Call Path Control and Reverse Behavioral Targeting. How We Get People To Respond And Why You Need to Control The Call

Size: px

Start display at page:

Download "Call Path Control and Reverse Behavioral Targeting. How We Get People To Respond And Why You Need to Control The Call"

Collin Allison
5 years ago
Views:

1 Call Path Control and Reverse Behavioral Targeting How We Get People To Respond And Why You Need to Control The Call

2 Simple Overview DATA MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA) Any Updates From Last Week?

3 Before We Start Can I Tell You A Weird Story and the Common Questions I Get Asked A lot?

4 COMMON QUESTION #1 Jeff What Is The BEST Campaign?

5 COMMON QUESTION #1 Jeff What Is The BEST Campaign? Jeff How Did You Figure Out What Works Well?

6 COMMON QUESTION #1 Jeff What Is The BEST Campaign? Jeff How Did You Figure Out What Works Well?

8 COMMON QUESTION #1 Jeff What Is The BEST Campaign? Jeff How Did You Figure Out What Works Well?

9 COMMON QUESTION #1 Jeff What Is The BEST Campaign? Jeff How Did You Figure Out What Works Well? Answer: TESTING + EDUCATION

10 COMMON QUESTION #2 Jeff Does Appending Data Work In My Market Place?

11 COMMON QUESTION #2 Jeff Does Appending Data Work In My Market Place? Answer: Do People In Your Market NOT Have a Cell Phone?

12 Here s An Example of One Agents Data Base

13 COMMON QUESTION #2 Jeff Does Appending Data Work In My Market Place? REAL QUESTION: Why Should I Append My Data Either With The Tier 1 or Tier 2 Data Append Companies?

14 VS

15 COMMON QUESTION #3 Jeff I Did My First Campaign But I Didn t Get the Results Like The Other Students?

16 COMMON QUESTION #3 Jeff I Did My First Campaign But I Didn t Get the Results Like The Other Students? Answer: Did you reach out to me first?

17 COMMON QUESTION #1 Jeff What Is The BEST Campaign? Jeff How Did You Figure Out What Works Well? Answer: TESTING + EDUCATION

18 Drafting Technique To Lead Generation How To Crush Your Competition And Take All Of Their Business!

19 What s Drafting?

20 BUSINESS TODAY BUSINESS TOMORROW 1). Not Now 2). Sold 3). Remove 4). Random

21 The Power Of I.D.T.

22 The Power Of I.D.T. I.D.T. Stands for Internal Decision Triggers. I.D.T s help people decide for themselves that they want your stuff as opposed to you trying to convince them of anything.

23 Internal Vs. External Internal Means I m Deciding I Want Something. External Means That Someone Is Convincing Me I Want Something or Do Something When We Decide Something For Ourselves, We Will DEFEND That Decision. We OWN It. If Someone Convinces Us Of Something. We re Always Going To Have A Subconscious Desire To Prove Them Wrong.

24 But There s A NEW TWIST To This

25 It Uses NLP, And

26 Reverse Behavioral Targeting

27 Your Targeting Is Reverse Engineered To Attract People Who Want to Sell Now.

28 Here s What Your Competitors Are Doing

30 100%

31 97% 3%

32 95% 2% 3%

33 1% 2% 3% 94%

34 Here s What We Do

36 100%

37 97% 3%

38 This is awesome! Thanks! 3% 97%

39 3% 97%

40 8% 3% 89%

41 8% 3% 89%

42 This is awesome! Thanks! 8% 3% 89%

43 8% 3% 5% 5% 3% 88%

44 Educate Engage Inspire

45 Educate Teach them how to get results they want. Education = Authority I hope you enjoyed this as much as I enjoyed educating you about. If you re serious about [results], then you re probably going to want to want out what your home is really worth, right?

46 Engage Engagement = Trust Frame content as response to their questions. Conversion further teaches how to get results they want So if this sounds like you, then you re clearly serious about finding out the true value of your home and that s why having an expert see the condition might be a good fit for you.

47 Might be a good fit is an opening for an INTERNAL DECISION IMPLANT.

48 Pre supposes they ve decided to take action. Instead of telling them, you hypnotically implant the decision in their mind. CLASSIC INTERNAL DECISION

49 Now, before you schedule an appointment with me, let me tell you exactly what happens next so you know it s right for you.

50 INSPIRE Inspire = FIERCE LOYALTY Inspire by telling stories. Conversion further teaches how to get results they want Inspire by delivering results in advance. OVERCOME SELF DOUBT WITHIN PROSPECT.

51 You know, you re obviously really serious about selling your home and I just want to take some time to acknowledge you for that. Most people never take the time to educate themselves. You re on the phone, you re listening to my voice, and you really have the commitment and determination to figure out what your home is worth now. That s why you re perfect for having an expert come analyze the value. It s specially for people like you who want find out the true value because they might want to (sell, loan, - RESULT )...

53 Your Goal Is To SELL The Appointment NOT The Sign Here This Shift Alone Will Increase Your Conversion!

54 Q&A Type your questions in!

More Prospects = More Confidence:

Some steps, ideas and solutions for creating highly effective listing presentations: More Prospects = More Confidence: It's easy to be confident when your pipeline is full of prospects. Come from a Place