F OCUS ISSUE 05 OCT 04 MITA (P) 107/07/2004 PHOTO: WILLY FOO

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1 F OCUS ISSUE 05 OCT 04 MITA (P) 107/07/2004 A QUARTERLY A QUARTERLY NEWSLETTER FROM FROM NIKON PHOTO: WILLY FOO

2 QUICK GLANCE WHAT S WITHIN 02 EDITOR S NOTE 03 LET S WELCOME NEW RELEASES TIPS & TECHNIQUES PORTFOLIO: WILLY FOO PHOTOGRAPHY CONTEST EVENTS 38 FREE PHOTOGRAPHY WORKSHOP 42 Q & A CONTEST 44 COMING EVENTS /CONTACTS PHOTO: DAREN TAN 01

3 Dear Readers We are delighted to welcome our new Managing Director, Mr Yasuyuki Ohtsuka and at the same time, bid farewell to our ex Managing Director, Mr Toru Iwaoka who has done an outstanding job during his tenure in Nikon Singapore. The photographer we are featuring in this issue is Willy Foo. I believe many members in Clubsnap would have known him. Prior to his full time job in a research and consultancy firm, he also does freelance photography for Computer Times. I love his works on children. He managed to capture their most natural moment and the pictures delivered a heartwarming feeling. Our last issue s photography contest theme was very interesting indeed! Among the entries, bugs and flowers were the most common subjects for macro shot. Having to study each and every entry we received, I got to see so many creepy crawly bugs which I have never taken such close look on them before. Attracted us the most is the entry Crawling Mosquito sent in by Mr Eko Wibowo, taken with Nikon D70. What made this shot stood out was the subject he chose, something different from the norm and the distinctive style. The theme for this issue s photography contest is on Portrait Shot, Max Sim has written an article covering this subject to endow you with more tip and information. For more details on the contest, turn to Page 33 and you could be the proud winner of a Coolpix 4200 worth $699 On top of that, our Q&A contest on Page 42 is giving away a Creative MP3 Player MX 100 worth S$199, don t miss it! Do visit our website at: for any feedback or register online to be included in our mailing list. Brenda Ang Editor Editor : Brenda Ang Contributors : Max Sim Production : Wang Design Station Distributor : Nikon Singapore Pte Ltd 11 Chang Charn Road #02-01 Shriro House Singapore Tel: (65) Fax: (65) Co s Reg. Mo. : K Feedback focus@nikon-asia.com Website : LET S WELCOME FREE PHOTOGRAPHY WORKSHOP Mr Yasuyuki Ohtsuka has officially taken over Mr Toru Iwaoka as our new Managing Director of Nikon Singapore as of 6 September Born in Hyogo Prefecture, Mr Ohtsuka was educated at Seiki University in Tokyo, Japan, where he graduated with Bachelor of Arts in Economics in Mr Ohtsuka has over 15 years of working experience and knowledge in the Sales and Marketing of our specialized equipments and products. Coupled with his diverse product knowledge, he is also well credited for his strong development and planning skills, management and operational skills which are clearly displayed in his 6 years overseas stint in Europe. We are very confident that he would be extremely qualified to assume the position of our company s Managing Director and capable to further augment the growth of our Singapore Office. MR YASUYUKI OHTSUKA Managing Director Nikon Singapore Pte Ltd Front Cover By Willy Foo 02 03

4 NEW RELEASES - D2X NEW PRODUCTS NEW RELEASES THE NEW DEFINITION OF PROFESSIONAL QUALITY Nikon has integrated the best of its world-leading camera expertise with stunning advances in digital technologies to realize the only digital SLR camera truly equipped to meet the changing landscape of professional photography. The Nikon D2x blends for the first time the high levels of resolution commercial clients demand with class-leading levels of speed, handling and consistent color. Workflow remains efficient and consistent, even under difficult conditions, yielding output of the finest quality with the detail to allow editing as the assignment demands. The Nikon D2x, ready to expand the realm of digital photography. High resolution and color purity that will create the definitive benchmark of picture quality New DX Format image sensor 12.4 million effective pixels A new DX Format CMOS sensor captures 12.4 million effective pixels per image and delivers the high resolution and sharp detail needed for professional results. DX Format means the sensor is optimized for use with DX lenses, and is compatible with the full lineup of quality Nikkor lenses. Nikon's new high-resolution image processing engine Nikon's new generation system LSI greatly improves the precision of processing over previous schemes. With optimized distribution of analog and digital white balance gain, another first, the new engine produces smoother gradations with consistent and smooth transitions, all with exceptionally pure color rendition. Two new Adobe RGB color modes further expand professional color space options, while the new engine achieves beautiful reproduction of skin tones. Support for sycc color space produces JPEG files with a gamut wider than srgb to fully exploit the output capabilities of the latest color printers. Precise white balance for accurate color The latest generation of Nikon's metering technology combines three separate sensors to achieve refined Auto White Balance and Auto Tone Control. Full manual white balance control options include white balance preset and the direct setting of Kelvin color temperature. Improved 3D-Color Matrix Metering II An improved Matrix Metering system allows Nikon's acclaimed 1,005-pixel RGB Exposure/Color Matrix Metering Sensor to better determine the position and size of shadow or highlight areas and achieve optimum exposure for each shot. The fast speed and immediate response that defines true camera performance Nikon Capture 4 (ver. 4.2) (optional software) The unique and powerful program that delivers the full power to edit NEF (RAW) files for maximum picture quality also makes it possible to control and 04 05

5 NEW RELEASES - D2X NEW RELEASES - F6 shoot remotely with Nikon D-SLR cameras. Version 4.2 incorporates outstanding new tools that further increase productivity and creative control within a color-managed workflow environment. Immediate response Instant power-up with an almost imperceptible 37ms shutter lag, an astounding achievement at this resolution level. High-speed continuous shooting Optimized camera systems realize unprecedented continuous shooting at full 12.4 megapixel resolution of 5 fps for 15 consecutive NEF images. When the situation demands yet faster frame rates, the 6.8 megapixel High Speed Cropped mode allows 8 fps shooting for 26 NEF images. Fast, precise 11-area AF system Nikon's acclaimed Multi-CAM2000 AF Sensor features nine cross point sensors placed in the rule of thirds layout with an additional two at each side of the frame. Dynamic AF options are added when using Group Dynamic AF mode as well. Faster data handling The D2x can access CompactFlash (CF) cards to read and write data faster than any of its predecessors. The transfer rate of the USB 2.0 Hi-Speed interface is also improved. Simultaneous recording of NEF and JPEG files helps maximize workflow efficiency. Handling efficiency and ergonomic design that defines the idea of optimal operation Built to withstand the rigors of professional use The D2x is built to perform reliably, from its lightweight and highly durable magnesium alloy body with enhanced sealing that protects against drops of water and dust, to its field-proven shutter unit. Freedom to concentrate on the subject The camera's large controls and buttons are positioned for intuitive control that frees the photographer to concentrate on composition. Unrivaled lithium-ion battery system The D2x's compact rechargeable lithium-ion battery delivers extended longevity and high energy capacity capable of approx. 2,000 shots per charge, with accurate real-time system status displays. Large 2.5-inch LCD for easy info access A new 2.5-inch LCD monitor features an all-digital interface for clear, flicker-free display of preview images and logically organized Shooting and Custom Settings menus. On-demand information includes an improved histogram and new RGB Histogram displays, as well as a chronological Recent Settings list. Rich in features and customizable for versatility under all shooting conditions Location data expands application possibilities GPS units that comply with NMEA 0183 can be connected via the optional GPS cable (MC-35) to record data on latitude, longitude, and altitude, or to adjust the D2x's built-in World Time settings. Creative in-camera effects The new Multiple Exposure function creates a single image from up to 10 exposures. The Image Overlay function merges selected NEF files already stored on the CF memory card to create a new image file within the camera. New Wireless Transmitter WT -2 (optional) Features include IEEE b/g support for faster transfer speeds, broader support for network protocols, and greater security options. Another new feature that realizes extensive new picture taking potential is wireless Capture Control from a computer running Nikon Capture 4 (ver.4.2). Support for Nikon's Creative Lighting System Fully integrated with Nikon's exclusive i-ttl flash control and Advanced Wireless Lighting remote multiple-flash system supported by Nikon's SB-800 and SB-600 Speedlights, the D2x is also compatible with the SB-80DX and other Nikon Speedlights that use D-TTL flash control. THE FLAGSHIP FILM SLR CAMERA THAT SEAMLESSLY BLENDS CUTTING-EDGE TECHNOLOGIES AND UNCOMPROMISING CRAFTSMANSHIP Tokyo Nikon Corporation is pleased to announce the introduction of the F6, the latest of the legendary F series cameras. The F6 is the sixth in the F series lineup, inaugurated with the Nikon F in The new Nikon F6 promises to uphold Nikon s tradition of innovation and enduring value. The F6 includes the latest Nikon advances, such as the 11-area AF system for exceptionally high-speed autofocus operation with outstanding accuracy, and the Creative Lighting System for incomparable flash photography. And Nikon s proprietary 3D Color Matrix Metering system has been refined for improved accuracy in scene reading. As you d expect, the F6 satisfies the uncompromising standards of reliability that professionals command. An aluminum-alloy die-cast chassis; magnesium-alloy front body and covers (top, bottom); aluminum-alloy back body and camera back; strategically placed rubber surfaces; an easy-to-grip texture, and a selfdiagnostic shutter that has undergone testing to assure accurate release up to and beyond 150,000 cycles, even in the most extreme environmental conditions. The F6 embodies the strength, rigidity and durability to perform whenever and whenever photographers need it. Furthermore, the F6 offers a variety of exciting, innovative control options such as a customizable function button, built-in data back functions and shooting data memory. You can also enjoy the convenience and versatility afforded by 41 Custom Settings which allow you to fine-tune the F6 to suit your individual shooting preferences and requirements. The new flagship film SLR also boasts a number of dedicated accessories. These include the Multi Power Battery Pack MB-40, interchangeable focusing screens (seven types), Data Reader MV-1 and camera cases. Nikon F6 Feature Highlights High-precision shutter unit No shutter unit in any other camera comes close to matching the precision and durability of the F6 s assembly. Created from cutting-edge materials DuPont TM KEVLAR and a special aluminum alloy the blades of the shutter unit offer unparalleled reliability and are extremely lightweight, for lightningquick movement. For enhanced accuracy, the movement of the blades is carefully analyzed using a high-speed video camera and computer simulations, enabling unprecedented precision even at shutter speeds of up to 1/8,000 second. Minimized operational sound and vibration Nikon engineers were so intent on subduing the camera s operational sounds that they used a professional audio room to properly gauge their quality and frequency. The degree of vibration to which every part of the camera would be subjected was measured. This meticulous approach has resulted in a camera comprised of parts that have been highly refined for absolute minimum vibration, and frequency of movement attenuated to a level below that detectable by the human ear. 06 DuPont TM and KEVLAR are trademarks and registered trademarks of DuPont or its affiliates. 07

6 NEW RELEASES - F6 NEW RELEASES - AF-S VR LENS Highly efficient mechanics The development of the F6 marks the first time 3D computer movement analysis has ever been applied to an SLR. This technique reveals the degree of power distributed to or generated by particular parts in specific directions. This made it possible for us to optimize the mechanical operation of the camera with fewer parts, leading to lower power consumption and higher durability Harsh environmental testing To ensure the camera could withstand the most severe conditions and environments, the F6 has been subjected to rigorous testing. The F6 s astonishing reliability is a function of our the right material for the right place approach. Our engineers considered countless situations for camera use, then submitted the F6 to real-life testing to virtually guarantee exceptional dependability wherever and whenever photographers shoot. Major Features Advanced Autofocus System Multi-CAM 2000 Autofocus (AF) Sensor Module: The advanced high-speed, high-precision 11- area AF system with 9 cross-type AF sensors ensures quick response and sharp focus regardless of shooting conditions. Four AF Area Modes: Single Area AF, Dynamic AF with Focus Tracking and Lock-on, Closest Subject Priority Dynamic AF, Group Dynamic AF Advanced Exposure Metering System 3D Color Matrix Metering with improved algorithm Flexible Center-Weighted Metering Spot Metering corresponds to the focus area selected Exposure Control P, S, A, M, Flexible Program, Exposure Compensation, Auto Exposure/Flash Bracketing Shutter speeds up to 1/8,000 sec. Shutter speed and aperture control adjustable in 1/3 EV steps Built-in Data Back functions Customizable Function Button can be used to perform FV Lock, AE-L/AF-L, Flash Cancel or Metering operation. Creative Lighting System (with SB-800/600) i-ttl Balanced Fill-Flash Wireless Advance Lighting capability AUTO FP High-Speed Sync capability FV (Flash Value) Lock Slow Sync and Rear-Curtain Sync Stylish, High-durability Design Exterior design by Giorgetto GIUGIARO* Floating mechanisms ensure quiet operation Aluminum-alloy die-cast chassis; magnesium-alloy front body and covers (top, bottom); aluminumalloy back body and camera back combine to optimize reliability Enhanced resistance to rain and dust Self-diagnostic double-bladed shutter tested to 150,000 cycles supported by Nikon s exclusive Shutter Monitor Other important features Four film advance modes: Single (S), Continuous Low-Speed (CL) for up to approx. 2 frames per second (fps), Continuous High-Speed (CH) for up to 5.5 fps (or 8 fps with optional Multi Power Battery Pack MB-40), and Continuous Silent (CS) for nearly silent operation at approximately 1 fps. Electronically controlled depth-of-field preview function Fast film rewind (9 seconds with 36-exp. film roll) Manual film rewind 41 Custom Settings Nikon F mount 10-pin remote terminal Dedicated Accessories Interchangeable focusing screens Multi Power Battery Pack MB-40 Optional Data Reader MV-1 Camera cases AF-S VR Nikkor 300mm f/2.8g IF-ED AF-S VR Nikkor 300mm f/2.8g IF-ED Features Nikon Vibration Reduction, focus preset, exclusive new Nikon Nano Crystal AR (Anti- Reflective) technology and newly developed Meniscus front element TOKYO Nikon Corporation is pleased to announce the introduction of the AF-S VR Nikkor 300mm f/2.8g IF-ED, a new high speed super-telephoto professional lens for Nikon digital and 35mm SLR cameras now with Vibration Reduction (VR) technology, focus preset functions, Meniscus front element and the first Nikkor lens to feature Nikon s Nano-Crystal anti-reflective coating, all to deliver professional quality sports and action photography. The new lens begins with Nikon technology that was incorporated into the AF-S Nikkor 300mm f/2.8g IF-ED II. With Silent Wave Motor Autofocus Performance, Internal Focusing, Nikon ED Glass for extra-low dispersion, and G design for use with Nikon SLR models that feature Command Dial and Sub- Command Dial control, the lens has been extremely popular among professional photographers. The lens features optimum performance among Nikon s selection of compatible SLR models, including the newest selection of 35mm SLR models and the new Nikon F6 and all of Nikon s D-Series Digital SLR cameras D1, D1H, D1X, D2H, D100 and D70 as well as the newly announced D2X. The first addition to this already fast and powerful lens is the benefit of VR (Vibration Reduction), an innovation that makes it possible to take sharper handheld shots especially when limited to shooting at slower shutter speeds than normally thought possible. This provides the advantage of being able to shootmore effectively at indoor locations and outdoor under dimmer lighting. With a 300mm lens, most photographers would limit their choice of slow shutter speed to 1/300 second. With the VR Advantage, one could expect to shoot with the slowest speed that is up to about 3 speeds slower as low as about 1/30 second! Nikon s VR technology further enhances picture taking potential with a choice of two modes to match more shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle. Complimenting the adoption of VR technology is the addition of an easy access row of controls on the side of the barrel. The Focus Mode switch enables instant switching between M/A (Manual-Priority Autofocus) and M (Manual Focus) modes; the Focus Limiter switch restricts AF-servo movement to a selected shooting distance range; the AF-L switch makes it possible to lock onto a chosen focus point from the lens; AF-ON engages autofocus from the lens, (in addition to the switch on the camera body); and Focus Preset instantly recalls a preset focus distance, an important feature to aid when shooting sports and you wish to instantly return to a specific distance setting such as home plate in baseball or the team's goal in soccer. The AF-S VR Nikkor 300mm f/2.8g IF-ED also benefits from the application of Nano-Crystal Coating to selected elements, which provides superior antireflective properties that virtually eliminate ghost and flare and provide clear and vivid images when shooting 08 09

7 NEW RELEASES - COOLPIX 8800 NEW RELEASES - F-S VR LENS under powerful sunlight or indoors under spotlights. Created and honed in the process of developing Nikon s advanced NSR (Nikon Step and Repeat) semiconductor manufacturing device, this marks the technology's first introduction in a photographic lens and in a consumer product. Also new is a meniscus protective glass element. Nikkor lenses have traditionally incorporated optical and mechanical designs carefully implemented to prevent internal reflection, and the meniscus element succeeds in minimizing ghosting that can occur when light reflected off a digital camera s image sensor goes back up the lens barrel and reflects off an ordinary flat protective glass element. The features already incorporated in the lens' predecessor are carried over as well. This includes Nikon's exclusive SWM (Silent Wave Motor) that combines fast and precise autofocusing with superquiet operation, ED glass elements that compensate for magnification and virtually eliminate chromatic aberration, Internal Focusing (IF) for smoother focusing and a better balanced handling, as well as a rubber ring on the lens mount that delivers resistance to dust and drops of water penetration at the lens mount point. Compatibility with Nikon's TC-14EII (1.4x), new TC- 17EII (1.7x), and TC-20EII (2.0x) teleconverters extends the flexibility and total reach of the lens to as long as 600mm when mounted on a 35mm film SLR, and the same angle of view as a 900mm when mounted on a Nikon D-SLR cameras. AF-S VR Nikkor 300 f/2.8g IF-ED Major Features Vibration Reduction (VR) technology Compensates for camera shake to help ensure sharper pictures in low light and at shutter speeds up to three stops slower, this technology advances the opportunity to extend hand-held telephoto photography into lower light level conditions. Normal mode primarily compensates for camera shake, even when panning Active mode effectively reduces the effect of vibrations that are experienced when shooting from a moving vehicle. Remains effective even when used with a tripod Automatically adjust when panning with a subject. Nikon's exclusive SWM (Silent Wave Motor) combines fast and precise autofocusing operation with super-quiet operation Exceptionally high optical performance, compatible with both 35mm and digital SLR models. 3 ED glass elements effectively compensate for magnification and virtually eliminate chromatic aberration Nano-Crystal Coating overcomes ghost and flare to provide clearer and more vivid images when shooting under powerful sunlight or spotlights Meniscus protective glass element to overcome internal reflections from digital imaging sensor The Focus Mode switch on the side of the lens enables quick response to changing situations with quick - switching between M/A (Manual- Priority Autofocus) and M (Manual Focus) modes. AF operation switch enables easy selection of settings: - AF-L makes it possible to lock onto a chosen focal point from the lens - AF-ON engages autofocus from the lens - Focus Preset function instantly recalls a preset focal point - Focus Limiter switch limits AF-servo movement to a selected shooting distance range Lens mount fitted with rubber ring that is resistant to dust and drops of water The new flagship for the Nikon COOLPIX line comes equipped with 8-megapixel resolution, a highpowered 10x Zoom-Nikkor ED lens and Nikon s extraordinary VR System. Tokyo Nikon Corporation is pleased to introduce the COOLPIX The 8-megapixel COOLPIX 8800 carries a high-powered 10x Zoom-Nikkor ED lens with the Vibration Reduction (VR) System a first for the COOLPIX line. With such quality and performance, the COOLPIX 8800 plans to lead not only the Nikon COOLPIX line, but the entire consumer digital camera market, as well. The COOLPIX 8800 is designed for serious photographers who aspire to take the highest quality images. With its 10x zoom, it also targets those who require higher zoom power and those who benefit from its fully loaded yet completely portable design. The extremely versatile COOLPIX 8800 meets their requirements, as well as demands from those who want state-of-the-art image quality and even greater ease of use. And for those who want to expand their options, the COOLPIX 8800 offers a range of lens converters, Speedlights and other accessories. The COOLPIX 8800 carries an astonishing 8.0 effective megapixels for ultra high-definition photography. 8 Megapixels VR Vibration Reduction RCP TO BE ANNOUNCED 10x Optical Zoom Nikkor ED Glass Lens D-LIGHTING Exposure Compensation In Playback Mode Your image clarity is ensured because of a professional-quality, 10x Zoom-Nikkor ED lens. With its mm focal range (35mm equivalent to mm), the lens incorporates two ED (Extra-low Dispersion) glass lens elements to minimize chromatic aberration and produce amazingly sharp and clear images. The lens of the COOLPIX 8800 incorporates the Vibration Reduction System a first for the COOLPIX line. VR automatically detects and compensates for the small camera movements that cause image blur. This offers the user the ability to shoot at shutter speeds up to three stops slower without the risk of camera vibrations blurring your image. Along with Normal Mode, which enables remarkably clear handheld shots, Active Mode helps to ensure a smoother view in shaky conditions, such as shooting from a moving vehicle. Thanks to VR, users can achieve [ continue sharp on pg 6] and... clear images when shooting in low light or when taking handheld telephoto and macro shots. It even 10 11

8 NEW RELEASES - COOLPIX 8800 NEW RELEASES - COOLPIX 8800 works with the accessory telephoto converter lens at 600mm (35mm equivalent). The camera offers four exposure modes: Programmed Auto [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A] and Manual [M]. These modes combine to give you the greatest degree of creative control possible. The COOLPIX 8800 also offers [AUTO] mode, in which the camera automatically selects appropriate exposures and shutter speeds, giving users high-quality point-and-shoot capability. And for striking images in practically any situation, the new COOLPIX 8800 features 15 versatile [SCENE] modes. Simply select the mode appropriate to your lighting conditions, and the camera will automatically adjust the aperture, shutter speed, focus, flash, contrast, sensitivity and white balance. The COOLPIX 8800 features many advanced digital controls, such as BSS (Best Shot Selector), AE-BSS (Auto Exposure-Best Shot Selector) mode, Noise Reduction mode, Saturation Control and White Balance Bracketing. These features can be crucial to obtaining optimum image quality. Furthermore, the camera has a 5 shot buffer mode to help you more accurately capture those unexpected or fleeting moments. The COOLPIX 8800 s versatility is further enhanced with handy, innovative features such as movie capability with audio and the Time-Lapse Movie Mode, which is ideal for observational recording (i.e., a bird building a nest, the progression of a construction site or a beautiful landscape as the sun sets.) A large, 1.8 Vari-angle LCD monitor lets you shoot from various perspectives, as well as providing optimum visibility even during bright daylight. The high-resolution EVF (Electronic Viewfinder) offers greater contrast and clearer images. In addition, the COOLPIX 8800 s compact, lightweight magnesium (Mg) alloy body has been designed for maximum durability and portability, with a secure, comfortable grip for stability during shooting. The new D-Lighting feature in Playback mode compensates for the underexposed area while maintaining the properly exposed area. Before D-Lighting After D-Lighting Another new feature, Advanced Red-Eye Reduction, automatically corrects the red-eye inside the camera in most instances when using the Red-Eye Reduction mode of the built-in flash. Framing Guides on the LCD monitor offer the best means possible for achieving ideal composition, and the Real-Time Histogram display lets you select ideal exposure values while shooting. For those who desire more creative freedom when editing, the COOLPIX 8800 also offers RAW data image mode. Also available is a newly adopted JPEG EXTRA mode allowing less compression. The COOLPIX 8800 comes loaded with all the essential accessories, such as battery and charger, A/V cable, USB cable, cordless remote controller and the comprehensive PictureProject software package. You can also expand the photographic possibilities of your COOLPIX The camera is compatible with a host of optional accessories, including a wideangle attachment, as well as telephoto and fisheye converters. It is also compatible with a battery pack and lens hood. In addition, the COOLPIX 8800 s accessory shoe enables TTL flash operation using the Nikon SB- 800 or SB-600. This incredible array of features and quality accessories helps make the COOLPIX 8800 a truly special achievement in digital photography. SB-800 SB-600 Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area. COOLPIX 8800 Feature Highlights Astonishing image quality The COOLPIX 8800 carries a 2/3-inch-type CCD that realizes 8.0 effective megapixels. This makes images of exceptionally high definition possible even when cropped. The camera s 10x optical Zoom- Nikkor lens (f/ ) offers a focal range of mm (35mm [135] format equivalent to mm). The lens incorporates two ED (Extra-low Dispersion) glass elements that minimize chromatic aberration to give you sharp, clear images every time. Steady images with VR The COOLPIX 8800 s lens incorporates the Vibration Reduction (VR) System for the first time in the COOLPIXSline. It automatically detects and compensates for the small camera movements that cause image blur. The effect is like shooting at shutter speeds three stops faster.* In addition to clear handheld shots with Normal mode, Active mode provides an even smoother view for shaky conditions such as shooting from a moving vehicle. You can even use VR with optional COOLPIX accessory lenses. *For example, if you can shoot clearly without camerashake at 1/250 s, VR makes it possible to stop down three steps (in this case, to 1/30 s) and still shoot without camera-shake. Professional creative control Nikon s exclusive image processing technology provides natural color reproduction, detail and gradation. Its 256-segment Matrix Metering system ensures ideal exposures in even the most challenging lighting conditions. For even more control, the COOLPIX 8800 also offers Center-Weighted, Spot, and Spot-AF metering. Furthermore, the COOLPIX 8800 offers various exposure controls: Programmed Auto [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], and Manual [M], as well as Exposure Compensation for an exceptional degree of exposure control. Expand your photographic possibilities with optional lens converters, Speedlights and other system accessories unique to the Nikon COOLPIX line. Sophisticated, ergonomic design The COOLPIX 8800 comes in a compact, lightweight, easy-to-handle magnesium alloy body. It is designed to give photographers a smooth, intuitive handling. The COOLPIX 8800 offers a 1.8-inch-type Vari-angle LCD monitor that provides high visibility and makes shooting from almost any angle a possibility. The Electronic Viewfinder (EVF) provides high resolution for greater contrast and clearer image display. The camera s ergonomic design and style come from famed industrial designer Giorgetto GIUGIARO* exclusively for a new generation of Nikon camera

9 NEW RELEASES - COOLPIX 8400 NEW RELEASES - COOLPIX 8400 The compact digital camera offering exceptional wide-angle 24-85mm* zoom, the clarity of 8.0 effective megapixels and a range of other advantages. Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX 8400 a highquality compact digital camera combining 8.0 effective megapixel performance, versatile 24-85mm (35mm equivalent) zoom capability, fast AF and a host of amazing features. With a range of 24-85mm (35mm equivalent), the COOLPIX 8400 offers exceptional wide-angle zoom capability, allowing you to capture a wide range of subjects from landscapes to portraits. The COOLPIX 8400 allows macro shooting from as close as 3cm (1.2 inches), enabling the user to fill the screen with small objects with incredible detail. Packing an impressive 8.0 megapixels, the COOLPIX 8400 has the ability to produce images with amazingly high resolution. Furthermore, printing can be carried out without the need for a PC as the COOLPIX 8400 offers the direct print convenience of PictBridge. The COOLPIX 8400 is also a system camera, offering a variety of optional lens converters and other accessories. 8 Megapixels [W] Wideangle 24-85mm [35mm Equivalent] Fast autofocus makes it easy to capture unexpected moments and the lightweight, high-strength magnesium body enables easy handling in all situations. The addition of a 134,000-dot 1.8 Vari-Angle TFT LCD monitor makes it easy to compose shots from above the head, from the waist or other imaginative angles. The camera is both easy to hold and visually attractive due to its Nikon D-SLR-consistent design which has been adopted from one created by famed industrial designer Giorgetto Giugiaro* exclusively for Nikon. Nikon s exclusive D-Lighting, which can be selected in Playback mode, automatically compensates for insufficient flash or excessive back lighting in order to obtain balanced exposure throughout the frame. Without D-Lighting RCP TO BE ANNOUNCED 3.5x Optical Zoom Nikkor ED Glass Lens D-LIGHTING Exposure Compensation In Playback Mode With D-Lighting Furthermore, the COOLPIX 8400 feature s Nikon s proprietary Red-eye Reduction which automatically detects and corrects red eyes in-camera in most situations. Supporting the taking of high-quality images, the COOLPIX 8400 offers a selection of file formats for recording. Compression-free recording is available in the form of RAW (NEF) and HI (TIFF-RGB). There s also a selection of compression modes too, comprising JPEG EXTRA (approx. 1/2) that offers a satisfying balance of quality and data efficiency, FINE (approx. 1/4), NORMAL (approx. 1/8) and BASIC (approx. 1/16). For capturing the feel of the moment when the subject is in motion, the COOLPIX 8400 offers continuous shooting at 2.3fps (Up to 5 frames). Not only is the COOLPIX 8400 one of the most highly advanced models of the popular COOLPIX line of digital cameras, it is also the very first to offer TTL flash capability when used with external SB-800 and SB-600 Speedlights. SB-800 SB-600 In addition, another new feature is auto color enhancement. Combining a plethora of high-end Nikon technologies, this handy feature accurately records, assesses and fine-tunes the colors within images to achieve results that are noticeably more attractive to the human eye. Nikon COOLPIX 8400 Feature Highlights Superior image quality & responsive AF The COOLPIX 8400 boasts the exceptional versatility of a high-quality wide-angle 24-85mm Zoom-Nikkor ED glass lens (35mm equivalent), making it easier to capture expansive scenes and achieve more creative compositions in general. The camera also offers the imaging power of 8.0 effective megapixels, which translates into an exceptional level of detail. And as a direct result of Nikon advanced technology, the COOLPIX 8400 also offers fast autofocus an advantage that makes it easy to capture unexpected moments with clarity. Ergonomic design Consistent with Nikon s acclaimed range of D-SLR cameras, the ergonomic design of the COOLPIX 8400 makes the camera easy to hold and operate. All controls and buttons have been carefully placed to enable a sure grip through composition and shooting and the COOLPIX 8400 has also been designed to offer swift response through easy operation and fast autofocus. Furthermore, it also features a versatile Vari-Angle 134,000-dot, 1.8-inch TFT LCD monitor which makes it easy to capture shots from unusual and imaginative angles. Additional features for further convenience With a choice of 15 handy Scene Modes, the COOLPIX 8400 enables the user to quickly select the best possible camera settings based on the photographic situation (i.e. portraits, landscapes, sports, etc.). The COOLPIX 8400 also has the ability to record movies with audio at a smooth rate of 30 fps. Furthermore, the COOLPIX 8400 also comes with Nikon s renowned PictureProject software included, which offers a wide range of functions to bring more enjoyment to digital photography and also has the power to embrace new abilities as quickly as Nikon makes them available

10 NEW RELEASES - COOLSCAN NEW RELEASES - COOLPIX 4200/

11 NEW RELEASES - COOLPIX 5100 NEW RELEASES - COOLPIX 5100 TThe compact, convenient 5.1 effective megapixel camera that delivers satisfyingly sharp results with easy operation. Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX 5100 to markets in Asia and Canada. Available in a choice of champagne gold or black, it s a lightweight new digital camera with slim dimensions, 5.1-megapixel performance and surprisingly simple operation. Building on the success and capabilities of the COOLPIX 4100 and featuring the same stylish grip, the COOLPIX 5100 feels comfortable in the hand and makes operation easy through its enhanced Graphic User Interface (GUI), which displays easy-to-see menus on a bright 1.6-in. TFT LCD monitor. Furthermore, all 5 Megapixels 14.5 MB Internal Memory RCP TO BE ANNOUNCED 3x Optical Zoom 15 Scene Modes controls are placed on the back of the camera for convenient access. The COOLPIX 5100 even has the advantage of 14.5MB of internal memory. This allows the user to shoot pictures when there s no SD memory card inserted, or copy shots between the internal memory and SD cards as desired. Like all other models in the popular COOLPIX series, the COOLPIX 5100 has been designed to make things simple for the user and to allow increased versatility without compromising the fun of the moment. In line with this it features 15 handy Scene Modes, four of which offer a Scene Assistance function. These do away with most of the preparation when shooting in common situations, achieving quality results when taking shots that range from sunsets to fireworks, to portraits. Users can also enjoy recording movies with sound, preserving special moments in a much more expressive way. With a high-quality 3x optical Zoom-Nikkor lens and 4x digital zoom, the COOLPIX 5100 gives users a high degree of control over the way they compose their shots. The COOLPIX 5100 makes it easy for the user to zoom in close on a single subject or person, zoom out to take group shots, and even use the handy Macro mode which can be used as close as 4cm so that small objects can fill the frame. However you compose, you ll find the COOLPIX 5100 achieves vibrant colors, faithful contrast, and impressive clarity all made possible by Nikon s advanced image processing algorithms. A range of other features make shooting more fun. Five Color options comprising Standard color, Vivid color, Black-and-white, Sepia, and Cyanotype can be used to achieve creative results. A handy AF-assist illuminator function makes it easier to achieve sharp focus when shooting in poor light. A useful Blur Warning function alerts users of shots compromised by camera shake, giving them the choice to record them or not. The COOLPIX 5100 is also compatible with a wide range of rechargeable and disposable batteries, including alkaline batteries, which are easy to find. There s even an AC adapter too, which is available as a handy option. Nikon COOLPIX 5100 Feature Highlights Exceptionally easy to use With slim dimensions, a surprisingly lightweight and the same stylish grip as the popular COOLPIX 4100, the COOLPIX 5100 enables comfortable shooting with a natural feel. To allow easy access to the variety of convenient functions, all mode dials and controls are located on the back of the camera, while a larger, clear LCD (1.6-in., 80,000-dot TFT) makes for easy composition and pleasing playback. Achieves satisfying results With 5.1 effective megapixels and a 3x optical Zoom- Nikkor lens, the COOLPIX 5100 blends high-level clarity with compositional freedom. It also offers the advantage of an AF-assist illuminator, which makes it so much easier to obtain sharp focus when shooting subjects in low light. Further convenience With 14.5MB of internal storage memory, the COOLPIX 5100 allows the user to take shots at any time, even when not carrying compatible memory media, and enables the copying of shots between the internal memory and SD cards as desired. It s also compatible with a wide range of rechargeable and disposable batteries, including alkaline batteries, which can be easily purchased virtually anywhere. Furthermore, underwater case WP-CP1 is available as an exciting option, allowing the user to push the limits of their digital photography by shooting in the rain, in the snow, or even when scuba diving to depths of up to 40m

12 NEW RELEASES - COOLPIX 4800 NEW RELEASES - COOLPIX 4800 The camera that adds fun and flexibility to digital photography with exceptional ease of use, 8.3x optical zoom performance and the clarity of 4.0 megapixels. Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX A high-quality compact digital camera combining 4.0-effective megapixel performance, a versatile 8.3x optical Zoom-Nikkor ED glass lens and a range of functions that make operation exceptionally easy, the COOLPIX 4800 brings new fun and flexibility to the digital shooting experience. One of the most distinctive features of the COOLPIX 4800 is its powerful 8.3x optical Zoom-Nikkor ED lens. Offering a focal range equivalent to that of a mm lens in 35mm photography and fast 1.3- second operation across its entire range, it enables all kinds of compositions ranging from wide-angle scenes to close telephoto shots. Despite its surprisingly compact dimensions, it incorporates one lens with two aspherical surfaces in addition to its two ED glass lens elements, and it also has a macro function which offers shooting from as close as 1cm (0.4 inches). Despite its wide-ranging capabilities, operation of the COOLPIX 4800 is simple. Its lightweight body is 4 Megapixels EVF Electronic View Finder RCP TO BE ANNOUNCED 8.3x Optical Zoom Nikkor ED Glass Lens S uper M acro As close as 1 cm more compact than any other digital camera in its class, and it has a well-designed grip that makes it easy to hold while shooting. Furthermore, all the mode dials and controls are located on the back of the camera body to enable more intuitive control and each button has one function to eliminate confusion. A high-resolution EVF (Electronic Viewfinder) adds compositional accuracy with a 97% field of view during shooting, and the COOLPIX 4800 also features a large 1.8-inch LCD monitor too, which is ideal for both the shooting and viewing of images. Innovative Nikon digital technologies achieve even higher quality and flexibility. A 4.0-million pixel 1/2.5-inch CCD sensor ensures exceptional clarity. High-precision 256-segment Matrix metering ensures consistently high-quality results when shooting in a wide range of situations. The COOLPIX 4800 also features Nikon s innovative BSS (Best Shot Selector) and AE-BSS (Auto Exposure BSS) functions too. With BSS enabled, the camera takes up to ten images then selects only the sharpest to save to memory. With AE-BSS enabled, the camera has the power to automatically select one from five shots with the best relative exposure. The COOLPIX 4800 even has the power to excel in low light conditions too offering noise reduction to maintain the quality of shots with longer exposures, an AF-assist illuminator that supports focusing in dark places and the advantage of a new built-in Speedlight flash. In many digital cameras, high-level technical advantages cannot be used without a high degree of understanding of camera operation. With the COOLPIX 4800, however, this simply is not the case. A choice of 15 different Scene Modes make it easy to achieve great pictures easily, while four of these modes also offer Scene Assistance, which aids in composition in even the most difficult situations. For convenience in terms of storage, the COOLPIX 4800 is compatible with popular SD memory cards. In addition, the COOLPIX 4800 has approximately 13.5MB of internal memory, which means you re always ready and able to shoot even when you re not using a memory card. The COOLPIX 4800 allows you to shoot up to an impressive 240 images when running on a single Rechargeable Li-ion Battery EN- EL1, or up to 360 images when using an optional disposable 2CR5 lithium battery. For images better suited to capturing subjects in motion, the COOLPIX 4800 provides continuous shooting capability for up to 8 images at up to 1.5 fps. It also offers a handy 3 shot buffer function and the innovative Multi-shot function, which allows 16 shots to be taken in succession then combined in a single image. For more expressive capture of movement, the COOLPIX 4800 also offers movie shooting with sound recording TV-size movies at the smooth rate of 15 fps. The COOLPIX 4800 also boasts a handy Voice Memo function, which allows up to 20 seconds of sound to be added to still images. The COOLPIX 4800 even has an exciting range of features that add further enjoyment beyond shooting. A useful Time Zone setting makes the COOLPIX 4800 an ideal travel companion, allowing the user to simply choose the appropriate time zone on the camera to set the correct time for wherever they happen to be. Direct printing is possible without the need for a PC whenever the COOLPIX 4800 is used with PictBridgecompatible printers. The COOLPIX 4800 also comes complete with Nikon s new PictureProject software too an exciting advancement that allows easy viewing, simple editing and a range of other features that add further fun to digital photography. Nikon COOLPIX 4800 Feature Highlights New convenience and flexibility The COOLPIX 4800 makes it easy for the user to shoot a great variety of pictures with the versatility of an 8.3x optical Zoom-Nikkor ED lens and the additional advantage of 4x digital zoom. Offering performance equivalent to a mm lens in 35mm photography, this powerful lens enables all kinds of pictures to be taken from wide-angle images to carefully composed telephoto shots. Pro Quality Nikkor lens technology means better pictures! Containing two ED elements and a lens with two aspherical surfaces, the lens of the COOLPIX 4800 works in combination with the camera s 4.0-megapixel CCD to achieve shots with a significantly higher level of clarity. Simple. Practical. Powerful. Lightweight, comfortable in the hand, and more compact than any other digital camera in its class, the COOLPIX 4800 exudes quality, convenience and true practicality. Its handy mode dial and all other controls have been ideally positioned on the back of the camera body. Its large 1.8-inch LCD monitor is as useful for composition as it is for the viewing of recorded shots. The COOLPIX 4800 also features a high-resolution EVF (Electronic Viewfinder) too, providing the user with the accuracy of a 97% field of view during shooting and a 100% field of view during playback

13 PORTRAIT PHOTOGRAPHY PORTRAIT PHOTOGRAPHY WORLD OF PORTRAIT PHOTOGRAPHY By Max Sim Most of the consumers purchase a digital camera for taking their day-to-day life and most of the shots have a human subject in it. We cannot deny the fact that we use our camera mainly for taking special events with friends and relative. All cameras can be used for portrait taking such as Nikon entry level Coolpix 2200 up to professional Digital SLR. The main differences are the Professional or Prosumer level cameras will allow you to have more control on various settings of the camera. WHAT IS A PORTRAIT? Portrait Photography will emphasize not only on posture but on the person s personalities, characteristic as well as the story that the subject wish to convert to the audience such as glory of a runner at the finishing line. Therefore anyone can be a portrait photographer but just how good are you to it. A key thing to remember in portrait taking is that you don't usually want anything else in the photo that is more interesting or eye-catching than the people. However depend on the feeling that you want the viewers to have, sometime a portrait can be make more interesting by including background or foreground objects or images that compliment or add to the character of the person. Two main types of portrait: 1. Facial Portrait Emphasize heavily on facial expression. 2. Upper Torso or full body Taking the background into consideration to enhance the impact of the portrait. STEP 1: SETUP The first step before you embark onto portrait shooting, you will have to take note of various factors such as the basic setup of equipments, accessories and other external factors that are required to produce that great shot Backdrop You can put up an outdoor stage if you prefer outdoor shooting. However if you are doing the shoot indoor, you may wish to setup a backdrop with a huge piece of cloth or paper. If none is available, you may wish to find a plain wall as your backdrop. If your focus is on a close up portrait of the subject face, it is better to find a plain or uninteresting background. There isn t any right or wrong in portrait photography. If you wish to produce underexpose (Lo-Key) or overexpose (Hi-Key) shot to bring out certain mood, by all means go for it. PHOTO: WILLY FOO Example of a Lo-Key shot that creates dramatic, mystic and artistic feel. This form of portrait is often used in Nude Portrait. Giving the audience space for imagination. Example of a Hi-Key shot helps to smoothen complexion as well as create a joyous feel. PHOTO: WILLY FOO PHOTO: WILLY FOO The above shows an example of using outdoor (greenery) as the backdrop. Notice how well the subject stands out from the blur green background. The above shows an example of using a black backdrop. The backdrop can be a large piece of paper or cloth. When using color backdrop it is important to note the color used. If the backdrop is dark, the subject should dress something that is more contrast like red against black backdrop. PHOTO: WILLY FOO 22 23

14 PORTRAIT PHOTOGRAPHY PORTRAIT PHOTOGRAPHY STEP 2: Interact with your subject It is rather difficult to be able to understand a person s mood and personalities with one glance of the eyes. You may have to spend some time interacting with the person and that is the fastest way to get the correct information. From your conversation, you may know what are his hobbies, occupation and current moods. STEP 3: Make your subject at ease After getting to know your subject, you will have to put him at ease. Normally kids are more willing to pose than an adult. Kids are rather creative and may be a good subject to start. However most of the time, our subject is an adult and due to self-consciousness they are the most difficult manipulate and obliged to your command to smile or pose. Therefore it is important to make your adult subject at ease. PHOTO: WILLY FOO The portrait of the old man smoking creates a mood. It is done with the light coming in from the side window. PHOTO: WILLY FOO You may wish to show him some of the portrait photos that you have taken and suggest or allow him to suggest posture for your shoot. The key is interaction. You can also play some soft music to put the subject at ease that is why when you see a fashion shoot on television, the music is always blasting with the hippest hits in town to get the model going. Once you get the subject at ease or in the mood, it is time to get down to work. Lighting You may not need to invest in expensive studio light for lighting up your subject. Your day-to-day object can be use to create nice ambient for your shoot. For example, you may wish to use a candlelight or light coming in from the Windows as your light source. Often using flash will throws a black shadow behind your subjects and can make them look two-dimensional and pale looking. A low shutter speed will cause image to be blur if you move the camera or when the subject moves. Props You may need to provide certain props such as Mirror, Comb and hairspray is the subject need to tidy up. A simple chair or table will be useful to the subject for different pose such as lying on the table. Long healthy hair is one of her greatest asset, therefore flaunt it and you will be surprise the impact it has on the final output. For example, if the person is an artist, you may want to photograph him with his color palettes with dash of colors on his or her shirt or if her greatest asset is her hair, ask her to flaunt it while you capture her. The person need not stare into the camera but he or she can continue painting while the photographer capture him or her at various angles. If you wish to capture the nature ambient of the room and your subject, avoid using the flash as it may flatten your image and you may not be able to get the ambient that you want. Tripod A sturdy tripod might be useful when taking portrait without flash as the indoor lighting may not be sufficient and cause the camera to reduce its shutter speed to a relatively low setting such as 1/15 of a second. The portrait above shows the use of the candlelight to create the required lighting effect. It gives a very warm feeling isn t it? PHOTO: WILLY FOO If the shooting goes well, praise the subject and boost his or her confident and he or she may come up with some more interesting pose for you. Keep in mind that it is the person who is emphasized in a portrait, not his or her surroundings. Viewers of the portrait should see more than just a recognizable photograph of someone. The picture must contain mood, show personality and character, allowing the viewer to draw conclusions about the person in the portrait. Kids are playful and creative by nature, they are also the most obliging subject to take. We often see kids making funny faces or funny pose in front of still and motion camera. That s their natural side

15 PORTRAIT PHOTOGRAPHY PORTRAIT PHOTOGRAPHY STEP 4 : Basic Posing Although Portrait taking has a strong emphasize on Facial Expression as well as upper torso positioning, it is important that if the subject is standing, his standing pose will affect the overall posture. When a person sitting up or standing up with his or her head looking straight into the camera will create a relatively dull and serious mood. This can be use for formal portrait shooting for Identification card, Passport or Driving License Photos. Everyone wants to look perfect in a portrait, however most of the time we are not be perfect. The photographer will have to find ways to convert or cover up the negative factor and bring out the best in us. We will provide you a list of issues to look up for as well as tips on how to overcome these when photo shooting your subject. These are recommended pose and setup, which serve as a reference only. ISSUES Ears : Large Ears Spectacle Wearers RESOLUTION Show only one ear Or Shadow the other ear Shoot with empty frame Or Position the spectacle away from the light Or Bounce up the light or position the light high so that there will minimum reflection from the glass piece. ISSUES RESOLUTION Body : Plump The most common request to the photographer is Please make me look slim. Here we are going to teach you the basic of posing to make your subject look slim. Face: Round or Fat Face: Thin Face: Wrinkled or Deep Facial Lines Face: Scar, Acne or Pimpled affected Neck: Multiple Chins Eyes : Different Size Eyes : Blinking Eyes : Sleepy Raise the camera angle slightly or shoot at an angle. Place the subject facing the camera Use Softer Frontal Flash (Hi-Key Photography) this will help in creating a smoother complexion. Use lighting to shadow the problem areas. Or recompose your shot so that the affected area is hidden. Ask the subject to stretch his or her neck and lean towards the camera. It is important to tell the subject to keep his or her chin up and stretch out a bit to make the multiple chins less obvious. Shoot from a higher angle by placing more emphasize on the head. Position the subject in a way that the larger eye is close to the camera and the other in shadow. This technique is to trick the audience into thinking that things that are nearer to our viewing angle will naturally be bigger Or Ask to subject not to look into the camera and recompose your shot accordingly If your subject is a blinker, time your shot and capture after the eyes blink. You may need to take multiple shot and choose the best Most of the photographers will advice the subject to have an early rest the night before. It is also important that the subject does not drink too much before going to sleep, as this will cause the eyes to look puffy. If the subject has natural small or weary eyes, the photographer will have to find an angle, which will not emphasize too much on his or her eyes. The photographer can take at a side angle or have the subject looking elsewhere when the shoot is on. The photographer may also need to alert the subject that he is going to shoot and keep his or her eyes wider. Hand Posing Tips The usual way for photo taking : The subject is standing straight with both hand on the side and looking straight. If the subject is positioned at 45 degrees, the subject will look slim. If your subject put his or her foot out, it will make the subject taller. Just before the camera snap, tell your subject to breath in to tuck in the tummy to look slimmer. Besides playing with body posture, you may wish to try posing the subject with different hand positioning. There are some tips to follow to create better posture. Try not to show the flat surface of the subject s hand. Try to bend the fingers slightly at the joint The hand posture for Male should be more closed, female should be more open. Use opposing diagonals: ie head resting on arm; each pointing in opposite directions. For female, the hand facing the camera can be place on the shoulder while the other hand on her waist as shown in the image on the left. Follow the above tips only serve as a quick guideline. It all ends up on how you want to present your subject to the viewing audience. PHOTO: WILLY FOO Never be afraid of the making mistake, as you will learn from it

16 SINGAPORE FASHION WEEK FEATURED PHOTOGRAPHER - WILLY FOO PORTFOLIO : WILLY FOO I distinctly remember the first time I had my hands on my dad s camera when I was just about 4 years old. Seeing images shift in and out of focus as I turned the lens fascinated me beyond my realm of understanding. Hearing the shutter trip was an exceptional feeling that lingered in my memory for the next 15 years. Being unable to financially support film costs & development, I decided to wait for digital technology. When the first digital camera delivered reasonable colour reproduction at 640*480, I bought my first set. Since then, it has been a non-stop pursuit of digital imaging, pushing the limits of digital technology and photographic knowledge. Having no formal training, learning the ropes was a process of trial & error. Fortunately digital technology shortened the learning curve without incurring hefty development costs. My first serious hobbyist camera was the Nikon Coolpix 950 which featured full manual control at 2 megapixels which no other cameras within the price range came close in After doing intensive research, I flew to Tokyo to lay my hands on the first set, 4 months ahead of availability in Singapore. Since then I ve also used it s successors like the Coolpix 990 & the The swivel design together with the BSS (Best Shot Selector) mode provided remarkable flexibility which even the professional DSLRs are not able to provide. The BSS feature also contributed to the strong macro capabilities of the Coolpixes, allowing uncomplicated setups to produce stunning macros & close-ups. likes sports and portraits. The speed of the F2.8 lens allowed quick focusing and beautiful photos even in less than optimal lighting conditions. The 200mm end of the lens produced flattering portraits & a beautiful background blur (bokeh). Nikon became the natural choice when the F&B publication company and events company I worked for required a complete system to cater to their range of photography needs which included outdoor/studio food photography, portraits & live event photography. The Nikon D1X professional body coupled with the PC Micro-Nikkor 85mm f/2.8d was an excellent performer in food photography. During a high profile F&B event, we demonstrated live photography even before the Nikon WT-1 wireless transmitter was available. A Nikon D100 was cabled via USB to a wireless notebook in a backpack transmitting photos to another notebook which is hooked up to a projector. I wrote scripts in windows and actions in Adobe Photoshop to handle the workflow which automatically resized, watermarked and sent a copy to the projector and a live website at the same time. It was instant gratification and talking point as guests witnessed photos immediately gets projected on the big screen. The arrival of the D2H pushed the envelope of digital technology, the response of the camera surpassed human psychomotor ability and the incredible buffer meant I never had to miss an opportunity due to camera limitations. The versatility of the D2H together with the ittl flash system as well as the WT-1 wireless transmitter opened up new avenues of commercial opportunities. The quality of the 4.0 megapixel sensor allowed me to print 3m wide advertising banners to a happy clientele. PHOTO: WILLY FOO Singapore Fashion Week D2H with AF Zoom-Nikkor mm f/2.8 ED The Nikon D100 marked my foray into the world of serious photography. Being a nature photography enthusiast, I decided to bite the bullet and acquired a AF-S Nikkor mm f/2.8 lens. This formidable combination opened up new areas of photography As a happy Nikon user, I continue my pursuit of continual learning & sharing, with each mistake comes a new learning opportunity. I will however, miss BSS. Willy Foo can be reached at: or willy@sp.com.sg 28 29

17 FEATURED PHOTOGRAPHER - WILLY FOO FEATURED PHOTOGRAPHER - WILLY FOO Buzz Off D2H with Tamron 180mm Matrix Underground D2H with AF-S DX Zoom-Nikkor 12-24mm f/4 IF-ED Eye Popping Action D2H with AF Zoom-Nikkor mm f/2.8 ED I love my Brother - D2H with AF Zoom-Nikkor mm f/2.8 ED 30 31

18 PHOTO CONTEST WINNER PHOTOGRAPHY CONTEST THE WINNING ENTRY OF FOCUS MACRO SHOT PHOTOGRAPHY CONTEST FOCUS PHOTOGRAPHY CONTEST Send in your best Portrait Shot and WIN a Nikon Coolpix 4200 Digital Camera worth S$699 plus a chance to have your work featured in our next PHOTO: DAVID J ZHANG issue. Contest is open to all Nikon users. To participate, fill in the form and attach it with your entry FOCUS PHOTOGRAPHY CONTEST - PORTRAIT Name: Age: Male Female Address: Contact No. (HP): Closing Date: 15 December 2004 Send entry to: Title: CRAWLING MOSQUITO WINNER Title of Photo: Photo Taken by (Model & Setting/Mode): Contact No. (O): FOCUS PHOTOGRAPHY CONTEST - PORTRAIT Nikon Singapore Pte Ltd 11 Chang Charn Road #02-01 Shriro House Singapore EKO WIBOWO Photo Taken by (Model & Setting/Mode) Nikon D70 1/60 sec, F/22, AF Nikkor 60mm F/2.8 D Micro Lens TERMS & CONDITIONS Eligibility Open to all Nikon users residing in Singapore except Nikon staff; photo must be taken by Nikon camera only Each photographer is only allowed one entry with one photo Only prints in 8X10 size will be accepted or send to focuspc@nikon-asia.com. For more information, please visit: Print submitted are not returnable Nikon will not be held for entries lost or damaged Nikon reserves the rights to use any photograph entered for publicity and other purposes related to the contest The entries will be judged on their relevance to the theme, creativity and overall technical quality The winner will be notified by post and his/her name will be published in the next issue of FOCUS 32 33

19 EVENTS EVENTS WELCOME & FAREWELL DINNER 12 August 2004, Minjiang Restuarant, Goodwood Park Hotel August 12 was the day Mr Lee Hsien Loong sworn as Singapore s third prime minister and that was also the same day we officially introduced our new MD to our authorised dealers at the welcome and farewell dinner. From Left: Mr S L Chee (Lord s Camera), Ms Brenda Ang & Mr Francis Tan (Apo). Mr Iwaoka has left for his new assignment at Shinagawa headquarter in Tokyo, Japan after dedicating his four years and nine months in Nikon Singapore. Succeeding him is Mr Yasuyuki Ohtsuka whom we see will lead Nikon Singapore through the challenging road ahead. From Left: Mr Sean Kek (Ngen Seng), Mr Loh (M.S. Color), Mr Albert Ng (T K Photo) & Mr Y. Ohtsuka. From Left: Mr Y. Ohtsuka, Mr Albert Ng (T K Photo) & Mr T. Iwaoka. On behalf of everyone in Nikon, I would like to express our greatest appreciation and gratitude to Mr Iwaoka for his wise leadership and management which helped us in establishing a firm foundation for our company. We hereby wish him the very best as he embarked on his next chapter in life. From Left: Mr Sean Kek (Ngen Seng), Mr Patrick Tay (Boon & Co.), & Mr Jeffrey Low. From Left: Mr Marc Fung, Mr Loh (M.S. Color), Mr H. Sonobe & Mr Y. Yoshimoto. From Left: Mrs Wendy Chai (Ishida Marketing), Mr William Tan (Tan Union) & Ms Helen Wee. Enjoying a happy meal together. From Left: Mr Andy Hoo (Pertama) & Mr Y. Ohtsuka. From Left: Mr Willian Toh (Cathay Photo), Mr Y. Ohtsuka, & Mr T. Iwaoka. From Left: Mr Gope Ramchand (Gope s Foto), Mr Andy Hoo (Pertama), & Mr Jeffrey Low. From Left: Mr T. Iwaoka & Ms Brenda Ang

20 EVENTS EVENTS COMEX August 2004, SICEC With PC Show just over two months ago, it was amazing that Comex show still managed to attract 580,000 of visitors, making it the highest turnout rate to-date compared to the past few shows. Even thought the visitors were spoilt with choices, we are thankful to the strong pool of supporters flocking to our booth checking out our cameras, attractive bundles and Nikon babes! Our D70 Digital SLR camera once again emerged as the top selling model followed by Coolpix 4100 and Coolpix 4200 which also contributed to our fine performance. We have done extremely well with the co-operation of our dealer, Ngen Seng Pte Ltd and have generated the highest turnover we ever achieved so far in this type of show. COMEX SHOW 2004 COMEX SHOW 2004 COMEX SHOW 2004 COMEX SHOW

21 PHOTOGRAPHY CONTEST FREE ENJOY DIGITAL PHOTOGRAPHY WORKSHOP WITH YOUR NEW NIKON DIGITAL CAMERAS* NOW! Effective from now, when you purchase a Nikon digital camera*, you are just a step away from enjoying great photography with the guidance of professional photographers. FREE PHOTOGRAPHY WORKSHOP Take A Step & Plunge Into Great Photography FOR FREE! A free workshop will be conducted to arm you with knowledge that allows you to fully explore and harness the powerful features in your new Nikon digital camera*, creating quality images that you are proud to exhibit. To enrol, simply log on to our website: or call SAFRA at Tel: Organised by: Brought to you by: Photo: The Straits Times *Available to selected Nikon Digital Cameras only. Conditions apply

22 EVENTS 40 41

23 Q & A CONTEST Q & A CONTEST EVENTS WIN a Creative MP3 Player MX 100 worth S$199??? Questions: Q1. What is the Optical Zoom range of Coolpix 8800 in 35mm format? 1) 24-85mm 2) mm 3) mm 4) mm Q2. Which group of Speedlights are TTL compatible with Coolpix 8400 and 8800? Prize sponsored by: LORDS Cameras & Watches Simply send this completed coupon with your answers to: FOCUS Q & A Contest, Nikon Singapore Pte Ltd 11 Chang Charn Road, #02-01, Shriro House, Singapore by 15 December ) SB-800 & SB-600 2) SB-80DX & SB50DX 3) SB-27 & SB-28 4) SB-600 & SB-30 Q3. What is the Macro (Close-up) range of Coolpix 8400? 1) 4cm 2) 3cm 3) 2cm 4) 1cm Q4. How many Color Options does Coolpix 5500 has? ANSWER: Q1. Q2. Q3. Q4. 1) 4 2) 5 TERMS & CONDITIONS: 3) 10 4) 15 NAME: NRIC: This contest is opened to all readers except employees of Nikon Singapore Pte Ltd Prize must be taken as provided and is neither transferable nor exchange for cash Winner will be notified by post ADDRESS: WINNER OF FOCUS 4 TH ISSUE Q&A CONTEST TELEPHONE (HP/O/R): Name: Ms Pang Wan Ching NRIC: S A ANSWER: Q1: 1 Q2: 4 Q3: 4 Q4:

24 COMING EVENTS/CONTACTS COMING EVENTS EXHIBITION 2004 MAR AUG NOV DEC Exhibition Name : SITEX 2004 Content : IT Exhibition Date : November 2004 Venue : Singapore EXPO PHOTO: DAREN TAN Service Centre : 11, Chang Charn Road, #02-01, Shriro House, Singapore Service Hours : Monday Friday (Closed on Weekends & Public Holidays). 9am 5pm Service Hotlines : Tel: (65) / , Fax: (65) , servicesg@nikon-asia.com Sales & Marketing Hotline : Tel: (65) , Fax: (65) , mktsg@nikon-asia.com Technical Support : nikonsg@nikon-asia.com AUTHORIZED DEALERS: [ Ang Mo Kio Central ]: M.S. Colour Service [ Causeway Point ]: Posh Photo (Metro Dept Store) Standard Photo [ Centrepoint ]: Max Photo [ Far East Plaza ]: Ngen Seng [ Holland Village ]: Parisilk [ Junction 8 ]: Standard Photo [ Lucky Plaza ]: Aik Seng Photo Apo Foto Ishida Marketing Lord s Camera [ Marina Square ]: Cathay Photo [ Mustafa Centre ]: Mohamed Mustafa & Samsuddin [ Pagoda Street ]: Max Photo [ Peninsula Plaza ]: Cathay Photo De-Luxe [ Peninsula Shopping Complex ]: Ishida Marketing [ People s Park Complex ]: Tan Union [ Raffles City ]: Boon Hi-Tech Superstore [ Sembawang ]: Parisilk [ Shaw Towers ]: T K Foto [ Sim Lim Square ]: Alan Photo Dynasty Audio Nobel Photo Song Brothers [ Changi Airport T1 ]: Boon & Co [ Changi Airport T2 ]: Boon & Co [ Suntec City Mall ]: Boon Hi-Tech Superstore [ Tanglin Shopping Centre ]: Gope s Foto [ Wisma Atria ]: Standard Photo [ Yishun ]: M.S. Colour Service CHAIN STORES: [ Ables Foto s (Best Denki) ]: Century Square IMM Building Ngee Ann City Plaza Singapura [ Courts ]: Ang Mo Kio Central Bukit Timah Causeway Point Centrepoint [ Harvey Norman ]: Funan The IT Mall Jurong Point Millenia Walk Raffles City