Everyday. Contents. Countertop Display 4

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2 Everyday 2016 Contents Countertop Display 4 Everyday Pop-Up Snow Globe Greetings 5-10 Everyday Pop-Up Snow Globe Greetings Displays 11 Treasures Treasures Displays 25 Panoramics Panoramics Displays Card Lock Information 34 Combo Spinner Display 35 Sight 'n Sound Sight 'n Sound Displays 40 Pop-Up Notepads Pop-Up Notepads Displays 45 Trinkets Trinkets Displays 50 Gift Pouches 51 Gift Card Holders Seasonal Programs Information 54 Ordering Information Winter & Spring Shows & Fairs 56 2

3 Dear Retailer: We are excited to unveil Up With Paper's new 2016 catalog, which includes new and best-selling designs from all of our innovative pop-up products. Thank you for taking the time to look it over. Founded in 1978, Up With Paper is the original pop-up greeting card company; we are dedicated to developing unique products featuring amazing paper engineering as well as premium artwork across a wide variety of product categories. Each of our products is a memorable keepsake, which consumers are proud to give and recipients are excited to receive. Importantly, the paper engineering, artwork, and embellishments packed into each of our products give them the greatest and longest-lasting impact of any products in our industry. That inherent value is demonstrated by recipients of our cards, who save and display them long after receipt. Up With Paper creates and markets one of the specialty market s leading greeting card brands, Treasures. Consumers worldwide recognize Treasures as the square pop-up cards featuring unique and trend-setting, embellished designs, making it our best selling line. A proven performer at retail for decades, and with a suggested retail price of $6.99, the Treasures line is available in everyday and seasonal offerings. Treasures are always merchandised with open samples to draw consumers to the cards eye-catching features. In addition to Treasures, Up With Paper offers three other greeting card lines: Sight n Sound cards feature paper engineering and push-button sound effects, and are available in everyday and Christmas designs. Panoramics cards include paper engineering as well as pull tabs that generate movement (and, in some cases, sound effects), and are available in designs for everyday and seven different seasons. Pop-Up Snow Globe Greetings are available in more than 40 everyday designs as well as Christmas. Each globe features a greeting medallion many in the form of Choose Your Own Message tags. These globes, which fold flat for mailing and storage, can be merchandised on an exclusively designed 28-pocket spinner, or our newly designed for pocket counter top display. Our retailer partners have also enjoyed significant success with our Trinkets pop-up gift enclosures (miniaturized versions of our most popular Treasures designs), and our Pop-Up Notepads, a great impulse and gift-giving line. This catalog includes all everyday designs available from Up With Paper in the First Quarter of We release everyday supplement catalogs, showcasing new designs, in May, July, and October. We also offer seasonal catalogs, which include all of our products for Valentine s Day, spring seasons (Easter, Mother s Day, Father s Day and Graduation), summer, Halloween, and Christmas. In addition, retailers and consumers are always welcome to visit our entire catalog online and place orders at We also invite retailers to Like us on Facebook to receive our most timely product updates, and to follow us on Pinterest for lots of paper trend inspiration. And, we welcome you to visit us at the National Stationery Show, NY Now, Book Expo, and regional gift shows (you can find our show schedule on the back cover). We at Up With Paper are proud of our unique products, as well as our well-earned reputation in the industry for top-quality products and customer service. We recognize that retailers and their customers have many alternatives for greeting cards and gifts. We very much appreciate your consideration of carrying our unique products in your store, and invite you to contact us if you have any questions, need samples, or would like to visit with one of our independent sales representatives. Please see page 55 for further information about placing an order. Thank you. George, President & COO Chad, Vice President of Sales & Marketing Monika, Vice President of Creative 3

4 Everyday Pop-Up Snow Globe Greetings Countertop Display Everyday Pop-Up Snow Globe Greetings can now be displayed in our new, sleek space-saving twelve-pocket countertop spinner. The spinner comes supplied with our twelve best-selling designs, or feel free to pick your own. It s also topped with an eye-catching header. USA12GLOBE - empty display, $75.00 (14.5" footprint/29.5" high/15 spin diameter) PEG-12SPIN - six (6) each of twelve(12) bestselling designs, plus display, $ Everyday/Christmas Countertop Globe Promotion Free Fixture If you combine the new Everyday Pop-Up Snow Globe Greetings countertop spinner, stocked with top-selling Everyday Globes designs, with your Holiday Globes order, not only will you be all set to switch out designs between seasons, you'll also receive a $75 credit (the value of the fixture) on your order when your Christmas order (six [6] each of twelve [12] designs) ships. 4

5 Pop-Up Snow Globe Greetings Everyday Pop-Up Snow Globe Greetings fold flat into their included envelopes, and can be mailed with a regular first-class stamp (no extra postage required, unless additional items/weight is added). Each globe is five inches tall, and comes with a color-coordinated envelope and designed note sheet for a personal greeting. Some designs also include the option of Choose-Your-Own message tags, allowing a single design to be customized for multiple occasions. Pop-Up Snow Globe Greetings have a wholesale cost of $3.25 per globe and an SRP of $6.99. Pop-Up Snow Globe Greetings are also available in Christmas designs. EG047 Birch Tree Birds Happy Mother's Day EG046 Birthday Monkeys Copy: EG045 Flamingoes! Thinking of You Happy Retirement EG044 NYC Copy: NEW YORK 5

6 Pop-Up Snow Globe Greetings EG043 Sailing! Happy Retirement Thinking of You EG042 Mermaid Copy: EG041 ALASKA- Northern Lights Copy: ALASKA Northern Lights EG040 ALASKA- Fishing Copy: Alaska EG038 Sloth Hang in There EG037 Perched Birds Happy Mother's Day Thinking of You EG036 Fireworks Congrats!! Happy Anniversary EG035 Koi Thinking of You Get Well

7 Pop-Up Snow Globe Greetings EG034 Paris! Congratulations! Happy Anniversary! EG033 Great Outdoors Happy Father s Day! Hunting Season! EG032 Woof Birthday Tag Copy:! EG031 Prima Ballerina! Break a Leg! Congratulations! EG030 Sea Treasures Wish You Were Here EG029 Wedding Carriage To the Happy Couple! Congratulations! Best Wishes! EG028 Birthday! Copy: Numerals 0-9 (two of each) EG027 Fishing Happy Father's Day! Gone Fishing 7

8 Pop-Up Snow Globe Greetings EG026 Rock and Roll! You Rock! Happy Father's Day! EG025 Hummingbird Feel Better Soon EG024 Classical Music Congratulations EG023 Bird Trio Feel Better Soon EG021 Watercolor Bouquet! Feel Better Soon EG020 Big Cat Thinking of You EG019 Big Butterfly Feel Better Soon EG016 Outer Space Tag Copy:

9 Pop-Up Snow Globe Greetings EG015 Woodland Animals Happy Mother s Day Thinking of You EG013 Beach! Thinking of You. Happy Retirement EG012 Balloons Tag Copy:! EG011 Festive Owls Tag Copy:! EG010 Birthday Candles Tag Copy: EG009 Baby Mobile Congratulations! It s a Girl! It s a Boy! Welcome Little One! EG008 Daisy & Butterflies! Happy Mother s Day!! Feel Better Soon EG007 Springtime Bouquet!. Happy Mother s Day. Feel Better Soon! 9

10 Pop-Up Snow Globe Greetings EG006 Swallows With Sympathy.. Happy Mother s Day.! EG005 Peacock Congratulations! Happy Mother s Day! Thinking of You. EG004 Birthday Cakes Tag Copy:! EG003 Goldfish Tag Copy: EG002 Unicorn Tag Copy:! EG001 Pirate Dog Tag Copy:!

11 Pop-Up Snow Globe Greetings Displays As an alternative to our new, 12-pocket counter display (page 4), Everyday Pop-Up Snow Globe Greetings can be displayed in our innovative 28-pocket Everyday Snow Globe spinners. For retailers without permanent fixture space, or who want to test the strength of Everyday Pop-Up Snow Globe Greetings, Up With Paper offers a twelve-pocket corrugate floor display, filled with our twelve best-selling designs, and topped with an eye-catching header. USA28GLOBE (20 spin diameter, " high, not including header) USA28GLOBE - empty spinner, $ PEG-28SPIN - six (6) each of twenty-eight (28) best-selling designs, plus spinner, $

12 Treasures Treasures greeting cards combine on-trend designs with impressive pop-ups, making it one of the specialty market s most unique and dependable performers at retail. Most Treasures cards include the option of Choose-Your-Own message tags, allowing a single design to be personalized for just the right occasion. Consumers and retailers love this flexibility! Treasures have a wholesale cost of $3.25/card and an SRP of $6.99. Titlefinders and sample cards are sent, free of charge, with every design upon first order, and upon request thereafter. Our Treasures cards are also available for Valentine's Day, Easter, Mother's Day, Father's Day and Graduation, Summer, Halloween, and Christmas. Treasures cards are best merchandised in our innovative displays, with eye-catching open samples (see pages 25 and 35) Baby Grand Piano Congratulations! 1202 A Toast to You A toast to you! Happy New Year! Congratulations!! Happy Anniversary! 1201 Birthday Wreath The happiest of birthdays 1196 Botanical Cat 12

13 Treasures 1195 Narwhals 1194 Balloon Bouquet! 1193 San Francisco Greetings from San Francisco Wish you here in SF 1188 Happy Clouds & Rainbows 1187 Farm Birthday 1186 Big Slice of Cake Numerals Flamingoes Congrats 1182 Garden Butterflies Feel Better Soon Happy Mother s Day 13

14 Treasures 1181 Birch Tree Birds Happy Mother s Day 1180 Gold and Black Congratulations Congratulations 1172 Pink Orchids Happy Mother s Day Thank you! 1169 Lightning Bugs Make a Wish 1168 Giraffes! 1167 Cake Pops 1158 Mountain Wilderness Wish You Were Here Happy Father s Day Congrats Best Wishes 1157 Craft Beer! Happy Father s Day! Congrats! Thanks Mate! 14

15 Treasures 1152 Koi Thinking of You Get Well 1151 Yummy Cupcake 1150 Wedding Tree Best Wishes! Congratulations! To the Happy Couple! Alles Gute zur Hochzeit 1149 ALASKA Cover Copy: ALASKA The Last Frontier Names of several major attractions 1148 Mermaid s Birthday! 1147 Tropical Beach Chairs Thinking of You Relax! 1146 Fireworks Celebration Congratulations!! Happy Anniversary! Birthday Numerals 0-9 (x2) 1145 Smarty Pants CONGRATS Smarty Pants 15

16 Treasures 1141 Golf Happy Father s Day!! Hole in One! 1131 Hummingbirds Happy Mother s Day Feliz Día de las Madres! Thank you! 1130 Birthday Wishes! & Many More! Numerals 0-9 (two of each) 1129 Sea Treasures Thank you Thinking of You 1128 Baby Pram Congratulations! Welcome little one! Enjoy every moment It's a Girl! It's a Boy! 1127 Fox! Happy Mother's Day! Thinking of You Feel Better Soon 1126 Watercolor Bouquet Happy Mother's Day! Feel Better Soon! 1119 NYC New York 16

17 Treasures 1118 Classical Music Congratulations!!! Bravo! One Tag 1117 Thanks a Bunch! Thanks a Bunch! 1112 Wildflower Bouquet Feel Better Soon 1106 Woodland Tree! 1105 Fire Truck 1104 Dogs Birthday 1098 Small Fish, Big Ocean Congratulations! You re one of the big fish, now! 1095 Dad, You re a Hero! Cover copy: Dad Dad, you re a hero Happy Father s Day Congratulations! You re the Best! 17

18 Treasures 1092 Garden Bird Trio Happy Mother s Day!! Thank you! Get Well Soon! 1087 Zebra Choose Your Birthday Number 1-5, plus one blank tag 1086 Birthday Cakes 1085 Bakery Bear 1081 Eiffel Tower Happy Valentine s Day!! Happy Anniversary! I Love You! Joyeux Anniversaire! 1080 Festive Hats 1079 Paris! Happy Anniversary! I Love You! Joyeux Anniversaire! Merci 1074 Big Blue Whale! Choose Your Birthday Number

19 Treasures 1073 Ice Cream! Cover copy: Ice Cream 1071 Owl Get Well Cover copy: Thinking of You Feel Better Soon 1066 Owl s Party 1062 Unicorn! 1047 Water Lily! Happy Mother s Day Get Well Soon With Sympathy 1039 Dogs at Sea! 1038 New Baby Mobile Congratulations! Welcome Little One! It s a Boy! It s a Girl! 1037 Peacock and Magnolias Congratulations! Happy Mother s Day Thinking of You 19

20 Treasures 1035 Cupcake Tier Congratulations Happy Mother s Day 1034 Owls Happy Mother s Day 1026 Vino Cheers!! Happy Father s Day!! 1025 Birthday Candles 1023 Dragonfly Morning! Feel Better Soon Happy Mother s Day! 1011 Campsite Happy Father s Day! See You Soon!! Hope You re Having Fun! 1008 Floral Envelope Happy Mother s Day! Get Well Soon! Thinking of You! 1007 Cats and Flowers Happy Mother s Day! Feel Better Thank you!! 20

21 Treasures 993 Pandas 981 Birthday Words! 971 Catch a Fish Happy Father s Day!! Gone Fishin Happy Retirement! 953 Monkey Party 951 Dinosaurs 943 Birthday Monsters! 897 Cupcake Cat 876 Lily Pond! Happy Mother s Day! Thinking of You Feel Better Soon! 21

22 Treasures 865 Pug Bouquet Feel Better Soon Happy Mother s Day Happy Father s Day 864 Birthday Monkeys! 843 Toolbox 861 Princess World s Best Handyman Mr. Fix It Happy Father s Day You re the Best Superdad 839 Mixed Bouquet Happy Mother s Day Feel Better 837 Cat and Cake Bike Ride 2006 Winner 1st Runner-Up for Card of the Year 827 Jungle! 803 Couch Potato Happy Father s Day World s Greatest Dad Your day to chill Also includes interchangeable TV screens with different sports! 22

23 Treasures 795 Daisy Bouquet Happy Mother s Day Thinking of You Feel Better 778 Flowers and Fairies! 777 Bees & Daisies! 775 Goldfish Birthday 2005 Winner 759 White Persian Kitty Have a Purrrfect Birthday! 674 Dog & Cake Party 662 Champagne Romance Red Happy Valentine s Day Be Mine To Us Congratulations Happy Anniversary 661 Bouquet of Roses Happy Valentine's Day I love you Happy Anniversary Happy Mother's Day 23

24 Treasures 2004 Winner 633 Floating Butterflies Happy Mother s Day! Thinking of You Get Well! 618 Heart Balloons! Hugs & Kisses Happy Anniversary! Be Mine Will You Marry Me? Happy Valentine s Day! 2004 Finalist 2002 Winner 611 Beach Chairs Wish We Were Here Happy Retirement It's 5 o'clock somewhere Happy Anniversary 594 Baby Crib 2002 Winner 591 Spring Butterflies 588 Washing Machine! 559 Balloons! Congratulations! I Love You Celebrate! Surprise! 547 Bride & Groom Cover: Congratulations! 24

25 Treasures Displays Up With Paper always offsets fixture costs with free products! Up With Paper s high-impact, space-efficient displays meet the needs of any retailer, and include 28- and 42-pocket spinner floor displays, our flexible combo spinner display (see page 35), a 12-pocket spinner counter display, and clips for effective use of in-line displays and slatwall displays. GENERIC HEADER Choose Your Own Header Top off your new 28-pocket, 42-pocket or Flex display (see page 35) with one of our two header options. Simply specify which design you want generic or Treasures when you place your order. (Default header will be chosen if not specified.) USA12SPIN Treasures Collection 12 SKU counter spinner (14 footprint/20 spin diameter) USA28SPIN Treasures Collection 28 SKU floor spinner (20 footprint/ 22 ½ spin diameter) USA42SPIN Treasures Collection 42 SKU floor spinner (24 footprint/ 27 spin diameter) USA12SPIN - empty spinner, $65.00 USA28SPIN - empty spinner, $ USA42SPIN - empty spinner, $ PTREA-12SPIN - six (6) each of twelve (12) best-selling designs, plus spinner, $ PTREA-28SPIN - six (6) each of twenty-eight (28) best-selling designs, plus spinner, $ PTREA-42SPIN - six (6) each of fortytwo (42) best-selling designs, plus spinner, $ P-LUC-J The Treasures Collection LUC-J plastic clip fits on a J-channel. The clip holds one sample card while the J-channel/gondola holds the stock. P-LUC-J clip, $3.00 P-LUC-1 Slatwall Merchandising Solutions The Treasures collection LUC-1 Lucite clip fits on a slatwall. The clip holds one sample card and the stock behind it. P-LUC-1 clip, $3.00 P-LUC-J clip - side view P-LUC-1 clip - side view 25

26 Panoramics Panoramics greeting cards capture the best of pop-up books, combining lots of pop-ups with pull-tab interactive components. These compact 4 x 9 greeting cards fold flat for mailing in sideopening envelopes. A265AUD Classical Music Ensemble! Most Panoramics cards include the option of Choose-Your-Own message tags, allowing one design to be personalized for just the right occasion. Consumers and retailers love this flexibility. And, due to the success of our pull-tab sound effects in our seasonal programs, we've incorporated sound effects into our Everyday line, too. Just look for the symbol, which indicates which designs have sound. (All sounds are available for listening on our Web site.) Titlefinders and sample cards are sent, free of charge, with every design upon first order, and upon request thereafter. Panoramics are merchandised in Up With Paper s unique clips, which hold a free open sample. The clips can fit into any slat wall, but are bestutilized in the company s innovative Flexible Combo Spinner (page 35). The Panoramics line has a wholesale cost of $3.75 and an SRP of $7.99/card, ($4.75 cost and $9.99 retail for sound Panoramics). A262 Big Chomp Cheerful classical birthday music plays while musicians move bows over instruments! A261 Monkey Around Gators nod and chomp! Partying monkeys dance and play instruments! 26

27 Panoramics A260 Congrats! Cover copy: hey! Congrats A259AUD Sailing! Happy Father's Day Wish You Were Here One Tag Confetti shines brilliantly! Boats sail across water as seagulls call and waves crash! A258 Dad's Lounge! Happy Father's Day Your Day to Relax One Tag A252 Peony Bouquet Happy Mother's Day! Dad lifts arm and changes channel on TV! Beautiful watercolor art is dusted with glitter, and finished with message tags! A248AUD Marching Band! A244 Peacock! Thinking of you!! Marching band plays tune as dogs parade presents and balloons down the street! Stunning irridescent blue foil accents the feathers of the peacock! 27

28 Panoramics A242 Grad Butterflies You are on your way. Congratulations! A241AUD The Great Outdoors Happy Father s Day!! Hunting Season! Butterflies flit across card! Geese fly, fish jumps, and deer tilts head, plus geese honk, water splashes, and birds sing! A234AUD Helicopter Birthday A231AUD Birthday Candles Toucan flies, tiger tilts, and helicopter rotors move, while happy little folk tune plays, including merry whistling! A230 Garden Cats! Thinking of You! Pull tab to watch words jump up, while jazzy piano version of "" song plays! A226AUD Grand Piano Congratulations Butterfly flies above flowers, while cat leaps after bee, across sky! Butterflies hover and fly above piano, while beautiful classical piano music plays! 28

29 Panoramics A222AUD Graduation Stack Congratulations, Graduate! A221 Football Happy Father s Day!! Pull tab and Pomp and Circumstance plays! Quarterback throws pass and football soars across card! A210 Wedding Carriage Congratulations! Best Wishes! Alles Gute zur Hochzeit One Tag A204 Cupcakes Couple leans in for romantic kiss! Cupcakes and candles rock back and forth merrily! A199 Fly Fishing Happy Father s Day Happy Retirement A191 Can Can Birthday Man raises rod as fish pulls at line! Can Can girls swing their skirts and kick their legs! 29

30 Panoramics A185 Lake View Happy Anniversary A181 Owl Kick Line Congratulations! Sailboats sail in two different directions! Owls kick up feet, toss mortarboard, and blink eyes! A177 Floral Basket Happy Mother s Day A176 Pink Dogwood Happy Mother s Day!!! Butterfly emerges from behind flower! Butterfly arcs across golden sky! A170 Paris Happy Valentine s Day! I Love You Happy Anniversary! A165 Birthday!! Celebrate! Congratulations Couple embraces as delicate hearts float over Paris! Balloons float up and out of box! 30

31 Panoramics A164 Submarine A158 Hippo Splash! Celebrate! Make a Splash! Surprise appears in submarine window, plus sub extends gift to octopus! Hippos nod, swing their heads, and frolic in water! A120 Camping Happy Father s Day!! Relax and Enjoy! A116 Orchid Happy Mother s Day Feel Better Surprise! Friendly bear appears from behind tree! Choose your own message tag slips into miniature envelope! A113 Garden Bouquet Happy Mother s Day A092 Bees & Daisies Happy Mother s Day Congratulations Dimensional flowers glitter and sparkle! Bees buzz across sky and gift opens to reveal a surprise! 31

32 Panoramics A078 Toolbox World s Best Handyman Mr. Fix It Happy Father s Day!! You re the Best A053 Pirates Tools emerge from toolbox! Ship drifts across sea! A044 Wedding Car Congratulations To the Happy Couple Best Wishes A039 Rose Bouquet Happy Valentine s Day Happy Anniversary Congratulations Bride tosses bouquet and groom tips hat! Roses sparkle against beautifully embossed paper! A034 Butterflies Feel Better A031 Baby s Room Congratulations It s A Boy It s A Girl Butterflies flit and flap wings! Mobile hangs, plus look inside the wardrobe for sweet surprises! 32

33 Panoramics A027 Balloon & Cake Explosion! Assortment of Birthday Numbers 2006 Finalist A016 Ballerina You re Invited!! Break a Leg Gifts pop open! Ballerina pirouettes! A012 Bathtub Pamper Yourself! Relax & Unwind 2006 Finalist A009 Dog Party you ol Dog! Let s Party Bather swings leg, bubbles move, and cat paws bather s hair! Dogs roll over and pant! A008 Princess Little Princess! Have a Magical Birthday A001 Beach Day Let s Get Away Wish We Were Here! Princess waves fan while horses turn their heads! Waves sparkle behind actual fabric chairs and sandy beach! 33

34 Panoramics Displays Panoramics greeting cards are best displayed in our Flexible Combo Spinner display (see next page), but two clip designs make slatwalls another great display option. P-LUC-PNJ Up With Paper's Panoramics LUC-PNJ plastic clip fits on a J-channel. The clip holds a single sample card, while the J-channel/gondola holds the stock. P-LUC-PNJ, $3.00 P-LUC-PN Up With Paper's Panoramics P-LUC-PN clip fits into any slatwall, as well as our Flexible Combo Spinner (next page). The clip holds one sample card, with salable stock behind it. P-LUC-PN, $3.00 A Word About Card Locks Up With Paper greeting cards have a longer life than the average greeting card. Their unique combination of art, embellishment, and phenomenal paper engineering make each card a three-dimensional piece of paper art, and recipients love to put that art on display. To make that easier, we've incorporated card locks into our Panoramics, Treasures, and Sight 'n Sound cards. These nifty little paper locks hold cards open so they can be displayed with ease. A video of our card locks is available for viewing at: or from the FAQ section of our Web site: Panoramics lock Sight 'n Sound lock Treasures lock 34

35 Flexible Combo Spinner Our Flexible Combo Spinner can hold any combination of Treasures, Panoramics, and Sight n Sound cards. This four-sided spinner can merchandise clips for any of these brands on any of the sides. Each side holds fourteen Treasures and/or Sight n Sound clips, or nine Panoramics clips. With a footprint of just 23.75, and maximum spin diameter of just 31.5, the Flexible Combo Spinner may be the highest dollars/square foot profit generator in the industry! Retailers can mix and match combinations to best fit their individual needs, but we suggest the following formats: For retailers seeking to maximize the tried-and-true Treasures format, the spinner holds 56 Treasures designs, 14 per side. For retailers seeking to maximize their Panoramics sales, this spinner holds 36 Panoramics designs, 9 per side. For retailers with limited space who need to combine multiple lines in the spinner, the following mixes may work best: - Two sides of Treasures (28 designs) and two sides of Sight n Sound (28 designs) or - Two sides of Treasures (28 designs) and two sides of Panoramics (18 designs) or - Two sides of Treasures (28 designs), one side of Panoramics (9 designs), and one side of Sight n Sound (14 designs). Please feel free to contact Up With Paper for more details or to discuss other options. PCOMBO-56MIXSPIN - Six (6) each of twenty-eight (28) best-selling Treasures & twenty-eight (28) best-selling Sight and Sound designs, plus spinner, $1, PCOMBO-36SPIN - Six (6) each of thirty-six (36) best-selling Panoramics designs without sound, plus spinner, $1, PCOMBO-51SPIN - Six (6) each of nine (9) best-selling Panoramics without sound, twenty-eight (28) best-selling Treasures, & fourteen (14) best-selling Sight and Sound designs, plus spinner, $1, PCOMBO-56TSPIN - Six (6) each of fifty-six (56) best-selling Treasures designs, plus spinner, $1, PCOMBO-46SPIN - Six (6) each of eighteen (18) best-selling Panoramics without sound, & twenty-eight (28) best-selling Treasures designs, plus spinner, $1, USAFLEXSPIN - Empty spinner, $ Up With Paper always offsets fixture costs with free products! 35

36 Sight 'n Sound Sight n Sound greeting cards combine the best of paper engineering with on/off pushbutton activation with new, longer and clearer sound effects. These compact 5 X 7 cards fold flat in an envelope for mailing. Consumers can easily display their card, utilizing a built-in base. Most Sight n Sound cards include Choose-Your-Own message tags, allowing a single design to be personalized for just the right occasion. (All sound effects are available for listening on our Web site.) SS068 Farmer Boy Copy: Farm animals bleat, moo, and cluck and children shout "!" SS067 Pinball Machine Copy: Vintage pinball machine sounds play! The cards may be merchandised in Up With Paper's permanent and temporary fixtures (including the Flexible Combo Spinner on page 35 and displays on page 40), or in-line in any greeting card fixture. Sight n Sound greeting cards have a wholesale cost of $3.75/ card, and an SRP of $7.99 per card. Paparazzi's camera shutters click and people shout "!" Whimsical circus tune plays! Happy, upbeat tune plays! SS066 Camera Copy:! SS065 Birthday Ferris Wheel Copy: SS064 Balloons Copy: Celebrate! 36

37 Sight 'n Sound SS063 Unicorns and Rainbows Copy: Wishing you a Magical Birthday! Twinkling "" tune plays with magical wind chimes in the background! SS062 Classical Music Congratulations One Tag String instruments joyfully play "Happy Birthday" tune! SS061 Bicycle Birthday Copy: Accordion plays "Happy Birthday tune, plus bike bell rings and dog barks! SS060 Hula Tiki Copy: Happy Hawaiian tune plays! SS059 Bicycle Bear Copy:! Fun music plays and bicycle bell rings! SS058 Watercolor Bouquet Feel Better Soon One Tag Peaceful, soothing, ethereal, instrumental music plays! SS057 Folk Art Tree Copy: to You! Sweet acoustic version of plays! SS055 Rock n Roll Copy: Rock n Birthday! Drums and electric guitar version of plays! SS051 Birthday Candles Copy:! New! Longer sound chip! Piano plays full-length version of Happy Birthday song! 37

38 Sight 'n Sound Full orchestra plays Mendelssohn s Wedding March! Festive party horns sound! Musician trumpets song! SS047 Wedding Copy: Congratulations! SS046 Festive Owls Copy: SS041 Musician Copy: to You! Scooter vrrrrooooms and dog yaps happily! Romantic Parisian music sets the mood! Birds chirp and bike bell rings! SS038 Scooter Dog Copy:! SS034 Romantic Paris Copy: Paris Happy Anniversary I Love You SS032 Bike and Balloons Copy:! SS029 Champagne Toast Happy Anniversary! Congratulations! Celebrate! Hear champagne cork pop and champagne pour out! SS023 Fairy Princess Copy: Princess New! Longer sound chip! New! Longer Sound! Medieval harpsichord and wind instruments play! SS022 Ballet! Congratulations! Little Star! Sweet music box music plays! 38

39 Sight 'n Sound Music to "Flight of the Bumblebee" plays! Waves crash and seagulls call! Crowd yells! SS013 Bumble Bees!! Feel Better Soon! SS011 At the Beach! Thinking of you Relax SS010 Balloons and Cake Dogs bark entire " song! SS006 Mutt Party Copy:! Sight 'n Sound Holiday Corrugate New in 2016, Up With Paper is offering a Christmas Sight 'n Sound corrugate to be included with our returnable seasonal program. Up With Paper offers this eight-pocket corrugate floor display, which is filled with our best-selling Christmas designs, topped with an eye-catching header. 39

40 Sight 'n Sound Displays Up With Paper always offsets fixture costs with free products! Sight n Sound cards can be displayed in any inline greeting card display, in our 28-pocket Sight n Sound spinner, or in our Flexible Combo Spinner (page 35), alongside our Panoramics and Treasures lines. For retailers without permanent fixture space, or who want to test the strength of Sight n Sound, Up With Paper offers an eight-pocket corrugate floor display, which can be filled with any eight designs, topped with an eye-catching header. PSNS-168SPIN (20 footprint/ 22 ½ spin diameter ) DIS-8CORTPWHT - empty corrugate, $20.00 PSNS-48COR - six (6) each of eight (8) bestselling designs, plus corrugate, $ PSNS-48COR (60 tall x 17 deep x 12 wide) USA28SPIN - empty spinner, $ PSNS-168SPIN - six (6) each of twenty-eight (28) best-selling designs, plus spinner, $ LUC-SNS clip - side view P-LUC-SNS The Sight 'n Sound Collection clip holds six Sight 'n Sound salable cards, and fits into both slatwall and our spinners. P-LUC-SNS clip, $

41 Pop-Up Notepads Since their introduction to the retail market, our Pop-Up Notepads continue to be one of our top-performing lines, featuring a variety of on-trend designs. Each Pop-Up Notepad has a durable cover with a magnetic closure. Inside is a 100-page printed notepad (made from post-consumer waste) and a fun pop-up to finish the design. The notepads may be merchandised on store shelves, in Up With Paper s nine-design counter corrugate display, or in our twelvedesign countertop spinner. Each notepad measures 3 x 4.5, and is 0.75 thick. Pop-Up Notepads have a wholesale price of $2.75/pad and an SRP of $5.99. N063 Lightning Bugs Cover copy: Make A Wish N062 Eye Glasses N061 Sloth N060 Arrows 41

42 Pop-Up Notepads N059 Flamingoes N058 Unicorns and Rainbows N057 Watercolor Bouquet N056 Woodland Tree N055 Bird Trio N054 Chalkboard Flowers N053 Blue Crab N049 Music 42

43 Pop-Up Notepads N046 Owl Tree N044 Fox N043 Silly Monkey N040 Cupcake Tier N036 Hedgehog N035 Peacock and Magnolias N034 Tea Pot N032 Vino 43

44 Pop-Up Notepads N029 Flutter N023 Wild Orchid N013 Owls N002 Day at the Beach 44

45 Pop-Up Notepads Displays Up With Paper always offsets fixture costs with free products! Up With Paper offers three ways of displaying our Pop-Up Notepads designs. Our twelve-design counter spinner displays one open sample on each side and can hold up to six note-pads per design, or seventy-two total notepads. Our nine-design corrugate display can hold one open sample on the header. And, our four-design corrugate offers a quartet of designs in a compact, table-top display. USA12PUNSPIN empty spinner, $60.00 PPJSPINEDAY-72 six (6) each of twelve (12) best-selling designs, plus spinner, $ USA12PUNSPIN (13¾ footprint, 13 ½ spin diameter, " tall) PPJCORREDAY-54 (16 x x 7, without header) PPJCORREDAY-24 (11 x 10 x 5 ) DIS-9CORPUN6, empty corrugate, $5.00 DIS-4CORPUN6, empty corrugate, $5.00 PPJCORREDAY-54 six (6) each of nine (9) best-selling designs, plus FREE corrugate, $ PPJCORREDAY-24 six (6) each of four (4) best-selling designs, plus FREE corrugate, $

46 Trinkets Treasures = 5.25 x 5.25 The Trinkets gift enclosures brand features miniature versions of the company s best-selling Treasures greeting cards. Sample cards are sent, free of charge, with every design upon first order, and upon request thereafter. Trinkets are sold individually, with a wholesale cost of $1.20/enclosure and a suggested retail price of $2.49, and should be merchandised in our special clips. These clips display an open sample and can fit into slatwall or our highly-productive, space-saving counter display (page 50). Trinkets = 3 x 3 TR270 A Little Toast to You! TR269 Black and Gold Congrats CONGRATULATIONS! TR267 Big Slice of Cake TR266 Birch Tree Birds TR265 Watercolor Orchids TR262 Giraffe! 46

47 Trinkets TR261 Mermaid! TR259 Mutt Party! TR258 Tropical Beach Chairs TR255 Wedding Tree Congratulations! TR254 Birthday Wishes Happy birthday to you and many more! TR253 Sea Treasures TR252 Pram TR249 Classical Music TR241 Watercolor Bouquet TR240 Flower Bouquet TR236 Woodland Tree! TR234 Little Fox 47

48 Trinkets TR233 Birthday Cakes TR227 Peacock TR224 Unicorn! TR221 Water Lily TR220 Hedgehog TR208 Little Owls Hoot! TR205 Birthday Candles TR195 Little Monkeys TR170 Pug Bouquet TR149 Goldfish TR146 Bouquet of Roses TR129 Butterflies 48

49 Trinkets TR128 Bees & Daisies! TR125 Daisy Bouquet TR124 Wedding Cake Congratulations! TR107 Balloons TR105 Party Hat! TR104 Dog & Cake Party TR102 Cupcake Cover copy:! 49

50 Trinkets Displays Up With Paper always offsets fixture costs with free products! Our gift enclosures are best merchandised in our compact 16-pocket counter fixture, which displays an open sample of each design and can hold up to twelve salable cards per design. Trinkets may also be hung on pegs. USATRSPIN - empty spinner, $60.00 PTRINK-16SPIN - six (6) of each of sixteen (16) best-selling designs, plus spinner, $ USATRSPIN (14 footprint, 14 spin diameter, " high, not including header) P-LUC-GEZ The gift enclosure clip with z-bar fits onto a slatwall. Each clip holds two Trinkets and the stock behind it. P-LUC-GEZ, $

51 Gift Pouches Everyday Gift Pouches feature embellished spring-loaded popups, and construct easily out of a retail polybag to create a striking pouch that can hold a gift card, jewelry, or other small gift item. Gift Pouches measure 3" x 3.5" and.75" deep when assembled and can be purchased in units of six, which easily merchandise on pegs. Gift Pouches have a wholesale cost of $1.50 and an SRP of $3.49, and are also available in Christmas designs. GCP015 Tropical Beach GCP014 Wildflower Bouquet GCP013 Birthday Candles GCP012 Owl Tree 51

52 Gift Card Holders Over $100 billion is spent on gift cards each year; in fact, 93% of U.S. consumers either buy or receive gift cards, annually. While gift cards are a convenient, well-received gift, but they're not a whole lot of fun for the recipient to open. Up With Paper, LLC has the solution, with a variety of spectacular gift card holders, which utilize the same combination of innovative paper engineering, embellishments, and designs that have made our Treasures cards bestsellers, with tabs or slots added to hold a gift card. These cards have a wholesale cost of $3.25/card and an SRP of $6.99, and can be merchandised in our regular LUC-1 Treasures clips (page 25) or any other Treasures-compatible displays and spinners (pages 25 and 35). 1148GC Mermaid's Birthday 1147GC Tropical Beach Thinking of You Relax! 943GC Birthday Monsters! 905GC Treasure Chest Congratulations Surprise! For You 843GC Toolbox Mr. Fix It Happy Father's Day You're the Best! Superdad! 803GC Couch Potato Happy Father s Day World s Greatest Dad Your day to chill 759GC White Persian Kitty Have a Purrrfect Birthday! 52

53 Gift Card Holders 677GC Fishbowl Flowers! To Mom Thinking of You Feel Better 661GC Bouquet of Roses Happy Mother s Day Happy Valentine s Day I Love You 633GC Floating Butterflies Happy Mother s Day Thinking of You Get Well 629GC Money Gift Box! Congratulations! Best Wishes Mazel Tov! A Gift For You 559GC Balloons Congratulations I love you Celebrate Surprise 53

54 Seasonal Programs Up With Paper s seasonal programs are among the most successful in the industry and are available for Valentine's Day, Easter, Mother's Day, Father's Day/Graduation, Summer, Halloween, and Christmas. We offer seasonal pre-pack programs in corrugate merchandising units that are a snap to set up, help set a seasonal tone in the store, and enjoy strong sell-thru. Importantly, customers carrying a fixture with at least twentyeight pockets of everyday designs enjoy guaranteed sales on all seasonal pre-packs. In addition, customers signing up for at least four seasonal prepacks/year receive a 5% discount AND extended payment terms. Retailers without an everyday spinner can test our best-selling everyday designs in a corrugate and then convert to a permanent spinner. Please contact your sales representative or our Customer Service department for further details. UWP LUXE & Jumping Jack Press Up With Paper also produces beautiful luxury products through its UWP LUXE division and pop-up books with its Jumping Jack Press imprint. Be sure to request a copy of our new UWP LUXE catalog, full of gorgeous product and design. For more information on UWP LUXE products or on our award-winning pop-up books from Jumping Jack Press, visit these Web sites... and 54

55 Ordering To Place an Order Orders may be placed through your sales rep or directly with us via mail, fax, telephone, or , using the following contact information: Up With Paper, LLC 6049 Hi-Tek Court Mason, OH Phone: / (Please use Extension 1 to place an order.) Fax: / info@upwithpaper.com Web Site: Online Ordering Our Web site includes an online ordering portal! Simply set up an account and place your orders directly through our site, for quick, efficient service. As a current retailer, you can utilize your current account information, or, if you don t have an account or terms set-up with Up With Paper, you can fill out the application online. Minimum Orders Up With Paper s minimum opening order is $ Minimum re-orders are $ Orders below the minimum are subject to a $10.00 service fee. Products must be ordered in units of six per SKU. Shipping and Handling All orders are shipped UPS Ground (in Continental United States) unless other shipping terms are requested in advance. The customer must pay all shipping charges. Terms and Conditions The following payment terms are accepted: pre-payment by credit card (VISA, MasterCard and American Express ), and Net 30 (with preapproved credit). C.O.D. terms are not accepted. New customers must provide three credit references for Net 30 approval (please allow two weeks for final approval). Accounts that do not provide credit references will be placed on pre-paid terms. In order to facilitate the shipment of new orders in a timely fashion, credit card payment is encouraged for first-time orders. Customers with outstanding, past-due balances are subject to a Late Payment Fee and are subject to having their payment terms revoked. A $25.00 handling fee will be charged on all returned checks. No returns will be accepted without a Return Authorization Number, which may be obtained from your local Up With Paper sales representative or our Customer Service team. Returned merchandise will be inspected in our warehouse. Credits will only be issued for merchandise that is resalable. All credits issued are to be applied toward future purchases only. Credits are not automatically applied; credits are only applied at customer s direction. Credits must be used within nine months of issuance. NO CASH REFUNDS. Backorders of less than $75.00 will automatically be cancelled. Prices and availability are subject to change without notice. All Up With Paper Trademarks are Registered in the U. S. Patent and Trademark Office. All materials Up With Paper, LLC, unless otherwise noted. The LOUIE is a trademark of the Greeting Card Association. 55

56 2016 Winter & Spring Shows & Fairs Alaska Gift Show January 7th-9th Anchorage, AK Tweedie & Storter, Dena ina Center Booth Up With Paper LLC 6049 Hi-Tek Court Mason, OH Telephone: Fax: San Francisco International Gift Fair January 8th-11th San Francisco, CA Lori Minden & Associates, Moscone Center South Booth 2635 Atlanta International Gift & Home Furnishings Market January 12th-19th Atlanta, GA RPM Gifts & Greetings, Americasmart Building 2 Showroom 1735 Dallas Total Home & Gift Market January 20th-26th Dallas, TX Road Runners Showroom, Dallas Trade Mart Showroom 1743 Seattle Gift Show January 22nd-25th Seattle, WA Cards & Gifts Northwest, Washington Convention Center Minneapolis Gift, Home & Accessory Show January 23rd-27th Minneapolis, MN Gift Street Showroom Blue-149 Las Vegas International Gift & Home Market January 24th-28th Las Vegas, NV Anne McGilvray, World Market Center, Building C Showroom 1090 Los Angeles Gift & Home Market January 30th-February 2nd Los Angeles, CA Anne McGilvray, LA MART, 1933 S. Broadway Suite 345 NY NOW January 31st-February 3rd New York, NY Javits Center Booth 7860 Toronto Gift Fair January 31st-February 4th Toronto, ON Paper E. Clips, North Congress Building Booth Bologna Book Fair April 4th-7th Bologna, Italy American Collective Stand Hall 26 B 38 Book Expo America May 11th-13th New York, NY Javits Center Ingram Booth National Stationery Show May 15th-18th New York, NY Javits Center Booth 2820 For the most up-to-date listing of all our 2016 Shows & Fairs, please visit click on "Retailers," and select "Up With Paper's Show Schedule." 56 Follow us on Facebook, Instagram, and Pinterest for exclusive offers and updates