Back t o School 2015 GE T INSPIRED!

Transcription

1 Back t o School 2015 GE T INSPIRED!

2 Back to school fashions Type of campaign: Battle What are the essential items from this year s autumn collections? Hairstyles? Accessories? Organise battles to determine which products will star this autumn! Exercise resolutions Type of campaign: Image-based quiz The end of the summer holidays is a bit like New Year. We all want to get off on the right foot, with more exercise, less alcohol, no more cigarettes, etc. Did all that summer grilling end up on your waistline? The lazy days are over: it s time to get active! But what sport do you choose? And what equipment do you need? 1

3 TRAFFIC JAMS, WELCOME BACK! Type of campaign: Quiz For those of us who drive to work, summer is almost synonymous with sleeping in, thanks to the sparse traffic on the roads. Unfortunately, with the holidays over, all that s a distant memory. What are the good habits at the wheel for staying calm in traffic jams? How can you avoid them? Create a quiz focusing on good practices in traffic jams. PARENTS: ARE YOU READY FOR SCHOOL? THE SURVIVAL KIT Type of campaign: Checklist The back to school period is a race against time for all parents around the world! The nightmare of buying school supplies, the ordeal of setting up car pools, the harrowing choices to be made about after-school activities... What if you offered a fun and playful personality test, so that parents could assess whether they re ready or not for the start of the school year? You could do this in the form of a checklist or a quiz with different screens depending on the points obtained. 2

4 TEST YOUR KNOWLEDGE BEFORE GOING BACK TO SCHOOL Type of campaign: Advent calendar + cumultative points quiz The end of the summer holidays is a bit like Christmas. Children are counting the days until they see their friends again. But are they really ready to get back into multiplication tables, reading and history? This is the opportunity to test all that with a prep quiz. Organise a campaign with cumulative points and plan your questions so that a certain number are proposed each day until school begins. For the multiplication tables, create a quiz with random questions and a timer to make the game a bit more challenging. 3

5 DID YOU FOLLOW THE NEWS WHILE ON HOLIDAY? Type of campaign: Quiz with images on a single page There was a lot of news this summer: Greece, Iran, heatwaves, the Tour de France, etc. So why not offer a short news test? There are several formats for creating this type of contest in Qualifio: a simple quiz, a quiz with images on a single page (Buzzfeed-type test), a quiz with blurred images, an audio quiz, a video quiz, etc. HOLIDAY BLOOPERS Type of campaign: Video contest Among all those holiday videos, there are often a few mishaps worthy of You ve Been Framed! or other hilarious home video shows. With Qualifio, you can easily organise a contest for the summer s best videos. Using the same principle as a photo contest, the campaign takes place in two steps: first, the videos are posted online, and then the voting campaign starts. 4

6 BATTLE OF THE SUMMER HITS. Type of campaign: Battle After those months of fun in the sun, now it s time to vote for the star of your summer nights. So, who got you dancing the most this summer? David Guetta, Major Lazer, Omi? Ask participants to vote for THEIR favourite song from this summer, either in duelling pairs or all together at the same time. You can also have a random draw to select a winner out of those who picked right. 5

7 WHAT IS QUALIFIO? Qualifio is a powerful and flexible application to easily create and publish interactions with surfers, mobile users and Facebook fans : competitions, sweepstakes, quizzes, personality tests, predictions, photo and video contests, polls, votes, memory games, battles, etc. A great way to attract, engage, retain and qualify digital communities on web, mobile and social networks. Qualifio is used by major media, brands and agencies in Europe, like : Yahoo!, France Télévisions, RTL, Elle, Mondadori, Le Monde, L Oréal, Total, TBWA, Isobar, Kinepolis, VRT, Bridgestone, KBC, Grazia, etc. QUIZ INSTANT WIN SURVEY PHOTO CONTEST VIDEO WRITING CONTEST COMPETITON ADVENT CALENDAR CHRONO QUIZ PRIZE DRAW MEMORY PREDICTION PERSONNALITY TEST POLL/ VOTE LANDING PAGE BATTLE GUESS THE WORD AND MANY OTHERS... 6

8 YOUR NEEDS CONTACT US Unlimited access to our platform? Quentin Paquot Choose the monthly subscription! Tel. : Mail : quentin@qualifio.com OR Sophie Boulanger Access per campaign? Tel. : Contact us for a quote. Mail : sophie@qualifio.com OR Clément Moracin (Studio Swelly) Don t have the time or resources? Studio Qualifio ccan create your campaign in 3 days. Tel. : Mail : clement@qualifio.com studio 7