Gaming Analytics Innovation Summit

Transcription

1 ie. Gaming Analytics Innovation Summit APRIL SAN FRANCISCO Reshaping the Industry Through Data Science df dvsd vs

2 ABOUT THE EVENT Overview April 27 & 28, 2016 San Francisco, California #GamingAnalytics Gaming Analytics Innovation Summit The main themes for this years discussion are: Data-Driven Game Production & In-Game Analytics Creating a Data Culture New Techniques & Technologies for Data Success Maximising ROI in Marketing Using Data Analytics By covering the hottest topics impacting the industry today, this summit creates a platform for analytics practitioners and data scientists working in video games to obtain real action points and useful connections. Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event. 2

3 SPEAKERS AT A GLANCE Speakers Confirmed Speakers John Hopson, Head of User Research, Bungie Studios Ben Devienne, Head of Data Science, Gameloft Jarred Voth, VP, Analytics, WildTangent Games Arek Kaczmarek, Snr. Manager,, Big Data, Playstation Network Chad Toppass, Customer Experience Analytics, Nintendo Dylan Rogerson, Senior Data Scientist, Activision Kris Havlak, Game Data Analyst, Monolith Productions Praveen Patil, Senior Data Scientist, Microsoft Xbox Drew Moxon, Lead Data Scientist, NCSoft Spencer Stirling, Senior Data Scientist, Activision Matthew White, Data Scientist, Deep Silver Volition Brandon Hsiung, Director, Data Insights, Riot Games William Kirwin, Senior Data Scientist, Activision Colleen Chon, Director, Business Analytics, Electronic Arts Elizabeth Owen, Data Scientist, Glasslab Games Alan Burke, Lead Data Scientist, Activision David Darden, Director, BI Engineering, Big Fish Games Old Akomolafe, Exec. Director, BI & Analytics, Rushmo 3

4 talk No other event is this laser focused. Each is extremely helpful and insightful. 7

5 SPEAKERS IN DETAIL Keynote Speakers John Hopson Head of User Research BUNGIE Matthew White Data Scientist DEEP SILVER VOLITION Spencer Stirling Lead Data Scientist ACTIVISION Data-Driven Player Personas in Destiny Telemetry & Analytics in Open World Games Unsupervised Anomaly Detection in High-Dimensional Game Data Destiny s game design was influenced by datadriven personas at several key points. During the initial design phase, retrospective analysis of Halo gameplay revealed the existence of the omnivore playstyle which became part of Destiny s core design. After Destiny was released, segmentation of the playerbase exposed a complex multi-stage player lifecycle, identified key retention/churn factors, and shaped the ongoing development of the game. This talk will cover the development and application of the personas, as well as techniques for involving and persuading design stakeholders. Developing open world games can be a joy, but it also presents a unique set of design challenges. Because of this, we often look to telemetry and user research to give us an idea of how our game is progressing through development. Unfortunately, open world games often integrate core systems in a piecemeal manner, often leaving key game elements out of the build until moments before submission. For this reason, detailed refinement of missions, objectives, and outcomes becomes difficult. This talk will discuss how Volition accomplishes predictive analysis of user behavior using in game telemetry in open world games, focusing particularly on the Saints Row Franchise While anomaly detection in time-series data is well-studied and ubiquitous (e.g. spike in tweets, stock prices, clicks, ), detecting anomalies in high-dimensional data remains somewhat of a black art. Games like Call of Duty stream thousands of metrics, e.g. player movements, weapons, ping times, etc. Unfortunately, it is not always clear how to harvest signals that appear normal naively (normal in any single metric), but are nevertheless unusual when taken as a complex whole. Examples could be cheating, network outages, a whale ready to start spending, etc. In this talk I will describe the basic difficulties, and I will relate our experience with two algorithms. 5

6 SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Ben Devienne Head of Data Science GAMELOFT Rare Event Detection in Mobile Games Praveen Patil Senior Data Science MICROSOFT XBOX Xbox & Data Science Kris Havlak Game Data Analyst MONOLITH PRODUCTIONS Advanced Analytics for More Complete Player Insight Colleen Chon Director, Business Analytics ELECTRONIC ARTS Leveraging Analysis & A/B Testing to Optimize New Player Onboarding in Madden Arek Kaczmarek Senior Manager, Big Data PLAYSTATION NETWORK Implications of Big Data for BI: Systems Change, New Platform & Lessons Learned William Kirwin Senior Data Scientist ACTIVISION Keeping Your Finger on the Pulse of the Masses Jarred Voth VP, Analytics WILDTANGENT GAMES Analysing Data in the Cloud Chad Toppass Customer Experience Analytics NINTENDO The Nintendo Analytics Pipeline Dylan Rogerson Senior Data Scientist ACTIVISION Slicing the Pie: Deep Dives into Multiple Types of Player Segmentation 6

7 SCHEDULE AT A GLANCE Schedule Day 1 Day 2 Key 08:00 Check in 09:00 Keynotes 10:30 Coffee Break 11:00 Keynotes 08:00 Check in 09:00 Keynotes 10:30 Coffee Break 11:00 Keynotes CHECK IN An opportunity to check yourself into the event and meet other leaders in your industry ahead of the day KEYNOTES Listen to actionable case studies largely brought to you by Fortune 500 companies COFFEE BREAK & LUNCH A chance to sit down, network and connect with decision makers within the industry 12:30 Lunch 13:30 Keynotes 12:30 Lunch 14:00-15:30 Keynotes NETWORKING DRINKS A more relaxed environment in which to engage with all attendees and gain valuable connections 15:00 Coffee Break SUMMIT END 15:30 Keynotes 17:00 Networking Drinks 139

8 job I can say hands down, you guys do the finest of anyone in the space 6

9 SPONSORS AND PARTNERS Sponsors Bronze sponsor Previous sponsor Previous sponsor Want to Sponsor any of our events? Contact: US UK REQUEST TO SPONSOR 10 6

10 WHO ATTENDS OUR EVENTS Who Attends 6

11 WHO ATTENDS OUR EVENTS Who Attends The summits that Innovation Enterprise puts on are among the most highly acclaimed in the world, with industry leading decision makers from across the analytics industry in attendance as both speakers and delegates. You will connect with senior level executives from both major corporations and innovative small-tomedium size companies. 45% 10% Company size of attendees by number of employees % % Less than % of attendees are director level or above director vp/svp manager Holding events in several locations around the world, we have acquired a global audience senior cxo df dvsd vs 6

12 TICKETS AND PRICING OPTIONS Tickets OnDemand Pass 1 Day Pass Silver Pass Gold Pass Diamond Pass AAA Pass $600 $795 $1095 $1295 $1595 $1795 save up to 50% on earlybird passes Access to a single day of the event Access to all sessions & networking events Access to presentations from the summit on ieondemand for 7 days Unlimited access to presentations from the summit on ieondemand Access to all tracks at the event Access to all presentations on the Analytics Channel Buy a group of at least 3 passes to receive up to 25% off Interested in attending? Register online or contact Stuart Found sbutton@theiegroup.co US UK Book your hotel room: Click here to book online for discounted room rates GROUP PASSES REGISTER ONLINE 13

13 REGISTER FOR THE EVENT Register GROUP PASSES REGISTER ONLINE Delegate Information Full Name Job Title Company Department Industry Address Country Zip/Post Code State/Provence Business Phone No. Payment Options Passes Check Visa Master Card American Express Invoice Me Card Number OnDemand Pass 1 Day Pass Silver Pass Gold Pass Diamond Pass AAA Pass $600 $795 $1095 $1295 $1595 $1795 Expiry Date Security No. Quantity Mo Ye Card Holder s Name Card Holder s Address Places are transferable without any charge within 12 months of the original purchase Card Holder's Signature Total $ Prices are exclusive of VAT. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before March incur an administrative charge of 50%. If you cancel your registration after March you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.