MATTHEW T. SEEVERS Professor of Marketing v Heider College of Business v Creighton University

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1 MATTHEW T. SEEVERS Professor of Marketing v v EDUCATION Ph.D M.B.A B.S University of Kentucky (Lexington, KY) Gatton College of Business and Economics Major: Marketing Dissertation: Performance Implications of Emergent Social Networks in a Distribution Channel Setting: The Role of Social Capital Drake University (Des Moines, IA) College of Business and Public Administration Major: Business Administration Truman State University (Kirksville, MO) School of Business Major: Marketing ACADEMIC EXPERIENCE (Omaha, NE) Professor of Marketing, 2017 Present Chair, Department of Marketing & Management, Associate Professor of Marketing, Interim Chair, Department of Marketing & Management, 2011 Assistant Professor of Marketing, University of Kentucky (Lexington, KY) Gatton College of Business and Economics Instructor, Teaching Assistant / Research Assistant, INDUSTRY EXPERIENCE Golf Galaxy (West Des Moines, IA) General Sales Manager, Assistant Sales Manager, Hardlines, 2000 Ames Golf & Country Club (Ames, IA) Head PGA Golf Professional, Wakonda Club (Des Moines, IA) First Assistant PGA Golf Professional,

2 RESEARCH INTERESTS Social Capital; Social Network Analysis; Retail Purchasing; Sales Management & Personal Selling; Interorganizational Relationships; Job Performance; Student Performance; Performance Feedback; Market Orientation. REFEREED PUBLICATIONS Johnson, Bryan R.,, and Todd C. Darnold (2015), School Ties: Social Capital and Student Performance in Individual and Group Tasks, Journal for Advancement of Marketing Education, 23 (2), Johnson, Bryan R. and (2015), Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type, International Journal of Marketing Studies, 7 (1), Seevers, Matthew T., Bryan R. Johnson, and Todd C. Darnold (2015), Social Networks in the Classroom: Personality Factors as Antecedents of Student Social Capital, American Journal of Business Education, 8 (3), Rowe, William J.,, and James E. Zemanek, Jr. (2014), Salesperson Slotting Allowance Authority in Manufacturer-Retailer Negotiations, Journal of Marketing Channels, 21 (4), Seevers, Matthew T., William J. Rowe, and Steven J. Skinner (2014), Praise in Public, Criticize in Private? An Assessment of Performance Feedback Transparency in a Classroom Setting, Marketing Education Review, 24 (Summer), Deskins, John and (2011), Are State Expenditures to Promote Tourism Effective in Promoting State Economic Growth? Journal of Travel Research, 50 (March), W. Matthew Bowler, Robert Dahlstrom,, and Steven J. Skinner (2011), The Ties that Buy: The Role of Interfirm Social Contagion across Customer Accounts, Journal of Personal Selling & Sales Management, 31 (Winter), Seevers, Matthew T., Steven J. Skinner, and Robert Dahlstrom (2010), Performance Implications of a Retail Purchasing Network: The Role of Social Capital, Journal of Retailing, 86 (December), Seevers, Matthew T. (2010), A Social Networks Approach to Market Orientation, Marketing Management Journal, 20 (Fall),

3 REFEREED PUBLICATIONS (CONTINUED) Bowler, Wm. Matthew, Jonathon R. B. Halbesleben, Michael Stodnick,, and Laura M. Little (2009), The Moderating Effect of Network Centrality on Motive to Perform Interpersonal Citizenship, Journal of Managerial Issues, 21 (Spring), Jae, Haeran,, and Jule B. Gassenheimer (2007), Underground Economy and Economic Exchange: A Macro Perspective, Marketing Management Journal, 17 (Fall), Seevers, Matthew T., Steven J. Skinner, and Scott W. Kelley (2007), A Social Network Perspective on Sales Force Ethics, Journal of Personal Selling & Sales Management, 27 (Fall), NON-REFEREED PUBLICATION Seevers, Matthew T., Steven J. Skinner, and Scott W. Kelley (2010), A Social Network Perspective on Sales Force Ethics, Keller Center Research Report, September. WORKING PROJECTS Student Social Capital in a Marketing Education Context: Prior Research and Future Research Opportunities Target outlet is the Journal of Marketing Education. Social Capital Blind Spots: An Exploration of Covert Workplace Relationships with W. Matthew Bowler and Troy A. Voelker Target outlet is the Journal of Managerial Issues. REFEREED CONFERENCE PAPERS & PRESENTATIONS Morgan, Steven, Fred Morgan, Jack Kasulis, Matthew Seevers, Jeffrey Stoltman, and Stephen Vargo (2005), An Overview of Network Effects, in American Marketing Association Summer Educators Conference Proceedings, Beth A. Walker and Mark B. Houston, eds., 16 (Summer), (Abstract). Seevers, Matthew T. and Robert Dahlstrom (2004), Similarity of New Vendor Choice among Retail Buyers: The Role of Social Contagion across Interfirm Networks, at ISBM 2004 Academic Conference: New Priorities and Challenges for Business-to-Business Marketers.

4 REFEREED CONFERENCE PAPERS & PRESENTATIONS (CONTINUED) Seevers, Matthew T. (2003), Does a Product Controversy Effect Dominate the Effect of Product Familiarity on Consumer Attitude Strength? in American Marketing Association Winter Educators Conference Proceedings, William J. Kehoe and John H. Lindgren Jr., eds., 13 (Summer), (Abstract). Jae, Haeran,, and Jule B. Gassenheimer (2002), "Underground Economy and Exchange, in American Marketing Association Summer Educators' Conference Proceedings, Geraldine R. Henderson and Marian Chapman Moore, eds., 14 (Winter), 119 (Abstract). TEACHING EXPERIENCE BUS 479: ijay Practicum, , MKT 473: Marketing Management (Capstone), , 2018, DBA 802: Applied Marketing Research, , MKT 491/BIA 491: Business on the Western Frontier, Travel Class to San Francisco and the Silicon Valley, MKT 319: Principles of Marketing, , 2015, MBA 761: Marketing Management (Online Delivery), , MBA 761: Marketing Management (Residence Delivery), , RSP 103: Ratio Studiorum Program, Faculty Preceptor, 2010, MKT 300: Marketing Management,

5 ACADEMIC HONORS & AWARDS Faculty of the Year, 2006, 2008, 2010, 2011, 2012, 2015, Cahill Award for Excellence, 2012, 2013, 2014 x2, 2016, 2017, Gamma Phi Beta Outstanding Professor, 2011, 2016 Summer Research Grant Recipient, 2008, 2009, 2010, 2013, Faculty Invitee, Senior Athletic Banquet, 2006, 2008, 2009, 2010, 2011, 2012, 2013 Distinguished Alumni Award, 2012 Lincoln Lutheran Junior-Senior High School (Lincoln, NE) Robert F. Kennedy Memorial Teaching Award Nominee, 2008, 2010 Order of Omega Faculty Member of the Year Nominee, 2010 National Library Week Poster Campaign Honoree, 2009 Reinert-Alumni Memorial Library, Marketing Instructors Choice Award, 2008 American Marketing Association Outstanding Teaching Assistant, 2005 Dissertation Year Fellowship, UK Sports Marketing Academy Professional Certification, 2004 AMA-Sheth Foundation Doctoral Consortium Fellow, 2003 Gatton Fellowship, Von Allmen E-Commerce Center Research Grant, 2002

6 OTHER HONORS & AWARDS Assistant Golf Professional of the Year, 1997 Professional Golfers Association of America, Iowa Section Titleist & FootJoy GPTP Scholarship Winner, 1997 Professional Golfers Association of America, Iowa Section PGA Golf Professional Training Program Graduate, 1997 Professional Golfers Association of America MIAA Academic All-Conference Golf, , MIAA All-Conference Golf, INDUSTRY Director, Iowa Section PGA Board of Directors, Director and President, ISA/AA Board of Directors, ACADEMIC Editorial Review Board, Drake Management Review, 2010 Present Ad Hoc Reviewer, Journal of Marketing Education Ad Hoc Reviewer, Journal of Marketing for Higher Education Ad Hoc Reviewer, European Journal of Marketing Ad Hoc Reviewer, Journal of Personal Selling & Sales Management Ad Hoc Reviewer, AMA Summer Marketing Educators Conference Business-to-Business Track; Services Track Ad Hoc Reviewer, AMA Winter Marketing Educators Conference Business-to-Business Track Ad Hoc Reviewer, Society for Marketing Advances Conference Retail & Entrepreneurship Group Leader, New Teaching Assistant Orientation, 2004 University of Kentucky Volunteer, University of Kentucky Sports Marketing Academy, Volunteer, AMA Faculty Consortium, 2002

7 UNIVERSITY Faculty Representative, Creighton Marketing Council, 2016 Present Bereavement Ministry, 2012 Present Policy & Procedure Review Committee on Sexual Misconduct, 2017 Data Analytics Task Force, Champion for Master of Marketing Analytics Program Chair, Vice President for Finance Search, Reinert-Alumni Memorial Library Task Force, Advisory Participant, Chief Communications & Marketing Officer Search, 2015 Provost Search Committee, Academic Council & Faculty Council, Committee on Committees, Presidential Work Group on University Brand, Presidential Work Group on University Culture, Academic Vice-President s Administration and Finance Committee, Reinert-Alumni Memorial Library Task Force,

8 UNIVERSITY (CONTINUED Athletic Board, Chair, Fiscal Integrity Subcommittee, COLLEGE Heider Curriculum 2020 Task Force, 2017 Present Faculty Advisor, Sports Professional Club, 2017 Present Faculty Advisor, Young Life, 2017 Present Chair, Undergraduate Program Committee, 2016 Present Undergraduate Program Committee, 2008 Present Assurance of Learning (AoL) Committee, 2015 Present Murphy Cup Marketing Strategy Competition, 2014 Present Admissions Committee, DBA Program, Department Search Committee, 2007, 2008, 2009, 2014, 2017 Faculty Advisor, Beta Gamma Sigma, Chair, Strategic Planning Committee, AACSB Faculty Qualifications Ad Hoc Committee, 2014 Faculty Preceptor, Ratio Studiorum Program, 2010 Co-Advisor, Chapter of American Marketing Association, 2008 Hiring Committee, COBA Director of Business Marketing, 2007 New Building Committee, 2007 Educational Experience Sub-Committee,

9 COMMUNITY Youth Volunteer Coach, West Omaha Track Club, 2014 Present Sunday School Teacher, King of Kings Lutheran Church, 2007 Present Board of Directors, Oak Hills Country Club, Navigator, Project Homeless Connect, Youth Volunteer Coach, YMCA Basketball, 2012 Marketing & Membership Committee, Oak Hills Country Club, Chair, Sugar Creek Subdivision Beautification Committee, MEMBERSHIPS Marketing Management Association, 2010 Present King of Kings Lutheran Church, 2006 Present American Marketing Association, Omaha Chapter, 2005 Present International Network for Social Network Analysis, 2003 Present American Marketing Association, 2002 Present Beta Gamma Sigma, National Business Honor Society, 2001 Present Professional Golfers Association of America, United States Golf Association, 1991 Present Beta Theta Pi Fraternity, 1990 Present