LAUBRO11E LII-MK-ST-342-A Print in Canada 07/2011

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1 LAUBRO11E LII-MK-ST-342-A Print in Canada 07/2011 art from nature TM Art comes from inspiration. Art outshines trends with emotion. With its new collections and accents, Lauzon elevates the hardwood floor to a true art form. An art perfectly mastered, fed by a passion for wood and a desire to provide the best that wood has to offer through a highly aesthetic approach and a complete respect for the sustainability of the resource. It is an art form that fits nicely into your life, because your Lauzon floor is a pleasure to look at, to walk on, and to live on. Discover the latest trends and our new products. Immerse yourself in our unique vision. Find inspiration in floors that are ahead of their time today and will become timeless classics tomorrow. Toll Free New Inspirations in hardwood flooring

2 New inspirations in hardwood flooring designer elements 3 /4 Solid 2 1 /4 (57 mm) 3 /4 Solid 3 1 /4 (83 mm) 3 /4 Solid 4 1 /4 (108 mm) engineered micro-v 3 1 /4 (83 mm) engineered micro-v 5 3 /16 (132 mm) This brochure is exclusively devoted to new and trendy Lauzon products. For more inspiration and to explore Lauzon s complete range of products, please visit our website, or contact your nearest retailer. Hard Maple Pacific / Exclusive Ammonite Bianco Sea salt Red Oak Pacific / Exclusive Ammonite Onyx Sea salt LINE ART COLLECTION Line Art Agate Azurite Brown Jasper Tiger Eye Travertine RESERVa COLLECTION art from Reserva Borneo Cerralvo Jakarta Sumatra nature TM ANTIQUE COLLECTION All solid Hard Maple is FSC -certified. FSC -certified engineered hardwood available in Hard Maple, Red Oak and Yellow Birch on special order. Please check with our customer service. Betula Antique Red Oak Antique Beech Antique Antique Cherry Copper Golden Amber Palomino Antique Cherry Cigarillo Palomino Camarillo Wood is a natural product. This is why the color and grain of each strip are unique. Mineral streaks and knots are part of the wood s natural characteristics and can vary in quality depending on species and grades. Due to the printing process, colors may vary from actual product.

3 HARD MAPLE BIANCO RED OAK onyx NEW COLLECTION 2012 HARD MAPLE SEA SALT RED OAK sea SALT HARD MAPLE AMMONITE RED OAK ammonite D E S I G N E R E L E M E N T S The new Designer Elements from Lauzon shows the true beauty of our very own Hard Maple and re-invents the look of Red Oak exhibiting the highest standards of quality and style. From formal redefined with sophistication and flair for contrasts and maximum impact, to soothing influences from nature... earthy undertones to envelop you. A collection to inspire and impress. Designer Elements has it all. A distinct palette of colors and textures to create your own style. Lead the way... mix and match species and colors, create patterns, create a unique look that is truly you... Personalize your decor. Designer Elements in solid maple is made with FSC -certified Lauzon Canadian Hard Maple, taken from our own responsibly-managed forests. designer elements, hard maple, bianco, solid, FSC -CERTIFIed

4 Line Art Travertine Line Art Azurite NEW Line Art Agate Line Art Tiger Eye Line Art Line Art Brown Jasper c o l l e c t i o n The Line Art Collection is the sweet paradox between the warm, natural touch of Lauzon Canadian Hard Maple and a decisively modern and urban look. A NEW LOOK FOR REAL WOOD Linear, monochromatic, surprising and inspiring. With the Line Art Collection, Lauzon launches a new era in wood flooring. The result of a unique finishing technique, Line Art provides incredibly rich, cutting-edge looks that give a mineral or stonelike aspect to the wood. Line Art offers breathtaking beauty with the extraordinary durability of Lauzon Canadian Hard Maple taken from our very own responsibly managed forests. The Line Art Collection of solid hardwood flooring is made with FSC -certified Lauzon Canadian Hard Maple, taken from our own responsibly-managed forests. Line Art, Hard Maple, Travertine, Solid, FSC -certified

5 Reserva Sumatra Reserva cerralvo NEW Reserva Jakarta Reserva Borneo reserva c o l l e c t i o n Eco-chic with an exotic touch. Available in four species, Reserva presents a single color profile visible throughout the wood that brings out the natural grain of each species, providing four outstanding looks. The warm, natural-looking glow of the Reserva Collection brings you closer to the connection with nature you wish to explore. All the natural color of wood... naturally Exclusive to the Reserva Collection, our 100% natural process reveals the rich character of exotic wood within the familiar grains of North American species. No stains are used only wood treated with the skill and know-how of dedicated artisans yet the color remains consistent throughout the thickness of each plank. Reserva, Sumatra, Engineered

6 antique Betu l a Palomino antique Red Oak Palomino antique Betula Antique Cherry antique Red Oak Antique Cherry antique Betu l a Golden Amber antique Red Oak Cigarillo a n t i q u e antique Betula Copper antique beech camarillo c o l l e c t i o n NEW Silky feeling, pronounced grain and character that express your fondness for the rich and vibrant nature of wood. Antique Collection: where the comforting feeling of a warm and welcoming place is constantly renewed. Rich, refined, timeless Perfect silky touch, authentic even floor, and rich grains with splendid traditional accents distinguish the Antique Collection. Created using a unique sanding technique that emulates an artisan s touch, these floors embody the expression of classically handcrafted wood with all it has to offer: timeless beauty, refinement and easy care... Obviously. Antique Collection, BETULA ANTIQUE, Palomino, Engineered

7 HARD MAPLE TRADITIONAL PATTERN HARD MAPLE NATURAL RED OAK NaturAl HARD MAPLE DOUBLE HERRINGBONE PATTERN YELLOW BIRCH NATURAL HARD MAPLE PARQUET PATTERN HARD MAPLE BRICK PATTERN A touch of romance that evokes the beauty and richness of the noble floors of bygone days. A reinvented look that will add warmth and charm to your décor. European elegance Create an interior decor that will reproduce the elegance of the great European manors. Creative Impressions allows you to customize your floor by offering you several installation designs. A romantic touch inspired by the nobility and beauty of our floors. Creative Impressions in engineered maple is made with FSC -certified Lauzon Canadian Hard Maple, taken from our own responsibly-managed forests, on special order. CREATIVE IMPRESSIONS, HARD MAPLE, NATURAL, ENGINEERED, traditional PATTERN

8 Hard Maple purple Slate hard maple urbanite Hard Maple Shadow Gray gr ay Hard Maple Titanium Gray i m p r e s s i o n s Your feet will love the warm, smooth and sensuous texture. Your eyes will relish the fresh, new décor: a perfect combination of modern and classic that puts you in a class of your own. Cutting-edge look, tomorrow s classic By combining the rich grains of traditional species with the deep and subtle character of gray, Lauzon has created innovative and current looks in a palette of gray with surprising and unusual results. It s today s trendy chic with a natural touch that will quickly become tomorrow s classic. Gray Impressions in solid maple is made with FSC -certified Lauzon Canadian Hard Maple, taken from our own responsibly-managed forests. Gray Impressions, Hard Maple, Shadow Gray, Solid, FSC -certified Gray Impressions, Hard Maple, Purple Slate, Solid, FSC -certified

9 Red Oak Onyx Red Oak Arabica Red Oak Oxford Gray dark Red Oak Carob i m p r e s s i o n s An atmosphere of rich contrast. A captivating and enticing effect. A profound sense of calm. The smooth and comforting sensation of wood. Profoundly ClassiCal In daylight or moonlight, the deep, mysterious character of Dark Impressions reveals an extraordinarily rich color. Dark Impressions is a classic choice in terms of both design and quality. Dark Impressions in solid maple is made with FSC -certified Lauzon Canadian Hard Maple, taken from our own responsibly-managed forests. Dark Impressions, Red Oak, Onyx, Engineered

10 White Oak Beachwood Hard Maple Natural White Oak QuarterSawn natural i m p r e s s i o n s A fresh and welcoming place. The understated charm brings light into your space and a bit of nature into your active life. The natural beauty of wood Rediscover North America s traditional species in a new world of modern possibilities for any home. Natural-looking and subtly lightened coloring creates clean, crisp and fresh environments that clearly express your passion for real wood. Natural Impressions in solid maple is made with FSC -certified Lauzon Canadian Hard Maple, taken from our own responsibly-managed forests. Natural Impressions, White Oak, Beachwood, Engineered

11 T H E I N D U S T R Y B E N C H M A R K DOUGLAS FIR Others FSC -certified NextStep flooring Lauzon s NextStep is the most ecological engineered flooring on the market today. The Douglas Fir substrate is the benchmark for stability and ease of installation. The engineered flooring is FSC - certified as the Douglas Fir is 100% sourced from North American forests which are responsibly managed forests which means the NextStep is 100% Lacey Act compliant engineered flooring. With this new substrate, some of our engineered flooring is now available FSC -certified, on special order. NextStep is recommended for installations over radiant heat systems The Lauzon NextStep flooring is guaranteed for installations over radiant heat systems. The Douglas Fir substrate has exceptional stability that withstands the changes in humidity due to the activation of the radiant heat system over time and allows for installations of wider planks without compromise. A perfectly smooth, silky and transparent finish that fully reveals the extraordinary beauty of wood. The industry s clearest, silkiest, most resistant finish Designed for residential and light commercial applications, Polynium Plus with Titanium Traffic is a highly durable polymerized titanium finish that uses cutting-edge nanotechnology to provide exceptional transparency and resistance to wear. The result is a sensation of pure gratification from walking on a beautiful and perfectly crafted floor. Crystal clear transparency Unique polymerized titanium technology maintains a finish of unparalleled transparency that reveals and highlights the warmth and natural beauty of the wood. Increased resistance to abrasion Long-lasting abrasion guarantees the floors will maintain its original appearance more resistant than any other leading finish. Resistance to traffic patterns Polynium Plus with Titanium Traffic is designed to preserve its gloss even in high traffic areas. Superior flexibility and yield to hard impacts Excellent flexibility allows finish to yield and flex under the impact of hard or heavy objects and provides resistance to flaking and peeling. Exclusive Sunshield * in-wood treatment Exclusive Sunshield in-wood treatment that minimizes yellowing of the wood as a result of exposure to UV rays. Ultra-Fresh antimicrobial protection Ultra-Fresh for long-lasting resistance against microorganisms that can cause odors, staining and deterioration. A milky effect that alters the grain of the wood and masks the natural beauty of wood. Health-friendly, free of VOCs and formaldehyde Health-friendly, free of volatile organic compounds (VOCs) and environmentally damaging solvents (formaldehyde). Easy to maintain Even easier to clean using nanotechnology to quickly disperse surface dirt. Warranty Residential: 25-year wear-through warranty Light commercial: 5-year wear-through warranty * Sunshield does not prevent, nor does it promise to prevent, the darkening or lightening effect caused by oxidation, which occurs naturally in all wood species. Wood grain integrity and natural texture, without compromise. A perfect mastery of sanding and staining techniques The world-class know-how of Lauzon artisans accounts for a perfect mastery of sanding and staining techniques. As crucial steps of our manufacturing process, they ensure without fail that each floor we produce expresses the full natural richness of the wood s grain. Others Techniques that blur the wood grain and mask the natural beauty of wood. NEXTSTEP Attributes Douglas Fir substrate 1/5 of continental soft wood reserves More dimensionally stable than other wood species Hard, dense, durable, for heavy duty work FSC -certified Hard Maple, Yellow Birch and Red Oak engineered flooring Strongest of the North American Softwoods Most stable species of wood Superior strength to weight ratio Outstanding nail or staple holding ability Most ecological substrate From 5 ply to 3 means less glue Uniquely sourced from well managed forests or FSC -certified forests Contributes to additional LEED credits Easier to install Perfect tongue and groove fit Precision miling (square edge, Broadstripe) Upholds the test of our installers High environmental and social standards 100% North American sourced as legally harvested wood 100% CARB compliant 100% Lacey Act compliant Douglas Fir: the right choice It has a low environmental footprint It has a proven performance It is chosen for its exceptional stability as a substrate It ensures the longevity of an installed floor FSC engineered wood produced in FSC -certified plants It is the choice of discerning architects, builders, installers and homeowners alike It is the ideal substrate for challenging climates with changes in humidity It is a native material: 100% North American

12 I ve chosen a path of harmony for myself. Harmony with my surroundings. Every day, I try to be aware of the choices I make and feel good about them. Every day, I m grateful for choosing a floor that truly connects me to nature. My hardwood floor has become a living element of my interior. I ve chosen harmony. I ve chosen a brand which communicates my integrity, expresses my values. Values like taking responsibility for our actions with future generations in mind. Naturally, I ve chosen Lauzon. I n t o u c h with nature A n d t o u c h e d by it HARD MAPLE, NATURAL, SOLID, FSC -CERTIFIED

13 From forest to floor Wood is our life. Your floor is our passion. Lauzon works in harmony with the environment. From forest to floor, Lauzon is a fully integrated operation, a rare and enviable position that has allowed us to become the uncontested leader in sound environmental practices, a responsibility we take seriously. From growth in forests that we manage entirely, to meticulous selection and careful handling by our artisans, we have mastered and integrated the entire manufacturing process, from forest to floor. That s what makes Lauzon such a special brand: its unique business model, scale, know-how and commitment to responsibly managing its resources. This means a hardwood floor of exceptional quality that also represents a thoughtful and relevant choice. Wood is our life. Your floor is our passion. Putting the forest first We are accountable for all the resources we use. Lauzon manages a vast territory of forest (larger than the state of Connecticut) in Eastern Canada, and we apply sustainable practices to our forest management. More than 800,000 acres are currently FSC-certified forests Every year, as part of our Green philosophy, more of our forests become FSC -certified and contribute to our guaranteed 25-year cycle supply of renewable raw materials Every year, we introduce more FSC -certified products All our manufacturing processes are FSC -certified Each year, we selectively harvest trees, leaving the forest in better shape for generations to come. Forest management plans are prepared in collaboration with local municipalities, native communities, wildlife area managers and other stakeholders. To complement its product offer, Lauzon purchases only ethically harvested products from well-managed forests. Our unique sawmill uses more of every tree harvested Lauzon s unique sawmill concept has a direct impact on the entire process of manufacturing your floor. In fact, this state-of-the-art equipment uses more of every tree and generates less waste, which means fewer trees to harvest from the forest, a direct and positive impact on the environment. Green value products Lauzon has dedicated years of research and development to all aspects of our hardwood flooring manufacturing process, resulting in quality, environment-friendly products we are proud to offer our customers. FSC -certified forests FSC -certified products FSC -certified Lauzon Canadian Hard Maple in solid hardwood with the industry s shortest carbon trail FSC -certified manufacturing process No solvents in the manufacturing process No VOCs and no formaldehyde Exclusive finish with Sunshield in-wood treatment to minimize yellowing and advanced antimicrobial treatment to prevent growth of bacteria or fungi Products can be used to achieve LEED credits in building projects CARB compliant Lacey Act compliant CE compliant Absolutely nothing goes to waste We have developed a highly specialized understanding of local climate conditions allowing us to take advantage of wind and temperature to naturally dry wood, reducing the time wood spends in kilns, further contributing to a reduction of energy consumption and CO 2 emissions. We recycle our own wood shavings and sawdust to power our kilns and to heat our plants. No additional energy from the grid is required. In addition, as part of our No Waste policy, we transform our wood residue into highly efficient clean-burning wood pellets. Lauzon Recycled Wood Energy Inc. is the largest specialized 100% hardwood pellet producer of its kind in North America. FSC : your guarantee of a responsible choice Wood from certified forests is tracked all the way to the consumer using a Chain of Custody certification system. When you buy a Lauzon floor with the FSC logo, you are helping to ensure there will be wood in the forest for generations to come. AWARD OF EXCELLENCE Lauzon is the proud recipient of the "AWARD OF EXCELLENCE" an industry recognition sponsored and awarded by the Floor Covering News and by World Floor Covering Association (WFCA). From f o r e s t to floor LEED

14 Morning. Sleepily, my feet find the floor. The sweet sensation of the night s warmth still enveloping me. My skin meets the wood s grain. My feet glide. The perfectly smooth and organic feel awakens my senses. 3 /4 Solid 2 1 /4 (57 mm) 3 /4 Solid 3 1 /4 (83 mm) 3 /4 Solid 4 1 /4 (108 mm) engineered micro-v 3 1 /4 (83 mm) engineered micro-v 5 3 /16 (132 mm) I make contact with reality again, yet my feet remain in heaven. Beauty, comfort and joy, by Lauzon Wood inspires. Wood comforts. Wood awakens your senses. In your home, its presence is a real source of pleasure. For twenty-five years, all our know-how and craftsmanship have gone into making floors that are a pure pleasure to walk and live on every day. Our commitment to beauty, comfort and joy is rooted in a number of brand promises that have helped make Lauzon one of the most prestigious names in the world of flooring. Innovative, natural looks Breaking the paradigms of design, while maintaining an unshakeable passion for the natural beauty of wood, Lauzon has been a pioneer of color and texture. This means the best of both worlds: up-to-date looks combined with a pure respect for the authenticity of a noble resource. Rich and true-to-nature grain With carefully selected trees from forests that we manage entirely *, meticulous harvesting and drying operations, and a highly refined sanding technology, the beauty of the original wood grain is remarkably preserved. When combined with the unparalleled transparency and long-lasting gloss of our Polynium TM Plus with Titanium Traffic finish, the wood s grain comes closest to its natural state without an uneven film effect or unpleasant sensation to the touch. Known for its transparency, resistance and durability, it is the silkiest and most resistant finish within the industry. As your floor catches the light to reveal the inherent beauty of the wood, the sensuous feeling of organic warmth is perceptible to your feet. A perfectly even floor Our state-of-the-art equipment and meticulous quality control allow us to make planks of perfectly consistent thickness. The result is an absolutely smooth surface that highlights the texture of the wood and the evenness of your floor. Confident, yet muted footsteps No impression of fragility, just the sensation of a solid, stable floor made possible by high-precision crafting. Sturdy, welladjusted joints and a consistently smooth sensation. Easy maintenance Your Lauzon floor is easy to clean and maintain, with the benefit of an antimicrobial finish and either the even smoothness of micro-v joints or perfectly squared edges (depending on your collection choice). For best results, use Lauzon Quality Care products or other products specifically made for hardwood floors. W a l k i n g o n h e a v e n s floor Gray impressions Hard Maple Pacific / Exclusive Purple Slate Shadow Gray Titanium Gray Urbanite Red Oak Pacific / Exclusive Purple Slate Shadow Gray Titanium Gray Urbanite Yellow Birch Pacific / Heritage Purple Slate Shadow Gray Titanium Gray Urbanite dark impressions Hard Maple Pacific / Exclusive Arabica Carob Oxford Gray Red Oak Pacific / Exclusive Arabica Carob Oxford Gray Onyx Yellow Birch Pacific / Heritage Arabica Carob Oxford Gray natural Impressions Hard Maple Select & Better Natural White Oak QuarterSawn Natural Exclusive / Pacific Beachwood * Lauzon entirely manages a vast territory of forest in Eastern Canada using responsible and sustainable practices. Many Lauzon products are made from FSC -certified Canadian Hard Maple that originate from some of these woodlands, located near our sawmills. From forest to floor, our completely integrated operations and know-how truly put Lauzon in a class of its own. Semi-gloss Pearl finish New product Hard Maple, Medium Brown, Solid, FSC -certified