Creative Sector case studies. Elliott Bledsoe

Transcription

1 Creative Sector case studies Elliott Bledsoe

2 Generic 2.0 It s not easy being green by Daveybot,

3 Generic 2.0 hugs by Julie McLeod,

4 Generic 2.0 Pink by Zach Klein,

5 Generic 2.0 Cory Doctorow by Joi,

6 CORY DOCTOROW Generic 2.0 Cory Doctorow by Joi,

7 Generic 2.0 Down and Out in the Magic Kingdom (cover) by Cory Doctorow,

8 CC BY-NC-SA Generic 2.0 Down and Out in the Magic Kingdom (cover) by Cory Doctorow,

9 Generic 2.0 Little Brother (cover) by Cory Doctorow,

10 Most people who download the book don't end up buying it, but they wouldn t have bought it in any event Cory Doctorow

11 A tiny minority of downloaders treat the free e-book as a substitute for the printed book those are the lost sales. Cory Doctorow

12 a larger minority treat the e-book as an enticement to buy the printed book. They re gained sales Cory Doctorow

13 downloads Generic 2.0 Down and Out in the Magic Kingdom (cover) by Cory Doctorow,

14 downloads 24 hours Generic 2.0 Down and Out in the Magic Kingdom (cover) by Cory Doctorow,

15 downloads 24 hours 6 print runs Generic 2.0 Down and Out in the Magic Kingdom (cover) by Cory Doctorow,

16 downloads 24 hours 6 print runs 20+ formats Generic 2.0 Down and Out in the Magic Kingdom (cover) by Cory Doctorow,

17 downloads 24 hours 6 print runs 20+ formats 8 translations Generic 2.0 Down and Out in the Magic Kingdom (cover) by Cory Doctorow,

18 Generic 2.0 IBM Think D100 Test by Howdy, I'm H. Michael Karshis,

19 CAFUNÉ Generic 2.0 IBM Think D100 Test by Howdy, I'm H. Michael Karshis,

20 BRUNO VIANNA Generic 2.0 IBM Think D100 Test by Howdy, I'm H. Michael Karshis,

21 CC BY-NC-SA Generic 2.0 IBM Think D100 Test by Howdy, I'm H. Michael Karshis,

22 online and theatrical release Generic 2.0 IBM Think D100 Test by Howdy, I'm H. Michael Karshis,

23 online and theatrical release alternative endings Generic 2.0 IBM Think D100 Test by Howdy, I'm H. Michael Karshis,

24 online and theatrical release alternative endings 20 most-watched films Generic 2.0 IBM Think D100 Test by Howdy, I'm H. Michael Karshis,

25 online and theatrical release alternative endings 20 most-watched films returned to cinemas Generic 2.0 IBM Think D100 Test by Howdy, I'm H. Michael Karshis,

26 the tide of big screen movie-andpopcorn enthusiasts did not exchange the box office lines for their computers Bruno Vianna

27 if there were no demand, the film would not have returned to the big screen Julia Levy, Group Estacão

28

29 SITA SINGS THE BLUES

30 NINA PALEY

31 CC BY-SA

32 $ in donations

33 $ in donations $ in merchandise

34 $ in donations $ in merchandise $3 000 in theatrical revenue

35 $ in donations $ in merchandise $3 000 in theatrical revenue $3 000 in DVD sales

36 $ in donations $ in merchandise $3 000 in theatrical revenue $3 000 in DVD sales $3 000 in TV revenue

37 $ in donations $ in merchandise $3 000 in theatrical revenue $3 000 in DVD sales $4 000 in other fees

38 $ total $ in donations $ in merchandise $3 000 in theatrical revenue $3 000 in DVD sales $4 000 in other fees

39 Generic 2.0 Trent Reznor en vivo desde el Poliedro by Edvill,

40 TRENT REZNOR Generic 2.0 Trent Reznor en vivo desde el Poliedro by Edvill,

41 NINE INCH NAILS Generic 2.0 Trent Reznor en vivo desde el Poliedro by Edvill,

42 United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

43 GHOSTS I-IV United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

44 CC BY-NC-SA United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

45 9 tracks free download United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

46 9 tracks free download 36 CC-licensed tracks United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

47 9 tracks free download 36 CC-licensed tracks 5 payment options United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

48 9 tracks free download 36 CC-licensed tracks $300 ultra-deluxe pack United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

49 9 tracks free download 36 CC-licensed tracks $300 ultra-deluxe pack 2500 units only United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

50 9 tracks free download 36 CC-licensed tracks $300 ultra-deluxe pack 2500 units only sold out in 30 hours United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

51 9 tracks free download 36 CC-licensed tracks $300 ultra-deluxe pack 2500 units only sold out in 30 hours $ United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

52 9 tracks free download 36 CC-licensed tracks $300 ultra-deluxe pack 2500 units only sold out in 30 hours transactions in 2 months United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

53 9 tracks free download 36 CC-licensed tracks $300 ultra-deluxe pack 2500 units only sold out in 30 hours transactions in 2 months $1.6 million+ United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails,

54 United States 2.0 The Slip (cover) by Nine Inch Nails,

55 THE SLIP United States 2.0 The Slip (cover) by Nine Inch Nails,

56 CC BY-NC-SA United States 2.0 The Slip (cover) by Nine Inch Nails,

57 1.4 million downloads United States 2.0 The Slip (cover) by Nine Inch Nails,

58 1.4 million downloads 2 months United States 2.0 The Slip (cover) by Nine Inch Nails,