THE SPORTS VIDEO UPGRADE EXTRACT MORE VALUE FROM EVERY SECOND OF EVERY GAME

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Dortha Price
5 years ago
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1 THE SPORTS VIDEO UPGRADE EXTRACT MORE VALUE FROM EVERY SECOND OF EVERY GAME

2 FROM MAJOR LEAGUE TO MAJOR NICHE, FANS ARE EVERYWHERE

3 FROM MAJOR LEAGUE TO MAJOR NICHE, FANS ARE EVERYWHERE Sports fans are the most passionate audiences on the planet. Whether we re talking about mainstream sports such as basketball, football and tennis or more niche activities such as judo, ultimate Frisbee and octopush (look it up), you can be sure there s an audience somewhere ready and waiting to see the latest and greatest as it happens. These are the people who watch every single minute of a game, re-watch key plays, and analyze every goal, basket, touchdown and octopush-scoring-thing. What s more, they do this before, during, and long after the event itself. Of course, traditionally, getting to see anything other than mainstream sports in action has, at best, been a labor of love. And when fans have found them, it s more likely to have been on YouTube, shot on someone s iphone or GoPro, than the kind of high quality sports footage they re used to on television.

Rising to the challenge The thing is: today s fans expect more. More replays. More highlights. More social engagement. They ve spent their lives in front of mainstream channels.

4 Rising to the challenge The thing is: today s fans expect more. More replays. More highlights. More social engagement. They ve spent their lives in front of mainstream channels. Today, they expect their sports to be covered with just as much excitement and professionalism. For today s sports associations and venues, this presents both an opportunity and a challenge. The opportunity is to use broadcaststyle production values to radically expand both exposure and fan base (as well as all the commercial opportunities that come with this). The challenge is how to deliver what fans want (and what they ll talk about, share, and pay money for) on a budget likely to be a fraction of the amount that mainstream channels spend. Doing more with less The good news is: this is now possible on even modest budgets. The even better news is that it s possible without demanding the time, effort, and complexity involved in piecing together a solution from multiple disparate pieces of equipment. In this guide, we re going to show you how to turn your video dreams into a tangible, profitable reality (all for less than you think). We ll look at what more you can do before, during, and after the game to squeeze greater value out of every shot you take at every event you cover.

5 CAPTURING VALUE IN REAL TIME

6 CAPTURING VALUE IN REAL TIME Let s face it, there is nothing more real-time than a live sports event. The action on the pitch, the anticipation of the fans, the triumph and the tragedy. It s no wonder that sport lends itself so well to live video. Today s fans have been spoilt by an embarrassment of riches. They get to see everything in play-by-play detail. They get instant playback of key moments in beautiful HD slow motion both in the stadium and on their screens at home. They can see it all from multiple angles. And then watch it again during post-game commentary shows. Of course, they only get this if the sport in question is either mainstream or major league. For smaller sports productions? Not so much. Fortunately, it doesn t have to be this way.

Professional quality productions, whatever the event Now, every sports event, large or small, professional or amateur, can get the full broadcast-quality multi-camera treatment with all the on-screen

7 Professional quality productions, whatever the event Now, every sports event, large or small, professional or amateur, can get the full broadcast-quality multi-camera treatment with all the on-screen wizardry fans love. With today s cost-effective technology, sports producers using an all-in-one video server such as NewTek 3Play can easily record up to eight discrete channels of HD video. And operators can switch angles, tag, and recall key moments at the touch of a button. Simply, it enables you to give fans the full big-sport experience no matter how small or specialized the event. Think about it: with all angles captured and recorded at your fingertips, you can bring every moment alive either during or after the game. Deliver in-the-moment replays with advanced speed and motion control. You can swap camera angles instantly. And you can add all the 3D motion graphic and warp effects major channels use for that additional polish. Simply, you can make sure fans never miss a single play, goal, throw, shot, slide or run. But that s just the start.

8 WEBSTREAM MEETING THE NEED FOR QUALITY, NO MATTER WHAT We realized very quickly that you are as good in this industry as your last show. The reality for us is when we started out doing singlecamera coaches feeds, it didn t take very long before the person said, That was great, but can we get a clock on that? Can we get replays? Can we get announcers? Can we get better graphics? The cliff there in front of us became very steep, very quickly. So, I think that is the moment you realize that you have arrived and streaming is legitimate, that moment when your audience looks at your show and says, We don t care how much you are spending. We don t care what you are using to produce. All we care about is delivering a show that looks like it is supposed to. I think that is what drives us. I want our football games to look as close to an NFL broadcast as they possibly can. Certainly, there are technological limitations. There are budgetary limitations. But I don t want my producers to think about those. I want them to think about striving for greatness in everything they are doing and think about what they expect to see as a viewer. And go make that. John Servizzi, Chief Executive Officer, WebStream

9 GOING FURTHER DURING THE GAME

10 GOING FURTHER DURING THE GAME So you re now capturing some pretty awesome footage during the game (or match or tournament). You could stop there and call it a good day s work. But, the reality is: stopping there leaves a whole heap of value on the table. Today, you can do so much more. At the event First, there s what s happening in the venue. The reality is: there s only so much attention you can get with in-stand fan cams. Of course, everyone loves a slow motion replay especially for those did his foot really go over the line? moments. Traditionally, however, professional replay systems have been prohibitively expensive, putting them out of reach for many venues. The good news is that, using today s costeffective equipment, you can now quickly and easily send professional-quality instant replays to video screens around your venue. This will give even those fans furthest from the action an up close and personal view of key moments all from multiple angles. It means they ll instantly get the big-stadium experience, making your fixtures must-see events. Result? More ticket sales.

Go social Today, it seems everyone s on social media 24x7. It s where they vent their passions to friends and followers far and wide. And for many, those passions revolve around sport.

11 Go social Today, it seems everyone s on social media 24x7. It s where they vent their passions to friends and followers far and wide. And for many, those passions revolve around sport. Get in on the action by instantly posting clips to Facebook, Twitter, YouTube, Flickr, or pretty much anywhere else that fans hang out and talk sports. High-quality footage is perfect for sharing and fans love to talk up their victories (and discuss at length where it all went wrong). Making the right call Finally, what about the referees? Let s face it, they regularly make critical decisions that can swing games either way. But all too often, they have at best only a partial view of the action. Using a video server and instant multi-camera replay, you can ensure they have all the information they need to make the right call every time (as well as heightening the will-theywon t-they tension behind every decision).

12 TD GARDEN IMPROVING EXPERIENCE FOR FANS BOTH INSIDE AND OUTSIDE THE EVENT The top challenge we face at the Garden is how to maximize the capital dollars we spend to enhance the fan experience to the point where our customers can t wait to come back for another game. HD broadcasts of sporting events are so good now you really need to give the fans a reason to get off the couch and come to the game. Effective game presentation helps keep your fans engaged in the game and provides creative ways to entertain the crowd during the pregame, intermission and timeouts and earn sponsorship revenue at the same time. Now, the fans not only see all of the game action live, but also replay of key moments from multiple angles. We also include incredible show opens with special effects, network-quality music videos of player and team highlights, along with stunning graphics and 3D animation. Even better, we provide live shots of fans on the scoreboard dancing to great music, showing emotion, cheering their team and becoming part of the game. All of these elements are used to create an overall experience that makes the price of their ticket a great value and leaves them wanting to come back. Without question, this is enhancing the fan experience. We re bringing in all of these camera angles from the TV trucks on hand to cover a game. We don t have to pay for the equipment or the labor. We can get all of these video feeds, like the overhead that the NHL puts in, and the in-net cameras. Together, those are four more great looks we can show. John Mitchell, Director of Audio Video, TD Garden

13 AFTER THE GAME (AND FAR, FAR BEYOND)

AFTER THE GAME (AND FAR, FAR BEYOND) While sport often revolves around in-the-moment spectacle, the great news is that fans interest doesn t end there not by a long shot.

14 AFTER THE GAME (AND FAR, FAR BEYOND) While sport often revolves around in-the-moment spectacle, the great news is that fans interest doesn t end there not by a long shot. In fact, today s fans are happy to endlessly relive and debate the finer aspects of players, teams and games for months and even years after the event itself. Build your library, grow your opportunities Using a video server such as 3Play, you get the opportunity to amass an easily accessible library of footage. One you can go back to time and time again to extract more engagement for fans and greater profit for you. Because all the footage is tagged at the time of recording and each camera is synced automatically, saving your sessions and finding what you need is fast and easy (even months later). This even means you can switch between cameras on archive footage as if you were doing it live. Plus, your footage can also be transcoded into nonlinear editing systems or integrated with a media asset management system for even more powerful access and distribution capabilities.

15 DO MORE WITH YOUR FOOTAGE, GET MORE FOR YOUR BUSINESS The opportunities are virtually endless. Here are five to get you started: 1 2 Nearer the event, you could choose to create a week- or month-in-review program, remixing footage for fans to get a fresh view of recent games. This can help deepen engagement and keep supporters hyped between fixtures. You can enable viewers to go more in depth on key moments allowing them to see things from multiple angles and explaining why everything went down the way it did. This can quickly get them up to speed and give them what they need to become an expert on their favorite sport. 3 4 You can create highlights packages showing the best of the best action over the season. This is a great way to engage supporters and remind them just why they re fans in the first place. Over time, you ll also be able to use archive footage to add even greater depth, contrasting different seasons and different teams. You can spotlight particular star players. Every fan has their favorites. In fact, all too often it s the stars that are the real attractions. With a library of footage behind you, you can give fans an in-depth view of what makes key players so great. You can then augment this with additional interview footage to create a compelling package that s a must-see for every supporter. 5 Once one game is over, all eyes tend to focus on the next. Will we win? Will we lose? Will it be a tight match? To help build the anticipation (not to mention attract more ticket sales), you can create previews by dipping into the archive to review how each team performed in their previous encounters. It s great for any game and perfect for those grudge matches against arch rivals. And that s just the start. As your library grows, so do the opportunities for deeper engagement and additional revenue.

16 THE PLACE IS HERE, THE TIME IS NOW

THE PLACE IS HERE, THE TIME IS NOW Pretty much every team, every association, and every sports video producer would like to do more with the footage they shoot.

17 THE PLACE IS HERE, THE TIME IS NOW Pretty much every team, every association, and every sports video producer would like to do more with the footage they shoot. Traditionally, however, they simply haven t had the resources they needed to produce and monetize live footage effectively. The equipment was too expensive, the operators too difficult to attract (or too costly), and the whole process of realizing a return was too complicated. That was then, this is now. Today, it s easier than ever for anyone involved in sports video production to do more with (and get more from) every second of footage they create. Got the ambition? Get in the game. Equipment such as 3Play makes capturing, manipulating, and working with footage simple. Learning the basics is fast and straightforward. And the return on investment is clear. In fact, using today s ISO-recording and live editing techniques, you can produce shows 10x, 20x or even 30x faster than traditional methods. There s no ingesting hours and hours of footage, no transcoding, and no mammoth selection sessions. All camera angles are recorded, time-coded, and sync d for later use. Best of all, you can get in the game for less than you think systems such as 3Play start from around $10k. There has never been a better time to take your footage to the next league what are you waiting for?

18 ABOUT NEWTEK NewTek is transforming the way people create network-style television content and share it with the world. From sporting events, web-based talk shows, live entertainment, classrooms and corporate communications to virtually any venue where people want to capture and publish live video, we give our customers the power to grow their audiences, brands, and businesses, faster than ever before. Learn more at

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