Communicators may have a way with words, but they don t always speak the language of executive management: charts, statistics, and metrics.

Transcription

1 Welcome to the March issue of Communication Directory, Communicators may have a way with words, but they don t always speak the language of executive management: charts, statistics, and metrics. From putting measurement last instead of first to confusing measurement with presentation our feature

2 article this month outlines the five most common measurement mistakes and how avoiding them could be your ticket to the c-suite. The March Facts & Figures shows that today s annual reports often include more than just financial data, also incorporating information on a company s social and environmental programmes and impact. As always Communication Directory showcases the latest events, job vacancies and personnel changes in European communications. If you have any feedback related to our newsletter, website or magazine please share it with us at info@communication-director.com or through our social media channels. Mills joins Mars Petcare as Corporate Affairs VP Mars Petcare has announced that Helen Mills will join their global management team as the leader of corporate affairs. Mills has over 20 years of experience in communications, advocacy and change management, and her background... + Finpro appoints Maija Karhusaari International trade and development company, Finpro, has appointed Maija Karhusaari as their new senior vice president of marketing and communications.

3 Karhusaari has worked in communication for over twenty years, beginning with... + Stefan Nerpin swaps DNV for Volvo Stefan Nerpin has left DNV GL Group in Norway and has now returned to his native Sweden as a senior VP at Volvo Bus Corporation. He leads the global communications and public affairs team to position Volvo Buses' value... + Linklaters hires global head of external comms Tom Gilbert has joined Linklaters as the new global head of external communications. Previously, he worked for the London Stock Exchange Group where he held the position of head of special projects in the corporate communications... +

4 New communications director at Shiseido Marta Díaz has been appointed director of communication for the Spanish subsidiary of Japanese multinational personal care company Shiseido. Díaz has a vast experience in the cosmetics world. She began her... + Pascal-Louis Caillaut moves to VNF Pascal-Louis Caillaut has been appointed deputy director of communications for Voies Navigables de France (VNF), reporting to Agnès Doitrand-Laplace, director of communications. He started his career in... +

5 Pecher appointed head of comms at KraussMaffei Uli Pecher has taken up the position of head of communications of KraussMaffei Group. Pecher reports to Imre Szerdahelyi, global head of marketing and communications of KraussMaffei Group. He is responsible for the... + Mauro Guerrini returns to Bosch Italia Mauro Guerrini has returned to Italy after a year overseas as part of the marketing department at Bosch. In this role he responds to corporate communications management, brand management and sustainability and is accountable for... +

6 SDL plc VP Communications Location: Maidenhead The International Commission on Missing Persons (ICMP)

7 Head of Communications -Office of the Director-General- Location: The Hague Ultragenyx Pharmaceutical Senior Director Communications Location: Basel UCB Assistant Director of Communications Location: Slough Vertex Pharmaceuticals Associate Director Communications & Advocacy, Europe North Location: London Deezer Internal Communications Manager Location: Paris

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9 Getting the measure Avoiding these five fundamental measurement mistakes will bring you closer to the c-suite read more , Amsterdam Bringing Corporate Culture to Life in Reporting The European Association of Communication Directors (EACD) and

10 Black Sun will host a coaching day in Amsterdam. Bringing corporate , Vilnius Social media influencers. Do we use them in a proper way? The Lithuania regional group of the European Association of Communication Directors (EACD) will host its latest debate in , London Internal Communications Conference The Fifth Annual Internal Communications Conference 2017 is set to redefine what it is possible for IC professional to achieve. It will mark the , Brussels Campaigning in the Face of NGO Pressure The Associations working group of the European Association of Communication Directors (EACD) will host a meeting in , Berlin Quadriga Crisis Communication Conference 2017 Quadriga's 5th Crisis Communication Conference, taking place in Berlin on April 6/7 2017, will focus on three important phases of successful...

11 + Annual reports returning to standalone format The number of companies choosing to release a sole annual report is on the rise. An analysis of over 1000 reports from European companies from communications agency Message found that companies publishing a standalone annual report increased by 27% from 2015 to In 2016 the release of CSR reports and integrated reports fell by approximately 24% compared to read more

12 Publisher: Rudolf Hetzel Editors: Dafydd Phillips, Jan Wisniewski Advertising: Helge Schlüter Tel +49 (0) Fax +49 (0) Helge.schlueter@communication-director.com Personnel: Mike West mike.west@quadriga-media.com Jobs: Gregor Ringsdorf gregor.ringsdorf@communication-director.com