EAT THE FROG PRESENTATION

Transcription

1 CJ: EAT THE FROG PRESENTATION Mark Twain once said, Eat a live frog first thing in the morning, nothing worse will happen to you the rest of the day. The idea behind this is to motivate, inspire, and accomplish something we ve always been meaning to do, but just haven t done. (next slide) Still wondering what the heck we re talking about? (next slide) We present to you Eat the Frog. The Spokane Falls Community College Applied Visual Arts Grad Show. Eat The Frog is inspired by the Mark Twain quote as well as the book Eat That Frog written by Brian P. Tracy that encourages people to stop procrastinating and focuses on 21 steps to help make that happen. As students in the Applied Visual Arts Program, we have always had a desire to go to school, learn design, get a degree, and move into the professional world doing what we love. Well, we re here to show you that we have accomplished these goals... And yes, we ate the frog. (next slide) Listed here are the 21 steps that Tracy outlines in his book Eat That Frog to stop procrastinating. We wanted to have some fun with these motivational steps, to give them some added character. (next slide) If we move forward with this concept, we would like to make small playing card size leave-behinds as a fun motivational reminder to attend the grad show. The back of the cards will include our tag line Eat the Frog. (next slide) JAMIE: The poster design incorporates the vibrant colors of the tree frog as shown here. The color scheme is also pertinent to the time of year that the Grad Show will be held as it is during summer time. The variation of colors will represent the four programs and will help with signage the day of the event. On the right side of the poster you ll see the words We Did, which explains how we have eaten the frog. The Applied Visual Arts program was our frog. We want to showcase the fact that we stopped procrastinating and completed something we ve all wanted to do and the Grad Show is our chance to show that off. The posters will be displayed around school and local businesses. (next slide)

2 MATT: The website design will list every graduate from all the programs. Each degree will have an icon that changes color when clicked on and will have the list of students in that program. As you hover over the image of a specific student, it will turn gray and will list the student s name as well as a few pieces of their work along with a click-able link to their Online portfolio. Sparatically placed within the images of the students will be some of the 21 steps as mentioned earlier to keep with the concept. These blocks emulate lily pads that helps give some breathing room to the page and added inspiration for the viewer. GABE: About one month before the event we will create a Facebook event page that is open to public as a gentle reminder of the time and date of the event. We would also like to use this page to keep people up to date on what we ve been working on for the show as well as a link to our website so that guests can preview our work. We will also create an instagram page for updates and previews as well. We will encourage the other programs to post on there to help with anticipation of the show. (next slide) Three weeks before the event we will be sending out direct mailers as shown here. The three week deadline allows us to ensure that we have included everyone on our mailing list as well as give people a chance to save the date. Three weeks will allow guests to have time to plan for the event (if they haven t already seen it on Facebook) and RSVP before the show. In addition to the direct mailers, we will be creating leave-behinds for businesses that we visit to put a name to a face. The leave-behinds will include 10 of the cards that were mentioned earlier as well as a small edible frog. The 10 cards will each have a different motivational quote from the 21 steps to overcome procrastination. This will hopefully encourage the industry professionals to hand them out around the office or leave them in a place for everyone to enjoy. (next slide)

3 The timeline for our event is shown here: 4 weeks out- website live, facebook event created and instagram page 3 weeks out- direct mailers sent, drop off leave behinds around town, first sent 2 weeks out - Posters go up, contact Inlander, reminder 1 week out- Social Media boost, second reminder Day of- Final Facebook post, final (next slide) CJ: We want to thank each and every one of you for taking the time to hear our presentation. In school and in life you have to embrace the fact that great ideas never come from comfort zones. So, how will you Eat the Frog?

4 BULLETED POINTS OF PARAGRAPHS ABOVE JAMIE: The poster design incorporates the vibrant colors of the tree frog as shown here. (also seasonal)- Four variations of color will help with signage at the event representing the four programs. The words We Did explains how we have eaten the frog (school). The frogs have a lot of character as do we. We stopped procrastinating and the Grad Show is our chance to show that off. The posters will be displayed around school and local industries. (next slide) MATT: The website will list each graduate by their program. Each program will have a designated color that changes with the icon as it is clicked. As you hover over an image, it will turn gray and a small drop down appears with the students info, a preview of their work, and a link to their online portfolio. Small boxes with the parody of the 21 steps will be spaced randomly throughout the page among the students to give some breathing room- they also emulate lily pads. We would incorporate fake frogs that students could take pictures with for added fun. The footer will include a map to the event and space for sponsers. (next slide) The direct mailers will be sent out three weeks before the Grad Show. This deadline allows guests to plan but not forget about the event. Mark Twain quote on front- hope to get people curious enough to check out website In addition to direct mailers we will be creating leave behinds- 10 cards with the motivational quotes on them as well as small edible frog.

5 The Timeline: 4 weeks out- website live, facebook event created and instagram page 3 weeks out- direct mailers sent, drop off leave behinds around town, first reminder sent 2 weeks out - Posters go up, contact Inlander, reminder 1 week out- Social Media boost, second reminder Day of- Final Facebook post, final (next slide) GABE: The facebook event page and instagram page will be created one month before the Grad Show. Will have a link to the website. Students will be able to post previews of their work and keep people up to date on what s been happening. We will encourage the other programs to post and share as well.