OUTREACH TEMPLATES. Photo Approval Template. SUBJECT: NAME, want to highlight POSTNAME. Hey NAME,

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2 OUTREACH TEMPLATES Before using someone s photo, it s appropriate to reach out for permission unless they ve explicitly said they are okay with it on their website. It also serves as pre-mentioned outreach, essentially accelerating the process for you. Use the below template to get the conversation started in a positive way. Photo Approval Template SUBJECT: NAME, want to highlight POSTNAME Wanted to reach out to ask permission to highlight your POSTNAME on YOURWEBSITENAME by using a photo in addition to posting a link back to you. We really liked it. We won t be stealing traffic or anything like that and will give you full attribution. Just wanted to make sure that was OK - let me know! SUBJECT: Ree, want to highlight your nutella wontons Hey Rae, Wanted to reach out to ask permission to highlight your nutella wontons post on Pioneer Woman by using a photo in addition to posting a link back to you. We really liked it. We won t be stealing traffic or anything like that and will give you full attribution. Just wanted to make sure that was OK - let me know! 2

3 If you ve mentioned someone in your post, it s a no-brainer to them after to let them know they re mentioned. The below template is our go-to for letting them know they re mentioned, and also, to create a CTA to have them share your post. Mentioned Template SUBJECT: NAME, we featured you in our latest post! Wanted to reach out to let you know we included your POSTNAME on our recent post on SUBJECT. CUSTOMSENTENCE ABOUT CONTENT You can see it here: If you like it, would greatly appreciate if you considered sharing in some way. Thanks for reading and thanks again for the great content! SUBJECT: Rand, we featured you in our latest post! Hey Rand, Wanted to reach out to let you know we included your 10x content Whiteboard Friday on our recent post on keyword outreach markets. It s a constant reference for our team! You can see it here: If you like it, would greatly appreciate if you considered sharing in some way. Thanks for reading and thanks again for the great content! 3

4 If you followed the outline on the content curation post, you hopefully include content that has already been widely shared and linked to using tools like BuzzSumo and OpenSiteExplorer.org. Use the below template to scalably reach out to the people who have shared each post in the past, and get even more shares of your content. Previous Sharers Template SUBJECT: ASSET for WEBSITE/NAME I noticed you had previously shared NAME OF INCLUDED CONTENT, so you thought you might be interested in our recent post that not only includes that, but many other great resources like it as well! You can see it here: If you like it, we d greatly appreciate if you d consider sharing it. Thanks for reading and look forward to your feedback! Hey Danielle, I noticed you had previously shared Minimalist Baker s 30 Minute Curry, so you thought you might be interested in our recent post that not only includes that, but many other great resources like it as well! You can see it here: If you like it, we d greatly appreciate if you d consider sharing it. Thanks for reading and look forward to your feedback! 4

5 If you can t find someone s , you can also follow up via Twitter. I would not suggest using this for previous sharers as it s too impersonal to really be effective. But for the people mentioned, it makes sense as a way of notifying them. Twitter Outreach wanted to let you know we mentioned you on our latest post on SUBJECT: Example Hey Buzzsumo, wanted to let you know we mentioned you on our latest post on popular infographics: CLICK HERE TO VISIT siegemedia.com FOR MORE GREAT RESOURCES 5