A quarterly newsletter from NIKON ISSUE 22 APR 09 MICA (P) 126/06/2008

Transcription

1 A quarterly newsletter from NIKON ISSUE 22 APR 09 MICA (P) 126/06/2008

2 QUICK GLANCE HAT S WITHIN FEATURED PRODUCT NIKON D5000 COOLPIX L19/20/L100/P90/ S220/S230/S620/S630 AF-S DX Nikkor 35mm f/1.8g AF-S DX Nikkor 10-24mm f/ g ED NIKON MY PICTURETOWN CAMPAIGN Care to Give Campaign PHOTOGRAPHY TIPS BY STEVEN YEE Single Light Photography CONTEST Result of Issue 21th Photography Contest Focus Photography Contest FEATURED PHOTOGRAPHER Imran Ahmad FEATURED PHOTOGRAPHER Lim Han Hong Q & A CONTEST 90 EVENT Nikon Club Photo Outing NPS ANNOCEMENT 88 CONTACTS

3 FEATURED PRODUCT - NIKON D5000 Focus Newsletter was created just for you, our Nikon Customer, to keep you updated with Nikon's latest developments and products. Each issue of FOCUS will be packed with information, valuable tips, insightful profiles and more Magapixels Nikon DX-Format CMOS sensor 2.7-inch Vari-angle LCD monitor for free-angle adjustment Easy Live View shooting using LCD monitor 19 Scene Modes D-Movie for shooting movies Variety of in-camera editing functions GPS Unit GP-1 We're here for you, and we look forward to building on a relationship that Nikon has developed with its customers over the years, and taking it to new heights! Editor Brenda Ang Contributors Max Sim Co. Reg. No K Production Wang Design Station To obtain a copy of our newsletter every quarterly, kindly log in to for free subscription. Thank you and enjoy reading! Distributor Nikon Singapore Pte Ltd 80 Anson Road #10-01/02 Fuji Xerox Towers Singapore Tel: (65) Fax: (65) Feedback focus@nikon-asia.com Website AN INNOVATIVE 2.7-IN. VARI-ANGLE MONITOR, OUTSTANDING 12.3-MEGAPIXEL IMAGE QUALITY, D-MOVIE CAPABILITY, AND EXPANDED SCENE MODES DELIVER RENOWNED NIKON QUALITY IN A FUN, EASY-TO-USE DIGITAL SLR. Tokyo Nikon Corporation is pleased to announce the newest addition to its family of quality DXformat digital SLRs, the D5000. With a robust feature set and simple operability backed by Nikon s superlative technology, the D5000 is the ideal choice for both entry-level digital SLR users and those looking for an upgrade to raise their level of photographic expression. The D5000 features a versatile Vari-angle LCD monitor that can be viewed in normal position flush against the camera back, or swung out and rotated and/or tilted. This unequaled freedom of movement adds a unique level of creativity to Live View shooting, allowing easy viewing from virtually any perspective. When not in use, the monitor can be stowed with the LCD panel facing the camera back, essentially becoming its own rugged monitor cover. Measuring 2.7 inches with 230,000-dot resolution, the monitor provides 100% scene coverage in Live View and assures accurate image review. The D5000 inherits the same brilliant image quality from Nikonís highly regarded DX-format Front cover by IMRAN AHMAD April 14, Pygmy Seahorse Nikon D70s, AF-S VR Micro-Nikkor 105mm f2.8g IF-ED 003

4 FEATURED PRODUCT - NIKON D5000 FEATURED PRODUCT - NIKON D5000 digital SLR, the D90. Featuring a 12.3 effective comfortable view from virtually any shooting megapixel CMOS sensor, Nikon s exclusive EXPEED perspective. The monitor can also be stowed with image processing system, and compatibility with the LCD panel neatly tucked against the camera a comprehensive selection of NIKKOR lenses, the back to protect the screen when not in use. D5000 produces highly detailed images that exhibit smooth tonal gradation, outstanding color Nikon DX-format 12.3-megapixel CMOS reproduction, and low noise across a wide ISO image sensor sensitivity range. EXPEED also contributes to streamlined handling of advanced imaging features such as Nikon s original Scene Recognition System with Face Detection and Active D-Lighting. of challenging shooting situations. Scene Modes even include example images for each mode to make selection easy for anyone. At 12.3 effective megapixels, the D5000 produces high-resolution images with outstanding enlargement capability. The high signal-to-noise ratio results in images with extremely low noise In addition to superior imaging capabilities, the D5000 offers excellent photographic performance thanks to continuous shooting as fast as 4 frames per second, advanced 3D Color Matrix Metering II for outstanding exposure accuracy, 11-point selectable autofocus, and four Live View AF modes, along with automatic exposure and white balance bracketing functions. There is also a new Quiet Shooting mode that reduces mirror cycling noise for quieter shooting in environments where minimal noise is desired. Ease-of-use is a hallmark of Nikon digital SLRs and the D5000 successfully carries on this tradition, both in form and function. The compact, agile body boasts an intelligent layout with controls sensibly positioned for easy operation, while 19 automatic Scene Modes add point-andshoot ease for beautiful results in a wide variety Extensive in-camera image control is available using Nikon s Picture Control System, which allows users to customize key image capture characteristics to suit personal preferences. For additional creative control, the D5000 includes a comprehensive set of in-camera editing functions via its Retouch Menu that enhance photos with a variety of effects ó without the need for a computer. Combining famous Nikon quality and high performance, the D5000 opens the door to a level of creative expression never before possible in a camera so fun. NIKON D5000 FEATURE HIGHLIGHTS New Vari-angle monitor The innovative Vari-angle monitor swings down approximately 90º and rotates 180º, allowing users to easily shoot from interesting angles in Live View mode. Featuring a bright 2.7-in. 230,000-dot LCD, the new monitor provides a even when shooting at high ISO settings. Normal ISO sensitivity is ISO 200 to For added shooting versatility, a Hi 1 setting increases sensitivity to ISO 6400 while a Lo 1 setting decreases it to ISO 100. Specially designed EXPEED image processing system The D5000 is equipped with Nikonís exclusive EXPEED image processing system. This leadingedge technology provides the power to process the large amount of data generated by the D5000 s 12.3-megapixel CMOS sensor. EXPEED realizes excellent resolution, long tonal scale, and superb color while also making possible fast processing of the D5000 s advanced imaging functions such as Scene Recognition with Face Detection, Live View AF, and Active D-Lighting all of which demand tremendous processing capability. Live View shooting Nikon s versatile Live View shooting, now enhanced by the D5000 s Vari-angle monitor, can be accessed with one-touch ease by pressing the Live View button. Autofocus with Live View has been further improved by the addition of Subject tracking AF, which automatically locks onto a pre-selected subject and maintains focus on it even if it momentarily leaves the frame. This mode joins three other contrast-detect AF modes with which the D5000 is equipped: Face priority AF (which automatically detects up to five faces in a scene then focuses on the closest face); Wide area AF (which offers a large AF area for optimal handheld shooting) and; Normal area AF (which provides pin-point focusing accuracy for excellent results when using a tripod). Movie clips with D-Movie In response to user demand for video shooting capability in digital SLRs, the D5000 includes Nikonís D-Movie function. First available on the Nikon D90, D-Movie gives users the flexibility to shoot Motion JPEG movie clips in different formats at a smooth 24 frames per second. For highquality playback on HDTVs, the D5000 produces clips at 1,280 x 720 pixels. Users who want to view on standard computer monitors or upload to photo sharing websites can shoot at 640 x 424 pixels or 320 x 216 pixels, respectively. Because the D5000ís sensor is much larger than that of a typical camcorder, movie clips display superior image quality and low noise even when shot at high ISO settings. Additionally, the D5000 s compatibility with NIKKOR AF-S and AF-I lenses opens up a wide range of possibilities for dramatic expression, from fisheye and wide-angle shots to long telephoto scenes and extreme close-ups. February 3,

5 FEATURED PRODUCT - NIKON D5000 FEATURED PRODUCT - NIKON D Scene Modes Scene Modes empower users to obtain great looking shots in a variety of situations with pointand-shoot ease. These modes adjust exposure, white balance, Active D-lighting, and Picture Control settings depending on the selected mode. Six commonly used modes can be selected using the D5000 s mode dial, while the remaining 13 are accessed by setting the mode dial to SCENE then simply turning the command dial to make the selection. To assist in determining the best mode, the D5000 displays a sample photo as each mode is selected. Newly added modes are Pet portrait, Candlelight, Blossom, Autumn colors, Food, Silhouette, High key, and Low key. Scene Recognition System with Face Detection System In order to accurately adjust exposure and white balance as well as assist autofocus, the D5000 utilizes a 420-pixel RGB sensor to analyze color and illumination over the entire scene milliseconds prior to exposure. This allows the D5000 to better evaluate scene content, resulting in improved exposure for better image quality while also boosting autofocus performance. Additionally, the D5000 detects human faces using its Face Detection System. Active D-Lighting The D5000 incorporates Nikonís Active D-Lighting function to vastly improve details in the shadows and highlights of high-contrast scenes. Like the Scene Recognition System, Active D-Lighting utilizes the 420-pixel RGB sensor to analyze a scene then adjust exposure to achieve images that closely resemble what the human eye sees. During processing, this function also restores details in areas of the image that exhibit image loss. There are six Active D-Lighting settings Auto, Extra high, High, Normal, Low, and Off along with a bracket mode that allows users to shoot one image with Active D-Lighting and one without. 11-point AF system with Multi-CAM 1000 autofocus module Employing 11-point autofocus driven by Nikon s Multi-CAM 1000 autofocus module, the D5000 delivers fast, precise focus over a wide area of the frame when shooting through the optical viewfinder. Four versatile AF modes are available: single-point AF for stationary subjects, especially ones that are off-center; dynamic-area AF for moving subjects; auto-area AF when you want the D5000 to automatically determine the proper focus method and; 3D-tracking (11 points) AF for maintaining focus on subjects even if the composition changes. to suit personal preferences.six settings are available ó Standard, Neutral, Vivid, Monochrome, Portrait, and Landscape along with the ability to create up to nine custom Picture Control settings. Photo editing After shooting, the D5000 s newly expanded photo editing functions allow for in-camera retouching, lessening the need for a computer to enhance or modify images. The D5000 introduces several new editing options under its Retouch Menu, including Soft Filter, Perspective Control (which helps correct distortions in perspective), and Color Outline (which creates monochrome outlines of objects in images by eliminating color and tonal gradations). Original Image Outline of Image Each editing function is applied to a copy of the image, with the original left unmodified. Nikon Integrated Dust Reduction System Dust reduction is handled by the Nikon Integrated Dust Reduction System. This is a comprehensive Picture Control System The Picture Control System of the D5000 gives users the ability to customize key image capture characteristics solution that reduces generation and accumulation of dust and also provides measures to remove

6 FEATURED PRODUCT - NIKON D5000 FEATURED PRODUCT - AF-S DX Nikkor 35mm F/1.8G dust. A key element of the solution is the Airflow Control System, which directs dust away from the image sensor. The system also includes an image sensor cleaning function that activates automatically when the D5000 is powered on. This vibrates the low-pass filter (located in front of the sensor) to free it from dust. Nikon D5000 Other Features On-demand grid lines both when shooting via the optical viewfinder and in Live View mode. Extensive playback options that allow viewing Long-lasting Rechargeable Li-ion Battery EN-EL9a that provides up to 510 shots per charge. (CIPA standard, with AF-S DX NIKKOR 18-55mm f/ g VR and flash fired at full power once every other shot.) Compatible with the optional ML-L3 Wireless Remote Control. There are two shutter release modes available when using the control: Quick mode for immediate triggering of the shutter release and Delayed mode, which delays triggering for two seconds. Compatible with the optional GPS Unit GP-1, which automatically appends longitude, latitude, altitude, and time information to the NIKON S FIRST DX-FORMAT 35mm SINGLE- FOCAL-LENGTH LENS AF-S DX NIKKOR 35mm F/1.8G Tokyo Nikon Corporation is pleased to announce the introduction of the DX-format 35mm singlefocal-length lens AF-S DX NIKKOR 35mm f/1.8g, which offers a picture angle equivalent to a focal length of 52.5mm in FX and 35mm formats. of images one at a time or in batches of 4, 9, and 72 as well as Calendar view that organizes images by shooting date and time. A histogram display is also available that shows exposure data for a magnified area of the image. EXIF data of each image. Compatible with the optional Remote Cord MC-DC2, which enables remote shutter release and time (bulb) exposures. The AF-S DX NIKKOR 35mm f/1.8g features a large maximum aperture of f/1.8 enabling effortless handheld shooting in dark settings, such as a dimly lit room. This lens makes it easy to create large, beautiful blur effects. And the Direct HDTV connectivity via built-in HDMI (High-Definition Multimedia Interface) connector. Includes Nikon ViewNX image browsing and editing software, which lets you organize, label, and select images as well as perform NEF (RAW) image editing adjustments and conversions. built-in Silent Wave Motor (SWM) ensures fast, quiet autofocus, even with SLR models that do not have a built-in motor, such as the D40 series and D60. Highly durable shutter unit tested to 100,000 cycles. Compatible with all NIKKOR AF-S and AF-I lenses that have an autofocus motor. Built-in flash with a guide number of approx. Image data from the D5000 can be used with optional Nikon Capture NX 2 photo-editing software, which features patented U Point technology and powerful tools for quick and easy photo editing, including enhanced NEF (RAW) Editing. The AF-S DX NIKKOR 35mm f/1.8g is the first single-focal-length lens with a normal picture angle developed exclusively for Nikon s DX format. It is a compact, lightweight model that achieves the high reproduction performance unique to single-focal-length lenses at an affordable price. This lens is most suitable for natural portrait and 17/56 (ISO 200, m/ft., 20ºC/68ºF) and support landscape shooting. for Nikon s i-ttl flash control. Support for the Nikon Creative Lighting System when using SB-900 or SB-800 Speedlights, or the SU-800 Wireless Speedlight Commander. RCP S$399 Feb. 9,

7 FEATURED PRODUCT - AF-S DX Nikkor 35mm F/1.8G FEATURED PRODUCT - AF-S DX NIKKOR 10-24mm f/ g ED Note: Although DX NIKKOR lenses can be attached to 35mm film and APS cameras, they cannot actually be used with them due to their small image circle. When the lens is mounted on a Nikon FX-format digital SLR, with the image area in the shooting menu set to Auto DX crop (default), DX crop is selected automatically. AF-S DX NIKKOR 35mm F/1.8G MAJOR FEATURES DX-format, normal single-focal-length lens with 35mm focal length (picture angle is equivalent to a focal length of 52.5mm in FX and 35mm formats) Large maximum aperture of f/1.8 AF-S DX NIKKOR 35mm f/1.8g Specifications Focal length Maximum aperture Minimum aperture Lens construction Picture angle Closest focus distance No. of diaphragm blades Filter/attachment size Diameter x length (Extension from lens mount) Weight Approx. Supplied accessories Silent Wave Motor (SWM) ensures smooth, quiet AF operation High-performance optical system with aspherical lens delivers superior reproduction capability Compact, well-balanced design when attached to small SLRs Two focus modes available ó M/A (manualpriority autofocus) and M (manual focus) Metal mount Natural blur effect thanks to seven-blade rounded diaphragm 35mm f/1.8 f/22 8 elements in 6groups (with one aspherical lens) m/0.98ft. 7 (rounded) 52mm Approx. 70 x 52.5 mm / 2.8 x 2.1 in. Approx. 200 g/7 oz. 52mm snap-on front lens cap LC-52, Rear lens cap LF-1, Bayonet hood HB-46, Flexible lens pouch CL-0913 Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. February 2009 AF-S DX NIKKOR 10-24mm f/ g ED NIKON DX-FORMAT, ULTRA WIDE-ANGLE 2.4X ZOOM LENS WITH A FOCAL LENGTH OF 10 TO 24mm Tokyo Nikon Corporation is pleased to announce the new AF-S DX NIKKOR 10-24mm f/ g ED lens with built-in Silent Wave Motor (SWM) for Nikon DX-format digital SLR cameras. Compact and lightweight, this ultra wide-angle 2.4x zoom DX NIKKOR features a focal length range of 10 to 24mm (picture angle is equivalent to a focal length of 15 to 36mm in FX- and 35mm format cameras). This lens is suitable for diverse scenes from small rooms, architecture and panoramic landscapes to distinctive portraits with exaggerated perspective. The newly developed optical system features two ED glass and three aspherical lens elements for truly outstanding reproduction. The Silent Wave Motor (SWM) incorporated in the lens body offers smooth, quiet AF operation and an exceptional level of shooting comfort. The AF-S DX NIKKOR 10-24mm f/ g ED, with its ultra wide-angle perspective and superior image quality, gives users of Nikon DX-format digital SLRs including the D300, D90, D60 and D40 more opportunities for creative photographic expression. Nikon will continue strengthening the NIKKOR lens lineup with the addition of innovative and attractive models. April 14,

8 FEATURED PRODUCT - AF-S DX NIKKOR 10-24mm f/ g ED FEATURED PRODUCT - COOLPIX P90 Note: Although DX NIKKOR lenses can be physically mounted on 35mm film and APS cameras, they cannot actually be used with them because of their small image circle. If the lens is mounted on a Nikon FX-format digital SLR, with the image area option in the shooting menu set to Auto DX crop (default), DX crop is selected automatically. AF-S DX NIKKOR 10-24mm f/ g ED Major Features DX-format, ultra wide-angle 2.4x zoom lens with focal length ranging from 10 to 24mm (picture angle is equivalent to a focal length of 15 to 36mm in FX- and 35mm formats) Newly developed optical system features two ED glass and three aspherical lens elements Superior reproduction capability, with the distortion that is common with ultra wide-angle lenses dramatically reduced Silent Wave Motor (SWM) ensures smooth, quiet AF operation Two focus modes available M/A (manualpriority autofocus) and M (manual focus) Seven-blade rounded diaphragm for natural blur effects Internal focusing (IF) system means the lens barrel length does not change during focusing The excitement of closer encounters. Reliable and easy to use with advanced function that make it fun to achieve beautiful results. RCP S$799 AF-S DX NIKKOR 10-24mm f/ g ED Specifications Focal length Maximum aperture Minimum aperture Lens construction Picture angle Closest focus distance No. of diaphragm blades Filter/attachment size Diameter x length (Extension from lens mount) Weight Approx. Supplied accessories 10.24mm f/ f/ elements in 9 groups (with two ED glass and three aspherical lens elements) m/0.8ft. 7 (rounded) 77mm Approx x 87mm / 3.25 x 3.43 in. Approx. 460g / 16.2 oz. 77mm Snap-on Front Lens Cap LC-77, Rear Lens Cap LF-1, Bayonet hood HB-23, Flexible Lens Pouch CL-1118 UNLEASHING CREATIVE FREEDOM WITH 24X OPTICAL ZOOM, 26mm WIDE- ANGLE CAPABILITY, A VARI-ANGLE LCD AND ADVANCED SHOOTING MODES Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX P90, a new compact digital camera model that offers extended reach, wide-angle coverage, the intuitive ease of advanced shooting functions and outstanding performance. Incorporating the precision optics of a NIKKOR lens and the image quality benefits of Nikon's innovative EXPEED digital image-processing concept, the COOLPIX P90 brings greater versatility and fun to the art of capturing precious moments. February 3,

9 FEATURED PRODUCT - COOLPIX P90 FEATURED PRODUCT - COOLPIX P90 Continuous Mode adds the versatility of shooting zoom lens' super-telephoto focal lengths, or when as many as 45 consecutive pictures at 15 fps*2. shooting in lower-lighting conditions. And, it features a new Pre-shooting Cache option that enables the recording of up to 10 frames ISO 6400 capability provides extended immediately prior to releasing the shutter. shooting range A new 24x Zoom-NIKKOR lens for the COOLPIX P90 covers a broad focal range of 26mm wideangle through 624mm super-telephoto (35mm format equivalent). The clarity of these precision optics combine with 12.1 effective megapixels of sharp resolution and advanced Nikon digital image-processing to faithfully reproduce fine details and subtle tones, and to maintain image quality when taking advantage of extended light sensitivity settings as high as ISO 6400*1. Image sensor shift VR image stabilization adds extra reassurance of sharper and clearer results. Further extending its potential as a versatile photographic tool, the COOLPIX P90 features a new 3-in. high-resolution vari-angle LCD with anti-reflection coating that can be tilted as much as 90 degrees upward or 45 degrees downward. This enables photographers to shoot from higher angles or from the hip, and to thereby make best use of the superior reach and range of the 24x zoom lens. Refined ergonomics places controls where they can best simplify and streamline camera operation. For example, the Mode Dial provides quick access to the rich creative possibilities offered by advanced Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A], and Manual [M] exposure modes, as well as a choice of two user-defined settings (U1/U2). Keeping photographers ahead of the action, Sport *1 ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller. *2 Feature available only for image size of 16:9 (1920 x 1080). Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area. NIKON COOLPIX P90 FEATURE HIGHLIGHTS Nikon s exclusive Smart Portrait System Automatically detecting as many as 12 faces in the shot, Face-priority AF helps produce satisfying portraits by adjusting focus and exposure. Smile Timer helps to faithfully record precious moments by automatically releasing the shutter when the subject smiles. The new Blink Proof function automatically shoots two sequential frames and saves the shot in which the subjectís eyes are open-wide. And, the advanced red-eye reduction capability of In-Camera Red-Eye Fix automatically corrects any perceived red-eye effect before saving the image to memory. A variety of light sensitivity controls create new opportunities to take sharper, more naturallooking photos in lower light conditions, or to capture fast-moving subjects with outstanding clarity. Sensitivity of up to ISO 6400* can be set using manual control. Auto control is available for settings between ISO 64 through ISO 800. High ISO Sensitivity Auto (ISO ) can be used to have the camera analyze the brightness of the scene and automatically select the optimum ISO setting. And, Fixed range auto allows sensitivity to be limited between a range from ISO 64 to 100, 200 or 400. *ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller. 3-in. vari-angle LCD and electronic viewfinder In addition to its 3-in. high-resolution vari-angle LCD with anti-reflection coating, the COOLPIX P90 features the versatility of an electronic viewfinder that further enhances compositional freedom and accuracy under all lighting VR image stabilization for sharper results conditions. Compensating for the effects of camera shake to realize sharper results and contribute to a more reassuring shooting experience, image sensor shift VR image stabilization frees you to enjoy capturing special moments without worrying about slight hand movements. This is particularly helpful when taking advantage of the 24x

10 FEATURED PRODUCT - COOLPIX P90 FEATURED PRODUCT - COOLPIX L100 Nikon s innovative Active D-Lighting function Enabled during shooting, Active D-Lighting is a unique technology that adds light and detail where necessary while leaving correctly-exposed areas untouched to produce significantly improved images with a more natural-looking finish. Quick Retouch Motion Detection BSS (Best Shot Selector) Optimize image (including monochrome filter effect) Distortion Control for optimum quality when shooting architecture or landscapes Bring precious moments even closer. 15x super-telephoto zoom with 28mm wide-angle capability with advanced picture-taking functions to help capture all those precious moments. Quick Retouch adds the right finishing touch to your photos by automatically creating a retouched copy with the best balance of contrast and saturation. Five movie modes with sound, plus time-lapse movie mode Active Zoom NIKON COOLPIX P90 OTHER FEATURES Macro shooting from as close as 1 cm (0.4 in.) 16 handy scene modes for optimized shooting in various settings Scene Auto Selector 1:1 size format Time zone function for easy setting of multiple locations Approx. 47 MB of internal memory Hi-Speed USB connectivity RCP S$499 PACKING PHOTOGRAPHIC PERFORMANCE, THE REACH OF 15X OPTICAL ZOOM, AND ADVANCED FUNCTION INTO A CAMERA THAT IS EASY AND FUN TO USE Want to improve your photography skill? Turn to page 50 for usefull tips Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX L100, a powerful photographic tool that blends ease-of-use with advanced shooting functions and high-power zoom reach. Combining the precision optics of a NIKKOR lens with the image quality and performance benefits of Nikon's innovative EXPEED digital image processing concept, the COOLPIX L100 is equipped and ready to help capture every precious moment with quality and clarity that will make lasting memories an even greater joy. February 3,

11 FEATURED PRODUCT - COOLPIX L100 FEATURED PRODUCT - COOLPIX L100 The COOLPIX L100 features the compositional freedom of a 15x Zoom-NIKKOR lens. Covering 28mm wide-angle to 420mm super-telephoto shooting, the lensí broad focal range can readily handle everything from landscapes and group shots, to tight close-ups and shots taken from a distance that allows shooting subjects as they move or play naturally. It even covers macro shooting ability from as close as 1 cm (0.4 in.). Nikon's image sensor shift VR image stabilization compensates for the effects of camera shake, while Motion Detection automatically controls shutter speed. Extended light sensitivity settings as high as ISO 3200 *1 add further capability that helps ensure sharper results when shooting in low light or capturing fast-moving subjects. The COOLPIX L100 teams its extended reach with solid imaging power effective megapixels of sharp resolution is teamed with an optimized processing system to faithfully reproduce fine details and subtle tones and deliver quick response. Furthermore, with new Sport Continuous Mode, as many as 30 consecutive pictures can be taken at the rapid speed of 13 fps *2. *1 ISO3200 is available only for image sizes of 3M (2048 x 1536) or smaller. *2 Feature available only for image sizes of 3M (2048 x 1536) or smaller. Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area. NIKON COOLPIX L100 FEATURE HIGHLIGHTS Intelligent automation contributes to carefree shooting Easy Auto Mode simplifies photography by taking control of settings; just turn on the camera and shoot freely. Activated in Easy Auto Mode, Nikonís Scene Auto Selector eliminates the need to manually select a scene mode to match the shot, and this makes it faster and easier to capture the moment in beautiful fashion. The COOLPIX L100 uses this intelligent function to analyze the subject and its surrounding settings and automatically selects the most appropriate of the following six scene modes to achieve optimal results ó Portrait, Landscape, Night Portrait, Night Landscape, Close-up, or Backlight. Nikon ís exclusive Smart Portrait System Automatically detecting as many as 12 faces in the shot, Face-priority AF helps produce satisfying portraits by adjusting focus and exposure. Smile Mode helps to faithfully record precious moments by automatically releasing the shutter when the subject smiles. Blink Warning alerts the photographer when it suspects that a subject has blinked. Now featuring faster processing speed, In-Camera Red-Eye Fix automatically corrects any perceived red-eye effect before saving the image to memory. Four advanced image stabilizing features help ensure sharper results Nikon s image sensor shift VR image stabilization compensates for the effects of camera shake. Motion Detection automatically controls shutter speed and the ISO setting to compensate for subject movement as well as camera shake. ISO 3200* capability allows faster shutter speeds when shooting in low light or capturing fast-moving subjects. And, Nikonís original BSS (Best Shot Selector) function automatically shoots a series of sequential frames and saves the one with the sharpest focus. * ISO 3200 is available only for image sizes of 3M (2048 x 1536) or smaller. NIKON COOLPIX L100 OTHER FEATURES Macro shooting from as close as 1 cm (0.4 in.) 15 handy scene modes for optimized shooting in various settings Food Mode D-Lighting Active Zoom Distortion Control for optimum quality when shooting architecture or landscapes Three movie modes with sound Time zone function for easy setting of multiple locations Powered by commonly available AA-batteries Approx. 44 MB of internal memory Hi-Speed USB connectivity Store your raw file online in our huge storage space and win travel prices. Kindly go to page 34 for more details

12 FEATURED PRODUCT - COOLPIX L19/L20 FEATURED PRODUCT - COOLPIXL L19/L20 THE RIGHT BLEND OF SIMPLE OPERATION, HIGH PERFORMANCE AND RELIABILITY PUT MORE FUN INTO CAREFREE SHOOTING OF BEAUTIFUL PHOTOGRAPHS COOLPIX L19/L20 / RCP: S$249/S$299 The handy functions of Nikon s Smart Portrait System aids in beautifully capturing precious smiles. Motion Detection, Nikon s BSS (Best Shot Selector) function and ISO 1600 capability help ensure sharper results in lower light, or when capturing fast-moving subjects. Controls are sized and placed to ensure intuitive operation. For example, dedicated buttons on produce enlargements. The precision optics of a 3.6x Zoom-NIKKOR lens covers a practical focal range that can be used to capture everything from group shots to close-up portraits. The COOLPIX L20 will be available in Bright Silver, Deep Red, Navy Blue and Black Metallic. The COOLPIX L19 will be available in Bright Silver only. Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area. NIKON COOLPIX L20 AND L19 FEATURE HIGHLIGHTS The joy of carefree shooting and consistently great pictures. Reliable and easy to use with advanced function that make it fun to achieve beautiful results. Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX L20 and L19. Combining the precision optics of a NIKKOR lens with the image quality and performance benefits of Nikon's innovative EXPEED digital imageprocessing concept, the COOLPIX L20 and L19 are quality compact digital cameras that combine high performance with outstanding operating ease. A variety of advanced functions simplifies picturetaking. Activated in Easy Auto Mode, Nikon s Scene Auto Selector makes capturing special moments as easy as turning on the camera and shooting without worrying about any settings. the top of the body make it easy to switch between shooting and playback modes. Large high-resolution 3-in. (L20) and 2.7-in. (L19) LCD monitors offer a bright image that is a pleasure to view, even outdoors. And the contours of the large thumb rest and the body itself assure a solid grip. The COOLPIX L20 and L19 make full use of their respective 10.0 and 8.0 effective megapixels of imaging power to capture true-to-life color with plenty of resolution for cropping freely or to Intelligent automation contributes to carefree shooting Easy Auto Mode simplifies photography by taking control of settings; just turn on the camera and shoot freely. Activated in Easy Auto Mode, Nikon s Scene Auto Selector eliminates the need to manually select a scene mode to match the shot, making it faster and easier to capture the moment in beautiful fashion. The COOLPIX L20 and L19 use this intelligent function to analyze the subject and its surrounding settings and automatically selects the most appropriate scene mode to achieve optimal results. February 3,

13 FEATURED PRODUCT - COOLPIX L19/L20 FEATURED PRODUCT - COOLPIX S220 Nikon s exclusive Smart Portrait System AA-size batteries for shoot-anywhere Automatically detecting as many as 12 faces in convenience the shot, Face-priority AF helps produce satisfying The COOLPIX L20 and L19 are powered by AAsize batteries, for the added advantage of being portraits by adjusting focus and exposure. Smile Mode helps to able to pick up a new set in virtually any corner faithfully record precious of the world. That means shooting with reassuring moments by automatically freedom from any worries about recharging or releasing the shutter when the running out of power when a special shutter subject smiles. Blink Warning displays an alert chance presents itself. when it suspects that a subject has blinked. Now featuring faster processing NIKON COOLPIX L20/L19 OTHER speed, In-Camera Red-Eye Fix automatically FEATURES corrects any perceived red-eye effect before saving Macro shooting from as close as 5 cm (2 in.) the image to memory. 16 handy scene modes for optimized shooting A trio of advanced image stabilizing features in various settings helps ensure sharper results Food Mode Motion Detection automatically controls shutter speed and the ISO setting to compensate for D-Lighting subject movement as well as Active Zoom camera shake. ISO 1600 capability allows faster shutter Three movie modes with sound speeds when shooting in low Time zone function for easy setting of multiple light or capturing fast-moving locations subjects. And, Nikon s original BSS (Best Shot Selector) function automatically shoots a series Approx. 20 MB of internal memory of sequential frames and saves the one with the Hi-Speed USB connectivity sharpest focus. would you like to do something for the underprivilege children of Singapore at no cost? If yes, kindly go to page 28 for more details RCP S$329 The stylish, smart and slim performer. High photographyic performance in an 18mm slim design Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX S220. Combining the precision optics of a NIKKOR lens with the image quality and performance benefits of Nikon's innovative EXPEED digital image-processing concept, the COOLPIX S220 blends advanced shooting functions with a slim, ultra-compact design to offer a more satisfying experience in photography and in carrying a camera. HIGH PERFORMANCE, ADVANCED FUNCTIONS AND ELEGANTLY SLIM DESIGN BLEND TO MAKE PICTURE-TAKING AND CARRYING A CAMERA MORE REWARDING The COOLPIX S220 features high performance imaging capabilities effective megapixels of sharp resolution teams with an optimized processing system to faithfully reproduce fine details and subtle tones, deliver quick response, and maintain image quality and clarity when taking advantage of extended light sensitivity settings as high as ISO A precision 3x Zoom- NIKKOR lens that employs six aspherical surfaces ably covers focal lengths from mm (35mm format equivalent). February 3,

14 FEATURED PRODUCT - COOLPIX S220 FEATURED PRODUCT - COOLPIX S220 The COOLPIX S220 is housed in an 18mm slim, quality-crafted aluminum body with gentle automatically controls shutter speed and the ISO setting to compensate for subject movement as NIKON COOLPIX S220 OTHER FEATURES contours that fit comfortably in the hand. Functional beauty and elegant design abound, from the clean design of the back with its spacious well as camera shake. ISO 2000 capability allows faster shutter speeds when shooting in low light or capturing fast-moving subjects. And, Nikon s 16 handy scene modes for optimized shooting in various settings thumb rest, large controls, and independent original BSS (Best Shot Selector) function shooting mode and playback buttons, to the large shutter release button, easy-to-operate zoom automatically shoots a series of sequential frames and saves the one with the sharpest focus. Food Mode control and power lamp on the top plane. The finishing touch is the fashionable lineup of to achieve optimal results Portrait, Landscape, Night Portrait, Night Landscape, Close-up, or Quick Retouch D-Lighting attractive colors that are available to best reflect individual tastes. Backlight. Quick Retouch adds the right finishing touch to your photos by automatically creating a retouched Active Zoom copy with the best balance of contrast and saturation. Auto Sort and Favorite Pictures functions Four movie modes with sound The COOLPIX S220 will be available in Soft Silver, Nikon s exclusive Smart Portrait System Time zone function for easy setting of multiple Aqua Green, Magenta, Cobalt Blue and Purple. (Color name and color availability may vary Automatically detecting as many as facesin the shot, Face-priority AF helps produce satisfying locations according to region.) portraits by adjusting focus and exposure. Smile Mode Approx. 44 MB of internal memory Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area. automatically releases the shutter when the priority subject Hi-Speed USB connectivity NIKON COOLPIX S220 FEATURE HIGHLIGHTS smiles and offers the new Blink Proof function, which automatically shoots two sequential frames and Intelligent automation contributes to carefree shooting Nikon s Scene Auto Selector eliminates the need to manually select a scene mode to match the shot, and this makes it faster and easier to capture the moment in beautiful fashion. The COOLPIX S220 uses this intelligent function to analyze the subject and surrounding setting and automatically selects the most appropriate of the following six scene modes saves the one in which the subject s eyes are open-wide. Now featuring faster processing speed, In-Camera Red-Eye Fix automatically corrects any perceived red-eye effect before saving the image to memory. Four advanced image stabilizing features help ensure sharper results Nikon's electronic VR (Vibration Reduction) image stabilization compensates for the effects of camera shake. Motion Detection Shoot a picture and WIN a camera. kindly go to page 28 for more details. Term & Condition Apply

15 FEATURED PRODUCT - COOLPIX S230 FEATURED PRODUCT - COOLPIX S230 Get ready touch of smart & fashionable picture-taking Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area. Touch screen control and a delightfully compact design which bring new fun to quality picture-taking. RCP S$399 INTUITIVE TOUCH SCREEN OPERATION AND ADVANCED FUNCTIONS ERVED UP WITH AN EXTRA HELPING OF EYE-CATCHING ELEGANCE Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX S230. Combining the precision optics of a NIKKOR lens with the image quality and performance benefits of Nikon's innovative EXPEED digital image-processing concept, the COOLPIX S230 blends the intuitive control of touch screen operation and advanced functions with delightfully compact design in a high-quality aluminum body. The COOLPIX S230 employs a newly developed 3-in. touch control LCD to offer intuitive fingertip shooting control and a variety of exciting playback options. Advanced shooting features include the ability to lock autofocus and exposure on a subject by simply touching the subjectís face on the screen. When used in conjunction with the Portrait One- Touch Zoom function available in Portrait or Night Portrait scene modes, another simple touch of the screen commands the camera to set its threestep automatic zoom to take a waist shot, bust shot, or a close-up while delivering just the right amount of framing. Touch control also lends a new dimension of fun to viewing and retouching images. The speed and ease of fingertip scrolling through images and instant image selection makes other forms of control pale in comparison. Then there is the supplied stylus that can be used with a variety of input, retouch and image enhancement functions. Included is the Paint Function, which enables memos, drawings, colorful borders or stamps to be added directly to images. There is also an independent Handwritten Memo function, which allows memos or drawings entered on the touch screen to be stored as JPEG files. Another important feature of the COOLPIX S230 is its high performance imaging capabilities effective megapixels of sharp resolution is matched to the compositional freedom of a precision 3x Zoom-NIKKOR lens that ably covers focal lengths from mm (35mm format equivalent). Advanced digital image-processing faithfully reproduces fine details and subtle tones, delivers quick response, and maintains image quality and clarity when taking advantage of extended light sensitivity settings as high as ISO The COOLPIX S230 will be available in a choice of Warm Silver, Gloss Red and Purple. (Color name and color availability may vary according to region.) NIKON COOLPIX S230 FEATURE HIGHLIGHTS New 3-in. LCD monitor featuring touch screen control The 3-in. LCD for the COOLPIX S230 is a delight to both the eyes and the fingers. Its large size and high-resolution make picture-taking and playback more enjoyable. But itís the breakthrough excitement of the new optimized touch screen interface that makes the experience magic. The screen features AG coating that resists fingerprints and anti-reflection coating for better display in bright situations. Intelligent automation contributes to carefree shooting Nikonís Scene Auto Selector eliminates the need to manually select a scene mode to match the shot, and this makes it faster and easier to capture the moment in beautiful fashion. The COOLPIX S230 uses this intelligent function to analyze the subject and its surrounding settings and automatically selects the most appropriate of the following six scene modes to achieve optimal results ó Portrait, Landscape, Night Portrait, Night Landscape, Close-up, or Backlight. Nikon ís exclusive Smart Portrait System Automatically detecting as many as 12 faces in the shot, Face-priority AF helps produce satisfying portraits by adjusting focus and exposure. Smile Mode automatically releases the shutter when the priority subject smiles and offers the new February 3,

16 FEATURED PRODUCT - COOLPIX S230 FEATURED PRODUCT - COOLPIX S620 Blink Proof function, which automatically shoots two sequential frames and saves the one in which the subjectís eyes are open-wide. Now featuring faster processing speed, In-Camera Red- Eye Fix automatically corrects any perceived redeye effect before saving the image to memory. Fast, Fun and Downright beautiful Swift and small, with high-resolution and plenty of reach for greater picture-taking Four advanced image stabilizing features help ensure sharper results Nikon's electronic VR image stabilization compensates for the effects of camera shake. Motion Detection automatically controls shutter speed and the ISO setting to compensate for subject movement as well as camera shake. ISO 2000 capability allows faster shutter speeds when shooting in low light or capturing fast-moving subjects. And, Nikonís original BSS (Best Shot Selector) function automatically shoots a series of sequential frames and saves the one with the sharpest focus. Quick Retouch Quick Retouch adds the right finishing touch to your photos by automatically creating a retouched copy with the best balance of contrast and saturation. NIKON COOLPIX S230 OTHER FEATURES 16 handy scene modes for optimized shooting in various settings Food Mode D-Lighting Active Zoom Auto Sort and Favorite Pictures functions Four movie modes with sound Time zone function for easy setting of multiple locations Approx. 44 MB of internal memory Hi-Speed USB connectivity RCP S$529 SUPER-FAST START-UP AND ULTRA-QUICK RESPONSE GREATLY ENHANCE THE PLEASURE OF PICTURE-TAKING the COOLPIX S620 is a finely crafted ultra-compact photographic tool that makes picture-taking a lot more fun. Answer 4 Simple Questions to Win LEXAR 4GB SD Card with Card Reader kindly go to page 86 for more details Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX S620. Featuring response so quick that it frees photographers to confidently capture every special moment at will, Performance features include an ultra-swift startup time of a mere 0.7 seconds and a short shutterrelease time lag. This level of immediate response and optimized system performance make it easier to capture precious moments while fully enjoying the scene at hand. The quality optics of a precision 4x Zoom-NIKKOR lens with 28mm wide-angle coverage and macro shooting ability from as close as 2 cm (0.8 in.) helps to ensure beautiful results and greater February 3,

17 FEATURED PRODUCT - COOLPIX S620 FEATURED PRODUCT - COOLPIX S620 shooting freedom, as do the image quality and performance benefits of Nikon's innovative EXPEED digital image-processing concept. NIKON COOLPIX S620 FEATURE HIGHLIGHTS Four advanced image stabilizing features help ensure sharper results Nikon's optical lens shift VR image stabilization compensates for the effects of camera shake. New to the COOLPIX S620 is the ability to shoot at any image size up to its maximum of 4000 x 3000 pixels with light sensitivity settings of as high as ISO This capability combined with advanced noise reduction makes it possible to achieve sharper, cleaner and more natural-looking photos in a wider variety of night or other lowlight scenes. Auto ISO enables carefree shooting with optimal exposure by entrusting the light sensitivity setting to the camera. And Fixed range auto allows you to limit sensitivity from ISO 100 to 400 or 800 for effective control over image quality and the amount of ìgrainî that appears in images. Adding the right touch to the sumptuous appeal of its aluminum finish, the COOLPIX S620 will be available in a choice of Calm Black, Sky Blue, Precious Pink or Bright Silver body colors. (Color name and color availability may vary according to region.) Motion Detection automatically controls shutter speed and the ISO setting to compensate for subject movement as well as camera shake. High ISO 6400 capability at any image size up to its maximum of 4000 x 3000 pixels allows faster shutter speeds when shooting in low light or capturing fastmoving subjects. And, Nikonís original BSS (Best Shot Selector) function automatically shoots a series of sequential frames and saves the one with the sharpest focus. Intelligent automated shooting modes that promote carefree shooting Nikon s Scene Auto Selector eliminates the need to manually select a scene mode to match the shot, and this makes it faster and easier to capture the moment in beautiful fashion. The COOLPIX S620 uses this intelligent function to analyze the subject and its surrounding settings and automatically selects the most appropriate scene mode to achieve optimal results. Subject Tracking enhances the shooting experience by locking focus on and automatically following the intended subjectís movement to ensure clear focus and quick response when that perfect pets as they move naturally, Subject Tracking even functions if the subject moves out of the frame for a second or two. Nikon s exclusive Smart Portrait System Automatically detecting as many as 12 faces in the shot, Face-priority AF helps produce satisfying portraits by adjusting focus and exposure. Smile Mode automatically releases the shutter when the priority subject smiles and offers the new Blink Proof function, which automatically shoots two sequential frames and saves the one in which the subjectís eyes are open-wide. Now featuring faster processing speed, In-Camera Red-Eye Fix automatically corrects any perceived red-eye effect before saving the image to memory. High-quality 2.7-in. LCD monitor provides a wider, clearer view The high quality 2.7-in. LCD monitor for the COOLPIX S620 features a 170-degree wideviewing angle, anti-reflection coating, antifouling and water repellent layer, and screen brightness boost function. The vivid, high-contrast display makes it easier to shoot with, more practical for reviewing shots taken, and a joy to view during playback. Quick Retouch Quick Retouch adds the right finishing touch to your photos by automatically creating a retouched copy with the best balance of contrast and saturation. NIKON COOLPIX S620 OTHER FEATURES Macro shooting from as close as 2 cm (0.8 in.) 16 handy scene modes for optimized shooting in various settings Food Mode D-Lighting Active Zoom Auto Sort function Two movie modes with sound Time zone function for easy setting of multiple locations Note: Specifications, design, product name, standard accessories, moment to release the shutter presents itself. Approx. 45 MB of internal memory and release schedule may differ by country or area. Particularly useful when capturing children or Hi-Speed USB connectivity

18 FEATURED PRODUCT - COOLPIX S630 FEATURED PRODUCT - COOLPIX S630 THE BEAUTIFULLY details and subtle tones, and to deliver exceptional image quality and consistently sharp results. ISO 6400* capability allows faster shutter speeds when shooting in low light or capturing fast- RCP S$599 STYLISH CAMERA WITH A HIGH-POWER ZOOM AND ADVANCED FEATURES THAT PUT MORE COLOR Dedication to quality materials and fine craftsmanship is readily apparent in the clean lines and solid metallic feel of the COOLPIX S630. Large controls, independent shooting and playback mode buttons, and the user-friendly Rotary Multi Selector offer intuitive operation. The COOLPIX S630 will be available in a choice of Titanium Silver. (Color name and color availability may vary according to region.) moving subjects. And, Nikonís original BSS (Best Shot Selector) function automatically shoots a series of sequential frames and saves the one with the sharpest focus. * ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller. Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area. Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX S630. Skillfully blending the precision optics of a 7x zoom lens with ultra-compact form, the COOLPIX S630 is a AND ENJOYMENT INTO PHOTOGRAPHY powerful photographic tool that maximizes the image quality and performance benefits of Nikon's innovative EXPEED digital image-processing concept.. The flexible focal range of its 7x Zoom-NIKKOR lens provides to fully capture the delight of special moments from near or far. The contour of the new Sure Grip body design helps ensure sharper results when leveraging the lensí telescopic reach by providing a firm and perfectly natural fit in the hand. These features combine with a 12.0 megapixel image sensor and advanced Nikon digital image-processing to faithfully reproduce fine The immediate response of a quick start-up time, remarkably short shutter-release time lag, and all-round optimized performance makes it easy to capture special moments at will while participating in the fun at hand. Sport Continuous Mode offers the added benefit of shooting as many as 20 consecutive pictures at a rapid 11 frames per second to capture all the excitement of most any action scene. No less than fouradvanced image stabilizing features coordinate to ensure sharper results for every shot. Nikon's image sensor shift VR image stabilization compensates for the effects of camera shake. Motion Detection automatically controls shutter speed and the ISO setting to compensate for subject movement as well as camera shake. NIKON COOLPIX S630 FEATURE HIGHLIGHTS Nikon s exclusive Smart Portrait System Automatically detecting as many as 12 faces in the shot, Face-priority AF helps produce satisfying portraits by adjusting focus and exposure. Smile Mode automatically releases the shutter when the priority subject smiles and offers the new Blink Proof function, which automatically shoots two sequential frames and saves the one in which the subjectís eyes are open-wide. Now featuring faster processing speed, In-Camera Red-Eye Fix automatically corrects any perceived red-eye effect before saving the image to memory. February 3,

19 FEATURED PRODUCT - COOLPIX S630 EVENT - NIKON MY PICTURETOWN CARE TO GIVE CAMPAIGN ISO 6400 capability provides extended shooting range A variety of light sensitivity controls create new opportunities to take sharper, more naturallooking photos in lower light conditions, or to capture fast-moving subjects with outstanding clarity. Sensitivity Quick Retouch Quick Retouch adds the right finishing touch to your photos by automatically creating a retouched copy with the best balance of contrast NIKON MY PICTURETOWN CARE TO GIVE CAMPAIGN of up to ISO 6400* can be set using manual control. Auto ISO enables carefree shooting with optimal exposure by entrusting the light sensitivity setting to the camera. The and saturation. NIKON COOLPIX S630 OTHER FEATURES my Picturetown Nikon shows its heart with its Care to Give campaign automated control of High sensitivity mode* is particularly useful when shooting in low light or when the subject is moving in the shot. And Fixed range auto allows you to limit sensitivity from ISO 64 to 200 or 400 for effective control over image quality and the amount of ìgrainî that appears in images. 16 handy scene modes for optimized shooting in various settings Scene Auto Selector Motion Detection my Picturetown is Nikon s smart photo storage and sharing site that allows anyone to upload, store, share and even archive their precious photo memories anytime, anywhere, by organically linking digital cameras, the Internet and Camera giant Nikon rolls out its Care To Give campaign a charitable campaign aimed at helping underprivileged children in Singapore It is part of Nikon s commitment to give more back to society. The selected charity for this campaign will be the Singapore Children s Society. *High sensitivity mode is available only for image sizes of 3M (2048 x 1536) or smaller. Large 2.7-in. LCD with wide-viewing angle The high quality 2.7-in. LCD for the COOLPIX S630 features a 170-degree wide-viewing angle, Distortion Control for optimum quality when shooting architecture or landscapes Active Zoom Auto Sort and Favorite Pictures functions computers. From easy organisation to Wi-Fi upload, my Picturetown offers users the ease and convenience of searching pictures effectively, sharing pictures through notifications, and Nikon s slogan, At The Heart Of The Image is imbued with evenmore meaning and emphasis with the Care To Give initiative. With the intention to build better lives for the community, Nikon will donate S$1/- to the Singapore Children s Society for every subscriber who signs-up for an account at my Picturetown through the Care To Give portal from 23rd March to 31st May anti-reflection coating for better display in bright situations, as well as brightness level adjustment. Four movie modes with sound Time zone function for easy setting of multiple locations Approx. 44 MB of internal memory Hi-Speed USB connectivity posting URLs of photos to blogs and social networking services (SNS). Photos can be sent to my Picturetown with Wi-Fi enabled COOLPIX cameras and with just a touch of a button, users can share photos with friends and family almost instantly. This free photo hosting service is available in Hong Kong, From the Care To Give website, interested subscribers can sign up via a link to my Picturetown, earning Singapore Children s Society a S$1/- donation from Nikon when they complete the registration process. No additional cost of any kind will be charged to the subscribers. This campaign hopes not only to increase subscription on my Picturetown, but also to raise awareness of the Singapore Children's Society

20 EVENT - NIKON MY PICTURETOWN CARE TO GIVE CAMPAIGN EVENT - NIKON MY PICTURETOWN CARE TO GIVE CAMPAIGN Singapore, and Australia. Nikon was the first company in the world to incorporate Wi-Fi functions in digital cameras and now they are bringing that expertise and experience to online photo storage and sharing. Besides photo sharing functionality, my Picturetown also provides photo and video storage through direct wireless transfer from a Wi-Fi COOLPIX camera. Users can do all this without having to start up their computer or remove and insert SD memory cards, therefore minimizing the risk of losing existing photos and also frees up storage space on memory cards. With 2GB of space allocated to each user at absolutely no charge, the portal offers users enough storage space for RAW pictures and even videos. Photos can also be geo-tagged, rated and comments added. Other features include the ability to create slideshows from photo albums using a variety of display modes and background sounds. my Picturetown allows storage of large volumes of pictures with two types of memberships a Free account providing 2 GB of storage capacity (free of charge) and a Gold account providing 20 GB for a low monthly fee. The Care To Give portal offers an exciting, interactive element whereby users can combine various clips of children saying different words in any sequence they want, to form a patchworkstyled personalized video message. This video message can then be sent to friends for viewing, and to encourage others to sign up and help the needy children, while enjoying the perks of my Picturetown. The recipients of those video messages can also in turn create their very own video messages and send to their friends, sharing the joy of caring and giving. Several celebrities have kindly agreed to be part of our Care To Give cause, in a bid to set a good example for the society. Celebrities who Care To Give Dawn Yang, Model and Celebrity Blogger It is in giving that we truly receive, and even if you have little, you can still give of your heart. So take the small step to sign up for Nikon s my Picturetown and youíll help to raise $1 for charity... plus you ll get to enjoy all the amazing benefits my Picturetown offers just as I have! Dominic Khoo, Celebrity Photographer We owe society for many things, and if you think that you re suffering during recession, you should shudder to think about how the less fortunate are. Nikon s inaugural charity project comes at the most important time. Main features of my Picturetown Easy uploading and organization Batches of photos are easily uploaded using my Picturetown Quick Upload tool. Even RAW (NEF) files can be uploaded and are viewable as JPEGs. Once uploaded, photos are easily organized through a simple to use drag-and-drop interface. Powerful Search Photos can be tagged and rated using a scale of 0-5 for ease of search. Additionally, searches can be further refined by the date they were uploaded or taken using a calendar. Wi-Fi upload Nikon Wi-Fi camera users* can upload photos directly to my Picturetown from their cameras using a Wi-Fi connection and friends and family to notify them that new photos have been uploaded. *COOLPIX S610C, S52c, S51c and S50c Breathtaking slide shows with music View photos through a full-screen slideshow option, with up to 25 choices for background music

21 EVENT - NIKON MY PICTURETOWN CARE TO GIVE CAMPAIGN EVENT - NIKON MY PICTURETOWN CARE TO GIVE CAMPAIGN Post to blogs and SNS Blog directly from my Picturetown by pasting URLs of photos blogs and social networking services (SNS). Supported languages my Picturetown is available in English, Chinese, Korean, Japanese, French, and German. More information on my Picturetown Singapore Children s Society Founded in 1952, Singapore Children s Society helps protect and nurture children and youth of all races and religions, especially those who are abused, neglected, and/or from dysfunctional families. We provide help through our 6 service categories of Caregiving, Preventive, Remedial, Public Education, Developmental and Community. Each year, we reach out to about 15,000 children, youths and families in need through our 9 service centres. From serving the needs of abused children, children from broken homes, to research in societal effect on children response and Nikon COOLPIX cameras such as the COOLPIX S610c and P6000, as well as the Coolpix S52c and S51c, users are able to upload their photos directly into their my Picturetown account. my Picturetown is also compatible with Nikon s downloadable online software such as View NX which allows one to organise and edit pictures on the computer. One can also display and edit the GeoTag information on a map using this software. approximately 120 staff in the execution and provision of its services. In recognition of the society s good governance, transparency and sustainability, we were awarded with two major Awards (Asia Pacific NGO Award and NVPC Best Non-Profit Organisation Award) in Dear Photographers & Friends of Nikon, Warmest Greetings! Just wanted to update you on our latest project - We are very excited to announce the launch of our Care To Give charity campaign for the Singapore Children s Society, which takes place now till end May Press contacts: Nikon Samantha Chan DID: Dept Line: Fax: What is CARE TO GIVE? at helping underprivileged children in Singapore, and a genuine attempt by Nikon to give back something more to society. The elected charity will be the Singapore Children s Society. For every new person who signs-up for an account at through the Care To Give portal, Nikon will donate $1 to the Singapore Children s Society. Samantha.Chan@nikonoa.net Singapore Children s Society And how can you help? 1) Create your own video message at the website, and send it off to as many of your friends as possible to spread the word. Evon Chua Tel: ) Blog about this or put it on your website... or just pass the word around! my Picturetown is relatively new in the AsiaPac region. It was made available in Singapore, Hong Kong and Australia since May 2008 and since then, membership has grown steadily. With the latest wi-fi enabled behavior, Children s Society proactively ensures that it is at the forefront in serving the needs of children. Today, the society also publishes research monographs that are sought after by government ministries, research institutions, both locally and overseas. Singapore Children Society is managed by an elected executive committee. All committee members are volunteers of Children s Society, and come from diverse backgrounds such as education, law, healthcare, business and more. The charity employs Direct: echua@childrensociety.org.sg 3) If you are on Facebook, add Nikon Singapore as a friend AND Join the Care To Give Group! Add as Friend Nikon Singapore: htttp:// JOIN Care To Give Group: You are invited to view the website at

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