v To identify the problems of zari craftsmen, artisans, etc.

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Chloe Cox
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2 v To identify the problems of zari craftsmen, artisans, etc. Find out the role of cooperative society in uplifting, preserving and reviving the zari crafts and craftsmen

Labhera, Senthal, Rithora, Nawabganj, Pilibhit, etc.

3 Data collected from primary & secondary sources Primary Data: From the people engage in zari work 121 respondents including craftsmen, karigars, artisans, workers, traders and exporters of Bareilly and nearby areas of Bareilly including Labhera, Senthal, Rithora, Nawabganj, Pilibhit, etc. Discussion with academicians of engineering and management Institute to find out the role of cooperative Secondary Data: in zari craft. From the published reports, literature, newspapers, Internet, etc.

4 About The word 'Zardozi' is made up of two Persian terms, Zar meaning gold and Dozi meaning embroidery. Zari is a thread which is used as a raw material for embroidery in garments, curtains, etc. Gold and Silver embroidery is known as Zardozi. It is also known as Karchobi, which means a wooden frame. A Persian embroidery form, Zardozi attained its summit in the 17th century, under the patronage of Mughal Emperor Akbar

6 Located in Northern Indian State of Uttar Pradesh on the bank of River Ramganga 8.98 Lakh Population (Census 2011) World fame for Zariwork, Surma and Manjha

8 *As per study conducted for India Smart city Mission in Bareilly

Zari India cooperative Society is formed by Zari workers to overcome the various problems More than five Lakh registered members of rural and urban areas of

14 Zari India cooperative Society is formed by Zari workers to overcome the various problems More than five Lakh registered members of rural and urban areas of Bareilly To create value by developing a global market which can cater the demand of best quality Zari-Zardozi handicrafts not only in India but also in the world

16 Expo mart for handicrafts and advanced trade facilities will also be provided through cooperative system Will by providing basic requirements and support modern tools and technology under Handicraft Mega Cluster Mission Marketing assistance though e-portal and business incubation center is also expected to be provided along with imparting technical competence to the zari craftsmen Cooperative society will promote and sale their products though expo mart which is being constructed by Uttar Pradesh Rajkiya Nirman Nigam (UPRNN)

Bareilly Zari Craft Industry Glorious past Seen many ups and downs and still struggling for shining in the world market With time, need for development of new products, process,

17 Bareilly Zari Craft Industry Glorious past Seen many ups and downs and still struggling for shining in the world market With time, need for development of new products, process, design Need to focus on solving the problems of the people who are directly or indirectly involved. Lacks online platform to showcase the zari productswhich results in lossof thebusiness.

18 Role of Co-operative Society in promoting the interests of artisans/craftsmen in Zari Craft Cooperative society can play an important role in Zardozi craft especially in Bareilly region. Several areas were identified where cooperative society can provide their support and assistance and facilitates improved productivity in zardozi embroidery craft sector.

20 Provide technical assistance Opportunities to participate in fairs and exhibitions Adequate training and appropriate market linkages

Increasing the earning through adopting modern method and innovative strategies Provide higher value addition in terms of enhancing the quality and sale of the products Provide cash

21 Increasing the earning through adopting modern method and innovative strategies Provide higher value addition in terms of enhancing the quality and sale of the products Provide cash advance to the members of the society to overcome financial difficulties on certain occasions likemarriage, festivals, death of a member of the family or in case of accident or hospitalization

22 Coordination with the company named Zari India All registered artisans, workers, members will act as an owner of the company Who will work hard, they will get their reward accordingly

23 Help in establishing Bareilly Zari Industry as a Global Brand Promote the zari products by organizing zari festival at national & international level Assistance to the stakeholders in availing the facilities to setup new business Retain the traditional Indian legacy and artistry of the zari craftsmen Help in product diversification Assistance in solving the day to day problems of artisans

25 Thanks

LISTED BELOW ARE DIFFERENT KINDS OF ZARI WORK.

LISTED BELOW ARE DIFFERENT KINDS OF ZARI WORK. ZARI & ZARDOZI Zardozi is a Persian word that means sewing with gold string. Zar meaning gold and Dozi meaning embroidery. Zardozi attained its summit in the 17th century, under the patronage of Mughal