Litho Canada 0812_17122E Prestige Brochure. Inspirations 2009

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1 Life is better on hardwood floors Quality. Enjoy yo Litho Canada 0812_17122E1.0 Prestige Brochure Inspirations 2009

2 Feel the quality. Enjoy uncompromising comfort. First hesitating steps. Barefoot freedom. Romantic pursuit. The Mirage look, for comfort that sets you apart. 3

3 Design ip From floor to ceiling! For a unique and stylized cachet, decorate your walls with wood. Bedrooms, entryways, hallways, stairwells Make your hardwood the main attraction of your decor. Suits all tastes, everywhere! Savage beauty. Sure to spark howls of envy. > Series: Exotic > Species: Koubari > Technology: Engineered > Finishes: Cashmere * and Semi-Gloss > Widths: 3-5/16 and 5 [84 mm and 127 mm] New for 2009 Collection 5

4 Design ip Ruby Red-hot decor. Precious style. > Series: Exotic > Species: Koubari > Technology: Engineered > Finishes: Cashmere * and Semi-Gloss > Widths: 3-5/16 and 5 [84 mm and 127 mm] New for 2009 Collection Ruby warmth in a kitchen: perfectly appetizing! For other rooms in the house, play with colder colors such as blues and grays, which bring out the radiance of the wood. Dare to use violet for a trendy look that will have heads turning. 7

5 Design ip Everyone has their own style! With Ebony s dark brown, create a look all your own. For a contemporary touch, use whites and creams. Show some boldness and create a touch of exoticism with oranges, reds, and yellows. Combine glass, mirrors, and fur to express the dormant glamor-seeker within you. Ebony Sumptuous charm. Glamorous beauty. > Series: Exotic > Species: Koubari > Technology: Engineered > Finishes: Cashmere * and Semi-Gloss > Widths: 3-5/16 and 5 [84 mm and 127 mm] New for 2009 Collection 9

6 Design ip Brownie Rich ambiance. Chocolatey bliss. > Series: Sweet Memories > Species: > Technology: Engineered > Finish: Cashmere * > Width: 5 [127 mm] New for 2009 Collection Brownie, a neutral brown for a multitude of decors. This floor creates an enveloping ambiance every time. Brownie s deep color goes marvelously well with cabinets, walls, and pale accessories. Quaint, rustic, modern, or urban, each style expresses a unique delight. 11

7 Design ip Black Jelly Bean reveals its full splendor when placed beside sunny tones. Experiment with lively colors here and there, remembering that beauty is found in moderation. Why not choose tone on tone, making room for black and white. Go ahead, have fun! Black Jelly Bean Pure indulgence. Candy-coated charm. > Series: Sweet Memories > Species: > Technology: Engineered > Finish: Cashmere * > Width: 5 [127 mm] New for 2009 Collection 13

8 Design ip The magic of Bali Coco: it enhances the contrast of dark and light woods. If both are already part of your decor, Bali Coco will tie them together for a much more harmonious effect. Perfect for those who like a regular change of environment! Bali Coco Global inspirations. Local species. The new World Aromas Series, a tribute to exoticism. A deeper-than-ever wood grain. A dream décor. A new manufacturing process exclusive to Mirage. A local species, Canadian Breza, for a responsible, environmentally friendly choice. A full rich color through the entire thickness of the wood. An exotic look. A suggestive color to boot: Bali Coco, the first to nourish your need to escape! > Series: World Aromas > Species: Canadian Breza > Technology: Engineered > Finishes Cashmere * and Semi-Gloss > Width: 3-5/16 [84 mm] New for 2009 Collection 15

9 Collection Exotic Series Evocative species. Exotic looks. Design ip The Exotic Series, an invitation to get away from it all. Hues and tints that fascinate without fail. A different, refined look. A unique style in your dwelling. Woods of incomparable hardness. Full color throughout the entire thickness of the wood. A cachet of exotic richness that will set you apart. For a floor with this much personality, choose softer colors and textures. The exotic look of your floor will become the room s main attraction. As certain species change color after installation, this choice will ensure a magnificent decor for a long time to come. Ruby Koubari Tawny Koubari Ebony Koubari > Species: Tigerwood Brazilian Cherry Santos Mahogany Tigerwood Sapele > Species: Sapele 17

10 Collection Design Series Dare. Amaze. Make them envious. The Design Series, a contemporary touch adapted to your lifestyle. Trendy rich colors. A unique ambiance to be created according to your fancy. Design ip Deep-shaded species for a modern and discreet look. Rich woods combined with the colors of creativity. A unique decor that is sure to impress. Java Java Nocturnal colors for a highly contemporary look. Express your personality through a dramatic decor by combining a dark wood floor with textures such as leather, stone, and carpet. In the living room, create a cozy nest with pillows and experiment with light shades to brighten things up and add a modern touch. > Species: > Color: Charcoal Sambuca Sambuca Alaska Alaska Charcoal Charcoal Umbria Umbria Vienna Vienna Merlot Merlot > Species: > Color: Umbria 19

11 Collection Herringbone Series Imagine. Intrigue. The Herringbone Series: a contemporary tribute to the patterns of yesteryear. A resolutely sumptuous personal touch. A totally unique trompe l œil. Design ip Different shapes that create unusual patterns. An interplay of species for perfect illusions. Equal lengths to make symmetry come to life. American Cherry Brazilian Cherry Patterns Herringbone Double Herringbone The floor steals the show with its eyecatching patterns! Dare to put them in large rooms for a spectacular look, guaranteed. Stress simplicity in colors, patterns, fabrics, and textures. Suitable for contemporary, classic, or traditional decors. Whatever the case, it will always be in good taste. > Species: Brazilian Cherry > Pattern: Basket Natural Natural Nevada Nevada Auburn Auburn Sierra Sierra Golden English pattern [bricks] Herringbone Cube* Herringbone Herringbone Basket* double *Require the use of 17-7/8 [455 mm] strips only. Herringbone double > Species: > Pattern: Herringbone 21

12 Collection Sweet Memories Series Design ip Soft shades, sweet as can be. Simply enticing. The Sweet Memories Series. A touch of warmth in your decor. A studied authenticity. An antique and modern look at the same time. A friendly atmosphere. in all its splendor! An exclusive, variable staining process for a refined antique look. Varying hues, natural knots, and minor imperfections. A decor of yesteryear for today s tastes. The 60/30/10 rule: easier than math! Choose three colors to create a harmonious décor. Remember that neutral shades [beiges, creams, whites] don t necessarily count. Decide on your dominant color [60% of the décor], your second most important color [30%] and your accent color [10%]. Balance light and dark colors for a decor you re sure to love. 1, 2, 3, and there you have it! Toffee Truffle > Species: > Color: Truffle > Species: > Color: Toffee Black Jelly Bean Brownie Earl Grey 23

13 Collection An incredibly colorful decor. Jealousy guaranteed. Design ip The Elegant Collection: dazzling and tasteful. Warm and friendly colors for a muted or joyful ambiance. A look that inspires elegance. A stain to bring out the best of the species. Different wood grains for harmonious shades. Auburn Cognac Montana Add value to your home. Hardwood is a decorating element with limitless possibilities. Second floor, ground floor, or basement, dare to try it anywhere. The warmth of wood will create the look you ve been dreaming about. Imagine, choose, and have fun! Sierra Sierra Idaho Rich Oak Nevada Arizona Bordeaux Auburn Cognac Montana > Species: > Color: Montana Colorado Golden Sierra Idaho Rich Oak Nevada Arizona Bordeaux Auburn Cognac Montana > Species: > Color: Rich Oak 25

14 Collection Natural beauty. Dazzling radiance. Design ip The Natural Collection, all the natural richness of wood. Straightforward expression. The subtle play of radiant wood grain. A look of purity for a naturally timeless classic. Authentic species for greater decorating flexibility. With each decor, a unique cachet. With each species, a radiant touch. Go green, even in your decorating! The trend is a return to nature, to the comforts of traditional decors. Natural wood expresses its great beauty with soft colors. Choose fern, avocado, earth, and mushroom for a soothing, zen environment for years to come. Beech Select & Better Select & Better Select & Better > Species: > Species: American Walnut American Walnut American Cherry White Ash Exclusive Exclusive Exclusive 27

15 Voted No. in quality 1 by retailers* Quality and value in your home. Year after year, retailers recognize the quality of our floors, but it s in your home that they stand out the most! We manufacture the world s best hardwood flooring with one thing in mind: providing you with a superior quality product to guarantee comfort and peace of mind in an extraordinary decor. Give your home Mirage quality. A friendly cachet and unparalleled value for years to come. *Mirage has received eight awards of excellence from dealers in the last six years. 29

16 Our technologies Real hardwood boards. Ingenious structure. Real wood over a hardwood plywood base Exclusive manufacturing process Boards with uniform thicknesses and widths, available in 2-9/16, 3-5/16, and 5 [65 mm, 84 mm, and 127 mm] Scored board backing for better glue adherence and flexibility Glued down over concrete [even with radiant heat systems] or stapled over wood subfloors Micro-V joint on all four sides of the board Can be sanded three to five times Each box contains 6 assorted lengths Environmentally friendly approach Above grade On grade Below grade Recommended installation Cutting methods There are two basic cutting methods for the hardwoodwear layer of an Engineered or a Lock floor. Only the dry sawn method produces the perfect appearance and superior quality worthy of Mirage. Mirage Dry sawn: Hardwood precisely sawn in desired thickness of plank. Three approaches. One Mirage Look. Environments change, methods evolve. Engineered, Lock, and Classic: Three different ways to bring your Mirage decor to life. Uniformity, stability, longevity. Precision guaranteed. Real hardwood boards. Fast and easy installation. Real hardwood boards with a high density fiber core [HDF] Single-action interlocking boards available in 4-5/16 [109 mm] Floor can be moved and reused No glue, nails, or staples required Can be installed over concrete [even with radiant heat system] or wood subfloors Micro-V joint on all four sides of the board Each box contains 6 assorted lengths Green approach: maximization of wood used Solid, 100% hardwood product. Above grade On grade Below grade Recommended installation Different species. Different hardness. American Cherry American Walnut Canadian Breza Beech White Ash 950 1,010 1,210 1,260 1,290 1,300 1,320 Same look as a 3/4 [19 mm] solid flooring Fine natural grain Each board is unique; no repetitive pattern Ultra-thick wear layer; can be sanded 3 to 5 times The competition Rotary peeled: Log is boiled and then peeled in ultra-thin layer using a rotary cut [method used to make plywood]. Exclusive manufacturing process Boards with uniform thicknesses and widths, available in 2, 2-¼, 2-½, 3-¼, and 4-¼ [51 mm, 57 mm, 64 mm, 83 mm, and 108 mm] Nailed or stapled over a wood subfloor Micro-V joint on all four sides of the board Can be sanded three to five times Each box contains random board lengths Exceptional durability Above grade On grade Below grade Recommended installation Sapele Tigerwood Santos Mahogany [Cabreuva] Brazillian Cherry [Jatoba] Koubari 1,450 1,500 2,160 2,200 2,350 2,350 Values given in pounds, based on the Janka test. The higher the number, the harder the wood. Repetitive patterns similar to plywood Ultra-thin wear layer; only 1 sanding or sometimes none 31

17 Finish Mirage breaks new ground with Nanolinx the 1 st finish in prefinished wood flooring that uses nanotechnology to enhance and protect your hardwood floor. Accessories Wear-resistant: Five times more resistant than competitor finishes Antimicrobial: For an environment that is more hygienic and easier to clean Crystal clear: Incomparable transparency so you can enjoy the full natural beauty of the wood Nanolinx TM by Mirage Nanolinx TM by Mirage Competitor finishes Competitor finishes Transparent Nanoparticles make the finish even more transparent. Flexible Should something hit the floor, the finish stays transparent because the nanoparticles mold to the mark rather than break or blur. Glosses Cashmere * Matte and silky Appearance of an oiled floor Easy upkeep Semi-Gloss Moderately shiny Enhances floor color A perfect Mirage Look! Everything you need to tie together your decor Transition moldings, reducers, thresholds, and stair nosings. A wide range of accessories for an impeccable look. Stains for stairs and other wood surfaces to match the color and species of your floor perfectly. Pure simplicity! Everything you need to make your floor last Ultra-effective floor cleaner that leaves no residue. Adjustable mop. High performance microfiber cloth. Touch-up kit. Fast upkeep to make your life easier. Warranty Lifetime limited structural warranty. 25-year warranty on finish wear-through for residential applications. 3-year warranty on finish wear-through for light commercial applications. Natural beauty, natural variations Wood is a natural product that changes color when exposed to light. All wood species change color after installation, but some change much more than others. The floor will become darker or lighter depending on the selected species without affecting the beauty or quality of the product. What is more, the true appearance and color of the species may differ from those pictured. Some series, like the Exotic, Sweet Memories, and World Aromas Series, also have technical features that you should know about before making your choice. We therefore recommend that you select your new Mirage floor based on a real sample. See your Mirage dealer for advice and details about all the important technical features of our floors. *Registered trademark used under license 33

18 Being responsible is in our roots. Some concrete steps by Mirage Environment We use only non-genetically modified wood. We reuse all wood waste. All our finishes are VOC and formaldehyde free. All our packaging is made of 100% recycled materials. Our products can contribute to LEED credits. Society We only use wood from well-managed forests that respect aboriginal and civil rights. We provide financial assistance to over 300 organizations and foundations. We have received a number of Best Employer awards. Economy We are the first hardwood flooring manufacturer to receive ISO 9000 certification in North America. We have invested over $75 million in cutting edge technology. We constantly develop new products such as the Nanolinx finish and the Rightloc flooring system. At Mirage, everything we do is influenced by sustainable development Make a choice that says you care. Choose Mirage Quality. because we firmly believe it is the best approach to meet the needs of the present without compromising the ability of future generations to meet their own needs. Our small steps make a big difference! To find out about all our other initiatives, discover our progressive approach to sustainable development at 35