The number 1 Exhibition in the world for high quality musical instruments

Transcription

1 The number 1 Exhibition in the world for high quality musical instruments From september 29 th to october 1 st, 2017 Cremona Exhibition Centre

2 THE LARGEST MARKETPLACE IN THE WORLD FOR HIGH QUALITY MUSICAL INSTRUMENTS % 39% Visitors among which 21% from abroad (from 55 countries) Exhibitors from 28 Countries International Exhibitors New exhibitors (among which 15% from abroad) Products on display Events such as concerts, seminars, masterclasses and presentations THE MUSIC WORLD MEETS IN CREMONA 18% 5% Trade 2% Piano makers and tuners 1% 2% Suppliers and accessories Publishers 25% String instrument makers and bow makers 47% Professional and amateur musicians and music lovers DID YOU KNOW THAT? 1) New Exhibitors: 39% of past edition Exhibitors were new. This shows a relevant Exhibitors turnover rate: a very important renewal trend that enables visitors to discover every year new products and services offered by new Exhibitors. The inclusion of new product sectors into the Exhibition has undoubtedly given a precious contribution to this percentage increase. 2) Extension of the Acoustic Guitar Village: with two successful editions behind, we managed to involve a higher number of exhibiting companies, thus further enriching the exhibition repertoire and offering a complete overview on the whole sector. 3) Launch of a new section for Wind Instruments: 2016 big news was the inauguration of Cremona Winds, the new section for wind instruments (clarinets, saxophones and flutes). Next to the participation of some of the most influential companies, a rich programme of high-quality events (for a total of 21) has enhanced the value of this section with the involvement of many brilliant musicians.

3 A GROWING EXHIBITION, AN EXPANDING COMMUNITY Not only a high number of regular visitors (56%), but also a high share of new visitors (44%) attended Cremona Musica International Exhibitions 2016, thus demonstrating an excellent audience turnover: a tendency that proves Cremona Musica International Exhibitions to be a strong attraction for a very wide audience. 56% s 44% New

4 WE SPEAK ALL THE LANGUAGES OF THE WORLD Cremona Musica is a highly international Exhibition, as figures show: in 2016, 21% of visitors and 46% of exhibitors came from abroad. Figures confirm that international visitors from the 3 continents that are most significantly related to the musical instruments market gather in Cremona, since Cremona Musica is recognized by sector professionals as the most important marketplace worldwide. 21% Foreign countries 11% Asia 7% America 2% Rest of the world 79% Italy 80% Europe The excellent results achieved at international level, in terms of Exhibitors, Visitors and Buyers participation, are due to the intense activity developed and promoted by CremonaFiere on the major international markets, through trade missions that in 2016 reached reference markets such as the USA, Germany, France and Turkey. Moreover, 3 official buyers delegations from Korea, Japan and the USA were invited to visit the past edition of the show. In 2016, as well, two large exhibitors groups from Germany participated in Cremona Musica: one from Bavaria (already a key presence in several past editions) and one from Hessen, which confirmed its participation after a successful debut in More than 40 great German artisans overall chose Cremona to showcase their masterpieces. Thanks to our communication campaigns and tools, we managed to create a dense and extensive international network of contacts involving both professionals and amateurs of great music and violinmaking. We increasingly use our social networks to keep in touch with our partners and to have real time feedback on our communication activities. PROFESSIONAL AND AMATEUR MUSICIANS FIND IN CREMONA THE PERFECT INSTRUMENT The great interest for the Exhibition is further confirmed by figures related to one of the most important visitors category: musicians. PROFESSIONAL MUSICIANS AMATEUR MUSICIANS 16,5% Guitars 6% Other instruments 41% String instruments 27% Guitars 8% Other instruments 28% String instruments 16,5% Winds 20% Pianos and other keyboards instruments 13,5% Winds 23,5% Pianos and other keyboards instruments

5 A UNIQUE PROGRAMME WITH 120 HIGH LEVEL EVENTS IN 3 DAYS Last edition of Cremona Musica hosted 120 artistic and cultural events such as concerts, masterclasses, round tables, presentations, workshops and competitions. These initiatives are extremely important to attract a qualified audience. SPECIAL EVENTS the Città di Cremona Competition for young musicians involved 135 young players competing in four categories: strings, guitar, piano and ensemble. Cremona Music Awards (Shlomo Mintz, Bruno Monsaingeon) Red Room - Italian Contemporary Masterpieces : an initiative, launched in 2015 to highlight Italian masterpieces, involving in its last edition 16 violin and bow making Masters. Concert by the Sistine Chapel Choir First Retailers Meeting: a precious opportunity for Italian music retailers (45 attendees) to meet and share ideas Special Exhibitions: Wandrè s guitars: music sculptures between realism, painting and Pop-Art Gipsy-Jazz guitars: instruments and history

6 A FESTIVAL STARRING THE BIG NAMES OF THE INTERNATIONAL MUSIC SCENE The great violinist Shlomo Mintz The music documentary maker Bruno Monseingeon The artistic director of the Theatre La Fenice di Venezia Fortunato Ortombina PFM band members Patrick Djivas and Lucio Violino Fabbri Among the great events, a special mention is due to the guitar making masterclasses by Pierluigi Panfili e Jean Larrivèe as well as the guitar execution masterclasses by Soig Siberil, Michael Gurian e Franco Morone The Decca - Deutche Grammophon artists (Edoardo Catemario, Enrico Dindo, Pietro De Maria, Guido Rimonda, Sonig Tchakerian, Pietro Tonolo, Francesca Dego, Francesca Leonardi, Maria Perrotta, Anna Kravtchenko, Maurizio Baglini, Silvia Chiesa, Alexander Romanovsky, Vanessa Benelli Mosell) Cremona Winds got off to a good start with high-level events such as the many performances and masterclasses by brilliant musicians like Paolo Taballione, Corrado Giuffredi, Federico Mondelci, Chris Collins, Achille Succi, and Gabriele Mirabassi involving over 1000 musicians such as flautists, clarinettists and saxophonists.

7 THE ENTIRE WORLD SPEAKS ABOUT CREMONA MUSICA Every year Cremona Musica welcomes the most qualified Italian and international music journalists, such as (in 2016): Robert Kamyk (TV Kultura) Poland Serhan Bali (Andante) Turkey David Wan (Pianostreet.com) Sweden Jack Buckley (UK) Tohru Sase (Sarasate, Japan) Barbara Carfagna (Rai 1) Luigi Maiello (Il Fatto Quotidiano) Gilberto Bazoli (Corriere della Sera) Ines Uva (Rai3 Nazionale) Luca Iavarone (Fan Page) The staff of The Strad magazine (UK) Cremona Musica really captured Italian and international media attention, thus reaching the result (up to November 24 th 2016) of 765 issues on 281 media channels, divided as follows: Total ISSUES 765 media channels 281 MEDIA CHANNELS nr of ISSUES nr of headings Newspaper Agencies TV Radio Magazines Music magazines international magazines Web AN INTENSE COMMUNICATION ACTIVITY Press releases Mailing list contacts News on the exhibition s website Facebook Posts that produced interactions and over 400 thousand displays Contacts reached through international advertising campaign

8 Piazza Zelioli Lanzini, Cremona - Italy Tel Fax: info@cremonamusica.com