Texas Tech University Lubbock, Texas Website:

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1 CURRICULUM VITA KIRAN PEDADA PERSONAL DATA Business Address: Rawls College of Business Administration Texas Tech University Lubbock, Texas Website: EDUCATION Graduate: Undergraduate: Ph.D. Program in Business Administration Texas Tech University, 2018 (Expected) Major: Marketing Bachelor of Technology in Mechanical Engineering Jawaharlal Nehru Technological University, India, 2004 EMPLOYMENT EXPERIENCE 2014 Present Graduate Part-time Instructor/ Teaching Assistant Department of Marketing and Supply Chain Management Jerry S. Rawls College of Business Administration Texas Tech University Visiting Assistant Professor Narsee Monjee Institute of Management Studies, India Visiting Faculty Symbiosis Institute of Business Management, India Researcher and Consultant Indian School of Business, Hyderabad, India Business Analyst Strategy and Market Research Corporate Strategy Group Maytas Infrastructure Limited, India Consultant Marketing and Strategy Business Advisory Services Mott MacDonald India Private Limited, India

2 2 HONORS, AWARDS, AND MEMBERSHIPS Selected Honors and Awards 2016 The CH Foundation Scholarship, Texas Tech University 2016 Outstanding Contributions to Research as a Doctoral Student, Texas Tech University 2016 ISBM PhD Camp Student Fellow, Emory University 2015 Financial Support for Yale China India Insights Conference, Yale University 2015 ISMS Doctoral Consortium Fellow, Johns Hopkins University 2015 Rawls Graduate Scholarship, Texas Tech University 2014 Hunt Scholarship, Texas Tech University Graduate Assistantship, Texas Tech University 2013 Best Mentor, Asia-Africa Regional Rounds, Global Social Venture Competition 2012 Global Winner (Mentor), Global Social Venture Competition, UC Berkeley 2010 Asia Finalist, Global Social Venture Competition, ISB Hyderabad 2009 Top Reviewer, ISB Idiya Competition, ISB Hyderabad Member American Marketing Association Academy of Marketing Science RESEARCH Research Interests Marketing Strategy, Business-to-Business Marketing, Strategic Alliances, Emerging Markets, Private Label Strategy, Retailing Publications Hanson, Nicole and Kiran Pedada (2014), The Future of Marketing in a Multi-channel and Multi-screen World, Marketing Science Institute Report No , Cambridge, MA: Marketing Science Institute. 2

3 3 Pedada, Kiran and Kutti Krishnan (2011), Marketing in Emerging Economies, Marketing Science Institute Report No , Cambridge, MA: Marketing Science Institute. Conference Papers & Proceedings Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets, to be presented in 2017 AMA Winter Marketing Educator s Conference, Orlando, FL (February 17 19, 2017) Pangarkar, Aniruddha, and Kiran Pedada Competing in Emerging Markets: A Resource- Advantage Theory Approach, to be presented in 2017 AMA Winter Marketing Educator s Conference, Orlando, FL (February 17 19, 2017) Pradhan, Debasis, Duraipandian Israel, and Kiran Pedada Mobile Shopping Adoption in Emerging Markets, presented in 2016 AMA Summer Marketing Educator s Conference, Atlanta, GA (August 05 07, 2016) Israel, Duraipandian, Kiran Pedada, and Debasis Pradhan, Impact of Retail Crowding on Shopper Satisfaction and Behavior A Comparative Study of Developed and Emerging Markets, presented in 2016 Yale China India Insights Conference, London Business School (July 21 23, 2016) Pedada, Kiran, Mayukh Dass, and Venkatesh Shankar, An Investigation of the Effects of International Joint Venture Dissolutions in Emerging Markets on Shareholder Value, presented in 2015 Yale China India Insights Conference, New York (September 18 19, 2015) Pedada, Kiran, Xinchun Wang, and Divya Keshamoni, Key Resources for Retailers to Achieve Premium Private Label Success, presented in 2015 AMA Summer Marketing Educator s Conference, Chicago, IL (August 14 16, 2015) Pedada, Kiran and Mayukh Dass, An Investigation of International Joint Venture Dissolutions in a Developed-Emerging Market Joint Venture Context, presented in the 37 th ISMS Marketing Science Conference, Johns Hopkins University (June 18 20, 2015) Working Papers and Research in Progress Pedada, Kiran, Mayukh Dass, and Venkatesh Shankar An Investigation of the Effects of International Joint Venture Dissolutions in Emerging Markets on Shareholder Value, target journal: Journal of Marketing Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass Determinants of International Joint Venture Dissolutions in Emerging Markets, target journal: Journal of Marketing Pedada, Kiran, Mayukh Dass, and S. Arunachalam International Joint Venture Formations and Dissolutions in Emerging Markets, target journal: Journal of Marketing 3

4 4 Pedada, Kiran, Mark Ratchford, and Mayukh Dass An Investigation of the Effects of International Joint Venture Dissolutions in Emerging Markets on Brand Attitude, target journal: Journal of Marketing Research Arnett, Dennis and Kiran Pedada, Retailer Private Label Strategies, target journal: Journal of the Academy of Marketing Science Reviewer Experience Reviewer Services and Retail Marketing; and Marketing Strategy, Innovation, and New Products Tracks, 2016 Summer AMA Educators Conference Reviewer Retailing; and Emerging Markets Tracks, 2015 Summer AMA Educators Conference Reviewer Relationship Marketing Track, 2015 AMS World Marketing Congress COURSES TAUGHT Rawls College of Business, Texas Tech University, USA Undergraduate Marketing Research and Analysis Spring /5 Fundamentals of Marketing Fall /5 Introduction to Marketing Summer I /5 Narsee Monjee Institute of Management Studies, India Graduate (PGDM) Business to Business Marketing Fall /7 Retail Marketing Summer /7 Marketing Strategy Spring /7 Business to Business Marketing Fall /7 Retail Marketing Summer /7 Graduate (EPGDM) Marketing Strategy Summer /7 Retail Marketing Summer /7 4

5 5 Symbiosis Institute of Business Management, India Graduate (MBA) International Marketing Spring /5 TRAININGS ATTENDED 2015 TTU Groundwork Program organized by TLPDC, Texas Tech University 2012 ISB-Ivey Case Teaching Workshop, Indian School of Business, Hyderabad 2012 ISB-Ivey Case Writing Workshop, Indian School of Business, Hyderabad 2011 Marketing Analytics Workshop by Dr. Gary Lilien, Indian School of Business, Hyderabad INSTITUTIONAL SERVICE Indian School of Business, Hyderabad Assurance of Learning (AACSB Accreditation) Consultant 2013 Reviewer for the GSVC Asia-Africa Regional Finals at ISB, Hyderabad 2010 Organizer for the MSI-ISB Conference on Marketing in Emerging Economies 5