FUNDRAISING PERCENT THE BASICS MORE DONATIONS

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1 FUNDRAISING 101 The Empire State Ride is more than just a cycling adventure across New York State. The money you raise will support groundbreaking cancer research that will one day find a cure. We re committed to helping you reach your fundraising goals, and we ve compiled our most effective tips and tools for you to use in your efforts. THE BASICS Personal Fundraising Page When you register for the Empire State Ride, you re automatically given a fundraising dashboard and personal fundraising profile. Through your dashboard you can add a picture or video, upload your contacts, set your fundraising goal, use our templates to send s and social media posts, or create your own s and posts! Tell Your Story With Compelling Content Storytelling is a great way to engage your networks and encourage them to donate. Whether your ride is a personal challenge or you ve been affected by cancer in some way, share your reasons for riding on your fundraising page and in your donation requests. Be sure to include photos and video. Those you ask will be more inclined to give when they know how much this ride means to you. STUDIES HAVE SHOWN THAT PERSONALIZED PAGES GENERATE 20 PERCENT MORE DONATIONS ON AVERAGE THAN THOSE WITH GENERIC COPY*. Still Rules is still the most effective way to fundraise. More donations are made via than any other channel. So everyone in your address book, even those you don t expect to give. You ll be surprised who donates to your ride. Get Social More and more donors are giving through social media, and Facebook is still the king. Twitter and LinkedIn are great at getting donations after your initial request. Use your fundraising dashboard to post links to your profile page, or create your own personalized posts asking for donations. * As reported by DonorDrive Peer-to-Peer Fundraising

2 KEEP AT IT Follow Up Be persistent and ask multiple times to engage prospective donors. While you may feel like you re pestering them, life is hectic, and most donors appreciate the reminder. Remember, these are your friends, family and loved ones. They want to support you! ALMOST HALF Be Prepared Potential donors are everywhere. ALL YOU HAVE TO DO IS TELL YOUR STORY AND ASK. Keep Empire State Ride business cards with you to hand out to potential donors. Don t Just Ask, Show... And tell. Donors want to know how their money is being used and about the progress being made as a result of their donation. Familiarize yourself with the research being done so you can tell donors why their support is so important. Use the fundraising tools at empirestateride.com to show people how their donation will be used in the fight against cancer. OF DONORS DON T DONATE THE FIRST TIME THEY ARE ASKED. Diversify Your Portfolio More channels drive more donations. Make sure you re asking across many different platforms ( , Facebook, standard mail, face to face, etc.) and multiple times through each one. Thank You Say Thank You Make sure you acknowledge the people who donate to your ride. Send them a personal note, or update your progress and say thank you on social media while tagging them in your post. 2

3 WE VE COVERED THE BASICS PERSONALIZE YOUR ASK BY TELLING YOUR STORY ASK MULTIPLE TIMES THROUGH MULTIPLE CHANNELS SHOW DONORS HOW THEIR MONEY IS BEING USED SAY THANK YOU AND YOU RE PROBABLY WELL ON YOUR WAY TO YOUR FUNDRAISING GOAL. NOW, TAKE IT TO THE NEXT LEVEL WITH THESE FUNDRAISING TIPS: Donate to Yourself Each week, set aside a certain amount of money to go toward your final goal. You ll be surprised how much you will accumulate if you re consistent. Same-Day Service 85 PERCENT OF DONATIONS COME ON THE SAME DAY DONORS FIRST VISIT YOUR PAGE* So send out same-day reminders via and social media. Urgency drives action, so give your donors a deadline and ask them to donate TODAY! Throw a Fundraising Party Everyone loves parties. Throw one like an International Night with themed food and drinks. Take a minute to talk about your ride, then pass a hat or leave a jar by the door to encourage your guests to donate. Donations in Lieu of Gifts Do you have a wedding, birthday or anniversary coming up? What about the holidays? Ask your friends & family to donate to your ride instead of buying you a gift. * As reported by DonorDrive Peer-to-Peer Fundraising 3

4 Sports Pools ORGANIZE FOOTBALL SQUARES OR BASKETBALL BRACKETS AT WORK AND PUT ALL THE PROCEEDS TOWARD YOUR RIDE. 50/50 Raffle Sports not your thing? Organize a 50/50 raffle between your friends, family and neighbors. Split the amount you raise between the winner of the raffle and your fundraising goal. Send a Personal Letter Never underestimate the power of the postal service. People love getting mail! Write a personal letter to potential donors explaining why you are riding and ask them to support you. You can download a sample letter from empirestateride.com. Don t forget to include a personal note! FUNDRAISING TIPS Solicit Local Businesses Is there a restaurant or bar that you and your friends frequent? Ask the owner or manager if they ll sponsor your ride, donate a portion of a day s proceeds, or place a donation jar in a high-traffic area. Use Your Signature At the bottom of your signature add a link to your fundraising page encouraging people to donate. BONUS: YOUR EMPLOYER OR A LOCAL BUSINESS CAN SPONSOR YOUR ENTIRE RIDE AND RECEIVE SPONSORSHIP BENEFITS. NOT SURE HOW TO ASK? WE LL HELP YOU MAKE THE PITCH! 4 Send Updates Update people on your progress. Post a picture or video of yourself training for the ride and ask your friends to donate and spread the word to their networks.

5 Voic Message Personalize the voice message on your home, work and cell phones asking people to donate to your ride. Ask at Tax Time TAX SEASON IS A GREAT TIME TO ASK FOR DONATIONS. JUST REMIND PEOPLE THAT THEIR DONATIONS ARE TAX DEDUCTIBLE! Poster/Display at Work Print out a poster at empirestateride.com or make your own sign and leave it at your desk or at the front of your office along with a jar asking co-workers to contribute. FUNDRAISING TIPS Extracurriculars Do you or your kids play a team sport or participate in a group activity? Ask teammates and fellow parents to support your ride! Happy Hour Party Who doesn t love a good happy hour? Why not throw a happy hour for your co-workers, friends and family where all the money raised goes toward your goal! 5 Be a TV & Radio Star Call your local radio & TV stations and ask them to make an announcement about your ride. Who knows? Maybe they ll even put you on air and tell your story!

6 Enlist Your Loved Ones You probably already asked your friends and family. But did you ask them to ask THEIR friends and family to donate? Multiply your reach by asking them to spread word of your ride through their networks. BONUS: IF YOU DON T WANT TO HAVE A GARAGE SALE, YOU CAN STILL GET RID OF OLD CLOTHES, TOYS, FURNITURE, AND GADGETS BY SELLING THEM ONLINE! DONATE THE PROCEEDS TO YOUR RIDE. FUNDRAISING TIPS Organize a Garage Sale Do some spring cleaning and hold a garage sale. Ask your neighbors if they ll contribute items and put all the proceeds towards your goal! Ride in Honor of a Loved One Give your ride extra meaning by riding for a loved one who is currently fighting cancer, beat it or lost their battle. Make sure to share their story in your outreach efforts. Donation Jars Remember that donation jar you put at the front of your office? Do the same thing at your gym, coffee shop, local bar or any business that you frequent. 6

7 Member Organizations ARE YOU A MEMBER OR ALUM OF A CLUB OR TRADE ORGANIZATION? ASK YOUR MEMBERSHIP TO SUPPORT YOU AND HELP SPREAD THE WORD ABOUT YOUR FUNDRAISING EFFORTS. Use Your Talents Are you a good baker? Maybe you re a skilled painter? Perhaps you re an amateur handyman. Hold a bake sale or an art show or offer to do small repairs around a friend s house to get you closer to your goal! Church Bulletin Ask your place of worship to mention your ride in their bulletin. FUNDRAISING TIPS Dress Down Organize a dress-down or themed dress day at work and ask co-workers for a donation to your ride in order to participate. Local Bike Shop Chances are you re familiar with your local bike shop. Ask them to support your ride, donate a portion of sales proceeds or place a donation bucket near their register. 7

8 empirestateride.com Looking for more fundraising ideas? Have a successful tip of your own that you d like to share? We re here to support our riders and help them reach their goals! Contact us any time at EMPIRESTATERIDE@ROSWELLPARK.ORG or by calling

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