Peter Hofstede Kim Verbon
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1 Peter Hofstede Kim Spil Peter Kim Verbon
2 Peter Hofstede Creative Director Kim Verbon Head of Game Design
3 Many games It s fun! Huge untapped market
4 Session program Introduction Pink vs. Blue Top tips and pitfalls Question and answers
5 Introduction A company overview
6 Global network of social gaming platforms Targeted platforms for Teens, Girls and Family - free and easy Games.co.uk Spelletjes.nl Gioco.it Game.co.in Juegos.com Ourgames.ru Gry.pl Jeu.fr Agame.com Jeux.fr GirlsGoGames.com Games.co.id Ojogos.com.br 130M Unique visitors per month 300 people in The Netherlands, China, Germany and the UK Advertising and virtual items
7 Anonymous gaming portals Social gaming platforms where users can create an identity Teens and Girls love to interact, share, collect and compete
8 Game developers 3 rd party studio s Licensed games from independent developers
9 Single player games
10 Multiplayer games
11 Mobile browser games
12 Social Games
13 Production scale (internal and licensed) +/- 500 people worked on published games 600+ games were developed the first half of the year 600M pageviews per month Teens and Girls have a huge appetite for new games! We ve been trying to understand what they like for the last 4 years
14 Pink vs. Blue Comparing some of our best teens & girls games
15 38M UV s per month Boys Girls Competition Extreme Big Racing 2D & 3D War Sports Action Age: 10-15
16 36M UV s per month Boys Girls Dress-up Animals Cooking Age: 8-12 Creative Caring Visual
17 Do you know them? +/- 150 IP games a year 10 blockbusters 20% below expectations
18 The game is about: You The crowd
19 Trailer Insights Votes!
20 How popular? Let s Play!
21 Flakboy 2 Devilish Hairdresser
22 Flakboy 2 Play trailer
23
24 Abuse of Power Without the normal consequences
25 We learn to control ourselves but the fascination remains Tempted by the dark side?
26 Evil traps, extreme injuries Classic cartoon comedy Enter Flakboy
27 Strategic sandbox
28 Flakboy Teens like creative sandboxes Strategic freedom enables showoff Extreme and unrealistic themes resonate with teens
29 Devilish Hairdresser Play trailer
30
31 Universal Fears Spiders or Hairdressers
32 Fear Control
33 Pretty Pictures
34 Craving Crazy
35 Super Simple Game Mechanic
36 Devilish Hairdresser Girls also find it funny to be nasty, it s not all about pink Taking control of your fears Simple game mechanic: young audience
37 Vote!
38 7M in 3 months 17M in 3 months
39 Shopaholic Hawaii Arm Surgery 2
40 Shopaholic Play trailer
41
42 Shop & Show off But: spend your money wise!
43 Identify & Dream
44 Important Just own choices it
45 Game Design Playground
46 UGC 5+ million per game images a day 60+ fashion magazines each day! Hardcore dress-up 10% owns it all! $53.1 billion Social & scarcity makes popular Photo Bill Gates: Microsoft.com
47 Shopaholic Hawaii New in dress-up: daily return reasons Money management: important choices Shopping! A real life activity!
48 Arm Surgery Play trailer
49
50 Gross But I just have to keep watching
51 Unexplored themes..? Teens like to push themselves Photo: Amsterdam Torture Museum
52 Surgery turned cool! Where are the games? Surgery is about healing Photo s: IMDB.com
53 Great, a crisis! Caring can be a great mechanic for young audiences
54 Arm Surgery 2 Teens enjoy grossness Very few surgery games Helping out can make them feel in control and responsible
55 Vote!
56 14M in 3 months 13M in 3 months
57 Uphill Rush 3 Professor Purse
58 Uphill Rush Play trailer
59
60 Extreme Just works
61 Simulating a popular teen fantasy How to standout from the crowd? Photo: ESPN.com
62 100 games! Nothing really new, but a sum of small improvements
63 cup How to unlock Cup reward 1 easy Directly playable at start of the game normal Complete cup 1 on easy to unlock hard Complete cup 1 on normal to unlock easy Directly playable at start of the game normal Complete cup 2 on easy to unlock hard Complete cup 2 on normal to unlock easy Directly playable at start of the game normal Complete cup 3 on easy to unlock hard Complete cup 3 on normal to unlock easy Directly playable at start of the game normal Complete cup 4 on easy to unlock hard Complete cup 4 on normal to unlock easy Complete cup on easy to unlock normal Complete cup on normal to unlock hard Complete cup on hard to unlock easy Complete cup on easy to unlock normal Complete cup on normal to unlock hard Complete cup on hard to unlock easy Complete cup on easy to unlock normal Complete cup on normal to unlock hard Complete cup on hard to unlock easy Complete cup on easy to unlock normal Complete cup on normal to unlock hard Complete cup on hard to unlock 5000 It s big
64 Better controls Bigger jumps Visual style
65 Uphill Rush Big and extreme Colorful and realistic beats abstract and stylized Well executed clichés often beat geeky masterpieces. Teens see a lot of things for the first time.
66 Professor Purse Play trailer
67
68 Who are you? Tell me more about me!
69 Pile of Junk Magazine feature Seriously, Let me that s introduce: for the picture, Koosje right? 69 Photo: blogs.independent.ie
70 Daily crisis Daily game
71 Vanity Self reflection Insight: Women are their own favorite topic Conversation starter insight: The favorite conversation topic for women are their hopes and aspirations
72 15 personalities 10 bags 150 items Randomize! 20 patterns & 12 colors
73 Professor Purse Inspired by real life: wardrobe crisis Personality test: get to know yourself Based on magazine feature, not a game
74 Vote!
75 Series Total: 500M Total: 97M 64M in 3 months 27M in 3 months
76 The results.. Hardcore award Pink & Blue award Hard or Easy..? Some tips..
77 Tips & Pitfalls For teens & girls game design
78 DON T Texts Go hardcore Trust your intuition Home work Complex
79 Cliché Love DO Inspiration is everywhere KISS Big or Small The online market for girls and teens is still wide open!
80 Q&A
81 Got a game and looking for a global Girls and Teens Audience? Talk to us! Thanks!
82 Contact us Peter Hofstede @digimini Spil Games Peter Hofstede Kim Verbon
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