FRAGRANCED CANDLES FOR LATIN AMERICA

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Oliver Joel Thompson
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1 FRAGRANCED CANDLES FOR LATIN AMERICA Steve Herman VP Technology Esther Morera VP Operations

2 OUTLINE 1 Olfaction Fragrance chemistry Candles

3 OUTLINE 2 Fragrance types Color Skin safety Respiratory safety

4 THE MARKET Fragranced candles are very important in US Are Europe and Latin America next?

5 UNIVERSAL NEED Even if there is not currently a major domestic market for fragranced candles,it is still necessary to understand technology for export,and to be prepared for the future

6 FRAGRANCE AS A TOOL Tool for marketing, psychology Air fresheners Decoration-design, color Aromatherapy

7 OLFACTION The science of odor reception

9 AGE AND OLFACTION

10 TESTING OLFACTION Magnitude Estimation: How strongly do you smell the odor? Threshold Determination Association Judgments: What did the odor smell like?

12 FRAGRANCE CHEMICALS

13 CHEMICAL TYPES Alcohols Aldehydes & Ketones Aliphatic & Aromatic Esters Nitriles Ethers Lactones Heterocyclics Terpenes

14 FRAGRANCE CARRIERS DOA (Di Octyl Adipate) DEP (Di Ethyl Phthalate) BB (Benzyl Benzoate) Hercolyn D

15 DEP-FACTS VS RUMORS Many phthlates, for example DBP (dibutyl phthalate) and DEHP (diethylhexyl phthlate) can cause reproductive problems. But DEP (diethyl phthalate) given clean safety record from CIR, FDA, EPA, RIFM, COLIPA, Health Canada, etc

16 STORAGE EFFECTS Elevated Temperatures UV Radiation Moisture Oxidation Accelerate change or deterioration

17 FLASH POINTS Flashpoint by ASTM D56 Flash point is defined as the temperature to which a fuel must be heated to produce an ignitable vapor-air mixture above the liquid fuel when exposed to an open flame.

20 International Air Transport Association s (IATA) Flash point 141 F and above to ship by air

21 BASE CONCERNS Modify for base: Paraffin-least polar Veggie-more polar Petrolatum Other additives

22 CANDLE FRAGRANCES Soluble Burn clean Cold throw Hot throw No effect on color, stability

23 WAX POLARITY Not all fragrance types work with completely non-polar paraffins Hydroxy groups in some base blends can expand fragrance spectrum

24 BURN FACTORS Wax and additives Perfume and level Diameter of candle Wick

25 Wick Wick Tab Flame Height Molten Wax Diameter Wax, Fragrance and Additives

26 GEL CANDLES Perfect solubility in mineral oil Flash point over 170 F Combination of fragrance concentration and low flash point can cause flare

27 AIR FRESHENER Gel AF higher fragrance load but NOT for candleflammable!

28 PETROLATUM More polar Easier to fragrancemore creative types Higher loads

29 OTHER ADDITIVES Vybar Microcrystalline wax Stearic acid Mineral oil

30 COMBINATIONS Gel in wax Wax in gel Swirl Fabulous visual appeal

31 SWIRL Proper balance of gel and wax, plus specially designed equipment

32 AESTHETICS Fragrance impact Cold throw, Hot throw

33 STABILITY Color/fragrance stability Light testing UV stabilizers

THE LATIN EXPLOSION 1 out of 8 Americans is of Hispanic origin or

approximately 50% of that market being fueled by immigration They are

34 THE LATIN EXPLOSION 1 out of 8 Americans is of Hispanic origin or descent Latin Americans are the countries largest minority with approximately 50% of that market being fueled by immigration They are a young population with a median age span of upper 20 s mid 30 s Buying power has increased 84.4% to $383 billion since 1990 and that figure is expected to grow to $450 billion by 2015 These consumers love to spend money!

MUSIC LATIN STARS HAVE HIT SEX SYMBOL STATUS IN THE US DANCING

are at the top of US music charts and Jennifer Lopez has become

35 MUSIC LATIN STARS HAVE HIT SEX SYMBOL STATUS IN THE US DANCING Latin musicians Jennifer Lopez, Shakira and Enrique Iglesias are at the top of US music charts and Jennifer Lopez has become the new role model with her multi-faceted career in music, movies, fashion and fragrance. Consumers love of the Latin beat has inspired the rise of Latin dancing, clubs and even work-out classes!

The Latin influence is also evident in grocery stores where US manufacturers are finally catching on to the fact that consumers

36 SALSA SALSA IS THE #1 CONDIMENT IN THE US Latin cuisine is a favorite for US consumers, not only with the popularity of Tex Mex chains, and authentic Latin restaurants across the country. The Latin influence is also evident in grocery stores where US manufacturers are finally catching on to the fact that consumers love Latin flavors! Heinz launched a line of flavored ketchup designed to feed adults' passion for bolder flavors. Latininfluenced introductions have also been made by Ocean Spray, Doritos and Del Monte.

RECORD-BREAKING ABILITY SPORTS With records that include being the first player in the big league to have three 60-homer

37 MOVIES TALENTED, BEAUTIFUL, PASSIONATE Headliner Jennifer Lopez was the first female Latin movie star to make over $1 million, paving the way for other Latin actresses, such as Salma Hayek and Penelope Cruz. RECORD-BREAKING ABILITY SPORTS With records that include being the first player in the big league to have three 60-homer campaigns, having homered at least 50 times during each of the last four seasons, Sammy Sosa s ability to play baseball is not only entertaining, but his love for the game is inspiring.

38 FRAGRANCE SELECTION

39 FOOD & BEVERAGES

40 FOOD PREFERENCES Mexico Brazil & S. America US Chocolate Vanilla Chicken Strawberry Cheddar Apple Citrus Malta Chili Mint Chocolate Vanilla Chicken Strawberry Beef Tuttifrutti/red berries Green pea Chocolate Vanilla Chicken Cheeses Berries Beef Apple Citrus Melon Tomato Potato

41 BEVERAGE PREFERENCES Mexico Cola Orange Lemon Lime Fruit Punch Grape Coffee Apple Grapefruit Mixers Tamarind Peach Brazil & South America Cola Orange Mandarin Lemon US Cola Orange Lemon Lime Fruit Punch Grape Coffee Cranberry Cherry Tea Fruit/Vegetable Blend Vegetable Blends Vanilla Chocolate

42 FLOWERS

FLOWERS Preference for classical flowers

in most successful personal and household

43 FLOWERS Preference for classical flowers Bougainvillea Violet Lily Geranium Daisy Rose Prevalent in cream products Given for special occasions Lavender Well known fragrance Used in most successful personal and household products White flowers, such as Jasmin, are also popular

44 Synesthesia- The color of odors

45 Name A B C D E F G H I J K L M N

48 RIFM/IFRA For thirty years, the fragrance industry has had a continuous program of safety testing, and the process has no end in sight.

49 NON-SKIN CONTACT Solid air fresheners Plug-in air fresheners Insecticides Toilet blocks Incense sticks Candles Plastic articles

50 SKIN CONTACT Aerosols Detergents Potpourri Carpet powders Household cleaning products Liquid refills for air fresheners

51 RESPIRATORY SAFETY PROJECT Exposure 3 product forms Aerosol air freshener highest exposure in the shortest time span Plug-in air freshener sustained exposure Fine fragrance product form most commonly associated with fragrance use Are candles next?

52 CONCLUSION Fragrance exposure depends on product type

53 SOOT Soot emissions from scented candles were significantly higher than those from nonscented candles. Soot production from nonscented candles, that produced soot, ranged from µg/min/wick.soot production from scented candles, that produced soot, ranged from µg/min/wick.

WEB SITES www.alafave.org www.candles.org www.ifraorg.

54 WEB SITES (members)

55 QUESTIONS & COMMENTS

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