DETAILED SYLLABUS FOR DISTANCE EDUCATION MASTER OF ARTS. (Two Years Scheme) M.A. FINE ARTS (M.F.A)

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1 DETAILED SYLLABUS FOR DISTANCE EDUCATION MASTER OF ARTS (Two Years Scheme) (M.F.A)

2 COURSE TITLE DURATION : (M.F.A) : 02 Years (Yearly System) PREVIOUS YEAR COURSE TITLE Paper Code MARKS THEORY PRACTICAL TOTAL INTERNAL EXTERNAL INTERNAL EXTERNAL MFA Aesthetics & Principles of Art Appreciation PAINTING MFA TEXTILE DESIGNING MFA SCULPTURE MFA CERAMIC / POTTERY MFA APPLIED ARTS MFA Note: Theory Paper : 40% Continuous Internal Assessment and 60 % University examination. Practical Paper: 40 % Continuous Internal Assessment and 60 % University examination. Continuous Internal Assessment: 1) Two or three tests out of which minimum two 60% of Continuous Internal Assessment will be considered for Assessment 2) Seminars/Assignments/Quizzes 30% of Continuous Internal Assessment 3) Attendance, class participation and behavior 10% of Continuous Internal Assessment

3 PREVIOUS YEAR AESTHETICS & PRINCIPLES OF ART APPRECIATION Sub. Code: MFA- 101 Credits: 02 UNIT1: Principles of Art Appreciation: (a) Distinction between Aesthetics and Appreciating Criticism. (b) Application of theories in the past and its relevance in the contemporary UNIT2: Sociology Vis-à-vis Arts: (a) Art as model of Man s activities and reflection of his world. (b) Art as a form of Social Consciousness and Reality, Personality, Class, Nationality. (c) The National Character of Art. UNIT3: Mechanism of Artistic Perception: (a) Psychology of Artistic Perception. (b) Psychological Mechanism of Artistic Creation. (c) Art as an object of Perception.

4 PREVIOUS YEAR PAINTING Sub. Code: MFA- 102 Credits: 02 Contemporary Painting Western Art (Part A) UNIT I: Background of Modern Painting in West : Neo-Classicism, Realism, Romanticism, Impressionism & Post Impressionism. UNIT II: Critical Appreciation of the Twentieth Century Movements in Painting : (a) Fauvism (b) Cubism (c) Expressionism (d) Dadaism (e) Surrealim (f) Futurism (g) Metaphysical Painting. INDIAN (Part B) UNIT III: Background of Modern painting in India: Company/ Patua / Ravi Verma, Folk etc. UNIT IV: General Scenario 1- Revival of India Art : Bengal School & Bombay School. 2- Western Impact on Contemporary Scenario. 3- Art Circles of the Mid-Twentieth Century: (a) Progressive Art Group; (b) Calcutta Group; (c) Shilpi Chakra.

5 PREVIOUS YEAR TEXTILE DESIGNING Sub. Code: MFA- 103 Credits: 02 UNIT I: History and Development of Carpet Design/ Carpet Weaving in Persia, Arabia, Central Asia and India. UNIT II: History of the Loom Woven Shawls of Kashmir/ Punjab and its influence on the European Jacquard-Woven Shawls. UNIT III: History of Persian, Arabic and Turkish Textiles. UNIT IV: History of Woven Tapestries. (a) Coptic, Italian, French and English. (b)contemporary Innovations in Tapestry Weaving. UNIT V: History of Indian Costumes (from the earliest phase till 1900.

6 PREVIOUS YEAR SCULPTURE Sub. Code: MFA- 104 Credits: 02 PART A WESTERN UNIT I: Origin of the Modern Concept in Western Sculpture. UNIT II: Major Trends (a) Cubist Sculpture-Archipanko, Zadkine Picasso, Lipchitz, Henry Laurens, (b) Constructivists : Tatlin, Rodchenko, Naum Gabo, Pevsnor, Moholy Nagy. (c) Dadaists. PART B - INDIAN UNIT III: Origin of the Modern Concept in Indian Sculpture. UNIT IV: Major Exponents : (a) Ramkinkar Baij, (b) Pradosh Dasgupta, (c) Chintamoni Kar, (d) Dhanraj Bhagat, (e) Shanko Chowdhary, (f) S. Dhanapal, (g) P. Jankiram (h) Amarnath Sehgal.

7 PREVIOUS YEAR CERAMIC / POTTERY Sub. Code: MFA- 105 Credits: 02 INDIAN : A. Indus Valley : Creation in Clay- a study of their form and Decoration. B. Indian Creation in Clay-Maurya to Gupta period. WESTERN: (a) Egyptian Pottery, (b) Sumerian Pottery, (c) Aegian -(Mynoan, Mycanean, Crete), (d) Greek, (e) Roman.

8 PREVIOUS YEAR APPLIED ARTS Sub. Code: MFA- 106 Credits: 02 UNIT1: Budgeting for Advertising and Promotion approaches to budgeting : (a) Percentage of Sales, (b) Unit of Sale, Competitive Parity, (d) All you can afford, (e) Objective Method. UNIT2: Use of Sales Forecasts in Budgeting influences : (a) Newness of the product, (b) Type of Product, (c) Importance of the Retailer, (d) Scope of the market, (e) Competition. UNIT 3: Measuring the effectiveness of Advertising and Promotion: (a) To Test or not to test (b) What should be tested? (c) Classification Schemes for measuring effectiveness. (i) Pre-Testing & Post-Testing, (ii) Communication and Sales Effects, (iii) Laboratory, (iv) Measures and Field Testing, (v) Experiments and Surveys, (vi) Message and Media Effect, (vii) Individual Advertisements & Campaign, (viii) Advertising on Product Related Test. UNIT4: Designing and Advertising effectiveness Evaluation Programme : (a) What should be evaluated? (i) Budget Evaluation, (ii) Media Evaluation, (iii) Creative Evaluation, (iv) Total Plan Evaluation. UNIT5: International Advertising and Promotion. (a) What is International Advertising? (b) Reasons for the growth of International Advertising. (c) Organizing for International Advertising

9 DETAILED SYLLABUS FOR DISTANCE EDUCATION MASTER OF ARTS (Two Years Scheme) (M.F.A)

10 COURSE TITLE DURATION : (M.F.A) : 02 Years (Yearly System) FINAL YEAR COURSE TITLE Paper Code MARKS THEORY PRACTICAL TOTAL INTERNAL EXTERNAL INTERNAL EXTERNAL AESTHETICS&PRINCIPLES OF ART APPRECIATION -II MFA PAINTING-II MFA TEXTILE DESIGNING II MFA SCULPTURE-II MFA CERAMIC-II / POTTERY-II MFA APPLIED ARTS-II MFA Note: Theory Paper : 40% Continuous Internal Assessment and 60 % University examination. Practical Paper: 40 % Continuous Internal Assessment and 60 % University examination. Continuous Internal Assessment: 1) Two or three tests out of which minimum two 60% of Continuous Internal Assessment will be considered for Assessment 2) Seminars/Assignments/Quizzes 30% of Continuous Internal Assessment 3) Attendance, class participation and behavior 10% of Continuous Internal Assessment

11 FINAL YEAR AESTHETICS & PRINCIPLES OF ART APPRECIATION -II Sub. Code: MFA- 201 Credits: 02 UNIT I: Fundamental Attitude to Art in India. UNIT II: Brief comparison of the Aesthetic Criteria of East and West. UNIT III: Some Theories Relating to Creativity. (a) Emotion; (b) Imagination; (c) Inspiration; (d) Intuition; (e) Imitation UNIT IV: Globalization of Art. UNIT V: Modern Artists an Art : Courbet, Monet, Cezanne, Gaugin, Van Gogh, Matisse, Picasso, Kandinsky, Paul Kee, Modigliani, Duchamp, Giacometti, Malevich. A.N. Tagore, R.N. Tagore, N. Bose, B.B. Mukherjee, Raza, K.G. Subramaniam, Dinkar Kaushik.

12 FINAL YEAR PAINTING-II Sub. Code: MFA- 202 Credits: 02 University Examination: 60 Mark Part A: Western UNIT I: Critical Appreciation of the Modern movement in Western Painting : (a) Abstraction (b) Abstract Expressionism (c) Pop (d) Op (e) Super Realism (f) Fantasy UNIT II: Present Day Important Painters UNIT III: Art after 1945 to 75 Part B : Indian Contemporary UNIT IV: Development of Indian Painting in Post-Independence Era and the later Groups. UNIT V: Major exponents : Shailoz, Mukherjee, M.F. Husain, S.H. Raza, K.S. Panikkar, Souza, Jehangir Sabawala, K.G. Subramaniam, K.S. Kulkarni, D.Kaushik, N.S. Bendre, K.K. Hebbar, S. Chavda, L. Pai, V.S. Gaitonde, G.R. Santosh, G. Pyne, Bhupen Khakkar, Gulam Sheikh, Bikas Bhattacharya, S. Gujral, M. Bawa, A. Ramachandran, Paramjeet Singh, Ram Kumar, Bimal Dasgupta.

13 FINAL YEAR TEXTILE DESIGNING -II Sub. Code: MFA- 203 Credits: 02 UNIT I: History of Far Eastern Textile-China, Japan & Korea. UNIT II: History of South East Asian Textile-Indonesian, Cambodian and Thai. UNIT III: Painted and Printed Hanging from Deccan, Gujarat & Rajasthan. UNIT IV: Chintz-Its History and Development. UNIT V: The Role of Artist-Designers in the contemporary Indian Textile Designing K.G. Subramaniam, J.N. Supakar, Gautam Vaghela and others. UNIT VI: Contemporary folk Contribution.

14 FINAL YEAR SCULPTURE-II Sub. Code: MFA- 204 Credits: 02 WESTERN SCULPTURE UNIT I: Masters of Modern Sculpture : Jacob Epstien, Henry Moore, Calder, Brancussi, Barbara Hepworth, Marini, Isamu Naguchi, Louise Nevelson. UNIT II: Masters of Indian Sculpture : A. Davierwalla, P. Pochkhanwalla, M. Pandya, Meera Mookherjee, K.G. Subramaniam, Somnath Hore, Kanayi Kunhiraman.

15 FINAL YEAR CERAMIC-II / POTTERY-II Sub. Code: MFA- 205 Credits: 02 INDIAN: (a) Mughal, (b) Contemporary Studio Pottery/ Ceramic Mural etc. (c) Major Exponents : Devi Prasad, Gurucharan Singh, Nirmala Patvardhan, K.V. Jena. WESTERN: (a) Mexican-Pre-Columbian, (b) Chinese, (c) Japanese, (c) Korean, (e) Dutch, German, French and English.

16 FINAL YEAR APPLIED ARTS-II Sub. Code: MFA- 206 Credits: 02 UNIT I: The Emerging Role of Marketing. (a) What does Marketing do? (b) Definition of Marketing. (c) Environmental factor influencing adoption of the marketing Concept. (d) The Marketing Concept: a preliminary view. (e) Planning and Operating under the Marketing Concept. (f) Implementing the Marketing Concept. UNIT II: The Marketing Process (a) Identification of Marketing activities. (b) A Classification of Marketing activities. (c) Variations in Classification of Marketing activities. (d) Performance of Marketing activities & Marketing efficiency. UNIT III: Marketing information system (a) Marketing information & Marketing decisions. (b) Marketing information system. (c) Analysis of Sales record. (d) Simulation of Marketing decisions in information system. UNIT IV: Market & Market Segmentation. (a) Market Segmentation. (b) The why of Market Segmentation. (c) The who of Market Segmentation.

17 UNIT V: Buyer Behaviour (a) Buyer Behaviour- External Influences. (b) Buyer Behaviour- Insights from Psychology. (c) Buyer Behaviour- Life Style. (d) Buyer Behaviour- Industrial Users.

Maharshi Dayanand University, Rohtak (NAAC Accredited A Grade)

Semester-I st 1 of 5 Scheme & Syllabus MFA (Painting) Maharshi Dayanand University, Rohtak (NAAC Accredited A Grade) Department of Visual Arts Scheme and Syllabus of M.F.A. (Painting) under (CBCS Choice