You're NOT doing usability testing? Are you nuts? Steve Krug Agile Australia 2016

Transcription

1 You're NOT doing usability testing? Are you nuts? Steve Krug Agile Australia 2016

2 Awareness 2001 Steve Krug

3 Sorry I know what my slides should be like I m just not that guy The big, evocative photos guy And I m not even sorry I m not that guy Bullets it is And a template straight out of Office 2004 But you can read it from the back of the room, right? 2001 Steve Krug

4 But enough about me Steve Krug (steev kroog) noun 1. Husband, father 2001 Steve Krug

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7 But enough about me Steve Krug (steev kroog) noun 1. Husband, father 2. Resident of Brookline, MA 2001 Steve Krug

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11 15 July, Steve Krug

12 But enough about me Steve Krug (steev kroog) noun 1. Husband, father 2. Resident of Brookline, MA 3. Usability consultant 2001 Steve Krug

13 But enough about me Steve Krug (steev kroog) noun 1. Husband, father 2. Resident of Brookline, MA 3. Usability consultant 4. Sole proprietor of Advanced Common Sense 2001 Steve Krug

14 My elaborate corporate fiction d/b/a Advanced Common Sense Me and a few well-placed mirrors Company motto: It s not rocket surgery Everybody can (and should) do a large part of what I do themselves 2001 Steve Krug

15 If a lot of this sounds familiar...it s because usability tends to be mostly common sense I spend a lot of time reminding people of things they already know 2001 Steve Krug

16 First, help me calibrate Read it? Read it? 2001 Steve Krug

17 Why I asked you all here today Try to convince you that usability testing is one of the best ways to improve the quality of your work that it s much easier than you think, and that you can and should be doing it routinely 2001 Steve Krug

18 In one action-packed hour 50 minutes Why do usability testing? A demo test Six Maxims, briefly Maybe even one or two questions Please come to my Deep Dive/AMA 2:45-3:30 pm, Room Steve Krug

19 Show of hands Your experience with usability testing Have observed tests? Have conducted tests (facilitator)? 2001 Steve Krug

20 Essay question If your team doesn t routinely do usability testing, why not? 2001 Steve Krug

21 So, first: What is usability? It s an attribute of good design My definition is pretty simple: 2001 Steve Krug

22 A thing is usable if a person of average--or even below average--ability and experience (i.e., most people) can figure out how to use the thing for its intended purpose without it being more trouble than it s worth 2001 Steve Krug

23 Usability problems aren t hard to find Say hello to my little friends 2001 Steve Krug

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28 Sometimes they just slow us down 2001 Steve Krug

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33 Sometimes it s the wording 2001 Steve Krug

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36 2001 Steve Kr The last day it will be delivered? or the first day it won t be delivered?

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38 Sometimes they cause anxiety 2001 Steve Krug

39 Louis C.K. on parking in Los Angeles From A Designer's War on Misleading Parking Signs by Rosie Cima Steve Kr

40 From A Designer's War on Misleading Parking Signs by Rosie Cima Steve Kr

41 From A Designer's War on Misleading Parking Signs by Rosie Cima Steve Kr

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43 Sometimes the re really annoying 2001 Steve Krug

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48 Google SNL celebrity jeopardy 2001 Steve Krug

49 Sometimes they scare us off 2001 Steve Krug

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51 ? Huh? Why? What?????? 2001 Steve Krug

52 And sometimes they grind us to a halt 2001 Steve Krug

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56 On the brighter side, though When people get it right, we appreciate it 2001 Steve Krug

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62 So Why usability testing? Fifteen years ago, I realized something 2001 Steve Krug

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74 My ideal home page, as told by 2001 Steve Krug

75 My ideal home page, as told by 2001 Steve Krug

76 We re all users But we re not our users We don t appreciate how diverse they are The truth? All use is idiosyncratic And it s very hard for us to remember that they don t know what we know 2001 Steve Krug

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78 The good news There s one thing you can do that will produce consistent and significant improvement in your users experience Yes, I am passionate about it 2001 Steve Krug

79 What is a usability test? Watching people try to use what you create while thinking out loud 2001 Steve Krug

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81 Why most sites don t get tested $$$ Time Time spent doing it (instead of other things) Belief that it will slow things down Failure to understand its value 2001 Steve Krug

82 A brave volunteer? We ll try an actual test It s painless It s brief You ll get a round of applause when we re done Qualifying criteria: Have used a Web browser English-speaking adult Not a low talker Don t work in immigration The rest of you are now observers Note the most serious problems you see 2001 Steve Krug

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84 A Quick Debriefing What were the most serious problems? Observed problems 2001 Steve Krug

85 DIY usability testing (nutshell version) Three users You ll find more problems than you can fix No lab or mirrors Set up a monitor in another room so the whole team can watch Record with Camtasia or another screen recorder No stats, no exit questions, no faux validity No big honkin report Debrief over lunch The report is an Steve Krug

86 The maxims Six of them, from Rocket Surgery Made Easy I could talk about them all day (and I have) 2001 Steve Krug

87 1 Start earlier than you think makes sense Steve Krug

88 Incorrect thinking 2001 Steve Krug

89 Correct thinking 2001 Steve Krug

90 You can test Your existing site or app if redesigning Competitors sites or apps A sketch on a napkin Wireframes Prototypes (e.g. Balsamic, Axure) Comps Portions that have been built Alpha, beta, etc Steve Krug

91 2 A morning a month, that s all we ask Steve Krug

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93 3 Recruit loosely and grade on a curve Steve Krug

94 Naturally, we need to test people who are just like our target audience. Representative users! people who actually use our site. Real users! people who are a lot like our users Steve Krug

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96 4 Make it a spectator sport Steve Krug

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98 5 Focus ruthlessly on a small number of the most important problems Steve Krug

99 The problem is, testing works If you ve done any testing, you know it uncovers lots of problems quickly But I finally realized this is part of the problem You can find more problems in a day than you can fix in a month 2001 Steve Krug

100 Problems you can find with just a few test participants Problems you have the resources to fix 2001 Steve Krug

101 The lure of the low-hanging fruit It s easy to get seduced into fixing the easier problems first The solution is to focus ruthlessly on the most serious problems first 2001 Steve Krug

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104 6 When fixing problems, always do the least you can do Steve Krug

105 Tweak, don t redesign When fixing usability problems, your motto should be: What s the smallest change we can make that we think might solve the observed problem? Think tweak instead of perfect, complete solution 2001 Steve Krug

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108 Four tips 2001 Steve Krug

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111 Two words: Remote testing 2001 Steve Krug

112 Three words: Remote unmoderated testing 2001 Steve Krug

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115 Photo Jeff Jeffords Steve Krug

116 Thanks for all the fish Send any questions, feedback, gripes or visit Steve Krug

117 2016 Steve Krug

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119 Search speakerdeck.com for agile lean friends 2001 Steve Krug

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