Florian Dohmann. Data *um The unbelievable Machine Company 3
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1 DATA SCIENCE
2 PROCESS MODEL
3 Florian Dohmann Data *um The unbelievable Machine Company 3
4 *um The unbelievable Machine Company GmbH The unbelievable Machine Company 4
5 S P E C I A L I S T F O R C L O U D S E R V I C E S INTERNET APPLICATIONS B I G D A T A F R O M B E R L I N The unbelievable Machine Company 5
6 We create data solutions The unbelievable Machine Company 6
7 From idea to cable The unbelievable Machine Company 7
8 BORN The unbelievable Machine Company 8
9 DATA SCIENCE The unbelievable Machine Company 9
10 The unbelievable Machine Company 10
11 The unbelievable Machine Company 11
12 ~100 Employees in Berlin & Vienna The unbelievable Machine Company 12
13 Data Science The unbelievable Machine Company 13
14 Custom Big Data Analytics, Machine Learning & Co The unbelievable Machine Company 14
15 Workshops & Trainings Support in creating own Data Science Teams The unbelievable Machine Company 15
16 = Full- Service The unbelievable Machine Company 16
17 We need a perfect interplay of human & machine intelligence The unbelievable Machine Company 17
18 Process? The unbelievable Machine Company 18
19 File:Three_software_development_patterns_mashed_together.svg The unbelievable Machine Company 19
20 Data Science Process Model: Stages The unbelievable Machine Company 20
21 Data Science Process Model How can we analyze 100GB+ of user data in a few hours for our recommender system? How can we automatically tag our content to optimize targeting, advertising & search? How can we segment customers based on interests? In which context do customers talk about my products online? What is needed to provide our customers a perfect search result? Why does my conversion rate raise/fall? The unbelievable Machine Company 21
22 Data Science Process Model Why does my conversion rate raise/fall? The unbelievable Machine Company 22
23 Data Science Process Model: Stages & Lanes Ideation / Storyline Data Pool Creation Explorative Analysis Automated Analysis Delivery & Storytelling Production / Data Product Technology Lane Data Science Lane Business Lane The unbelievable Machine Company 23
24 Data Science Process Model Ideation / Storyline Data Pool Creation Explorative Analysis Automated Analysis Delivery & Storytelling Production / Data Product Business Lane Business Owner Data Scientist Data Science Lane Human-Machine Interplay Machine Intelligence Technology Lane System Engineer Infrastructure/ Cloud created 2013 by *um - The unbelievable Machine Company GmbH The unbelievable Machine Company 24
25 Data Science Process Model Ideation / Storyline Data Pool Creation Explorative Analysis Automated Analysis Delivery & Storytelling Production / Data Product Business Lane Business Owner Data Scientist Data Science Lane Human-Machine Interplay Machine Intelligence Technology Lane System Engineer Infrastructure/ Cloud created 2013 by *um - The unbelievable Machine Company GmbH The unbelievable Machine Company 25
26 Sample: 200 K log files ~ 100 GB ~ 2 Monate The unbelievable Machine Company 26
27 Data Science Process Model Ideation / Storyline Data Pool Creation Explorative Analysis Automated Analysis Delivery & Storytelling Production / Data Product Business Lane Business Owner Data Scientist Data Science Lane Human-Machine Interplay Machine Intelligence Technology Lane System Engineer Infrastructure/ Cloud created 2013 by *um - The unbelievable Machine Company GmbH The unbelievable Machine Company 27
28
29 Conversion Rate Based On xxxx - - [19/Nov/2014:15:55: ] "GET /hd_de/checkout/onepage/ success/ HTTP/1.1" " "Mozilla/5.0 (ipad; CPU OS 7_0_4 like Mac OS X) AppleWebKit/ (KHTML, like Gecko) Version/7.0 Mobile/11B554a Safari/ " https The unbelievable Machine Company 29
30 Exploration The unbelievable Machine Company 30
31 Exploration Pattern: Pattern: Pattern: The unbelievable Machine Company 31
32 Exploration The unbelievable Machine Company 32
33 Data Science Process Model Ideation / Storyline Data Pool Creation Explorative Analysis Automated Analysis Delivery & Storytelling Production / Data Product Business Lane Business Owner Data Scientist Data Science Lane Human-Machine Interplay Machine Intelligence Technology Lane System Engineer Infrastructure/ Cloud created 2013 by *um - The unbelievable Machine Company GmbH The unbelievable Machine Company 33
34 Automation Data *umdatamonitor Data The unbelievable Machine Company 34
35 Data Science Process Model Ideation / Storyline Data Pool Creation Explorative Analysis Automated Analysis Delivery & Storytelling Production / Data Product Business Lane Business Owner Data Scientist Data Science Lane Human-Machine Interplay Machine Intelligence Technology Lane System Engineer Infrastructure/ Cloud created 2013 by *um - The unbelievable Machine Company GmbH The unbelievable Machine Company 35
36 The unbelievable Machine Company 36
37 The unbelievable Machine Company 37
38 The unbelievable Machine Company 38
39 Data Science Process Model Ideation / Storyline Data Pool Creation Explorative Analysis Automated Analysis Delivery & Storytelling Production / Data Product Business Lane Business Owner Data Scientist Data Science Lane Human-Machine Interplay Machine Intelligence Technology Lane System Engineer Infrastructure/ Cloud created 2013 by *um - The unbelievable Machine Company GmbH The unbelievable Machine Company 39
40 Development The unbelievable Machine Company 40
41 Thanks! The unbelievable Machine Company 41
42 The unbelievable Machine Company GmbH Grolmanstr Berlin Contact: Florian Dohmann Tel Mobile The unbelievable Machine Company 42
43 What we also need The unbelievable Machine Company 43
44 A Great Team The unbelievable Machine Company 44
45 The unbelievable Machine Company 45
46 + Algorithms The unbelievable Machine Company 46
47 Machine Learning Magic? The unbelievable Machine Company 47
48 Machine Learning & Co The unbelievable Machine Company 48
49 + Programming The unbelievable Machine Company 49
50 Python & Co. created 2013 by *um - The unbelievable Machine Company GmbH The unbelievable Machine Company 50
51 e.g. PYTHON created 2013 by *um - The unbelievable Machine Company GmbH The unbelievable Machine Company 51
52 Hadoop Hadoop & Co. created 2013 by *um - The unbelievable Machine Company GmbH The unbelievable Machine Company 52
53 + Stream processing The unbelievable Machine Company 53
54 Storm & Co The unbelievable Machine Company 54
55 The unbelievable Machine Company 55
56 + Infrastructure The unbelievable Machine Company 56
57 Dedicated The unbelievable Machine Company 57
58 Cloud The unbelievable Machine Company 58
59 Data visualisation Visuals / Interfaces The unbelievable Machine Company 59
60 Thanks 2! The unbelievable Machine Company 60
61 The unbelievable Machine Company GmbH Grolmanstr Berlin Contact: Florian Dohmann Tel Mobile The unbelievable Machine Company 61
DATA THINKING: A GUIDE TO SUCCESS IN THE DIGITAL AGE HOW TO BECOME A SOVEREIGN DATA ENTERPRISE STEP BY STEP
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