Media Pack st October 1st November 2017 Congress Centre, 28 Great Russell Street, London WC1B 3LS

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1 Future Games Summit will provide an essential role for all elements of an increasingly diverse market. You can never have enough information, guidance or networking. See you there. STUART DINSEY, CURVE DIGITAL, ADVISORY BOARD 2017 MEMBER Any good business strives to be either first, best or cheapest at what it does. Anticipating future trends is a cornerstone in all three models - I m proud to be helping the Future Games Summit remain the most invigorating place to find that insight. ROB YESCOMBE, FREELANCE WRITER AND NARRATIVE DIRECTOR, ADVISORY BOARD 2017 MEMBER Presentation subjects were spot on to cover the future of gaming, with excellent speakers PARTNER, PARKER CONSULTING Great event with insightful presentations and friendly group SYNDICATE WORKS A fascinating insight into the current state of esports and the opportunities of this market as it expands HEAD OF COMMERCIAL, UKIE Media Pack 2017 BRINGING TOGETHER THE ELITE OF THE INTERACTIVE ENTERTAINMENT INDUSTRY INNOVATION, TRANSFORMATION & EVOLUTION 31st October 1st November 2017 Congress Centre, 28 Great Russell Street, London WC1B 3LS

2 WELCOME TO FUTURE GAMES SUMMIT 2017 Building on the success of Future Games Summit 2016, we are back with an event programme that brings together the entire spectrum of the interactive entertainment industry for 2 days of unrivalled networking, learning and debate to discuss and shape the future of our dynamic industry Advisory Board The 2 day event programme has been steered by our amazing Advisory Board. They have played a pivotal role in the development of the agenda for 2017, ensuring each session is relevant, topical and accurately reflects what the gaming industry needs. Join the conversation, expand your knowledge and learn new skills with fellow creative artists, developers, producers, business leaders, technology gurus and many more. We can t wait to see you there! Alex Smale managing director, Tribe Mix Agostino Simonetta ID@Xbox regional lead, Xbox Ed Valiente business development director, Nintendo Jo Twist chief executive, UKIE 2017 in numbers Barry Meade director, Fireproof Studios Nick Rooke director - developer relations, Sony Interactive Entertainment Europe 70+ speakers Daniel Krupa UK managing director, IGN David Ranyard chief executive, Dream Reality Interactive Paul Sulyok founder and chief executive, Green Man Gaming Rob Yescombe freelance writer and narrative director 250+ delegates 10+ hours of networking David Yarnton chairman UKIE esports Sub-Group and director, Gfinity Simon Gardner chief executive, Climax Studios Debbie Bestwick chief executive, Team 17 Stuart Dinsey chairman, Curve Digital

3 What s going on in 2017? The event covers many disciplines including design, marketing, AR, VR, mixed reality, sound, big data, gamer conversion, influencers, management, talent and much more. This is the perfect opportunity to share, inform and create with new and existing contacts in a world-class venue in central London. KEYNOTE SESSIONS Keynotes will explore the big picture questions with visionary speeches, insightful interviews and candid conversations from influential leaders and personalities - both in and outside of the industry. 3 TRACKS Choose from Future Tech, Future Business and Future Development mix and match to get the most from your attendance! INTERACTIVE ROUNDTABLES Get involved and learn through active participation and discussion. Interactive roundtables are designed to allow expert roundtable leaders to impart their knowledge, and enable delegates to deep dive into the topics of their choice. SPEED NETWORKING SESSIONS Speed networking sessions help attendees to break the ice, allowing you to connect with a large number of other delegates through fast paced exchanges. PANELS Our panel discussions encourage controversy and debate allowing the audience to interact with our panellists on stage. Panellists are specially selected for their expertise and experiences, keeping conversation on stage lively and informative. GAMES SHOWCASE Check out the latest games and have some fun trying them out! PRESENTATIONS Hear from the experts in focused sessions addressing key topics and challenges in detail. MASTERCLASSES Masterclasses are more practically focused; rather than discussing theory, delegates will get hands on instruction on how to do something, providing informative take away knowledge. DEVELOP LIVE GAME JAM The Develop Live Game Jam will bring together teams of developers for a game development challenge on site who can make the best game within the brief in 48 hours? LIVE AUDIENCE SURVEY What do you think? The Live Audience Survey will put delegates on the spot! Using interactive mobile friendly survey technology, we will ask the audience a series of questions on each day, the results of which will be available in a special report after the event. FUTURE TECH DEMO SESSION Experience Future Tech for yourself, from AR to VR to AI. NETWORKING DRINKS Make new friends and catch up with existing acquaintances over a few drinks at the end of Day 1.

4 Why attend? This is the only event where creative artists, developers, producers, business leaders, technology gurus and industry titans will join forces to debate and shape the future of the interactive entertainment industry. The event is unique in its focus, examining not only trends originating within the industry, but also looking at outside influences that can signify new and exciting growth opportunities. Who will you meet? These are some of the influential attendees from 2016: Aardvark Swift adspree media Alliance Numérique Altered Gene Amcade AOC Bastion BBC Sport Big Ideas Machine Bleeding Cool Bossa British esports Association Climax Studios Crowdcube Curve Digital Curve Digital Entertainment Dashine Dept for International Trade Digital Cinema Media DingIt TV Dream Harvest Edge Case Games FACEIT Fnatic Gamesaid gamesgrabr Glitchers GRABR Green Man Gaming Publishing Harbottle & Lewis Heaven Media ICSS Europe IMG Kantar Media KCL La Marque Rose Lift London Microsoft MMP Tax Moov2 MTM London Nintendo Onside Law OPM Response Perforce Software PlayStack Power Station Studios Premier Communications production.gg RIFT Group Future Games Summit 2017 Media Pack v12.indd 4 RTSmunity SEGA Sketch In Studios Skillsearch Sold Out Sony Spilt Milk Studios Syndicate Works Team Secret Tech Data Teesside University The Digital Marketing Bureau The Trailerfarm TIGA Tribe Mix Twitch uchannel Management UKIE Universal Viacom18 Media Pvt Warner Music Waste Creative We Got Tickets #futuregamessummit Don t just take our word for it, hear what our 2016 delegates said: 81% 86% 95% of delegates said the content was good or excellent of delegates said the speakers were good or excellent of delegates said the Future Games Summit organisation was good or excellent DELEGATES ATTENDED FROM: UK Spain India Canada France Czech Republic USA View highlights from the Future Games Summit /06/ :17

5 AR CONVERSION INFLUENCER IP Future Games Summit 2017 Media Pack v12.indd #futuregamessummit NARRATIVE MILLENNIAL WEARABLE MIXED REALITY COMMUNITY DISCOVERABILITY 2017 AGENDA AT A GLANCE 01/06/ :17

6 AGENDA - DAY ONE DEVELOP LIVE GAME JAM The Develop Live Game Jam will bring together teams of developers for a game development challenge on site who can make the best game within the brief in 48 hours? KEYNOTES 10:00 Opening address: Market analysis facts and figures Live Audience Survey: Where are we now? 10:20 Keynote case study: Attracting and retaining a vibrant community of fans 10:50 Keynote panel: From development to publishing, hear from a series of industry titans on how they made it and their views on the future of the games industry 11:20 Networking and Coffee FUTURE TECH FUTURE BUSINESS FUTURE DEVELOP 11:50 Panel: AI technology changing the future of gaming Harnessing AI to create interactive content quicker, with minimal human intervention Creating characters that behave and function like actual human beings Using AI tech to reduce the pressure on community managers Panel: Is this the death of the console generation? Behaviour trends where are they going and what can we learn? If consoles are dying, what s next? Marrying sales and profit with innovation Panel: An exploration of the impact of streaming on the evolution of game development What is the impact of streaming on storytelling, narrative and viewpoint in the development process? What promotional & technical help is on offer? Enhancing engagement - tools to incorporate 12:20 Innovation in sound technology insights into creating unique gaming experiences Exploring new innovation- 3D sound in VR, sound memory Tips on how to implement new technologies cost effectively, and in a way that enhances the creative vision Panel: Fast paced and fickle - overcoming barriers to gamer conversion Gaining competitive advantage in a s aturated market The fundamentals to getting (and keeping) players spending what are we missing? What can help us get there? Panel: Big data - driving new and exciting innovations in game development How can big data technologies help us improve the user experience? What are the ethical challenges to co nsider when developing? How can we establish a culture of analytics in the development phase?

7 AGENDA - DAY ONE FUTURE TECH FUTURE BUSINESS FUTURE DEVELOP 12:50 Panel: Wearable technology taking gaming to a whole new level or just a fad? Technology to enrich the user experience - what new functionalities should we watch out for? Wearables and VR is this the new frontier? Using wearables to enhance individual performance Panel: Capitalising on influencer marketing the need to know, now The impact of video consumption on marketers and Millennials where are the trends heading? Tips on how to maximise your relationship with the streaming stars of today Working in partnership with influencer managers to maximise ROI Panel: The next generation of narrative storytelling maximum innovation for maximum ROI Crazy experiments and risk taking the biggest learning s Overcoming the fear of creating a new IP 13:20 Lunch and Networking 14:20 Case study: AR and the user experience AR and mobile gaming making the most of new technologies What are the next steps for creating AR apps? Maximise experiences in both the physical and digital reality Winning the battle for tax breaks Get up-to-date insight on what is available and where. Panel: Building a meaningful global community of gamers The importance of video to your community and partners Exploring new platforms to increase social interaction Creating a safe and lively place to share, learn and play 14:50 Speed Networking Speed networking sessions help attendees to break the ice, connecting with a large number of other delegates through fast paced exchanges; meet 10 people and chose those to follow up with! 15:20 Networking and Coffee 15:40 Interactive Roundtables Choose 3 themes and spend 20 minutes at each themed table. Themes will cover influencer marketing, AI and robotics, talent development and retention, diversity in games, mobile game development mixed reality, VR and much more! 16:40 Closing keynote with an out of industry titan! 17:10 Chairman s closing remarks 17:15 Networking drinks & games showcase

8 AGENDA - DAY TWO DEVELOP LIVE GAME JAM The Develop Live Game Jam will bring together teams of developers for a game development challenge on site. The winner will be revealed today at 14:50! KEYNOTES 09:55 Chair s introduction and welcome Live Audience Survey: The Future of Video Games 10:00 Morning keynote: Cross industry collaboration why the market is ripe for innovation in content distribution 10:30 Morning Keynote: Secrets of social media paving the future of gaming 11:00 Networking and Coffee FUTURE TECH FUTURE BUSINESS FUTURE DEVELOP 11:20 Blockchain how can this decentralised approach help and improve the gaming industry? Creating an open and transparent gaming economy how, when and who with? Taking control of gaming assets Will blockchain pave the way for new and improved business models? Panel: VR vs. AR what s best for your business? What is the right business model for you? Where are the places to pitch for investments? How do you fund your vision? Panel: The power and perils of creating a prime user experience on mobile Getting gamers highly invested in the narrative value of gameplay Identifying and tailoring development to key demographics Does anyone know where the next true Goliath will come from? 11:50 VR and healthcare what can we learn and why is it important for gaming? What applications can the gaming industry capitalise upon? How can developers make the most of cross sector collaboration? The making of a successful partnership between brand and publisher Secrets to developing integrated brand campaigns Achieving sales targets whilst staying true to your creative vision Panel: Talent development & retention - from indies to majors Why getting the right staff is just as important as committing to your next game concept Are we missing any fundamentals when it comes to recruitment?

9 AGENDA - DAY TWO FUTURE TECH FUTURE BUSINESS FUTURE DEVELOP 12:20 Case Study: What can we learn from the music industry s budding relationship with VR? Capitalising on VR to promote lasting fan engagement Does it need to be in VR? Getting ready to Brexit EU funding in many creative ventures in field of games Is it worth our while to establish organisations with those in EU? How can immigration be reformed to get visas for people? 12:50 Lunch and Networking Panel: Discoverability is everything How to make your creative vision cut through the noise How are engines evolving to help developers make better games? What key skills do we need to harness along the development process? What can developers do to achieve success whilst accepting this limitation? 13:50 Speed Networking Sessions Speed networking sessions help attendees to break the ice, connecting with a large number of other delegates through fast paced exchanges; meet 10 people and chose those to follow up with! 14:30 Coffee and Networking 14:50 Develop Live Game Jam: The Winner revealed Followed by an exclusive interview with the winning team on stage. 15:30 Closing keynote Panel: The secrets of success working with publishers When does the publisher driven model go wrong for developers, and how can we stop it? Has DIY replaced the traditional model? Are there parallels with other industries we can draw on and use to our advantage? 16:00 Chairman s closing remarks 16:10 End of Future Games Summit 2017 If you are interested in speaking at the Future Games Summit 2017, please contact Hannah Tovey on htovey@nbmedia.com for more information.

10 How do I book? TICKET BOOKING PRICING How can you book your ticket? 1) Visit to book online 2) Maeve Nicholson on mnicholson@nbmedia.com for more information 3) Call us on +44 (0) Day Pass (any day) 1 Day Indie Pass (any day) Full Pass Full Indie Pass Access to all sessions happening that day. For teams with less than 10 full time employees. Access to all conference sessions on Day 1 and Day 2 of the event Super early bird price: 89 +VAT (15/06/17) Book this pass to enjoy either day Access to all conference sessions on either day of the event All food and beverages Super early bird price: 39 +VAT (15/06/17) Early bird price: 79 +VAT (06/07/17) All food and beverages Access to the Day 1 post event drinks reception Access to presentations post-event Early bird price: 129 +VAT (06/07/17) Full price: 159 +VAT Access to post event drinks reception Access to presentations post-event Full price: 109 +VAT Super early bird price: 199 +VAT (15/06/17) Super early bird price: 99 +VAT (15/06/17) Early bird price: 259 +VAT (06/07/17) Full price: 299 +VAT Early bird price: 159 +VAT (06/07/17) Full price: 199 +VAT

11 THE VENUE Congress Centre, 28 Great Russell Street, London WC1B 3LS ACCOMMODATION If you are looking for accommodation we have put a HotelMap together showing the latest hotel deals near to the venue. Please visit for more information. Alternatively, if you would like assistance with your hotel booking you can contact Jessica, our dedicated hotel expert for this event. Simply Jessica@HotelMap.com with your requirements, phone number and Special Reference Code M5F25 and she will get back to you to discuss your hotel options.

12 ARE YOU INTERESTED IN SPONSORSHIP? Future Games Summit has a wide range of sponsorship and exhibitor opportunities available. Whether you re looking to drive new business, build your team or build your brand, we have an option for you. The mix of innovation, education and inspiration makes Future Games Summit unmissable, and connecting with those driving the future of the industry is an opportunity that your business should not miss. This is your chance to meet senior decision makers from global superstars to micro indies, forge new and strengthen existing partnerships, and build that all important brand awareness. What s more, Future Games Summit provides you with unrivalled networking opportunities and as a sponsor you will: Gain 10+ hours of dedicated networking time across two days to meet the key decision makers Rub shoulders with the most innovative and influential names in the business Understand your customers needs better so that you can create bespoke solutions for them Take part in the conversation that sets the pace for the industry 2016 SPONSORS LIVESTREAMING PARTNER EVENT PARTNERS TRAILER SPONSOR For more information on the sponsorship opportunities or to discuss a bespoke package, please contact: Sophia Jaques E: sjaques@nbmedia.com T: +44 (0) Charles Gibbon E: cgibbon@nbmedia.com T: +44 (0) MEDIA PARTNERS

13 2017 SPONSORSHIP PACKAGES: PLATINUM SPONSOR PRE EVENT Premium logo placement on all pre-event marketing including the event website, online adverts, print and marketing & social media posts Pre-event interview with senior executive to be published in MCV and/or Develop print plus placed online on MCV, Develop & esports Pro 1 x place on the Future Games Summit advisory panel Opportunity to host pre-event speaker drinks reception the night before Future Games Summit begins (invite only) 1 x keynote panel discussion place (represented by a senior executive) 1 x panel discussion place in the track of your choice 1 x speed networking place (on Day 1 and Day 2) 1 x speaker roundtable host 5 passes for staff + 5 passes for clients Video interview on site at the event Lead branding on signage on site Lead branding on post event report Speaker interview hosted online Speaker interview featured in post event highlight video Lead branding on post event attendee survey Investment: 15,000 + VAT GOLD SPONSOR PRE EVENT Logo placement on all pre-event marketing including the event website, online adverts, print and marketing & social media posts Announcement of sponsorship online over MCV, Develop & esports Pro 1 x keynote panel discussion place Panellist speaker interview on site Opportunity to host a speaker roundtable at lunch on Day 1 or Day 2 1 x speed networking place (on Day 1 and Day 2) 3 passes for staff + 3 passes for clients Branding on all signage on site Branding on post event report Speaker interview hosted online Speaker interview featured in post event highlight video Branding on post event attendee survey Investment: 7,000 + VAT

14 PRE EVENT Logo placement on all pre-event marketing including the event website, online adverts, print and marketing & social media posts Announcement of sponsorship online over MCV, Develop & esports Pro SILVER SPONSOR 1 x hosted roundtable on the day of your choice Speaker interview on site 1 x speed networking place (on Day 1 and Day 2) 2 passes for staff + 3 passes for clients Branding on all signage on site Branding on post event report Speaker interview hosted online Speaker interview featured in post event highlight video Branding on post event attendee survey Investment: 5,000 + VAT PRE EVENT Logo placement on all pre-event marketing including the event website, online adverts, print and marketing & social media posts Dedicated announcement of sponsorship online over MCV, Develop & esports Pro 1 x place on the Future Games Summit advisory panel TRACK SPONSOR 1 x track named in association with your company 1 x track speaking slot or panel discussion Speaking slot topic to be determined in partnership with NewBay Conference Manager and to be delivered by a senior executive 1 x speed networking place (on Day 1 and Day 2) 5 passes for staff + 5 passes for clients Video interview on site at the event Branding on all signage on site; lead branding on track signage and AV Opportunity to distribute a gift to all attendees in your track/seat drop literature about your company Investment: 10,000 + VAT Branding on post event report Speaker interview hosted online Speaker interview featured in post event highlight video Branding on post event attendee survey

15 PRE EVENT Logo placement on all pre-event marketing including the event website, online adverts, print and marketing & social media posts Announcement of sponsorship online over MCV, Develop & esports Pro DRINKS RECEPTION SPONSOR Dedicated branding at end of Day 1 drinks reception Opportunity to provide branded napkins/glasses Opportunity to provide gift bags for attendees to take home Opportunity to provide branded t-shirts for wait staff 5 minute welcome speech for the drinks reception Executive interview on site 1 x speed networking place (on Day 1 and Day 2) 5 passes for staff + 5 passes for clients Branding on all signage on site Branding on post event report Speaker interview hosted online Speaker interview featured in post event highlight video Branding on post event attendee survey Investment: 8,000 + VAT BADGE, LANYARD & REGISTRATION SPONSOR PRE EVENT Logo placement on all pre-event marketing including the event website, online adverts, print and marketing & social media posts Announcement of sponsorship online over MCV, Develop & esports Pro Sticker branding at registration Opportunity to provide branded lanyards for all attendees (can be sourced by NewBay for an extra cost) Branding on all attendee badges Opportunity to provide branded t-shirts for registration staff 1 x speed networking place (on Day 1 and Day 2) 5 passes for staff + 5 passes for clients Branding on all signage on site Branding on post event report Branding featured on post event highlight video Branding on post event attendee survey Investment: 4,500 + VAT

16 PRE EVENT Logo placement on all pre-event marketing including the event website, online adverts, print and marketing & social media posts Announcement of sponsorship online over MCV, Develop & esports Pro HOSPITALITY & NETWORKING SPONSOR Dedicated branding on all refreshment stations (coffee/buffet lunch) Opportunity to provide branded napkins/glasses Opportunity to provide signature refreshment option (popcorn station/ barista coffee etc.) Opportunity to provide branded t-shirts for wait staff 5 minute welcome speech for the drinks reception Executive interview on site 2 x speed networking places (on Day 1 and Day 2) 5 passes for staff + 5 passes for clients Branding on all signage on site Dedicated branding in the speed networking area Branding on post event report Speaker interview hosted online Speaker interview featured in post event highlight video Branding on post event attendee survey Investment: 8,000 + VAT SOCIAL MEDIA SPONSOR PRE EVENT Logo placement on all pre-event marketing including the event website, online adverts, print and marketing & social media posts Announcement of sponsorship online over MCV, Develop & esports Pro Dedicated hashtag on selected social media posts across Twitter, LinkedIn, Facebook & YouTube Opportunity to run a pre-event social media competition for 2 free tickets to Future Games Summit courtesy of your company Exclusive branding on tweet wall in networking area Dedicated hashtag used on selected live social media posts across Twitter, LinkedIn, Facebook & YouTube Opportunity for a senior executive to sit on a track panel discussion at Future Games Summit 1 x speed networking place 5 passes for staff + 5 passes for clients Branding on all signage on site Branding on post event report Branding featured on post event highlight video Branding on post event attendee survey including social media report Investment: 6,000 + VAT

17 PRE EVENT Logo placement on all pre-event marketing including the event website, online adverts, print and marketing & social media posts Announcement of sponsorship online over MCV, Develop & esports Pro Opportunity to work with NewBay to formulate the questions for the live event surveys at Future Games Summit SURVEY SPONSOR Exclusive branding on live audience survey on both days and on the live survey overview session at the end of the event 1 x speed networking place 5 passes for staff + 5 passes for clients Branding on all signage on site Branding on post event report Branding on post event survey report produced and ed out to all attendees post event Branding featured on post event highlight video Branding on post event attendee survey including social media report Investment: 4,000 + VAT PRE EVENT Logo placement on all pre-event marketing including the event website, online adverts, print and marketing & social media posts Announcement of sponsorship online over MCV, Develop & esports Pro Opportunity to list Future Games Summit on your website as an upcoming live broadcast LIVE STREAMING SPONSOR Exclusive branding on live stream of the event Opportunity to choose which sessions to live stream & record Opportunity to provide equipment and technician to run the live stream Opportunity for a senior representative to sit on a keynote panel discussion at the event 1 x speed networking place 5 passes for staff + 5 passes for clients Branding on all signage on site Branding on post event report Branding on all post event video placed on the event website Branding featured on post event highlight video Investment: 6,000 + VAT

18 CONTACT US GENERAL ENQUIRIES SPEAKING ENQUIRIES SPONSORSHIP ENQUIRIES Amy Paul, Head of Event Operations E: T: +44 (0) Hannah Tovey, Conference Manager E: T: +44 (0) Sophia Jaques, Sales Manager E: T: +44 (0) Charles Gibbon, Sales Executive E: T: +44 (0)