CURRICULUM VITAE Robert S. Macy University of Central Florida Orlando, FL Phone: (814)

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1 CURRICULUM VITAE Robert S. Macy University of Central Florida Orlando, FL Phone: (814) EDUCATION 2006 Doctor of Philosophy in Management Focus: Strategic Management and Entrepreneurship University of Oregon 2002 Master of Business Administration University of Oregon 2000 Doctor of Jurisprudence University of Oregon School of Law 1997 Bachelor of Arts in History Washington State University RESEARCH AND TEACHING INTERESTS Entertainment Management Entrepreneurship & Corporate Innovation Business Model Strategy and Innovation Negotiation & Business Law Problem Based and Experiential Learning ACADEMIC EXPERIENCE 2017 Present University of Central Florida Orlando, FL Associate Professor of Entertainment Management Research and teaching to improve the theory and practice of Entertainment Management New Mexico State University Las Cruces, NM Bill and Sharon Sheriff Endowed Chair in Entrepreneurship Provide leadership and expertise in cultivating a spirit of entrepreneurship in New Mexico. Developed new Entrepreneurship Major option Developed new University-wide Entrepreneurship Minor Developed University-wide Idea Pitch Competition Developed program to teach high school and middle school teachers how to teach and promote entrepreneurship in their schools Mentor Faculty, Staff, Students and Alumni on their entrepreneurial ventures The Pennsylvania State University University Park, PA Director of the Center for Teams and Negotiation ( ) Director of the Garber Venture Capital Center ( ) Director of the Farrell Center for Corporate Innovation and Entrepreneurship ( ) Associate Clinical Professor of Entrepreneurship ( ) Managed and coordinated the faculty, staff and students of the Farrell Center for Corporate Innovation and Entrepreneurship, the Garber Venture Capital Center, and the Center for Teams and Negotiation

2 Managed and coordinated the faculty and staff of the Corporate Innovation and Entrepreneurship Major and core faculty for the Entrepreneurship and Innovation Minor. Founded the Corporate Innovation and Entrepreneurship Major Co-founded the university wide Intercollege Entrepreneurship and Innovation Minor. The minor includes a unified core of courses for all students irrespective of major or college, and follow on specialty tracks for each college within the university. Founded and Co-Directed of the Penn State Innovation and Commercialization Graduate Program. This program forms cross functional teams of graduate students from Business, Law, Engineering, and the Sciences to take raw university technology, analyses its commercial potential and bring it to market. Helped develop and manage the Global Consortium of Entrepreneurship Center Directors 2010 annual meeting, which had over 200 representatives from 183 centers and 15 different countries at Penn State for a 3-day event Managed the yearly Nittany Lion Venture Capital and Entrepreneurship Conference where angel investors, venture capitalists and entrepreneurs come from around the world to network and learn at Penn State Developed and taught undergraduate, MBA, EMBA and Executive Education courses in Innovation, Strategic Management and Entrepreneurship Developed and promoted learn-by-doing pedagogical advances in teaching innovation and entrepreneurship using problem based learning and scenario learning Worked with student groups to coordinate on campus launch events and demo days for investors Managed the Smeal IdeaPitch Competition, a pre-business plan competition that has helped to launch over a dozen companies with over 20 million in follow on funding. Funded and coordinated interdisciplinary research in creativity, innovation and entrepreneurship across campus. Includes twice yearly research roundtables for researchers from all the universities colleges. Co-founded the Penn State Center for Student Entrepreneurship Lion LaunchPad. The Lion LaunchPad is a university wide business incubator focused on accelerating student ventures from initial concept to market. The Lion LaunchPad provides space, seed money and mentoring to both undergraduate and graduate student ventures. Co-Founded the Architectural Design Entrepreneurship Summer Program which is a series of modulated intense short courses concentrating on design thinking explored through three courses in: design theory, design entrepreneurial practicum and a design studio Mentoring to students, faculty, staff and outreach into the community in helping them become more innovative, improve their business models, and launch new businesses University of Oregon Eugene, OR Graduate Teaching Fellow BOARD MEMBERSHIPS Intellectual Property Advisory Council Board of Directors Arrowhead Center Board of Directors Audit Committee Member Arrowhead Innovation Fund Board of Directors Investment Committee Member NON-ACADEMIC EXPERIENCE Garber Venture Capital Fund Managing Director

3 Law Office of Robert Macy Attorney at Law Business formation and transaction attorney focused on startup companies and small to medium sized enterprises Macys and Associates Managing Partner Competitive analysis, marketing and operations for a multi-site professional service firm Office of the Portland City Attorney Law Clerk Evaluated, researched, and rewrote the City of Portland Criminal Code in collaboration with the District Attorney s Office Sleep Deprivation Studios Founder/CEO Led the company from foundation through successful exit RESEARCH Working Papers: Papers: Presentations: The Rise of the Celebrity Employee: How Permeable Organizational Boundaries Produce Celebrity in the Age of the Long Tail Macy, M., & Macy, R. (2016). Playing to win: A model using games for early literacy assessment. New Mexico Journal of Reading (In Press) Macy, M., Bagnato, S., Macy, R. and Salaway, J. (2015) Conventional Tests and Testing for Early Intervention Eligibility: Is There an Evidence Base? Infants & Young Children 28(2), Macy, R.S. and Shedd, R. (2007) Emerging Trend in Early Sage Funding Opportunities Offers Potential to Students. Proceedings of the 27 th Annual Meeting of the Technology Transfer Society. Holloway, S.S., Tilleman, S., Macy, R.S., Parkman, I., and Krause, A. (2008) Active Learning in Entrepreneurship: Applying the Jigsaw Method to Entrepreneurship Instruction. Proceedings of the 22 nd Annual Meeting of the United States Association for Small Business and Entrepreneurship. -- San Antonio, Texas. Macy, R.S.. Holloway, S. and Sebastiao, H. (2007) Aligning Knowledge Competency Acquisition with Innovation Strategy. Proceedings of the 21 st Annual Meeting of the United States Association for Small Business and Entrepreneurship. Sebastiao, H. and Macy, R.S. (2007) Technology Commercialization and Market Driving: When Neither Market Pull nor Technology Push is Enough. Proceedings of the 21 st Annual Meeting of the United States Association for Small Business and Entrepreneurship. Holloway, S. and Macy, R.S. (2007) Rifles or Shotguns? Equity Investments Using Real Options Reasoning. Proceedings of the 21 st Annual Meeting of the United States Association for Small Business and Entrepreneurship. Macy, M., and Macy, R. (2016). Playing to win: A model using games for early literacy assessment. Presented at Texas Association for the Education of Young Children Dallas, TX. Macy, R.S., (2016) Entrepreneurship as a Force for Good. Presented at Teaching Business Ethics Workshop Santa Fe, New Mexico Macy, R.S. (2015) Think Like an Entrepreneur. Presented at Verge Fund Lecture Series Las Cruces, New Mexico

4 Professional Development Workshop (2013) Management Education for the Future: Towards Responsibility, Sustainability, and Integrity Presented at the 73rd Annual Meeting of the Academy of Management Orlando, Florida Macy, R.S. (2010) Keynote Speaker, Big Ideas Gone wild (B.I.G.), Dubois, Pennsylvania Macy, R.S., Noel, T, and Seward, T. (2010) E-Ship for Liberal Arts Students: Should it be Separated from other Majors? Presented at the Global Consortium of Entrepreneurship Centers Annual Meeting University Park, Pennsylvania Mandel, S., Burke, B., Epstein, A., Getzler-Linn, L., Hashimoto, M. Macy, R., Vyakarnam, S. and Weilerstein, P. (2010) Do Students Learn from Business Plan Competitions or are They Just Competitions Between Competitions? Presented at the Global Consortium of Entrepreneurship Centers Annual Meeting University Park, Pennsylvania Macy, R.S (2010), Marketing and Sales for Early Stage Companies, Presented at the Invention to Venture Conference, University Park, Pennsylvania Panel Moderator (2009), New Models for Early Stage Venture Funding, Nittany Lion Early Stage Venture Capital Conference, University Park, Pennsylvania Macy, R.S. and Kisenwether, L. (2008) Fostering Entrepreneurial Learning through Innovative Curriculum. Presented at the Land Grant YES Youth Entrepreneurship Symposium University Park, Pennsylvania Holloway, S.S., Tilleman, S., Macy, R.S., Parkman, I., and Krause, A. (2008) Active Learning in Entrepreneurship: Applying the Jigsaw Method to Entrepreneurship Instruction. Presented at 22 nd Annual Meeting of the United States Association for Small Business and Entrepreneurship. -- San Antonio, Texas. Macy, R.S. (2007) Techniques and Methods for Asynchronous Learning - Teaching the Text Messaging Generation. Presented at the 55 th Annual Meeting of INFORMS Seattle, Washington Macy, R.S. (2007) Intellectual Property and Licensing Issues for Technology Startups. Presented at the Invention to Venture Conference University Park, Pennsylvania Macy, R.S. and Shedd, R.. (2007) Emerging Trend in Early Sage Funding Opportunities Offers Potential to Students. Presented at the 27 th Annual Meeting of the Technology Transfer Society. Palm Desert, California Macy, R.S.. Holloway, S. and Sebastiao, H. (2007) Aligning Knowledge Competency Acquisition with Innovation Strategy. Presented at the 21 st Annual Meeting of the United States Association for Small Business and Entrepreneurship. Orlando, Florida Sebastiao, H. and Macy, R.S. (2007) Technology Commercialization and Market Driving: When Neither Market Pull nor Technology Push is Enough. Presented at the 21 st Annual Meeting of the United States Association for Small Business and Entrepreneurship. Orlando, Florida Holloway, S. and Macy, R.S. (2007) Rifles or Shotguns? Equity Investments Using Real Options Reasoning. Presented at the 21 st Annual Meeting of the United States Association for Small Business and Entrepreneurship. Orlando, Florida Macy, R.S. & Harrison, N.S. (2006) Competitive Advantage through Social Responsibility in Professional Service Firms. Presented at the 66th Annual Meeting of the Academy of Management Atlanta, Georgia. Macy, R.S. (2006) Competing in the Knowledge Economy: Knowledge Competency Acquisition Systems. Presented at the 47th Annual Meeting of the Western Academy of Management Long Beach, California. Sherer, P.D., & Macy, R.S. (2003) Gaining Competitive Advantage through Best Practices versus Different-From-Competitor Practices in Highly Successful Large Law Firms. Presented at the Oxford Workshop on Professional Service Firms Oxford, England.

5 Thesis and Dissertation Committees: Edisson Alejandro Sarmiento Amaya: Master Thesis: Outcome Properties of Listed Family Ownership in Europe Jan Hendrik Bode: Master Thesis: Financial Statement Analysis in the Automotive Industry on the Basis of Three Major Car Manufacturers Chelsea R. Burka: Schreyer Honors Thesis: Alternative Methods to Film Financing in the 21st Century: An Examination of Crowdfunding. Nicholas P. Nauroth: Schreyer Honors Thesis: Social entrepreneurship: A Tool to Efficiently and Effectively Address Important Societal Issues Matthew R. Harrop: Schreyer Honors Thesis: Gentrification: Advancing Social Equity through Property Transformation Pamela Jiménez: Master of Engineering Thesis: Evaluation of GS1 Standards and Barcode Technology for the Ecuadorian Floral Industry Jing Wang: Doctoral Dissertation: Behind Linus s Law: Investigating Creative Peer Review Processes in Open Source GRANTS Hansen, K. R. (Principal), Macy, R. S. (Co-Principal), Winingham, J. K. (Co-Principal), "Next Generation Entrepreneurship (Next Gen)", US Department of Commerce, Next Gen will take student entrepreneurship programming developed on NMSU s main campus to the university s community college system of four campuses, three of which are located in rural communities and serve underrepresented populations. Award: $368, TEACHING New Mexico State University 2015 Present Undergraduate: MGT 360V MGT 361 MGT 449 MGT 461 Negotiation Managing a Startup Strategic Management Seminar in Entrepreneurship MBA: MGT 527 Business Negotiation MGT 561 Seminar in Entrepreneurship MGT 590 Strategic Management MGT/MKTG 591 New Venture Creation The Pennsylvania State University: Undergraduate: BA 497E Market-Pull Technology Commercialization BA 497G Introduction to Entrepreneurship MGMT 297F The Entrepreneurial Mind-Set MGMT 420 Negotiation and Conflict Management MGMT/ENGR/IST 425 Creating New Ventures MGMT/ENGR/IST 426 Invention Commercialization MGMT 427 Managing a Startup Company MGMT 497A Business of Video Game Studios PSU 06 First Year Seminar

6 Florence Program at the Institute at Palazzo Rucellai MGMT 399 MBA: BA 571 ENTR 502 ENTR 503 ENTR 504 ENTR 597C EMBA: BA 505 ENTR 502 University of Oregon: Entrepreneurship from Medici to Facebook Strategic Management Managing a Startup Company Garber Venture Capital Practicum Business Planning Technology Commercialization Negotiation Theory and Skills Managing a Startup Company Executive Education: Courses and Trainings on Strategy, Innovation and Business Models for both open enrollment programs and custom programs (American Express, Annie Ann s, ARAMARK, etc.) Teaching Award: Dillwyn P. Paiste III Award for Excellence in Undergraduate Teaching Undergraduate: BA 215 BA 316 BA 453 MGMT 335 MGMT 417 MGMT 445 Language of Business Decisions (Financial Accounting) Management: Value through People Business Policy and Strategy Entrepreneurship: Launching New Ventures Negotiation Strategies Business Planning Teaching Awards: Teaching Commendations (2001, 2002, 2004 & 2005) PROFESSIONAL ACTIVITIES AND SERVICE Editorial: 2016 Present Editor, Entrepreneur and Innovation Exchange Managing Editor, Oregon Law Review Staff Editor, Oregon Law Review Reviewing: Reviewer, Ubiquitous Learning Grant Reviewer, VentureWell Grant Reviewer, National Collegiate Inventors and Innovators Alliance (NCIIA) Business Plan Reviewer, New Venture Championship Entry Screening Judge, New Venture Championship Reviewer, Business Policy and Strategy Division Academy of Management Reviewer, Organization and Management Theory Division Academy of Management Reviewer, Small Business Division United States Association for Small Business and Entrepreneurship Committees and Other Service: Chair, Strategic Planning Committee Entertainment Management Program, UCF Budget Committee Rosen College of Hospitality, UCF

7 Continuing Education Committee Rosen College of Hospitality, UCF Chair, Strategic Management Advisory Committee New Mexico State University Entrepreneurship Taskforce The Borderplex Alliance Employee Council New Mexico State University Graduate Committee New Mexico State University Aggie Innovation Space Faculty Advisory Committee New Mexico State University Smeal College of Business Dean Search Committee The Pennsylvania State University Curriculum Delivery Committee The Pennsylvania State University Center Directors Committee The Pennsylvania State University Management and Organization Faculty Search Committee The Pennsylvania State University Engineering Entrepreneurship Minor Director Search Committee The Pennsylvania State University Schreyer Honors College Faculty Selection Committee The Pennsylvania State University Lundquist College of Business Promotion and Tenure Committee University of Oregon Consultant to the Technology Entrepreneurship Fellows Program University of Oregon AWARDS Daniels Fund Ethics Fellow Dillwyn P. Paiste III Award for Excellence in Undergraduate Teaching GCEC Center of Entrepreneurial Leadership Outstanding Pedagogy Workshop, USASBE Extraordinary Educator Award, Corporate Entrepreneurship Division, USASBE NCEC Exceptional Activities in Entrepreneurship across Disciplines Teaching Commendations University of Oregon PROFESSIONAL AFFILIATIONS Academy of Management Global Consortium of Entrepreneurship Centers North American Case Research Association