August 21,

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Ezra Barker
5 years ago
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August 21, 2013 http://www.nydailynews.com/noha-real-estate-buffs-rebrand-central-harlem-housing-prices-soar-article- 1.1433239 What's "NoHa?

1 August 21, What's "NoHa?" - Real estate buffs rebrand Central Harlem as housing prices soar Homeowners, who bought brownstones on the cheap during the 1980's and 1990's, snub offers to sell their digs BY SIMONE WEICHSELBAUM The longtime denizens of Manhattan s latest real estate hotbed are staying put... for now. Graying homeowners who scored one of Central Harlem s coveted brownstones a generation ago have become millionaires on paper, living under roofs that now boast handsome seven-figure price tags.

These blue-collar retirees are watching their neighborhood, once crime-infested and poverty-stricken, being reborn and rechristened as money-hungry real estate investors mine for gold in the pocket

2 These blue-collar retirees are watching their neighborhood, once crime-infested and poverty-stricken, being reborn and rechristened as money-hungry real estate investors mine for gold in the pocket between W. 125th St. and W. 150th St. Joseph Wardally, 60, a former data processor who paid $85,000 for his four-story brownstone on W. 127th St. in 1995, said he could now command a cool $1.8 million for it. People knock on my door all the time asking, Do you want to sell your home? said Wardally. I say no. I am not putting it on the market. I like it here. I am not moving. Retired data processor Joseph Wardally, 60, bought his brownstone on W. 127 St. for $85,000 in Now, he says it's worth $1.8 million. Realtors have even given the neighborhood already flush with historic pride and a reputation that s known the world over an ersatz, trying-to-be-hip moniker, NoHa, shorthand for North Harlem. That s a bunch of crap, Wardally said. We are not SoHo, NoHo. We should be who we are. These days, however, Harlem s identity is undergoing a heck of a makeover.

Three doors down from Wardally s abode is one of Harlem s swankiest condo buildings, 50 West, where twobedroom flats sell for upwards of $1.1 million and rent for close to $4,000 a month.

3 Three doors down from Wardally s abode is one of Harlem s swankiest condo buildings, 50 West, where twobedroom flats sell for upwards of $1.1 million and rent for close to $4,000 a month. DOUGLAS ELLIMAN Fancy living room in a two bedroom apartment on W. 127 St. listed by Douglas Elliman agent Kathy Murray. It rents for $3,950 a month. A townhouse around the corner, on Fifth Ave., is going for close to $3.5 million. In Harlem s northwestern corner, on Riverside Dr. near W. 150th St., a three-bedroom apartment is listed for just over $1 million. There is a progression northwards; young families are being priced out, said Daniel Dolgicer, a Douglas Elliman broker who is working to lure prospective homebuyers uptown. South Harlem is almost as expensive as the upper West Side, he said. SoHa is a sexy term. Acronyms do well in New York City. SoHa gets people s attention. NoHa is the natural addition. The rebranding isn t eradicating many of Harlem s lingering troubles.

4 One of three blighted homes on W. 137 St., near Adam Clayton Powell Blvd., where brownstones have sold for more than $2 million. Central Harlem is home to the city s highest overall death rate due to drug addiction, cancer and obesity-related illnesses 8.8 deaths per 1,000 people according to the latest stats from the city Health Department. Despite the influx of affluent newcomers, 2011 U.S. Census figures listed per-capita income at just $22,139, about one-third less than the citywide figure. None of that, however, has stymied the skyrocketing cost for landing a home in the hood, where averge sale prices have doubled over the last decade, according to numbers crunched by a Douglas Elliman analyst. Transition is on prominent display across Central Harlem. Blocks that were blighted by bricked up buildings are being renovated. Daryl Bloodshaw, a 44-year-old advertising exec who owns a home on W. 137th St., said the number of shuttered buildings on his block where brownstones are selling for upwards of $2 million went down from six to three since he moved there seven years ago. Still, the juxtaposition of wealthy yuppies clamoring to live amid remaining pockets of decay is Harlem s new normal.

5 And so is carving up the neighborhood and rebranding it as a trendy, chic destination. NoHa is ridiculous, Bloodsaw said. They want to soften Harlem s image. With Harlem, you have to take the good, the bad, and the indifferent.

March 10,

March 10, 2016 http://www.wsj.com/articles/in-a-plain-west-village-co-op-glamorous-residents-like-karlie-kloss-1457623681 In a Plain West Village Co-Op, Glamorous Residents Like Karlie Kloss A little 1970s-era