MAGAZINE SEMINAR. Shaping the Future of Print. Thursday 1st February 2018, Brussels, Belgium

Transcription

1 MAGAZINE SEMINAR Shaping the Future of Print Thursday 1st February 2018, Brussels, Belgium The Hotel, Boulevard de Waterloo 38, 1000 Brussels 08h30 17h00 Sponsored by:

2 Welcome to Magazine Seminar 2018! Co-organisers Intergraf and Smithers Pira, sponsored by manroland and supported by ERA, NOPA and EMMA, wish you a very pleasant stay in Belgium. Shaping the Future of Print is an event series co-organised by Intergraf, the European Federation for Print & Digital Communication, and leading market research firm Smithers Pira. Each of the seminars focus on a different niche market of the printing industry. Past events have dealt with direct mail and book printing. Magazine Seminar 2018 is a special event because it is being held in Brussels, the heart of Europe and home of the European Union. Delegates have the opportunity to visit the European Institutions, as well as being welcomed to the seminar by a representative of the European Commission. Moderators Your moderators are Mike Hopkins, printing industry expert & consultant, and Fiona Narburgh, strategy & communications specialist and performance coach.

3 Speakers Malwina Nowakowska European Commission, DG GROW, Resource Efficiency and Raw Materials Welcome Malwina is Deputy Head of Unit, Resource Efficiency and Raw Materials, at DG GROW European Commission. Nicolas Sennegon The Economist Group Case Study: The Economist The Audience Journey After working in media organisations since 1999, Nicolas Sennegon joined The Economist Group in He held various sales and marketing management roles before becoming Chief Revenue Officer in In 2015 he also became Executive VP, joining the Management Committee of The Economist Global Media Businesses. Nicolas will present a company case study. James Hewes & Chris Kerwin FIPP & BBC Worldwide Case Study: How BBC Worldwide are Applying Trends in Publishing Media to Britain s Biggest Food Media Brand James Hewes was appointed President & CEO of FIPP in September Previously he worked at the Dubai-based Gulf News Publishing and across BBC Worldwide and BBC Magazines, growing BBC Magazines licensing portfolio from 8 to 55 editions. Chris Kerwin is Head of Publishing at BBC Worldwide, the commercial arm of the BBC, where he has worked since He has responsibility for all BBC-branded publishing activity, including managing the BBC Good Food brand and the publishing business for Top Gear. Chris has worked in digital media for approaching 20 years and has driven significant digital growth for many businesses and brands. James will interview Chris about the tremendous success of BBC Good Food and the steps taken to build Britain s most successful food media brand.

4 Ranj Begley Readly UK Readly: Serving the changing magazine reader Ranj Begley is Managing Director of Readly, the all-you-can-read magazine service. She built the company from the bottom-up, with Readly now dealing with 98 UK publishers, 713 UK magazine brands and customers in 50 countries. Ranj shifts between strategy, dayto-day management and fundraising, as well as leading Readly s expansion into new markets around the world. Dr. Sean Smyth Smithers Pira Magazine Market Study Sean Smyth has spent over 25 years in the printing industry in senior technology positions for a variety of print businesses across the supply chain, both in hands on and consultancy roles. An expert in the field, Sean regularly speaks at and chairs conferences about printing technology. He will present to you Smithers Pira s market research about the European magazine market. Ingo Raab & Collin Müller Burda Case Study: Burda Magazines Forthcoming

5 Daniel Knapp IHS Markit Advertising Futures for Magazines Daniel Knapp is Executive Director at the global information company IHS Markit. His focus areas include the future of TV/video, social media, advertising-funded business models, AIdriven marketing, data strategies and media policy. Daniel will speak about advertising trends, the role of magazines in the media mix, digital transformation and new digital infrastructures. Einar Ryvarden Den Norsk Legeforening Membership & Scientific Magazines: Challenges & Choices in a Digital World Einar Ryvarden is Digital Manager of The Journal of the Norwegian Medical Association. After working in the media industry since 1992, he has expertise in cross-media publishing, digital magazines, e-commerce and digital advertising. Einar will speak about the challenges facing the non-commercial membership and scientific publishing industry, detailing how the Journal navigates this. Josef Aumiller & Markus Kaufmann manroland web systems & Druckhaus Kaufmann Technological Developments in Publication Printing Josef Aumiller is working as Vice President Sales for manroland web systems, the leading global supplier of web offset printing machines. He will show in his presentation how the latest web offset press technology supports the needs of publication printers. Markus Kaufmann is owner and Managing Director of Ernst Kaufmann GmbH & Co. KG. based in the city of Lahr, Germany. Founded in 1816 the family owned printing house with 220 employees was awarded as Germany`s Magazine Printer of the year Markus will give a brief overview about the technological challenges of publication printing and how his company is responding the requirements of publishers.

6 Agenda 08:30 09:00 Welcome Coffee 09:00-09:30 09:30-10:00 10:00-10:30 Seminar Opening and Welcome Magazine Market Study Case Study of The Economist The Audience Journey Moderators, Co-Organisers and European Commission Dr. Sean Smyth, Print Consultant at Smithers Pira Nicolas Sennegon, Executive VP and Chief Revenue Officer at The Economist Group 10:30 11:00 Coffee Break 11:00-11:45 11:45-12:15 12:15-12:45 Case Study: How BBC Worldwide are Applying Trends in Publishing Media to Britain s Biggest Food Media Brand Case Study: Burda Magazines Panel Q&A James Hewes, President & CEO at FIPP and Chris Kerwin, Publishing Director at BBC Worldwide Ingo Raab & Collin Müller, Burda Morning Speakers 12:45 13:45 Lunch 13:45-14:15 14:15-14:35 Readly: Serving the changing magazine reader Technological Developments in Publication Printing Ranj Begley, Managing Director at Readly UK Josef Aumiller, Vice President Sales at manroland and Markus Kaufman, Owner and Managing Director at Ernst Kaufmann GmbH 14:35 15:00 Coffee Break 15:00-15:30 15:30-16:00 16:00-16:30 16:30-16:45 SWOT analysis of the magazine sector (Strengths; Weaknesses; Opportunities; Threats) Advertising Futures for Magazines Membership & Scientific Magazines Challenges & Choices in a Digital World Seminar Closing Group Brainstorming Daniel Knapp, Executive Director TMT Research & Analytics at IHS Markit Einar Ryvarden, Digital Manager at The Journal of the Norwegian Medical Association Moderators

7 Supporting Organisations Swakopmunder Str Munich DE +49 (89) info@era.eu.org Rue de Namur 73A 1000 Brussels BE info@magazinemedia.eu Tallskogsvägen 5 SE-825 Hudiksvall SE +46 (0) anders@bovin.se mats.olsson@matsolsson.se peder.schumacher@v-tab.se

8 Event Organisers Avenue Louise 130A 1050 Brussels BE +32 (0) info@intergraf.eu Cleeve Road, Leatherhead KT22 7RU Surrey UK +44 (0) info@smitherspira.com Sponsored by