator Total # On Location 10,200 6,534 24,662 25,168 27,531 15% operate full line vending equipment; 9% last year. Vending-Cigarette Average Weekly Gross $215 $175 $223 $137 $186 Average # Per Operator Total # On Location 6,160 5,720 7,436 8,778 10,120 28% operate cigarette vending machines; 20% last year. Equipment is too expensive in a busines that competes with what the end user has at their fingertips. Gotta love the dumb phones. of our? The lack of jobs for the middle class, our customer base, is a problem. PLAY METER 43 FEBRUARY 2015