This module will focus on the operational side of Globus and cosmos. We will discuss what separates us from the competition and how we put together

Size: px

Start display at page:

Download "This module will focus on the operational side of Globus and cosmos. We will discuss what separates us from the competition and how we put together"

Ariel Hudson
6 years ago
Views:

1 Welcome back to the Globus Tour Expert Program. We hope module 1 gave you some great insight to the target market for escorted touring, both in terms of their core values and what they look for in a vacation based on their travel needs. Now moving on to our goal for this module, to be able to answer this question: what makes Globus and cosmos such a great product and why is it something my clients want? You know the answer part of this, but lets answer how. 1

2 This module will focus on the operational side of Globus and cosmos. We will discuss what separates us from the competition and how we put together perfectly planned itineraries to ensure your clients get the most out of their escorted tour experience. From local favorites to free Wi-Fi its all included with Globus. 2

First, a quick recap on last module we identified who the target really is - why they are drawn to this type of travel, why this type of travel suits them at a psychological and physical level

3 First, a quick recap on last module we identified who the target really is - why they are drawn to this type of travel, why this type of travel suits them at a psychological and physical level and that they actually want this type of travel. From data to client feedback, we analyzes it all and it shows touring is on the rise! And just to test you on last module a quick knowledge check! 3

4 That s right all of em are core values that help shape our boomer s travel needs. Now we started off our last module with a bit of a value highlight of what Globus can offer your clients when they tour with us, but I want to take time this module to break down what really makes a Globus tour stand out for your clients as an experience to never forget. 4

OK this slide should look pretty familiar all the inclusions we touched on briefly last module. But I want to take a longer look and really define these key value messages.

5 OK this slide should look pretty familiar all the inclusions we touched on briefly last module. But I want to take a longer look and really define these key value messages. And where I would love to start is what I think can be a huge differentiator between different competitors - and that is the inclusions that your clients can come to expect with us, starting with the fact that we have more inclusions and more experiences than anyone else period. 5

Before breaking down what we need to include, it is important to first acknowledge With our Prep-planned itineraries your clients get to see as much as they can, in the shortest time possible!

6 Before breaking down what we need to include, it is important to first acknowledge With our Prep-planned itineraries your clients get to see as much as they can, in the shortest time possible! This is a big deal for American travelers, who are notorious for not having or using a lot of vacation time. From sightseeing to the meals in between, included is the name of the game with Globus. But Pre-planned doesn t mean cookie-cutter. It means we get your clients into the Vatican early (and with no waiting) so that they get their afternoon in Rome to do as they wish. It means we span our visit to Machu Picchu over an afternoon and the next day, to allow for two visits into a location many people wait their whole life to see. We plan, so your clients can enjoy. We plan their included meals so they are getting the taste of the culture immersing themselves in local cuisine. Depending on where your clients tour, some or perhaps many meals will be included. But know that when a meal is included, it is intended to minimize costs (say with included breakfast), maximize time (perhaps a dinner included before the theater in London) or give your clients a culinary experience they simply must experience given the destination they visiting. 6

7 In Buenos Aires, your clients will visit a local estancia, and after learning about the cowboy lifestyle be treated to a homemade lunch of local beef, salad desserts and wine. In Sicily, your clients will be taken to a farmhouse, and treated to a special farewell dinner with wine, while they also learn how ricotta is made. Meals are part of the deal with a Globus tour. And you can count on their inclusion to make your clients vacation that much easier and that more enjoyable. Yum! What about the sightseeing? So a tour starts with the perfect itinerary, and then executes it perfectly. For Globus that means we don t just get your clients there but we get your clients INSIDE the sights they came to experience, included in the price of course. Because we don t just drive by Throughout our time together I will continue to drive home the point of not only how Globus plans a tour, but what we include and what that does to maximize your clients time away. Time is money. And Globus saves your clients big when it comes to the currency of time. Here s a quick case in point, in just ONE morning in London, on a Globus tour, your clients will experience: - Big Ben and the houses of Parliament - Westminster Abbey - Whitehall s mounted horse guard - Downing street - Piccadilly Circus - AND Buckingham palace 6

But when it comes to included activities, we take it one step further, by including key, local experiences that truly allow your clients to get the feel for the destination they are in and do things

8 But when it comes to included activities, we take it one step further, by including key, local experiences that truly allow your clients to get the feel for the destination they are in and do things they should do in that destination. Like learn about the Iditarod from a 4 time champion in Alaska, sample prosecco in Italy or learn to Tango in Buenos Aires. These are the stories, the moments your clients will return home bragging about, and many of these things would be hard, if not impossible, to do on their own. We call these Local Favorites, and these are the recommendations you would get from locals! Because they truly are unique to Globus. And we promise your clients will love them not just because they are included, but because they are really cool. Other examples include an outback dinner in Australia by moonlight, participating in a mother earth ceremony in Peru conducted by a real shaman! Or even 4 wheeling in the dunes of Morocco! 7

Now, one downfall of every vacation is waiting in line. Your clients want exclusive access to sights, venues and events with ample time to enjoy them.

9 Now, one downfall of every vacation is waiting in line. Your clients want exclusive access to sights, venues and events with ample time to enjoy them. With Globus your clients will walk straight to the front of the line, and into the attraction. Lines to key European attractions at peak times could be as long as 6 hours. Put them with Globus and your client will feel like a VIP. Did you know Americans spend roughly 37 billion hours each year waiting in line? The last thing we want to do with our dwindling leisure time is squander it in stasis. Whenever we include a visit (and we discussed on the previous slide that we include a lot!) tickets will be pre-purchased AND your clients will enter through a separate entrance. We call this the happy line. Happy, because your clients aren t actually in line. They go right inside and start enjoying what they came to see. And getting inside and at the right time, means free time later in the destination. The Enjoyment Equation is simple really: Smooth logistics + tons of inclusions + special experiences + free time = Your Clients Enjoy! AND THIS IS WHERE YOU SEE THAT TRUE VALUE OF FREEDOM COME INTO PLAY by 8

10 saving time with VIP access, we ensure your clients have their sightseeing completed in a timely manner. This allows for more free time while still making sure that your clients see all the must see sights. More free time equals more freedom! Let s turn our attention to the human aspect of your clients Globus experience. Our world class Tour directors. But let s watch a video to really get a feel for what our tour directors offer 8

11 Wow. Hopefully that gives you a quick look at how experienced and well trained our tour directors really are. They help bring stories to life for your clients and ensure they have an unforgettable experience. Okay, here s a little secret, your clients only get a Tour Director on a Tour. And once they experience a vacation in the hands of a great Tour Director (and we ve got a few of those), they ll never want to travel without one again. Sure, they may just want to relax on a beach at times. But whenever they are ready to travel to a place they ve never been and a place for which they are really interested in they ll know they will miss out unless they have a Tour Director. Bi-lingual, storytelling gods and goddess these Tour Directors are. And since Globus works with Tour Directors that average 23 years in the industry and who speak on average 4 languages, your clients truly are in the hands of seasoned experts. While I can t personally introduce you to one, just know, your clients will come back raving about them. So do yourself a favor, make yourself look good, hook some of your clients up with a world-class Tour Director on a Globus tour. 9

12 Okay, Google Paris Hotels. What happens? I ll tell you what happens, you get 81 million results. If you or your clients have time to kill and really are just looking for a hotel in Paris then go ahead, knock yourself out. But chances are your clients want to see France. And you just want to ensure they stay in a great, comfortable, well-located hotel. Well, we ve got your back. All Globus tours include pre-screened, brand name, modern amenity-filled hotels. And always first-class and above. But it s not just about what the hotel includes, it s also about where it s located. We ll discuss that more in module 2. But know this, you can t mess up a Globus hotel. We ve ensured your clients will love it, every time. A bad hotel, equals a bad vacation every time. Globus. Say no to bad hotels, say hello to 10

And since we just talked hotels and are moving onto the top notch transportation awaiting your clients, now is a great time to highlight free Wi-Fi on coach and hotels for the Globus product!

13 And since we just talked hotels and are moving onto the top notch transportation awaiting your clients, now is a great time to highlight free Wi-Fi on coach and hotels for the Globus product! Talk about staying connected! On a Globus tour, getting there is half the fun. Sure, you re clients will be on a motor coach, but they ll also be on planes, ferries and high-speed trains. On a tour, your clients are TRAVELING, not just getting from point A to point B. So if they re in Northern Ireland, we ll put them on a ferry across the North Channel to Scotland. In Italy, they ll board a scenic train ride to the beautiful seaside resort of Santa Margherita Liguria after an included boat ride off the coast of Cinque Terre. In Argentina, you re clients will embark and cross into Chile by cruising across an Andes Lake. And when they are not traveling by planes, trains & automobiles, they ll be riding in the comfort of deluxe, modern motor coaches (with free Wi-Fi of course!) that afford them unmatched views of the locales they are traveling through. For Globus, transportation is not just another logistical component, it s part of the 11

14 journey. 11

As you can see, the elements of a tour, especially as laid out and delivered by Globus, really do orchestrate the perfect vacation that adds to the overall enjoyment of your clients time away.

15 As you can see, the elements of a tour, especially as laid out and delivered by Globus, really do orchestrate the perfect vacation that adds to the overall enjoyment of your clients time away. And when you include this with the data we discussed in module 1, you can see there is a great demand for this type of product and we are here to answer that demand with perfectly planned logistically sound vacations. Its time to tour. And its time to tour regardless of the brand you choose. Because WHAT ABOUT THOSE THAT MAY WANT TO TRAVEL MORE THAN OCNE THIS YEAR? Or maybe that cant quite afford the all inclusive nature of the Globus product? 12

Meet Cosmos. Our Budget-Friendly way to take a touring vacation! We understand that your clients may want another day in Paris instead of a chocolate on their pillow.

16 Meet Cosmos. Our Budget-Friendly way to take a touring vacation! We understand that your clients may want another day in Paris instead of a chocolate on their pillow. With Cosmos we combine the freedom of independent travel with the benefits of a touring vacation. Which means, that with Cosmos travel is possible! Even for the independent traveler - Wait, isn t the word tour and the word independent counterintuitive? Not with Cosmos. By design, Cosmos is not just a cheaper Globus. It is specifically built from the ground up to cater to a more savvy, slightly more independent traveler that simply puts a different emphasis on certain qualities of travel, such as flexibility, value pricing and free time. In fact with Cosmos, travelers have as much as 40% of their day free vs preplanned. 13

17 One of the primary reasons we see clients booking with cosmos it isn't just cost prohibitive reasons - they want to travel more frequently. You ll notice I just said: Not every traveler wants a mint on their pillow. While many of your cosmos clients may be able to afford the Globus product, many would rather save on their vacation and travel twice this year instead of just once. They don t need the 1 st class product and inclusions to satisfy their travel desires they would rather visit Europe and South America in the same year. And that s why many customers choose Cosmos it allows them to travel more frequently. They would rather take 2 Cosmos tours in a travel year vs one Globus. 14

So what do your clients get with Cosmos? Well, all the elements you need for a perfect vacation. 1. Transportation always getting your clients from A to B and always included 2.

18 So what do your clients get with Cosmos? Well, all the elements you need for a perfect vacation. 1. Transportation always getting your clients from A to B and always included 2. Accommodations always first class and above in SA 3. Guidance providing your clients with the best tour directors and local guides 4. Sightseeing ensuring your clients see all the must sees, at the right place, at the right time 5. Leisure Cosmos is great for your client who is looking for a bit more leisure and down time. due to the budget friendly construction of our cosmos itineraries, your clients are given more down time and leisure time to truly experience the vacation they want. 15

Because Cosmos specializes in budget vacations and packaged travel arrangements, not only can you travel to exciting places, you can travel more often for your money!

19 Because Cosmos specializes in budget vacations and packaged travel arrangements, not only can you travel to exciting places, you can travel more often for your money! For under $1,000, you can enjoy the benefits of escorted travel including a greater choice of activities, plenty of free time to explore your destination the way you want, and longer stays in key cities. Whether you choose the historical cities of Europe or the exotic lands of Thailand or Costa Rica, you can truly immerse yourself in the local culture. Cosmos helps your clients save money while building a bank of unforgettable vacation memories all while promising everything an escorted tour should deliver. 16

20 New touring adopters traveler profile while they are very similar to the Globus target, only with perhaps a lower financial threshold due to this, it does attract a slight different type of touring client 17

One of the very unique things about Cosmos is the fact that she doesn t have any real competition sure there are competitors to our Globus escorted product, but nothing else exists that gives you all

21 One of the very unique things about Cosmos is the fact that she doesn t have any real competition sure there are competitors to our Globus escorted product, but nothing else exists that gives you all the inclusions you receive with cosmos with a budget minded per diem. Even if you look to Trafalgar s Cost Savers program that is only an extension of their original brand and includes a fraction of what you get with Cosmos. Cosmos is her own unique brand offering your clients to travel comfortably and more often! Ok then, so what is the difference between Globus and cosmos? Well, there isn't a huge one! Let s take a look at an exam 18

22 While small, lets start with Hotels. With cosmos, the hotels may be just a bit further out of the city center. After a day of traveling what clients want is to relax at a comfortable, clean, and attractive hotel. We select Cosmos hotels with the best guestrooms (always with a private bathroom), service, and food for the money. See individual itinerary pages for hotels. They are going to be comfortable, but may not have quite the same list of amenities as Globus. But a small difference for big price savings! A few less meals A few less inclusions in terms of sightseeing, but results in more free time No LFs How about we take a closer look at an example? 19

PER DIEAM COST Novotel London west v Hilton London metropole first class v superior first class and similar location Local favorites like Grasmere ginger bread And a bit more included sightseeing but

23 PER DIEAM COST Novotel London west v Hilton London metropole first class v superior first class and similar location Local favorites like Grasmere ginger bread And a bit more included sightseeing but that s it! With Cosmos, you are getting a very, very similar experience. The towns for overnight stays are slight different, but that is because the towns are chosen for cosmos based on hotel availability that works with pricing. Can you think of some clients who could benefit from both? Maybe a Globus traveler wants to go to SA this year too? Send em on the British panorama instead! 20

LETS TURN TO WHERE WE GO WITH GLOBUS AND COSMOS NOW THAT WE HAVE SHOWN YOU HOW THEY DIFFER even if it is slightly! Let s look at a few destination highlights that Globus and cosmos travel to.

24 LETS TURN TO WHERE WE GO WITH GLOBUS AND COSMOS NOW THAT WE HAVE SHOWN YOU HOW THEY DIFFER even if it is slightly! Let s look at a few destination highlights that Globus and cosmos travel to. Now as promised, I am not going to overload you with designation itineraries. I just want to make sure you walk out of her knowing where we travel. I know you can read through brochures for the tiny details between the two brands, we have 129 vacations in over 170 countries so lets take a general look at where we travel by getting started with our most famous destination Italy, In Europe we also travel to: We know Europe. We have been selling her for nearly 90 years. What about stateside? 21

While we have lots of amazing product to Europe, what often surprises me is how much we overlook our own beautiful backyard here in North America.

25 While we have lots of amazing product to Europe, what often surprises me is how much we overlook our own beautiful backyard here in North America. in addition to Italy, Spain, Portugal and some of the safer destinations in Europe, we find that many consumers feel more comfortable staying close to home. and once they do, they open their eyes to some of the beauty that is everywhere in both the US and or Northern friends in Canada, with tours in CA starting at 2,099 and in the US at 2019 show your clients that they don t have to travel far for captivating history, breathtaking scenery, and cultural curiosities. And if that wasn t enough, we will be wishing Canada a happy 150 th anniversary in 2017! Happy Anniversary Canada! 22

26 That s right! You may have known Globus travels to SA, but did you know that two years ago that Cosmos returned to SA as well? We travel to Peru, Brazil, Argentina, Chile, Costa Rica Mexico Ecuador so many places in such a beautiful part of the world. Now remember for fully detailed info take a look at our Travel Agent Portal, as well as our brochures! Again my goal today with these quick destination spotlights is to ensure to know we are MORE than just Europe! 23

27 One of our most popular destinations of late, Cuba, is available on both Cosmos and Globus, offering various itineraries on both land and sea. 24

28 Globus has been introducing travelers to the wonders of Asia for years but wait. Cosmos? 25

29 That s right! Cosmos Asia makes made its return in 2017, with The Cosmos quality, value touring formula makes travel to Asia truly affordable. Cosmos famous low prices with nearly everything you need in a vacation already included allow you to visit exotic locations in Asia Classic Japan: The Golden Route A China Experience Simply Vietnam Thailand Experience 26

Small group discoveries are an amazing way to experience Africa with Globus. Its the perfect choice to experience the best of East and Southern Africa.

30 Small group discoveries are an amazing way to experience Africa with Globus. Its the perfect choice to experience the best of East and Southern Africa. We never allow more than 20 passengers on these tours, so while you still have ample opportunity to meet new friends, a small-group ratio means more personalized service from beginning to end. And yes we have Africa with Cosmos as well as we have a dedicated Morocco itinerary! 27

31 And last but certainly not least, Hawaii! Both Globus and Cosmos allow your clients to say aloha to the extraordinary. I know this is in NA, but since she gets her own gorgeous brochure, she gets her own slide too! 28

Now, this is for GLOBUS ONLY, as we do not have product with Cosmos to the South pacific just yet! So if you have clients interested in Australia New Zealand or even Fiji think Globus!

32 Now, this is for GLOBUS ONLY, as we do not have product with Cosmos to the South pacific just yet! So if you have clients interested in Australia New Zealand or even Fiji think Globus! And that rounds out an all to brief summary of where Globus and Cosmos can take your clients especially outside of Europe! But remember this is just scratching the surface. My goal was to ensure you knew where we go in the world, - for a detailed look, take a look at our brochures, as well as lots of wonderful content on the Travel Agent Portal, which includes examples of day by day itineraries and even trainings that get a bit more specific! 29

One of the things that I cherish most about working for the Globus family is our treatment of the word family because it goes beyond those of us working within these walls.

33 One of the things that I cherish most about working for the Globus family is our treatment of the word family because it goes beyond those of us working within these walls. It includes you our agent partners and of course, your clients. As we round out today s module, I wanted to share a promise from your Globus family. When you ve been showing travelers the world for nearly 90 years, you know what makes for a rewarding vacation from top not transportation to VIP access at the iconic sights. But more importantly, we want your clients to know that with out level of expertise, we know what makes for a secure vacation. We put your clients safety first with the most experienced Tour Directors, Cruise Directors, and Local Hosts as well as 50 offices around the world equipped to handle any emergency. Our longstanding partnerships with top rated hotels and other travel providers also enable us to seamlessly make itinerary changes when necessary. With our experience and the promise of the Globus family, there is no reason for your clients to put off the vacation of their dreams. When they travel with the Globus family of brands, they are in good hands. 30

34 290 vacations in over 70 countries. That is the type of product breadth that we offer you and your clients. As you ve learned, Globus and cosmos ensure your client see the right things the right way. escorted touring continues to evolve, and we will always make sure your clients are at the forefront. We also talked about where we go! Next up, we will talk groups and specialty travel! 31

35 Thank you for taking the time to complete this online module today. If you have any questions, please contact Inside Sales: or visit us at our Online Portal: GlobusFamilyPartner.com Talk to you soon! 32

Welcome back to the Globus Tour Expert Program. We hope module 3 showed you groups can be easy with the Globus family! You re almost done!

Welcome back to the Globus Tour Expert Program. We hope module 3 showed you groups can be easy with the Globus family! You re almost done! Now moving on to our goal for this final module, to be able to